At Potts Print (UK) we not only balance carbon across the business,

we make sure we’re producing as little as possible in the first place.

Potts Print (UK): The first Carbon Balanced Printing Company in the North of England

www.potts.co.uk/greenprint 0845 375 1875 @pottsgreenprint

CARBON BALANCED(AND THEN SOME)

CARBON BALANCINGValue Proposition

“Carbon Balanced Publication” is the highest statement of integrity and credibility for the End User, and providers of paper based communications, where the carbon impacts of the whole production of the printed item has been estimated and balanced (offset).

Printer qualification

Alongside the mandatory use of Carbon Balanced Paper, it is produced by a print organisation who has mapped their operational carbon footprint to defined boundaries, 3rd party verified by the Edinburgh Centre of Carbon Management (ECCM), and has then Balanced (offset)their full operational impact.

Carbon Balancing

Carbon is balanced by the World Land Trust, an ecological charity,through land purchase of ecologically important standing forests underthreat of clearance. Carbon is locked that would otherwise be released,and then these standing forests continue to absorb Carbon from the atmosphere.

For more information about how Carbon Balanced printing can help yourorganisation go to www.potts.co.uk/greenprint or call 0845 375 1875.

GreenPrint

www.potts.co.uk/greenprint

We’ve offered a Carbon Balanced Paper option since 2011.

Now we offer entirely Carbon Balanced Publications.

Potts Print (UK): The first Carbon Balanced printing company in the North of England

www.potts.co.uk/greenprint 0845 375 1875 @pottsgreenprint

THE MATERIALS WE USE ARE

CARBON BALANCED

WASTE MANAGEMENTPotts Print (UK) began working with a major waste recycling company in 2011. In a six month period our waste to landfill figure was reduced to under 1% of all waste material produced. The next aim is to recycle or convert to energy all waste material produced and reduce the figure to 0% landfill.

As part of our general social responsibility commitment, waste paper isdonated to local schools for art classes and to local printmaking studioNorthern Print for their community project Inky Print Club.

GreenPrint

www.potts.co.uk/greenprint

Electricity usage throughout our entire operation

is carbon offset, from the kettles to the presses.

Potts Print (UK): The first Carbon Balanced printing company in the North of England

www.potts.co.uk/greenprint 0845 375 1875 @pottsgreenprint

OUR MORNING CUPPAS ARE

CARBON BALANCED

GREEN TECHNOLOGYAlcohol-Free Printing

In 2008, Potts Print (UK) introduced alcohol-free printing to reduce the VOCs (volatile organic compounds) in the environment.

Waterless Printing

Our Presstek DI digital offset press utilises digital technology instead ofplates in pre-press, but retains lithographic quality. This machine requiresminimal sheets for make ready and is also waterless – improving our environmental credentials.

Chemistry-Free Plate Making

The Azura TS Plate was launched in 2008. Potts Print (UK) was one of the first printing companies in the UK to upgrade to this option. The CTP devices use a thermal laser to harden the image on the plate, whichis then passed through a water/gum solution to remove excess emulsionand protect the plate. The plates do not need any chemical processing.Potts has reduced the chemical usage in this department by over 12,000 litres per year and the subsequent waste disposal requirements.

Vegetable-Based Inks

All our presses use vegetable-based inks and water based varnishes.

GreenPrint

www.potts.co.uk/greenprint

As well as offsetting carbon emissions across our fleet,

we only buy fuel efficient low CO2 diesel vehicles.

Potts Print (UK): The first Carbon Balanced printing company in the North of England

www.potts.co.uk/greenprint 0845 375 1875 @pottsgreenprint

OUR COMPANY VEHICLES ARE

CARBON BALANCED

CAR SHARE SCHEMEAs well as using fuel efficient vehicles, Potts Print (UK) encourages its employees to share their vehicles wherever possible.

The car share scheme is a simple idea that rewards groups of staff forusing one car to travel to work, instead of one car each. Car shares arelogged throughout the year, and at the end of each year the company divides an amount of money between all employees involved, plus acharity nominated by the group who log the most number of shares.

This has become a popular way for all staff to contribute to CSR as well as the company’s environmental aims.

In 2011, a total of 2,556 car shares took place - saving an overall mileage of 13,190 miles. The nominated cause was Macmillan CancerCare and the Sir Bobby Robson Foundation, and the donation went towards setting up a relaxation room for visitors of cancer patients at Freeman Hospital in Newcastle.

The 2012 scheme aims to save even more mileage and raise even morefor charity.

GreenPrint

www.potts.co.uk/greenprint

The carbon impact of this visit will be calculated and offset,

as part of our Potts GreenPrint environmental initiative.

Potts Print (UK): The first Carbon Balanced printing company in the North of England

www.potts.co.uk/greenprint 0845 375 1875 @pottsgreenprint

TODAY’S VISIT TO YOU IS

CARBON BALANCED

POTTS GREENPRINTPotts Print (UK) is committed to protecting the world’s resources. Potts GreenPrint is an environmental initiative that was set up to ensuresocially responsible and ecologically sound best practices are in placethroughout the company, and innovatively reduce our carbon footprint.

Potts GreenPrint initiatives include:

Waterless Printing

Alcohol-Free Printing

Chemical-Free Platemaking

Vegetable-Based Inks

Paper from sustainable sources (FSC / PEFC)

Recycling of materials - almost 0% goes to landfill

Data cleansing of mailing lists

Staff car-share scheme

Initiatives for the future include LED lighting, solar power, rainwater collection for use in the drainage system and installing a wood burner to heat the storage and distribution centre.

GreenPrint

www.potts.co.uk/greenprint

We invest in the latest hardware and virtual IT solutions,

which reduces energy and increases efficiency.

Potts Print (UK): The first Carbon Balanced printing company in the North of England

www.potts.co.uk/greenprint 0845 375 1875 @pottsgreenprint

EVEN OUR TWEETS ARE

CARBON BALANCED

EFFICIENT ENERGYRecent investment in a fleet of new Apple iMac's in the prepress and creative departments, and converting our Windows PC infrastructure to a Virtualisation solution using low power client ‘thins’, has reduced our energy usage. All machines are Energy Star rated.

This means our tweets, blogs, Facebook posts and Linkedin updates are all being sent from energy efficient machines, which of course areCarbon Balanced too!

Potts GreenPrint has it’s own Twitter account, which you can find at:

www.twitter.co.uk/pottsgreenprint

GreenPrint

www.potts.co.uk/greenprint