car parking article -dean martin.c & dr.baby joseph

8/8/2019 Car Parking Article -Dean Martin.C & Dr.baby Joseph

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THE CAR PARKING-RETAILERS AND CONSUMERS IN THRISSUR TOWN.(Published on Research Lines-Research Journal, July 2010, Devamatha college,Kuravilangad, Kottayam.so no publication further)

Dean Martin.C*Introduction. Dr. Baby Joseph**

Car parking provision is a major factor in consumer choice of where to shop. Earlier the

nearness to bus stop, main centers or near to panchayath, municipality and corporation

offices, historical places, premises of churches, temples and mosques are considered

major business centers and whether there is a parking facility, is not considered at all.

The majority of the customers earlier used public transporting system or even used to

walking when the distance is small. Higher levels of car ownership and use have lessened

shopper dependence on public transport and reduced the importance of walking trips to

the shop for many customers. As car ownership rises, the number of people to whom a

discretionary choice of shopping by car increases.

As the demand and potential demand for car home shopping rises, concern has been

voiced about the adequacy of car parking provision to support retailing. This concern

involves both the quantitative and qualitative aspects of adequacy. At the same time

public transport provision is widely held to be inadequate in many locations, again both

in qualitative and quantitative terms with retailing as a focus of many trips, the

relationship between retailing and car parking is a major issue.

Off center retail facilities which are deemed to be more attractive to car home shoppers,

have been perceived as more successful than traditional town centers, where access with

the car can be difficult and congestion levels are high. Consumers compare and contrast

facilities, environments and the overall shopping trip experience and have often voted

with their cars.

There is a growing demand regarding the decentralization of retailing to the convenient

environments because of the congestion levels and difficulty of using cars in existing

centers with competition between off center and in center locations and competition for

consumers amongst towns, the question is about the correct level and the nature of carparking to support retailing and to attract customers to these various locations. Should

shopping accommodate the car borne consumers?

*Dean Martin.C, Lecturer, Post Graduate Dept of Commerce & Mgt Studies, Sri.C.Achutha Menon GovtCollege, Thrissur. University of Calicut.

** Dr. Baby Joseph, Reader, Commerce Dept, Bharath Matha College, Thrikkkara, MG University.

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Practically shopping must accommodate the modern car born customer because of the

volume and the value of products they bought at various shopping locations, for e.g. A

marriage party goes for shopping, normally there will be more than four persons and they

are concerned about safety, comfort and luxury of the shops normally goes in a car or

cars, when retailers are trying to avoid these type of consumers, that means they are

closing down the shops soon especially gold and saree shops.

The automobile industry in India is the ninth largest in the world with an annual

production of over 2.3 million units in 2008. In 2009, India emerged as Asia's fourth

largest exporter of automobiles, behind Japan, South Korea and Thailand. Several Indian

automobile manufacturers such as Tata Motors, Maruti Suzuki and Mahindra and

Mahindra, expanded their domestic and international operations. India's robust economic

growth led to the further expansion of its domestic automobile market which attracted

significant India-specific investment by multinational automobile manufacturers. In 2009,

average monthly sales of passenger cars in India exceeded 100,000 units.

India has emerged as one of the world's largest manufacturers of small cars. According to

New York Times, India's strong engineering base and expertise in the manufacturing of

low-cost, fuel-efficient cars has resulted in the expansion of manufacturing facilities of

several automobile companies like Hyundai Motors, Nissan, Toyota, Volkswagen and

Suzuki. In September 2009, Ford Motors announced its plans to setup a plant in India

with an annual capacity of 250,000 cars for US$500 million.

