cap markets
TRANSCRIPT
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Tuesday, December 12th, 2006
DISCUSSION ON EQUITY CAPITAL MARKETS
Chris ChristinaPrincipal
(612) 303-8521
Elissa KlueverAssociate
(612) 303-6378
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PIPER JAFFRAY MANAGEMENT COMMITTEE
Andrew DuffChairman & Chief Executive Officer
Tom SchnettlerVice Chairman & Chief Financial Officer
Todd FirebaughChief Administrative Officer
Jim ChosyGeneral Counsel
Ben MayHead of High -Yield & Structured Products
Bob PetersonHead of Equities
Frank FairmanHead of Public Finance Services
Jon SalvesonHead of Investment Banking
Capital Markets
Institutional Sales & Sales Trading
Trading
Research
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CORPORATE & INSTITUTIONAL SERVICES
Investment Banking and Equities Groups
Equities
Equity Capital Markets
Convertible Originations
Corporate & Venture
Services
Capital Markets
Institutional Sales &Sales Trading
Trading
Distribution Research
Investment Research
(Equity
&
Fixed Income)
New Industries Alternative Energy
Business Services
Industrial Growth
Existing Industries Consumer
FIG
Health Care
Technology
Investment Banking
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EQUITY CAPITAL MARKETS TEAM
Organization ChartChad Abraham
Head of Equity Capital Markets
Origination
John Baumgartner
Principal
Consumer & FIG
Steve Schmidt
Vice President
Technology
John Crowther
Associate
Execution
Chris Christina
Principal
Consumer & FIG
Neil Riley
Vice President
Health Care & Technology
Greg Klancher
Associate
PIPEs / RDs
David Stadinski
Managing Director
Elissa Kluever
Associate
Jonathan Jewett
Analyst
Maura Stoltz Hasan
Executive Assistant
Eric Helenek
Vice President
Chad Huber
Analyst
Chris Christina
Principal
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Initial Public Offerings
EQUITY CAPITAL MARKETS
An initial public offering (IPO) is when a private
company sells its stock for the FIRST time in the
public markets
146 IPOs have been completed in 2006, raising
nearly $33 billion in capital
Piper has completed 28 IPOs in 2006, raising over
$4 billion in capital
The average number of IPOs completed since 2000
has been 163, with a high of 373 completed in 2000
and a low of 70 completed in 2002
Types of transactions
completed through the
Piper Jaffray Equity
Capital Markets desk
Type of Transactions Completed on the Equity Capital Markets (ECM) Desk
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EQUITY CAPITAL MARKETS
Follow-on Offerings A follow-on offering is when an already public company sells its stock,
either primary shares or shares from selling shareholders, in the public
markets
457 follow-ons have been completed in 2006, raising nearly $92 billion
in capital
Piper has completed 43 follow-ons in 2006, raising over $7 billion in
capital
The average number of follow-ons completed since 2000 has been 416,
with a high of 520 completed in 2004 and a low of 346 completed in
2002
Types of
transactions
completed
through the
Piper JaffrayEquity Capital
Markets desk
Type of Transactions Completed on the Equity Capital Markets (ECM) Desk
Additional Types of Offerings (Follow-on Offerings) Underwritten Shelf Takedowns
144 Block Trades
PIPEs (Private Investment in Public Equity)
Registered Direct Offerings
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Traditional Follow-on
November 8th, 2005
BROAD DEPTH OF EQUITY OFFERING ALTERNATIVES
There is a Growing Continuum of Offering Alternatives for Equity Issuers
Traditional Follow-on Registered Direct (RD) Underwritten Shelf Takedown Bought Deal
Initial Public Offering (IPO) Private Investment in Public Equity (PIPE) Block Trade (Rule 144 Institutional)
$64,687,500
Initial Public Offering
May 6th, 2005
$97,232,500 $44,845,338
Bought Deal
June 14th, 2006
$40,089,000 $17,710,000
Traditional Follow-on
May 25th, 2004
