cara franchise march 2014 - symphony...
TRANSCRIPT
THE BRAND
Caramello's was established in 2002 with the name
being derived from the Greek word “Caramella”
which means sweet treat.
Caramello’s is an established brand in Central South
Africa and aims to cater for the sophisticated markets
confectionery, bakery & coffee shop needs.
Stores locations are best suited in high traffic
shopping complexes. Our store model requires
between 180m² - 200m² combined retail space.
There are currently 4 operational stores with the
focus for growth being placed on franchising.
Currently two of these outlets are owner operated
franchise stores with the remaining two still operated
and owned by the Franchisor.
We have gained great interest for our brand nationally
and even internationally through our strong
foundation in the well established and profitable
stores.
MENU & PRODUCT OFFERING
Our unique menu offers great variety, ranging from
breakfasts to gourmet burgers; from espresso's to
coffee cocktails. We continuously strive to remain
price and product conscious without neglecting
Quality & Profits.
One of our Unique Selling Propositions is our Deli
section providing high quality confectionery, bakery
and catering (platters for events).
Support
We are very hands on with support to our franchisees
and require all our owner operators to undergo a two
month in-store training programme prior opening
their business.
There is also an initial hand holding period once the
business opens, thereafter we are just a phone call
away besides our regular store visits and follow ups.
Are You Our Next Franchisee?
Owner presence in our stores is critical to our success
model and core culture and we are therefore only
interested in Franchisees who are owner operators
and hands-on in their business on a daily base.
FRANCHISING
We pride ourselves in the fact that our initial
investment required by a potential owner operator
for a new store is approximately 50% less than that of
our peers without compromising our store setup or
end product. This in itself reduces the period required
to retrieve ones initial capital outlay and increases
Return on Investment.
Our franchise fees are extremely well positioned at
6% royalty and a 3% marketing fee contribution.
Our Central Kitchen and Distribution Centre allows us
to supply all confectionery, specialized bakery
products, coffee supply and recipe items to our
exclusive store network, ensuring we remain very
responsive to quality, price, changing markets, and
keeping product innovation as part of our DNA.
CARAMELLO’S CORE CULTURES
Our unique stores strive to give an unparallel
customer experience by ensuring that our PEOPLE,
PRODUCT & EQUIPMENT are of a superior nature
whilst keeping QAULITY, SERVICE, CLEANLINESS &
ADMINISTRATION at the highest levels.
We believe in open communication between
ourselves and our patrons and understand without
them we have no business.
Despite the current growth within the group, service
& customer satisfaction will always remain at the core
of everything we do.
Telephone: 051 430 6042 | Email: [email protected] | Website: www.caramellos.co.za
When It All Began
Year Established
Brand Network
Head Office
No. of Outlets
Investment (Excl. VAT)
Average set-up cost (store size dependant)
Initial franchise fee
Initial Working Capital
Minimum owners contribution
Franchise Terms
Management services fee
Marketing fee
Initial agreement term
Renewal term
Contact
Name
Landline Number
Mobile
2002
C/O Zastron Street & Wes Burger, CBD, Bloemfontein
4
R 1 200 000 - R 1 800 000
R 130 000
R 100 000
50%
6%
3%
5 Years
5 Years
Shaun
+27 51 430 6042
+27 82 502 7260
INFORMATION