©Copyright 2010 Wealth2k, Inc. All rights reserved.

Wealth Ladders is a trademark of Wealth2k, Inc.

Capitalize on the Retirement

Income Opportunity

Close Sales

Illustrate

Build Demand

Agents need new marketing tools• Dynamic, prospecting-focused website

that is personalized to you

• Wealth Ladders consumer education

movie

• Consumer PowerPoint seminar

• Seminar-for-One™ direct to web

browser

New illustration tools• Wealth Ladders illustration engine

• Personalized Analysis

“Strategy,” not product positioning• Multi-product, laddered strategy for retirement income market

Objective of Wealth Ladders: help agents better educate

consumers, and generate quality annuity sales

What is Wealth Ladders?

• A high-end solution for laddering of fixed annuities

• Cutting-edge marketing tools

• Personalized agent website

• Sophisticated yet easy-to-use illustration software

• Seminar presentation

• Consumer education website designed to generate leads

Why make the web an ally?

Latest research:

• “The days of using an advisor who you just happen to know are over. Within three to

five years, we expect most people to find and interact with their advisor online.”

• “This survey shows that despite early concerns, advisors realize they need to get

online or risk missing out”

• “Many (advisors) say they expect the web to become the primary source of leads for

them within two years.”

“Consumers Now More Likely to Find Investment Advisors Online”

Covestor, July 19, 2010

You receive all this9Personalized Website

Web-Based Illustrations

Private account access

Consumer Seminar

Wealth Ladders Brochure

Listing in Exclusive Agent Locator Database Listing (for qualified leads)

Illustrations

“Buckets” your way!

1. Choose the number of buckets (2-10)

2. Include income riders with flexible start dates

3. Provide lifetime income benefit in any bucket

4. Illustrate product bonuses

5. Deferral option (1-20 years with flexible accumulation rate)

6. Illustrate additional income sources (Social Security, pensions, etc.)

SPIA

Illustrations

1 5 10 15 20 25 30+

FIA + Income Rider

Two-bucket” strategy

FDA

Illustrations technology

1 5 10 15 20 25 30+SPIA FIA + Income Rider

“Three-bucket” strategy

Illustrations

1 5 10 15 20 25 30+

SPIA FDA FIA + Income Rider

Lifetime Income Floor

“Four-bucket” strategy

Illustrations

1 5 10 15 20 25 30+

SPIA FDA FIA + Income Rider

Lifetime Income Floor

Life/Longevity

“Five-bucket” strategy

One page of input; powerful yet fast and easy-to-use

• Easy-to-use

• 2-10 “buckets”

• Illustrate income riders

• Illustrate product bonuses

Output

• Generate custom retirement income strategies with Personalized Analysis

Personalized Agent Website

Wealth Ladders Personalized Agent Website

• Sets a new standard for agent

websites

• Helps you reach more prospects

• Projects a high-end experience

• Seminar-for-One™

• The Wealth Ladders Consumer

Education Movie

• Personal URL

• Clients and prospects contact

you “Their Way”

Wealth Ladders Personalized Agent Website

Seminar-for-One™ Direct to web Browser

• Scenes from consumer

education movie

• Create demand for annuities

Generating Leads for Agents

Generating leads: www.WLStrategy.com

• Consumer education website

• Builds interest and demand

• Be listed in the exclusive

Agent Locator Database

Locate an Advisor

• Prospects locate agents by

State/City

• Direct link to agent’s website

Wealth Ladders is9

• A business-building “system” that’s unique in the marketplace

• A way to lead with a “strategy,” not a product

• A way to benefit consumers who wish to protect a portion of their retirement savings

• A way to gain leading-edge marketing tools

©Copyright 2010 Wealth2k, Inc. All rights reserved.

Wealth Ladders is a trademark of Wealth2k, Inc.