Rule 144 Block Trade
August 26th, 2004
$54,740,000
Initial Public Offering
June 25th, 1999
Initial Public Offering
May 1st, 2000
$57,960,000 $12,000,000
PIPE
August 9th, 2006
$16,615,932 $95,737,500
Rule 144 Block Trades
August/Sept 2005
Bought Deal
June 15th, 2006
$120,000,000
Initial Public Offering
January 28th, 2005
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Piper Roles
EQUITY CAPITAL MARKETS
Sole-Bookrunner: ECM desk functions as the lead manager on the
deal and is responsible for coordinating the roadshow, building
indications of interest, pricing the deal, allocating stock, billing &
delivering the stock offered in the issue and stabilization in the
immediate aftermarket; receives senior economic fees on the dealand furthest to the left on the cover
Joint-Bookrunner: same responsibilities as sole-bookrunner, but
split with another manager
Co-Lead Manager: no bookrunning responsibilities; however,
receives differentiated economics on the deal and a better positionon the cover
Co-Manager: most junior participating management position with
no bookrun responsibilities; offers additional sponsorship to issuer;
receives junior economics and far right position on cover
Piper functions as a
Bookrunner, Co-Lead
Manager and Co-Manager
depending upon the deal
Deal economics depend
upon the status and
maturity of the issuer
Pipers Involvement in Equity Capital Markets Offerings
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EQUITY CAPITAL MARKETS
Deal Economics
Fixed Economics: set gross spread to the banks on the offering,
which is comprised of management fees, underwriting fees, and
the selling concession
Jump-Ball: subset of the selling concession based on who the
designated account gives credit for the sale, bookrunner(s)frequently capped; underwriting and management fees fixed
Bought Deal Spread: banks principal capital put at risk to buy
shares from the issuer/selling shareholder at a discount to last
trade and in turn sold to institutions at a discount from last trade
and a premium to the price paid to the issuer/selling shareholder
Piper functions as
a Bookrunner, Co-
Lead Manager
and Co-Manager
depending upon
the deal
Deal economics
depend upon the
status and
maturity of the
issuer
Pipers Involvement in Equity Capital Markets Offerings
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PIPER JAFFRAY COVER POSITIONS
Piper as Sole-Bookrunner
Piper as Co-Lead Manager
Piper as Joint-Bookrunner
Piper as Co-Manager
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PIPER JAFFRAY BOOKRUN OFFERINGS
$95,737,500 $247,817,032 $16,779,966
Follow-on Follow-on Registered Direct
August 2006 August 2006 August 2006
$62,560,000 $44,845,338 $20,925,000
IPO Follow-on Follow-on
June 2006 June 2006 June 2006
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Overview of Equity Capital Markets
Marketing the Deal with Sales Roadshow Layout
Distribution Strategy
Deal Pricing
Opening and Trading Process
EQUITY CAPITAL MARKETS
Origination of Transaction with Investment Banking
Discussion of Economics and Number of Managers on Deal
Allocation Decisions
Size and Time of Transaction
Constant Communication with Management during the Roadshow
Primary roles of
the groups within
Equity Capital
Markets
Origination and
Execution
Origination
Execution
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CORPORATE CLIENT COMMUNICATION
The Role of the Equity Capital Markets Team
Situation RoleClient Targeting, Pitches, Update of Equity Capital Markets Conditions/Trends
and Industry Conferences Deal Strategy, Structure & Timing
Company Positioning & Piper Jaffray Marketing
Valuation Discussion
Prior to Roadshow Introduction Process
Presentation Coaching
Sales Force Education
During Roadshow Institutional Sales Feedback
Research Analyst Feedback
Order Book Updates
Market Updates
Institutional Account Profiles