Some of the car manufacturing cum marketing companies and their brands are Audi: A4,

A6, BMW: 3 Series, 5 Series, Chevrolet: Spark, Beat, Aveo U-VA, Aveo, Optra, Cruze,

Tavera,Fiat: Palio, Grande Punto,Linea,Ford: Ikon,Fiesta, Fusion, Endeavour, Honda:

Jazz, City, Civic, Accord, Hyundai: Santro, i10, Getz, i20, Accent, Verna, Sonata,

Mercedes-Benz: C-Class, E-Class, Mitsubishi: Lancer, Lancer Cedia, Renault: Logan,

koda: Fabia, Octavia, Laura, Toyota: Corolla, Innova, Fortuner, Volkswagen: Jetta,

Passat, Polo, Porsche: 911, Boxter, Panamera, Cayman, Cayenne, Rolls Royse: Ghost,

Phantom, Phantom Coup, Phantom Drophead Coup,Hindustan Motors: Ambassador,Mahindra: Major, Xylo, Scorpio,Maruti Suzuki: 800, Alto, WagonR, Estilo, AStar,

Ritz, Swift, Swift DZire, SX4, Omni, Versa, Gypsy,Tata Motors: Nano, Indica, Indigo,

Sumo, Safari.

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http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Mahindra_and_Mahindrahttp://en.wikipedia.org/wiki/Mahindra_and_Mahindrahttp://en.wikipedia.org/wiki/Economic_development_in_Indiahttp://en.wikipedia.org/wiki/Economic_development_in_Indiahttp://en.wikipedia.org/wiki/New_York_Timeshttp://en.wikipedia.org/wiki/Hyundai_Motorshttp://en.wikipedia.org/wiki/Nissanhttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Ford_Motorshttp://en.wikipedia.org/wiki/Audihttp://en.wikipedia.org/wiki/Audi_A4http://en.wikipedia.org/wiki/Audi_A6http://en.wikipedia.org/wiki/BMWhttp://en.wikipedia.org/wiki/BMW_3_Serieshttp://en.wikipedia.org/wiki/BMW_5_Serieshttp://en.wikipedia.org/wiki/Chevrolethttp://en.wikipedia.org/wiki/Daewoo_Matizhttp://en.wikipedia.org/wiki/Chevrolet_Beathttp://en.wikipedia.org/wiki/Daewoo_Kaloshttp://en.wikipedia.org/wiki/Daewoo_Kaloshttp://en.wikipedia.org/wiki/Daewoo_Lacettihttp://en.wikipedia.org/wiki/Chevrolet_Cruzehttp://en.wikipedia.org/wiki/Chevrolet_Taverahttp://en.wikipedia.org/wiki/Fiathttp://en.wikipedia.org/wiki/Fiat_Paliohttp://en.wikipedia.org/wiki/Fiat_Grande_Puntohttp://en.wikipedia.org/wiki/Fiat_Lineahttp://en.wikipedia.org/wiki/Fordhttp://en.wikipedia.org/wiki/Fordhttp://en.wikipedia.org/wiki/Ford_Ikonhttp://en.wikipedia.org/wiki/Ford_Fiestahttp://en.wikipedia.org/wiki/Ford_Fusion_(Europe)http://en.wikipedia.org/wiki/Ford_Everesthttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Honda_Jazzhttp://en.wikipedia.org/wiki/Honda_Cityhttp://en.wikipedia.org/wiki/Honda_Civichttp://en.wikipedia.org/wiki/Honda_Accordhttp://en.wikipedia.org/wiki/Hyundai_Motor_Companyhttp://en.wikipedia.org/wiki/Hyundai_Santrohttp://en.wikipedia.org/wiki/Hyundai_i10http://en.wikipedia.org/wiki/Hyundai_Clickhttp://en.wikipedia.org/wiki/Hyundai_i20http://en.wikipedia.org/wiki/Hyundai_Accent#Second_generation_.282000-2005_for_sedan.2C_2000-2006_for_hatchback.29http://en.wikipedia.org/wiki/Hyundai_Vernahttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Mercedes-Benzhttp://en.wikipedia.org/wiki/Mercedes-Benz_C-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_E-Classhttp://en.wikipedia.org/wiki/Mitsubishi_Motorshttp://en.wikipedia.org/wiki/Mitsubishi_Motorshttp://en.wikipedia.org/wiki/Mitsubishi_Motorshttp://en.wikipedia.org/wiki/Mitsubishi_Lancerhttp://en.wikipedia.org/wiki/Mitsubishi_Lancerhttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Renault_Loganhttp://en.wikipedia.org/wiki/%C5%A0koda_Autohttp://en.wikipedia.org/wiki/%C5%A0koda_Fabiahttp://en.wikipedia.org/wiki/%C5%A0koda_Octaviahttp://en.wikipedia.org/wiki/%C5%A0koda_Laurahttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Toyota_Corollahttp://en.wikipedia.org/wiki/Toyota_Innovahttp://en.wikipedia.org/wiki/Toyota_Fortunerhttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Volkswagen_Jettahttp://en.wikipedia.org/wiki/Volkswagen_Passathttp://en.wikipedia.org/wiki/Volkswagen_Polohttp://en.wikipedia.org/wiki/Porschehttp://en.wikipedia.org/wiki/Porschehttp://en.wikipedia.org/wiki/Porsche_911http://en.wikipedia.org/wiki/Porsche_Boxsterhttp://en.wikipedia.org/wiki/Porsche_Panamerahttp://en.wikipedia.org/wiki/Porsche_Caymanhttp://en.wikipedia.org/wiki/Rolls-Royce_Ghosthttp://en.wikipedia.org/wiki/Rolls_Royce_Phantomhttp://en.wikipedia.org/wiki/Rolls-Royce_Phantom_Coup%C3%A9http://en.wikipedia.org/wiki/Rolls-Royce_Phantom_Drophead_Coup%C3%A9http://en.wikipedia.org/wiki/Hindustan_Motorshttp://en.wikipedia.org/wiki/Hindustan_Ambassadorhttp://en.wikipedia.org/wiki/Mahindra_%26_Mahindra_Limitedhttp://en.wikipedia.org/wiki/Mahindra_Majorhttp://en.wikipedia.org/wiki/Mahindra_Xylohttp://en.wikipedia.org/wiki/Mahindra_Scorpiohttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Maruti_Ritzhttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_Versahttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Nanohttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Tata_Indigohttp://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Tata_Safarihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Mahindra_and_Mahindrahttp://en.wikipedia.org/wiki/Mahindra_and_Mahindrahttp://en.wikipedia.org/wiki/Economic_development_in_Indiahttp://en.wikipedia.org/wiki/Economic_development_in_Indiahttp://en.wikipedia.org/wiki/New_York_Timeshttp://en.wikipedia.org/wiki/Hyundai_Motorshttp://en.wikipedia.org/wiki/Nissanhttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Ford_Motorshttp://en.wikipedia.org/wiki/Audihttp://en.wikipedia.org/wiki/Audi_A4http://en.wikipedia.org/wiki/Audi_A6http://en.wikipedia.org/wiki/BMWhttp://en.wikipedia.org/wiki/BMW_3_Serieshttp://en.wikipedia.org/wiki/BMW_5_Serieshttp://en.wikipedia.org/wiki/Chevrolethttp://en.wikipedia.org/wiki/Daewoo_Matizhttp://en.wikipedia.org/wiki/Chevrolet_Beathttp://en.wikipedia.org/wiki/Daewoo_Kaloshttp://en.wikipedia.org/wiki/Daewoo_Kaloshttp://en.wikipedia.org/wiki/Daewoo_Lacettihttp://en.wikipedia.org/wiki/Chevrolet_Cruzehttp://en.wikipedia.org/wiki/Chevrolet_Taverahttp://en.wikipedia.org/wiki/Fiathttp://en.wikipedia.org/wiki/Fiat_Paliohttp://en.wikipedia.org/wiki/Fiat_Grande_Puntohttp://en.wikipedia.org/wiki/Fiat_Lineahttp://en.wikipedia.org/wiki/Fordhttp://en.wikipedia.org/wiki/Ford_Ikonhttp://en.wikipedia.org/wiki/Ford_Fiestahttp://en.wikipedia.org/wiki/Ford_Fusion_(Europe)http://en.wikipedia.org/wiki/Ford_Everesthttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Honda_Jazzhttp://en.wikipedia.org/wiki/Honda_Cityhttp://en.wikipedia.org/wiki/Honda_Civichttp://en.wikipedia.org/wiki/Honda_Accordhttp://en.wikipedia.org/wiki/Hyundai_Motor_Companyhttp://en.wikipedia.org/wiki/Hyundai_Santrohttp://en.wikipedia.org/wiki/Hyundai_i10http://en.wikipedia.org/wiki/Hyundai_Clickhttp://en.wikipedia.org/wiki/Hyundai_i20http://en.wikipedia.org/wiki/Hyundai_Accent#Second_generation_.282000-2005_for_sedan.2C_2000-2006_for_hatchback.29http://en.wikipedia.org/wiki/Hyundai_Vernahttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Mercedes-Benzhttp://en.wikipedia.org/wiki/Mercedes-Benz_C-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_E-Classhttp://en.wikipedia.org/wiki/Mitsubishi_Motorshttp://en.wikipedia.org/wiki/Mitsubishi_Lancerhttp://en.wikipedia.org/wiki/Mitsubishi_Lancerhttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Renault_Loganhttp://en.wikipedia.org/wiki/%C5%A0koda_Autohttp://en.wikipedia.org/wiki/%C5%A0koda_Fabiahttp://en.wikipedia.org/wiki/%C5%A0koda_Octaviahttp://en.wikipedia.org/wiki/%C5%A0koda_Laurahttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Toyota_Corollahttp://en.wikipedia.org/wiki/Toyota_Innovahttp://en.wikipedia.org/wiki/Toyota_Fortunerhttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Volkswagen_Jettahttp://en.wikipedia.org/wiki/Volkswagen_Passathttp://en.wikipedia.org/wiki/Volkswagen_Polohttp://en.wikipedia.org/wiki/Porschehttp://en.wikipedia.org/wiki/Porsche_911http://en.wikipedia.org/wiki/Porsche_Boxsterhttp://en.wikipedia.org/wiki/Porsche_Panamerahttp://en.wikipedia.org/wiki/Porsche_Caymanhttp://en.wikipedia.org/wiki/Rolls-Royce_Ghosthttp://en.wikipedia.org/wiki/Rolls_Royce_Phantomhttp://en.wikipedia.org/wiki/Rolls-Royce_Phantom_Coup%C3%A9http://en.wikipedia.org/wiki/Rolls-Royce_Phantom_Drophead_Coup%C3%A9http://en.wikipedia.org/wiki/Hindustan_Motorshttp://en.wikipedia.org/wiki/Hindustan_Ambassadorhttp://en.wikipedia.org/wiki/Mahindra_%26_Mahindra_Limitedhttp://en.wikipedia.org/wiki/Mahindra_Majorhttp://en.wikipedia.org/wiki/Mahindra_Xylohttp://en.wikipedia.org/wiki/Mahindra_Scorpiohttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Maruti_Ritzhttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_Versahttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Nanohttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Tata_Indigohttp://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Tata_Safari


