Cisco Data Center Connection

2013

Balaji M Srinivasan Global Partner

Business Development

Capitalizing on

Cisco Innovation

& Intel Partnership

Corporate Vision Why Cisco Partners with Intel?

Grow PC and data center business enabling new users and usage models

Extend Intel solutions into adjacent market segments

Create a continuum of secure

personal computing experiences

Care for our people and the planet and inspire the next generation

Our Global Strategy Use our unmatched employee talents, manufacturing,

technology, and brand strength to:

Why Cisco Partners with Intel

Investment

• $10B in CAPEX

• #1 Process Technology

• 3 Years Ahead

• Local Presence

Innovation • Xeon Technology

• #1 Performance

• Security without Compromise

• Low Latency Connectivity

Ecosystem • Intel Architecture

x86 is Standard

• Intel Software Solutions Group

• Open Source

• Global ISV Reach

A History Of TECHNOLOGY REVOLUTIONS

Computing Evolution Fueled By

Intel Architecture Innovations 14M+ 6M+ Developers Applications

Advanced Semiconductor Technology

2009 32nm

2011 22nm

2007 45nm

Other brands and names may be claimed as the property of others.

Standards-based Ecosystem Enabling

Multi-Platform Support

Industry Transforming Innovations

Building a Continuum of Personal Computing Experiences

Desktops Laptops Intelligent Systems Smartphones Netbooks Tablets

Intel in the Datacenter Cisco UCS with Intel Xeon, SSDs & 10GbE NICs Inside

A History of Collaboration

EtherChannel

1995

Gigabit Ethernet

InterSwitch Link

2005

802.11n Business Class Wireless Suite

Routers, Switches, Security Appliances, Collaboration

Verified For Centrino

Data Center Ethernet

FCoE

WiMAX OPA & IOT

Unified Computing System

2012

UCS E Series Router Module

Key Market Trends Demands are exceeding traditional IT capabilities

Changing Role of IT

Help Lead the

Business

Support

the Business

More users, devices, data, storage, traffic …

More Users More Devices

More Data

Maintenance

Innovation (and new capabilities)

80/20 Split of the Typical IT Budget

ga

p

time

IT A

rch C

apabili

ty

Maint. Costs Inhibit Innovation Growing Capability Gap

What’s Needed

What’s possible with traditional IT architecture capabilities

1. Semiconductor Revenue Required to Support One Leading Edge Fab

2. TSMC and UMC are foundries. Revenue thresholds are theoretical estimates. Assumptions include 40-50% gross margins. Source: IC Insights (Research Bulletin April 4, 2012). Cost today to build and equip a

new leading edge fab: $9B-$12B. Trending to $15B in 2015+. Source: Intel estimate

3. Intel estimate Q1‘12

$- $10 $20 $30 $40 $50

UMC*

Elpida

Nvidia

NXP

Freescale

Fujitsu

Sony

Infineon

AMD

Broadcom

Micron

Hynix

ST

Qualcomm

Renesas

Toshiba

TI

TSMC*

Samsung

Intel

Fewer companies able to invest at the

scale needed to sustain mfg leadership

$ Billions

Intel

2012 Revenue Threshold2 (to recover 300mm fab cost)

Revenue Threshold2 (to recover 300mm fab cost)

2015+

2011 E

st.

Reven

ue f

rom

Sem

ico

nd

ucto

r

Sh

ipm

en

ts

Invest Big to deliver Moore’s Law1

Intel lead vs.. Industry

3.5 years

High-k Metal Gate Tri Gate

Extend Process Leadership

Tiny transistors. Big impact >100 Million 22nm tri-gate transistors would fit on the head of a pin

2007

45 nm 2009

32 nm 2011

22 nm

Intel lead vs.. Industry

4 years3

Intel’s Increasing Advantage Design and manufacturing leadership that fully delivers Moore’s Law

Intel Strategy to Realize Open Cloud Vision

IT Requirements & Open Standards

Define and Prioritize IT Requirements &

Accelerate Open Industry Standards

Optimized Platforms

Enable proven solutions that ease cloud adoption & help guide cloud service provider

selection

Intel® Cloud Builders & Cloud Finder

Deliver optimized products for more secure, efficient,

automated platforms built on a common architecture

Accelerating Open, Interoperable Standards

Intel: Technical Advisor

ODCA collaborating with multiple industry organizations: CSA, DMTF, Green Grid, OASIS, Open Compute Project, and TMForum

Influence and Take Advantage of Emerging Industry Standards

Intel: Active member

Drive platform context APIs – e.g. battery and network info, others

Intel: Active member

Contribute optimized code for security and power management

Intel: Founding member

Publishes specs for efficient datacenters, server, storage

Easing Your Cloud Adoption

www.intelcloudbuilders.com

Proven, interoperable solutions

>90 Reference Architectures

Intel® Cloud Builders Intel® Cloud Finder

Cloud Finder

Enterprise

Enterprise

Cloud Service Provider

Cloud Service Provider

Cloud Service Provider

Enterprise

IaaS online search tool • Qualified Cloud Service Provider list

• Select Provider based on your

needs/ criteria

Intel in the Datacenter Powerful Foundational Building Blocks that Scale

Res

po

nsi

ve

En

erg

y E

ffic

ien

t H

igh

A

vaila

bili

ty

Sec

ure

Server

Intel® VT and TXT Intel® AESNI—Encryp. Accel

McAfee® MOVE AV & ePO

McAfee® Cloud Identify Mgr McAfee® Deep Defender

Intel® Node and DC Mgr

Advanced Resiliency (RAS)

