CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL

BRAND OVERVIEW

From arcade classic to modern day juggernaut; one of the most popular and iconic

videogame franchises of all time.

First released in arcades in 1987, Street Fighter went on to revolutionize and define the

fighting genre with the smash hit Street Fighter II.

Spanning multiple generations of gamers, it one of the must successful fighting franchises

to date, selling over 35MM units world wide.

With the release of Street Fighter V in February 2016, the true master of the fighting game

genre has reclaimed its place as one of the most thrilling, innovative, and rewarding games

on the market today.

.

CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL

Brand overview

BRAND VALUES

ACCESSIBLE Simple yet deep

gameplay, attracting

both casual and

hardcore gamers

FUN A creative and original

brand, full of colourful

characters and

aesthetics

ICONIC The grandfather of the

“modern fighting game”,

with a pop culture

appeal

CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL

BRAND APPEAL

12–40 MALES

36M UNITS SOLD

75 TITLES SINCE

1992

CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL

BRAND APPEAL

24.5M VIEWS

2M LIKES

850K COMBINED

FOLLOWERS

CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL

STREET FIGHTER V CAMPAIGN VISUAL

CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL

STREET FIGHTER V CHARACTER VISUALS

CAMMY

NASH

BISON

CHUN-LI

CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL

HERITAGE VISUALS

CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL

LICENSING PRECENDENCE