care4 presentation
TRANSCRIPT
The Internationally Educated Nurse’s (IEN) Social Media AdvantageRobert Fraser MN RN
@RDJfraser nurserob.com
Clinical Lead Nurse - Covenant House Toronto Principal Consultant - Rob D. Fraser & Associates Inc
PurposeDefinition of social media
Digital tools have benefits
All tools have risks
Start by making a plan
enable individuals to share, exchange, or create information and ideasacross telecommunication and social networks
#MedicineX Conference
http://www.symplur.com/healthcare-hashtags/
500a%endees1,331par/cipants
500 attendees 1,331 participants
Fox, S. (2005). Health Information Online. PEW Internet & American Life Project. Washington D.C. Retrieved from http://www.pewinternet.org
Fox, S. (2007). E-patients With a Disability or Chronic Disease. Washington, DC: Pew Internet & American Life Project (pp. 1–25). Washington.
Definition of social media
Digital tools have benefits
All tools have risks
Start by making a plan
TheNerdyNurse.com
wenurses.co.uk
Definition of social media
Digital tools have benefits
All tools have risks
Start by making a plan
Healthcare uses tools daily that have inherent risk. The key is reducing risk, and preventing harm while
caring and supporting patients or caregivers
Adapted from Fraser (2011)
Prof
essi
onal
Filt
ers
Government Laws
Professional Regulations
Employer Agreements
Professional Recommendations
Personal Judgement
Copyright Act
PHIPHA (Privacy)
Standards of Practice EthicsConfidentialityTherapeutic relationship
Employee Contract
Organizational Policy
Best practice guidelines
Recommendations
Critical thinking
Personal brand/reputation
RNAO’s Social Media Guidelines for Nurses
• Build your brand
• Transparency
• Honesty
• Respectfulness
• Add value
• Be diligent
• Stay engaged
• Protect your privacy
• When in doubt, don’t post
• Get off the internet
ANA’s Principles for Social Media
• Don’t transmit personal health info
• Observe ethical boundaries
• What you post may be seen by others
• Take advantage of privacy settings
• Report privacy, rights, or safety issues to appropriate person/authority
• Participate in developing organizational policies
Definition of social media
Digital tools have benefits
All tools have risks
Start by making a plan
PersonallyCreate a professional profile
Build relationships, not connections
Join in the dialogue
Develop goals and projects
Measure and reflect
PersonallyCreate a professional profile
Connect with others
Explore collaborative tools
Develop goals and projects
Measure and reflect
Find experts
• Topic experts
• Organizations and publications
• Journalists
• Educators
• Current professionals
twitter.com
Start relationships
• Always explain why you would like to connect, do not send generic “I want to connect” message.
linkedin.com
PersonallyCreate a professional profile
Connect with others
Explore collaborative tools
Develop goals and projects
Measure and reflect
Google Tools
PersonallyCreate a professional profile
Connect with others
Explore collaborative tools
Develop goals and projects
Measure and reflect
coursera.org
rainbowhealthontario.ca
PersonallyCreate a professional profile
Connect with others
Explore collaborative tools
Develop goals and projects
Measure and reflect
Metrics
• Visits
• Connections/Followers
• Downloads
• Views
google.com/analytics
Unexpected Impact
OrganizationallyCreate policy
Review organizational goals/activities
Pick objective (audience, purpose)
Experiment and analyze
Quality will come
Resources
• Social Media: Toolkit for Ontario Public Health Units
• SocialMediaGovernance.com
• Social media for quality improvement
• Symplur’s Hashtag Project
Image Credits• Compass by SPJDR
• Book by James Keuning
• Network by Brennan Novack
• Tools by Cris Dobbins
• Caught by Patrick Trouve
• Project by Kevin Laity
• Social Icons by Picons
• Talking by Ian Kirkland
• Hieroglyphics by Luke Anthony Firth
• Printing Press by Mike Wirth
• iPhone by Misirlou
• Email by OCHA Visual Information Unit
• Multimedia by Patrick Morrison
• Media by Misirlou
• MedicineX Network Graph by Symplur
• Research figures by PEW Research
• Google apps from Intelligence Partner
• Medical-Records by Wilson Joseph
• Healing Campaigns Website
• Life in the Fastlane Blog
• Care Challenge
• #WeNurses Tweet Chat Archive
• Figure 1 App
• The Nerdy Nurse Blog Carinval
• Hospital Sant Joan de Deu 5 minute nursing rounds
• PatientsLikeMe
• Analytics by Roman Kovbasyuk
• Newsletter by Rutmer Zijlstra
• Vaccine by OCHA Visual Information Unit
• Hybrid Bus RTB by Kecko
• Staff management by OCHA Visual Information Unit
• Meeting by Slava Strizh
• Target by Juan Garces
• Measuring Tape by Cedric Villain
• Flow chart by Alv Jorge Bovolden
• Policy document by OCHA Visual Information
• Dashboard by buzzyrobot
• Analytics by Roman Kovbasyuk
• Newsletter by Rutmer Zijlstra
• Toolbox by Björn Andersson