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Objectives of research

1. To analyse the necessity of car parking facility associated with retail outlets.

2. To access the qualitative aspects of car parking facility offered by retail outlets.

3. To assess the satisfaction of the customers with the existing and available parking

facilities.

Methodology. (a) Data collection.The primary data were collected from 240 customers representing different purchase

groups such as gold, cloths, grocery and electronic items. Basically the intention and

products to be purchased are also significant in the case of customers, so four types of

products have equally allotted customers of sixty. The period of the study and survey was

in the month of December 2009 and January 2010.

(b) Sample selection.

The respondents are collected from different places of Thrissur town such as Thrissur

round, Municipal office or Corporation office road, Post office road, Kuruppam road,

MG road, Shornur road, Palace road, Kairali-Sree theatre road, St Thomas college road,

High road, West fort Chunkam/Collectorate road, Bindhu theatre/ West fort hospital

road and Vadakke stand,-Ashwini hospital road etc.The respondents are collected with in

the parking premises and retailing premises of super markets, gold shops, apparels shops

and electronic shops etc. The criteria of selection of customers are ownership of a car,ready to use at these shopping centers. Convenience sampling method is taken for

sampling.

(c) Data analysis.

The satisfaction index is calculated by giving various scores for the respondents. The

response of the customers were collected by 5 point scale and ranging from Very good (5

Point), Good (4 Point), Average (3 Point), Bad (2 Point) and Very bad (1 Point) for

analyzing the level of customer satisfaction among the various retail outlets.

