capital markets group - 2015 services
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June 2015 Capital Markets Group, LLC
Full-service, Investor Relations firm that
combines capital markets expertise with the
power of digital media marketing to raise the
profile of public companies.
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STRATEGY COMMUNICATIONS AWARENESS
Who We Are
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Your communications program as a public
company never ends….. (refine and improve)
Messaging/
Building Brand Equity
Implement into all Public Material
Communications Strategy
Awareness Strategy
Push through Social Media Channels
Full Service Investor Relations
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Experience…
Dedication…
Competency…
Ability to leverage traditional and new communications including digital media marketing technologies
4 Expansive network of institutional investors, analysts,
bankers, professional investors and brokers
Strategic consulting that focuses on broadening Wall Street messaging
Financial market experts with a strong reputation among small cap investors
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Experts in brand building for public companies
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Why Capital Markets Group?
Alan Sheinwald, Founder • Active advisor, consultant & investor in micro/small cap
companies since 1995
• Launched CMG to assist public companies achieve
exposure to investment community
• Advised 150+ public companies across all industries and
exchanges
• Professional investor and limited partner of several funds
• Expert in strategic alternatives and capital formation
strategies
• Graduate of West Point, MBA in Finance with honors from
New York University
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The Capital Markets Group Partners
Thomas Walsh, Managing Partner • Building and executing financial communication
programs for a wide variety of public companies
• Worked with mid and large cap companies
including Sun Microsystems, VF Corporation, M-
Systems, Aladdin Knowledge Systems, United
Natural Foods and CIT Group
• Graduate of Union College with a degree in
Economics
Valter Pinto, Partner • 10+ years as Investor Relations professional
• Experience in working with publicly traded companies
across all industries both domestically and
internationally helping to guide messaging
• Capital markets strategy expert with focus on working
closely with senior management to perfect corporate
communications for the financial community
• Cultivated Buy-side and Sell-side relationships within
the investment community
"He would call and ask fairly intelligent and insightful
questions even though we thought he was 17 or 18 years
old," says Alan Sheinwald, Inuvo's investor relations
counsel. "He really acts as though he's a professional
investor."
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The Road to Success is not Straight
CAPITAL MARKETS GROUP WILL MANAGE Liquidity
Volatility
Shareholder Communication
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Traditional
Services
Essential for the
success of any Investor
Relations Program;
includes strategy,
communications and
awareness for the
broader investment
community
Digital
Marketing
Services
Public Companies must
be open to digital
marketing efforts such
as social media, videos
and various electronic
channels of distribution
No Simple Formula to Success
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• Prepare management to
meet investment
community
• Brand building
• Messaging matrix
• Capital formation insight
• Crisis management
STRATEGY COMMUNICATIONS AWARENESS
• Build consistent,
customized message
• Monthly review and
refinement of messaging
• Incorporate messaging
into all public
communications
• Management of database
• Proactively outreach to investment community
• Digital Media Marketing
• Road shows
• Investor Conferences
• Broker Teach-ins
• Weekly conference calls
• Interactive virtual presentations
The 3 Essential Segments of IR
Proprietary
relationships we have
cultivated over the
50+ years of
combined experience
our team has
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Internal database of
Buy-side and Sell-
side investors we
maintain
Subscription to
40,000+ financial
professional
database
Our Network
Train and Prepare our clients to perfect their message and presentation skills to market
themselves to the investment community
Identify and target the best candidates to assist the
Company get the appropriate valuations in the public markets
Aggressively market to new investors through road
shows, investor conferences, broker teach-ins, etc.
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The Road Map
Awareness
Digital media has become a key influencer in the financial community. Professional investors are utilizing social tools as a means of sharing and exchanging investment information.
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ALL PUBLIC COMPANIES NEED AN
ONLINE PRESENCE
Digital Media MARKETING
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Social Media ENGAGEMNT
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CHALLENGES
Small public companies face the same challenges; no
sponsorship, no following and no liquidity.
SOLUTION
Use vibrant digital content to attract investors who are
researching companies with your investment profile
online.
IMPLEMENT
Our goal is to capture investors in a funnel and engage
going forward as they assess your investment
opportunity.
Social Media CHALLENGE
We generate warm investor leads by strategically deploying
content to targeted audiences of known online investors.
Through sophisticated analytics, we are able to capture and
nurture those new relationships.
