7/26/2019 Capstone 13, 14

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Answer 13:

The example for each scale is as follows:

a. Nominal: Demographics section, e.g. Questions 11 to 14b. r!inal: ".g. Question #A

c. $nter%al: ".g. Question 1&!. 'atio: ".g. Question 1

Answer 14:

(ase! on the factors mentione! in the )uestion, the )uestionnaire can be impro%e!

in the following wa*s:

1. +tructure can be a!uste! in a manner that it is easier for the respon!ent to

answer the )uestions without getting confuse!.-. Design of the )uestionnaire is such that it coul! easil* tire the respon!ent,

prompting himher to aban!on it mi!wa*.3. /or!s an! wor!ing choice can be impro%e! in such a wa* that less technical

language can be use! to ma0e e%er* respon!ent feel at ease at answeringthe )uestions.

4. ength of the )uestionnaire is t*picall* conforms to the stan!ar! of mar0et

research, as in it inclu!es all important )uestions that nee! to be answere! to

get results an! also not insu2cient or ambiguous.. The )uestionnaire ta0es the respon!ent from one train of thought to the

other. $t woul! be benecial for the researcher if the )uestions were in a more

logical or!er.5. "6ort re)uire! ten!s to be a6ecte! b* the or!er of )uestions as well as the

time each respon!ent ta0es to comprehen! each )uestion an! recor! each

answer. The e6ort nee!e! here is minimal to a%erage.

7. $n terms of assumptions, the )uestionnaire ten!s to focus on the aspect thate%er* respon!ent woul! be well %erse! with technical language, which coul!

pro%e to be !isastrous in ertain scenarios.