Satisfaction of customers towards the retail stores are assessed by taking customer

satisfaction index (CSI). Based on the score the index value is calculated by using

formula CSI = rini/mi x 100

ri = Score of the ith opinion

ni = Number of respondents

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mi = Maximum attainable score

Based on the index value the total respondents are divided into five categories namely-

highly unsatisfied (% index < 20), unsatisfied (% index 20 40), moderately satisfied

(% index 40 60), satisfied (% index 60 80), highly satisfied (% index 80 100).

Out of the 240 customers, 31.67% represent professionals and 55.83% businessmen and

remaining 12.5 % belongs to government employees (Refer table 1).

Out of the 76 professionals includes- Lawyers, Doctors, Engineers, IT professionals and

chartered accountants- only 2.63 % are using small cars of 800cc/1000cc, majority of

71.05 % are using medium size cars/ hatch back models of more than 1000cc. The 15.79

% are using cars with (sedan/saloon) and remaining 10.53 % are using big cars / family

cars (estate cars) 7-9 seat like Toyota-Innova, Mahindra-Scorpio, Cheverolet- Travera

etc.

Businessman includes all types of business people uses majority hatch back/medium cars

(41.79 %), cars (sedan/saloon) (35.82 %), big cars (estate cars) (13.43 %) and remaining

9% of people are using small cars. At the same time majority of government employees

are using small cars (63.33 %) followed by hatch back models (30%) and cars

(sedan/saloon) (6.67 %).

The one of the question asked to the respondents was whether you use car in all shopping

occasions the answer is no. The percentage of usage of cars during town shopping shows

a high level at the same time.

Out of the total 240 customers majority or 53.75 % uses cars always and 40.83 % uses

about 2/3rd of the occasions of shopping and only 5.42% limits the usage of cars to 1/3 rd,

it can be concluded that majority of the customers are using car for purchasing and the

number of car owners are increasing year by year, it points out the necessity of car

parking facility (Refer table 2).

From the table 3, the group professionals is satisfied with the parking area a satisfaction

index value of 62.63, businessmen group- 48.36 (moderately satisfied ), government

employees 49.33 (moderately satisfied). Taking the overall satisfaction index value it isonly 53 i.e. moderately satisfied.

From the table 4, it can be concluded that customers are only moderately satisfied with

the car parking location. Retailers located in town and city centers are concerned about

car parking, partly because, unlike retailers in off center locations, the provision and

management of car parking used by their shoppers is largely out of control. With

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increasing car ownership, highly visible signs of central area congestion and increased

competition from off centre retailing with extensive, convenient and free car parking, this

concern has grown. It is clear that car parking problems and issues in town centers cannot

be solved simply by adding more spaces.

Customer satisfaction regarding design and management of car parking

The customers should also satisfy not only the car parking area and location but also the

design and management of cars in the area. When the design is too congested, that will

create difficulty for a customer to park and leave because he/she have to wait the

preceding or succeeding cars to be moved. When the design is loose, that will create

difficulty to late coming car owners because they cannot find any more space to park.

From the table 5, it can be concluded that in the majority of retailers car parking design

and managementare not excellent or satisfied or highly satisfied, it is only average and

moderately satisfied. To design an effective managing for car parking area is often

difficult and confusing and it may change every day and those manage these designs are

not technically practically efficient and have no training or education relating to it this

makes more difficult to car owners.

Customer satisfaction towards payment system or repayment system.

It is found that there is no cost for parking for purchases or buyers. Initially they have to

pay some amount and that will be reimbursed when the consumers produces the bill.

Some other parking areas of retailers there is no restrictions at all.

From the table 6, all groups are only moderately satisfied with the payment and

repayment system. Sometimes the non-purchasers are using the parking facility,

especially in the town areas so to reduce such tendency and to ensure of getting the

parking facility to consumers, majority of retailers are using token with payment and will

be reimbursed, but sometimes lack of selection/variety in shops compels the customers to

go to other shops resulting in the loss of parking money. From the survey it is understood

that it is better to keep the payment /repayment system with the security officer in charge

rather than shifting to the busy office cum cash collection centers.Customer satisfaction towards safety/security of car and valuables in it.

Sometimes while parking in the congested area, it will result into small scratches in body

of car /damage to the lighting system. There are also some repeated cases of theft in the

parked cars (it may or may not be theft)

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From the table 7, it is concluded majority are satisfied with the safety/security of cars

even though there are rare incidents of thefts and damages. The damages are basically

because of high congestion especially in festival periods and lack of proper control over

new luxury vehicles and poor driving experience.

