REN Dermatology:Reinvesting Rewards to Retain a Superb Staff

Through a thriving company culture, REN

Dermatology has built its success on stellar

patient care delivered by dedicated employees.

Founder Dr. Jennifer Lee uses her Spark Business®

credit card as an employee retention tool. She

reinvests her cash back rewards to keep her

top-notch team feeling valued, at zero additional

cost to the company.

Promotional Content

About REN Dermatology REN Dermatology is a Nashville, Tennessee-based health care practice that provides medical and cosmetic services from routine skin exams to innovative laser treatments.

Dr. Jennifer Lee opened REN Dermatology in 2013 to provide advanced patient care with warmth and effi ciency. The Harvard Medical School graduate spent three years at Nashville’s Vanderbilt University Medical Center before striking out on her own with a vision: a skin-care center that capitalizes on state-of-the-art technology and provides superlative patient service.

“From the very beginning, we wanted people to feel comfortable when they visited the offi ce,” Dr. Lee says. Having worked in larger institutions, Dr. Lee wanted to provide a more “intimate personal experience” for patients.

The ChallengeBoth hiring and retaining employees can oft en pose challenges for medical practices. REN Dermatology prioritizes eff orts to keep its talented employees – an expense that can compete with practical everyday purchases like equipment and inventory.

“In doctors’ offi ces, there can be a high turnover rate amongst staff ,” says Dr. Lee, who makes an ongoing eff ort to hold on to her good team. “I think it’s important that the staff feel appreciated and know that they’re valuable to the overall functioning of the practice,” she adds.

Staff members assume leadership positions, allowing Dr. Lee to delegate responsibilities to people she trusts. As a result, her competent staff can help run the practice while she focuses on managing the business and fueling its growth. While this infrastructure helps the company succeed, it can be a challenge to commit funds that could go toward other business purchases.

Dr. Jennifer Lee, Medical Director

Promotional Content

The SolutionBy using her Spark Business® card, Dr. Lee accumulates rewards that are reinvested to boost employee retention. Instead of tapping into the budget, the practice can utilize cash back rewards to keep employees happy while maintaining healthy profi t margins.

“Nearly all my offi ce expenses get charged on my card,” Dr. Lee explains. This includes medical devices, continuing education, offi ce supplies and travel expenses, as well as a full inventory of skin care products. From syringes and Botox products to down payments on large equipment, Dr. Lee earns rewards on all her business purchasing.

Employees are also issued their own cards, helping the practice rack up rewards more quickly. “Having multiple cardholders was very effi cient for me,” says Dr. Lee. “It’s a delegation of people that I trust to be able to make purchases for the offi ce.”

Dr. Lee uses rewards for team-building initiatives, including dinners and special outings two or three times a year. She says, “The rewards help us have a bigger, better outing. They give me more fi nancial freedom to make it something nice and enjoyable for my employees.”

Additionally, she doesn’t delay in thanking staff ers for staying on her team: Starting with their fi rst work anniversary, she treats each employee to lunch and a fi ne timepiece.

How do you make your Spark Business®credit card work for you?

Whether you’d prefer to earn unlimited 2% cash back or 2X miles, you could start putting thousands of dollars back into your business with a Spark Business® credit card from Capital One. Find out which card is the best fi t for your business and the right fuel for your goals and growth.

https://www.capitalone.com/credit-cards/business/

The Results Dr. Lee has put thousands of dollars back into her business and uses the cash back rewards to help retain the superb staff of REN Dermatology. The stable team helps ensure a smoothly running operation that meets and exceeds patients’ expectations. Plus, with the practice in such capable hands, Dr. Lee is free to focus on fueling business growth.

By using rewards to cultivate a high-quality workplace, REN Dermatology sets itself apart in a fi eld that struggles with employee retention.

“I am really proud that we have zero turnover in the three years we have been open,” says Dr. Lee. “We have such a great vibe and a great team dynamic. It’s very important to me to sustain that.”

As an added bonus, Dr. Lee has also been able to delegate day-to-day management work that she formerly handled because she knows she can rely on her loyal long-term employees.