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Warm Lead DEVELOPMENT
PREPARE
Online
platforms,
website, social
media and
analytics
2 3 1 4 CREATE
Digital content
deployed for
engagement
online
CAPTURE
Drive traffic
and capture
investors in
your database
NURTURE
Engage investors
regularly and
through multiple
channels
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DIGITAL ANALYTICS NYSE: CLIENT
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DIGITAL ANALYTICS NASDAQ: CLIENT
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DIGITAL ANALYTICS NASDAQ: CLIENT
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DIGITAL ANALYTICS OTC QB: CLIENT
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Case Study: Inuvo (NYSE: INUV)
Results Improved communications and awareness led to institutional ownership and a higher valuation:
Attracted new institutional shareholders including Coe Capital and Grand Slam
Stock Price Range: $0.63 (4/17/2014) $3.50 (4/10/2015)
April 2015 Average Volume: 1 million shares
Inuvo (NYSE: INUV): Internet technology and content company serving billions of
advertisements across a network of desktop and mobile applications. Capital Markets Group
has led INUV’s IR program for 3+ years focusing on communications and awareness activities.
Communications:
• Constant focus on re-branding and improving messaging based on feedback and results
• Assisted management with preparation/review/coordination of news releases
• Fully implemented messaging into all public materials including website, presentation and scripts
• Although experts in the field, CMG worked closely with management on its social media strategy focused on the
public markets
Awareness:
• Extensive introductions to the buy-side; resulted in new shareholders Coe Capital and Grand Slam
• Conference calls and 1x1 meetings with institutions managing $50 million - $2 billion+ in AUM
• Broker teach-ins with Aegis Capital, Maxim Group, National Securities, Northcoast Securities
• Contacted 100+ investment professionals during the first quarter of 2015
• Sell-side analyst introductions for coverage
• Presented at Benchmark, Noble and ROTH Conferences
• Scheduled to presented at B. Riley and LD Micro conferences
• Introduced to thestreet.com, seeking alpha and Benzinga who embargoed INUV’s 2014 years end financial results
• As with all clients conducted consistent follow-up with all introductions and provided detailed feedback to
management
• Assessed results and adjusted program accordingly
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Services
Weekly call for communication evaluation, strategic consulting and public market insight; √
Act as your in-house IR firm and quarterback all IR related activities with the various
groups that are engaged; √
Handle all Investor related calls and emails to allow management to focus on operating the
business; √
Drafting, posting to wire service, and uploading for email distribution of all press releases; √
Monthly market insight call to better understand the investment community, desired
messaging and evaluation of effectiveness; including industry and select large cap stock
trends; √
Creation and maintenance of Investor Relations communications materials such as
presentation and fact sheet; √
Drafting of quarterly earnings script and close interaction with management on the
messaging of the call and Q&A preparation; √
Management of investor database including addition of new investors, monitoring of
opens, bounces, and unsubscribers for emails sent on behalf of the Company; √
Securing invitations to select investor conferences; √
Service Offerings
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In person broker teach-ins for either breakfast or lunch with 10-20 brokers in
attendance; √
Outreach for conference calls and 1x1 meetings with Buy-Side (funds, family
offices, and high net worth investors); √
Introduction to Sell-Side members of the investment community; √
Interactive online virtual presentations for investors by invitation (domestic
presentation, international presentation or overall corporate presentation); √
A dedicated institutional sales person to enhance in the outreach for 1x1 meetings,
webinars and conferences; √
Provide management with detailed feedback on 1x1 meetings; √
Follow up with each earnings conference call participant; √
Engage with a social media team to raise awareness and profile of the company; √
Digital advertising to attract new investors and build your brand online. √
Service Offerings
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Investor References
Anthony Marchese Insider’s Trend Fund (917) 512-0832 [email protected]
Mitch Sacks Grand Slam Asset Management (201) 346-4336 [email protected]
David Weinstein Dawson James (561) 302-1897 [email protected]
Richard Molinsky High Net Worth Private Investor (203) 222-4977 [email protected]
Brian Vitale Galt Asset Management (516) 385-9010 [email protected]
Client References
Michael Noonan, CFO Finjan Holdings (NASDAQ: FNJN) (650) 282-3236 [email protected]
Wally Ruiz, CFO Inuvo, Inc. (NYSE: INUV) (727) 324-0176 [email protected]
References
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Alan Sheinwald, Founder
(914) 669-0222 x204
Thomas Walsh, Managing Partner
(201) 391-1839
Valter Pinto, Partner
(914) 669-0222 x201
Westchester County:
186 Mills Road,
North Salem, NY 10560
New York City:
245 East 44th Street, Suite 21E
New York, NY 10017
Contact US