Conclusion.

The shopping trip can become memorable if parking the car proves either difficult or

expensive or both. Shoppers have a number of requirements for a car park facility other

than simply the physical use of a car parking space. All aspects of car parking supply

ranging from location, to design, management and payment systems have qualitative

meanings for shoppers and influence their perceptions of a car park, and the associated

retail facility or town center. Quality means more than simply landscaping or safety. If

the best landscaped car park is the wrong location, or if the payment systems in operation

are unpopular, then consumer perceptions of that facility will be poor. In the town and

city centers the simply addition of more spaces is generally not feasible and in many

instances would not solve the perceived problems. It is not simply the number of car

parking spaces that is important, but the type, cost, standard, quality and location of

parking.

Town center retailers and local authorities are sometimes blamed for providing

insufficient parking of an inadequate standard at an over inflated price. In many instances

these elements are beyond the individual control of either retailers or local authorities.

Ultimately, however, the retailer will suffer commercially and the local authority

indirectly from inadequate, in either quantitative or qualitative terms, provision. Outside

the town center, the retailer may be wholly responsible for the provision of car parking.

These facilities become effectively an extension of the shop and are managed as such.

Consumers may then make (unfair) comparisons between town center and off center

experiences, mainly to the detriment of town centers. In this study it is evident that

majority of the customers are using car for purchasing and the number of car owners are

increasing year by year, it points out the necessity of car parking facility. The overallsatisfaction index value for car parking area it is only 53 Satisfaction Index Value score

i.e. moderately satisfied, means area wise there should be great improvement which is

purely out of control of corporation authorities and to limited extent retailers. The

customers are only moderately satisfied with the car parking location too.

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The majority of retailers car parking design and management are not excellent or

satisfied or highly satisfied, it is only average and moderately satisfied. From the survey

it is understood that it is better to keep the payment /repayment system with the security

officer in charge rather than shifting to the busy office cum cash collection centers. It is

also understood that majority are satisfied with the safety/security of cars even though

there are rare incidents of thefts and damages. The damages are basically because of high

congestion especially in festival periods and lack of proper control over new luxury

vehicles and poor driving experience.

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10. www.hindhustanmotors.com

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http://dspace.iimk.ac.in/bitstream/2259/478/1/215-220+.pdfhttp://dspace.iimk.ac.in/bitstream/2259/478/1/215-220+.pdfhttp://en.wikipedia.org/wiki/Indian_Institute_of_Management_Kozhikodehttp://en.wikipedia.org/wiki/Indian_Institute_of_Management_Kozhikodehttp://www.dhi.nic.in/draft_automotive_mission_plan.pdfhttp://www.dhi.nic.in/draft_automotive_mission_plan.pdfhttp://en.wikipedia.org/wiki/Government_of_Indiahttp://economictimes.indiatimes.com/News/News-By-Industry/Car-sales-rise-22-in-Feb/articleshow/4247812.cmshttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://news.bbc.co.uk/2/hi/business/6478685.stmhttp://news.bbc.co.uk/2/hi/business/6478685.stmhttps://www.cia.gov/library/publications/the-world-factbook/rankorder/2001rank.htmlhttp://books.google.com/books?id=4bXMvrwE_1EC&pg=PA82&dq=india+fastest+growing+economy&client=firefox-ahttp://www.maruthi-suzuki.co.in/http://www.hindhustanmotors.com/http://dspace.iimk.ac.in/bitstream/2259/478/1/215-220+.pdfhttp://dspace.iimk.ac.in/bitstream/2259/478/1/215-220+.pdfhttp://en.wikipedia.org/wiki/Indian_Institute_of_Management_Kozhikodehttp://en.wikipedia.org/wiki/Indian_Institute_of_Management_Kozhikodehttp://www.dhi.nic.in/draft_automotive_mission_plan.pdfhttp://en.wikipedia.org/wiki/Government_of_Indiahttp://economictimes.indiatimes.com/News/News-By-Industry/Car-sales-rise-22-in-Feb/articleshow/4247812.cmshttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://news.bbc.co.uk/2/hi/business/6478685.stmhttp://news.bbc.co.uk/2/hi/business/6478685.stmhttps://www.cia.gov/library/publications/the-world-factbook/rankorder/2001rank.htmlhttp://books.google.com/books?id=4bXMvrwE_1EC&pg=PA82&dq=india+fastest+growing+economy&client=firefox-ahttp://www.maruthi-suzuki.co.in/http://www.hindhustanmotors.com/