Software & Technologies

Intel® Xeon Product Family E3-E5-E7

Intel® Atom

Intel® Xeon PhiTM

1. Xeon-based storage systems are available in a wide range of configuration options from the industry’s leading storage vendors

2. Server: IDC’s Quarterly Worldwide Server Tracker (Q1’12)

Intel® Ethernet Controllers

Intel® Ethernet Adapters

Intel® Ethernet Switch Silicon

Intel® True Scale Fabric

Network

Intelligent Storage1

Scale-out Storage1

Scale-up Storage1

Intel® SSD 710 series (SATA)

Intel® SSD 910 series (PCIe)

Storage

Intel in UCS M3 – Upsell Opportunities

Server

Intel® Xeon Product Family E3-E5-E7

Intel® TXT Enabled

Intel AES NI

Intel® 10GbE Ethernet Adapters

Network

Intel® SSD 710 series (SATA)

Intel® SSD 910 series (PCIe)

Storage

B200 M3 & B420 M3 C22, C24, C220, C240 & C420 M3

Intel is IT’s Source for Scalable Building Blocks Ubiquitous and balanced foundational technologies end-to-end

Sources: Server: IDC’s Quarterly Worldwide Server Tracker (Q1’12) ; Networking: Dell’Oro Group Market Research. Quarterly Ethernet Report Q1’12; Storage: IDC Quarterly Storage Tracker (WW DSS Tracker FinalHistoricalPivot_2011_Q4) and

Intel estimate; End user devices (PCs, laptops, etc): IDC’s Quarterly Worldwide PC Tracker (Q1’12). Software: Intel (http://www.forbes.com/sites/briancaulfield/2012/05/09/intel-is-the-biggest-software-company-youve-never-heard-of/)

Connect and enrich the lives of every person on earth through seamless and pervasive computing

Intel’s Datacenter Vision

In datacenter

networking #1 Share in

enterprise storage 80%

In client devices #1 Software

Professionals >10,000

In servers #1

Intelligent Clients Strengthen the Value of the Datacenter

Ultrabook™ - The Business Opportunity

End User Requirements

Responsiveness

Mobility

User Interface

Form Factor

Device Like Experience

“Consumerization of IT”

End User and IT Decision Makers requirements converge with Ultrabook™ PCs for Business

Business Ultrabook™

Reliability

Security

Stability

Manageability

Business-Level Performance

IT Decision Maker Requirements

Business Ultrabook™

Ultrabook™ for Business: A No-Compromise Solution

Solved

User needs are new and growing

What Makes It An Ultrabook™ ?

Style with security and performance

INTEL® CORE™

PROCESSOR

FAMILY

INTEL ® RAPID

START

TECHNOLOGY

LONG BATTERY

LIFE

<7seconds

INTEL ® IDENTITY

PROTECTION

TECHNOLOGY

INTEL ® ANTI-THEFT

TECHNOLOGY

BUILT-IN

Wi-Fi

UNDER 1 INCH

THICK

USB 3.0 and/or

THUNDERBOLT™

TECHNOLOGY

Enabling Cisco’s Partners

Intel creates Demand in multiple ways

Distribution

Retailers/OLR

VARs & DMRs

Influencers WW

Consumer Campaigns

SMB campaigns

Co-marketing campaigns

Deep enterprise engagements

Broad coverage across sectors

ISVs

ITO/SI

MNC OEMs / LOEMs Product Launches

Connect People With Intel

Drive Awareness

Help Customers find Solutions

FY13 Cisco Intel Joint Marketing Imperatives

Big Data Segmentation

& Optimization

Channel Cloud

SAP Hana Security &

Orchestration

Segment Campaigns (HC, FSI)

Partner

Enablement Hadoop

Infrastructure

Matters (SP)

ISV Optimization

Joint VBlock/Flexpod

Campaigns

Cisco Goal #2 in blade servers in 20 top markets

Cisco Intel Joint Partner Campaigns – FY ‘13

Enable Partners with the full breadth of the Cisco Intel Strategic Relationship

Teaming

V S Enablement

Demand Gen

Conversion Awareness

E Joint Partner Engagements

Partner Specific

Campaigns

DCV Labs

Partner Led

POCs

Firefly

Trainings

Events

Teaming

Partner

Conferences

Partner Roadshows

Call to Action

• History of collaboration: Capitalize on the innovation

• Sell an End to End solution: Ultrabook™--best client

device

• Team to Win: Have your team engage their Intel

Counterpart

• Use the Programs: They work!

• Cisco DCV Labs demos, Firefly Trainings, Partner led

POCs…