Power at the Point-of-Care

Cardiology NetworkClinics & Practices

2

Rep access to cardiologists restricted to:

Rep Access to CardiologistsRestricted Significantly

*Source: ZS Associates, July 2014

2 0 1 4

50%

3

Increase your reach with our proven multi-channel tactics.

Point of CareI N F L U E N C E D E C I S I O N S W H E N T H E Y A R E M A D E

4

Unique Billboard Format

Exclusive Messaging

Engaging Editorial Content

Targeted Facilities

Enhance Rep Access

Proven ROI

Point of CareW H Y P R O M O T E W I T H

P H Y S I C I A N ’ S W E E K L Y A T T H E

5

Target your audience…

across the continuum of care.

Specialty Clinics

Group Practices &

High-Value Offices

Hospital Networks

Mobile & Online

Surround SoundE N G A G E M E N T

6

Physician

LoungesSpotlight

Peer-to-Peer Wallboards

Custom Monograp

h

Online &

Mobile

Specialty Networks

Peer-to-Peer

Digital

Surround and engage your target audience.

IntegrationM U L T I - C H A N N E L

7

Providing significant therapeutic reach & proven targeted engagement

HospitalSurgery

HIVPulmonology

Cardiac Cath Labs

Oncology

Emergency Medicine

Diabetes

Primary Care

NetworksM U L T I P L E

8

Large poster format

Single sponsor ad unit

Cardiology specific edition

Relevant Peer-to-Peer content

Branded brochures/PI’s

Extend your reach to 350 high value Cardiology Group Practices with a single-sponsored PW Cardiology Edition poster

Cardiology Edition

Cardiology Group PracticesP R A C T I C E N E T W O R K

Docs/Practice # of Practices High Writing Docs1 64 642-5 372 1,4786-9 310 2,22210-19 209 2,68720+ 45 1186Total 1,000 7,637

Cardiology Network Practice Recruitment Targets

9

Proven response following wallboard exposure

Test group almost 2x more likely to have seen ad*

Test group 2.5x more likely to have engaged

their brand rep *

97%

Greater Ad Recognition

46%

of PW readers talked to their brand rep

Lift – Test vs Control *

50%

Greater Brand Recall

*Source: Medical Marketing Service Inc, SK&A, and Orion Associates: Ad Impact Studies

FocusedE N G A G E M E N T

10

Custom Messaging

Peer-to-Peer ROI

53%Increase of

key messages *

55%

Increase likelihood to prescribe *

3 ROI Analysis have proven PW can

drive results *

Client Measured

ROI Success

Greater Intent to Prescribe

18% Lift – Test vs Control *

52%2.25:1 5:1

*Source: Medical Marketing Service Inc, SK&A, and Orion Associates: Ad Impact & Media Assessment Studies, Client Measured ROI studies

ROIP R O V E N

11

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Spotlight Monograph Digital Online/Newsletter

OpportunitiesA D D I T I O N A L B R A N D E D

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Highly targeted print & digital solutions for the healthcare industry

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