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Table 1: Profile of car owned customers.Type Small

carsHatchback/Mediumcars

Cars-sedan/saloon

Big Cars(Estate Cars)(6-9 seats)

Total

Professionals 2 (2.63) 54 (71.05) 12 (15.79) 8 (10.53) 76(31.67

)

Businessmen 12 (9) 56 (41.79) 48 (35.82) 18 (13.43) 134(55.83

)

GovernmentEmployees

19(63.33)

9 (30) 2 (6.67) - 30(12.5)

33(13.75)

119 (49.58) 62 (25.83) 26 (10.83) 240

Source: Primary data

Table 2: Usage of cars while shopping in Thrissur town.

Types 1/3 Use 2/3 Use Always or 3/3 Use Total

Professionals 2 (2.63) 54 (71) 20 (26.32) 76

Businessmen 6 (4.5) 30(22.39)

98 (73.13) 134

Government Employees 5(16.67)

14(46.67)

11 (36.67) 30

13(5.42)

98(40.83)

129 (53.75) 240

Source: Primary data

Table 3: Customer satisfaction of parking area.Types Verygood (5)

Good

(4)

Average

(3)

Bad

(2)

Verybad(1)

Total Satisfaction indexvalue(SIV)

Result

Professionals - 34 24 31 6 76 238/380x100=62.63 Satisfied

Businessmen 13 12 24 54 31 134 324/670x100=48.36 Moderatelysatisfied

GovernmentEmployees

- 6 12 2 10 30 74/150x100= 49.33 Moderatelysatisfied

Total 13 52 60 68 47 240 636/1200x100= 53 Moderatelysatisfied

Source: Primary dataTable 4: Customer satisfaction regarding car parking location.

Types Verygood(5)

Good(4) Average(3) Bad(2)

Verybad(1)

Total Satisfaction index Result

Professionals 3 14 43 10 6 76 226/380x100=59.47 Moderatelysatisfied

Businessmen 3 10 78 32 11 134 364/670x100=54.33 Moderately

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satisfied

GovernmentEmployees

2 4 14 4 6 30 82/150x100=54.67 ModeratelySatisfied

Total 8 28 135 46 23 240 672/1200x100=56 ModeratelySatisfied

Source: Primary dataTable 5: Customer satisfaction level towards parking design and management.

Type Verygood (5)

Good

(4)

Average

(3)

Bad

(2)

Verybad(1)


Professionals


Businessmen 10 20 62 34 8 134 392/670x100=58.51 ModeratelySatisfied

GovernmentEmployees

- 1 4 18 7 30 59/150x100=39.33 Unsatisfied

Total 13 27 100 76 24 240 649/1200x100=54.08 Moderately

SatisfiedSource: Primary data

Table 6: Customer satisfaction towards payment / repayment system.

Types Verygood(5)

Good(4) Average(3) Bad(2) Verybad(1)


Professionals


Businessmen 6 10 64 32 22 134 348/670x100=51.94 Moderately

SatisfiedGovernmentEmployees

2 4 14 6 4 30 84/150x100=56 ModeratelySatisfied

Total 9 6 122 57 36 240 625/1200x100=52.08 ModeratelySatisfied

Source: Primary dataTable 7: Customer satisfaction towards safety/security of car and variables in it.

Type Verygood(5

)

Good(4) Average(3) Bad(2) Verybad(1)


Professionals

1 40 32 3 - 76 267/380x100= 70.26 Satisfied

Businessmen 9 22 96 5 2 134 433/670x100= 64.63 Satisfied

GovernmentEmployees

4 6 14 4 2 30 96/150x100= 64 Satisfied

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Total 14 68 142 12 4 240 796/1200x100=66.33 Satisfied

Source: Primary data.

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car parking article -dean martin.c & dr.baby joseph

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