Pricing Recap of Roadshow and Order BookOffering Distribution Overview
Aftermarket Trading Intelligence
Aftermarket Trading Updates
Green Shoe Management
Trading Monitoring/Account Intelligence
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EQUITY CAPITAL MARKETS
The role of Equity
Capital Markets in
the pricing of an
offering is to
balance the
desires of the
corporate client
and institutional
client
The goal is to find
the so-called
market-clearing
price that pleases
both parties
Equity Capital Markets Role in deal offering
Corporate Client &
Investment Banker
Institutional Client &
Sales Force
Wants to sell for the highest
price
Maximize offering value for
the corporate client
Maximize profit for the firm
Wants to buy for the
lowest price
Generate increased value
for the Institutional client
Increase likelihood of
long-term stock appreciation
Equity Capital Markets Desk
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Golf Galaxy Inc. (NASDAQ: GGXY)
Initial Public Offering 7/29/2005 at $14.00
Filing Range $11.00 - $13.00
Shares Filed 3,333,000 Shares Offered 3,950,000 Shares Offered with Green Shoe 4,542,500
Primary 3,000,000 Secondary 1,542,500
Post-Deal Market Capitalization $148.9 million Sole Bookrunner Piper Jaffray Co-Lead Manager William Blair Co-Managers A.G. Edwards, Wedbush Morgan
Use of Proceeds Fund new store openings, general corporate purposes, pay all accruedand unpaid dividends due to preferred shareholders
Transaction Highlights
Roadshow 9 Days, 14 Cities (Domestic Only); approximately 175 accounts on
the roadshow via 62 institutional 1-on-1 meetings and 6 groupfunctions
Order Book 16x oversubscribed; 210 accounts indicating on the deal; 85% of1-on-1 meetings converted into orders; 90 orders of 10% or greater
1 Day Aftermarket Performance Offer = $14.00; Open = $17.05; Close = $18.61; +33% from offer price
Post-IPO/ Aftermarket Piper Jaffray served as the sole sell-side advisor to Golf Galaxy in theirsale to Dicks Sporting Goods (11/13/06) at a price of $18.82 (+32%from IPO)
Golf Galaxy priced an upsized,
$63.6 million initial public offering
at $14.00, one point above its $11 -
$13 filed range
The Company is headquartered in
Eden Prairie, Minnesota and is a
leading specialty retailer of golf
equipment, apparel and accessories
GOLF GALAXY CASE STUDY
$63,595,000
Piper Jaffray
Sole Bookrun
Initial Public Offering
July 29th, 2005
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Introduction
File IPO
GOLF GALAXY CASE STUDY
IPO Execution Timeline
Week of July 27th
Week of July 20th
Week of July 13th
Week of May 16th
Deal kick-off. Piper Jaffray research analyst gives a teach-in to the sales force
giving them a better understanding of the business and its growth outlook.
Golf Galaxy travels to the Piper Jaffray office and presents its story to the sales force.
This is the same presentation that will be used on the IPO roadshow with institutional
investors.
Golf Galaxy begins its roadshow. The company management travels with the Piper
Jaffray investment banker and a member of the institutional sales force. The
roadshow will take them to institutional investors throughout the United States. The
roadshow begins in Chicago and continues through Kansas City, Denver, San Diego,
Los Angeles, San Francisco, Minneapolis and Milwaukee.
Company continues its roadshow through Boston, New York, Baltimore and Philadelphia.
Roadshow ends on Thursday afternoon. All-in-all, Golf Galaxy presented in front of 175institutional investors via 62 1-on-1 appointments and 6 group functions
Pricing on July 29thIPO is priced at $14.00 per shareabove the $11-$13 filing range. Piper Jaffray
receives orders for 16x the number of shares that are being offered in the deal. 85% of
1-on-1 meeting attendees submit and order to Piper Jaffray. Piper Jaffrays Equity
Capital Markets team works to allocate all of the shares to the institutional investors.
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EQUITY CAPITAL MARKETS OVERVIEW
Piper Jaffray has consistently been a Top Equity UnderwriterIPOs, Follow-ons & Convertibles in 2006 YTD IPOs in 2006 YTD
Rank M anager N o. Rank Manager N o.
1 J.P. Morgan Securities Inc. 160 1 J.P. Morgan Securities Inc. 46
1 Citigroup Global Markets Inc. 160 2 Credit Suisse 40
3 Banc of America Securities 150 3 Banc of America Securities 35
4 Merrill Lynch & Co. 149 4 Merrill Lynch & Co. 34
5 UBS Securities Inc. 137 5 Goldman Sachs & Co. 32
6 Wachovia Capital Markets LLC 124 5 UBS Securities Inc. 326 Goldman Sachs & Co. 124 5 Citigroup Global Markets Inc. 32
8 Credit Suisse 121 8 Deutsche Bank Securities Inc. 31
9 Lehman Brothers 119 9 Cowen & Co., LLC 29
10 Morgan Stanley 118 10 Piper Jaffray & Co 28
11 Deutsche Bank Securities Inc. 110 10 Morgan Stanley 28
12 Bear Stearns & Co Inc. 80 12 Bear Stearns & Co Inc. 27
13 Piper Jaffray & Co 78 13 Lehman Brothers 26
14 Cowen & Co., LLC 71 14 Wachovia Capital Markets LLC 24
15 Jefferies & Co Inc. 66 14 Thomas Weisel Partners L.L.C. 24
16 Raymond James 62 16 CIBC World Markets 1917 Thomas Weisel Partners L.L.C. 59 17 Jefferies & Co Inc. 17
18 RBC Capital Markets 54 18 Raymond James 13
19 CIBC World Markets 47 19 RBC Capital Markets 12
19 A.G. Edwards & Sons Inc. 47 19 William Blair & Co 12
21 KeyBanc Capital Markets 37 19 Keefe Bruyette & Woods Inc. 12
22 Keefe Bruyette & Woods Inc. 36 22 A.G. Edwards & Sons Inc. 11
23 Stifel Nicolaus & Co 35 22 JMP Securities LLC 11
23 JMP Securities LLC 35 24 Pacific Growth Equities 8
25 Robert W. Baird & Co. Inc 32 25 Lazard Capital Markets 7
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Consumer Financial
Health Care Technology
Rank Manager N o.
1 Wachovia Capital Markets LLC 17
2 Piper Jaffray & Co 16
2 J.P. Morgan Securities Inc. 16
4 Goldman Sachs & Co. 15
5 Citigroup Global Markets Inc. 13
5 Banc of America Securities 13
7 Merrill Lynch & Co. 12
8 Cowen & Co., LLC 10
8 Lehman Brothers 108 Credit Suisse 10
11 Thomas Weisel Partners L.L.C. 9
12 Deutsche Bank Securities Inc. 8
Rank Manager N o.
1 Keefe Bruyette & Woods Inc. 36
2 Citigroup Global Markets Inc. 31
3 Wachovia Capital Markets LLC 25
4 Banc of America Securities 22
5 J.P. Morgan Securities Inc. 21
5 Merrill Lynch & Co. 21
7 Credit Suisse 20
7 UBS Securities Inc. 20
7 Sandler, O'Neill & Partners, L.P. 2010 Bear Stearns & Co Inc. 15
10 Deutsche Bank Securities Inc. 15
15 Piper Jaffray & Co 12
Rank Manager N o.
1 Cowen & Co., LLC 27
2 Piper Jaffray & Co 25
3 UBS Securities Inc. 213 J.P. Morgan Securities Inc. 21
5 CIBC World Markets 20
6 Banc of America Securities 19
6 Morgan Stanley 19
8 Merrill Lynch & Co. 17
9 Thomas Weisel Partners L.L.C. 16
9 Lehman Brothers 16
11 Goldman Sachs & Co. 15
11 Rodman & Renshaw, Inc. 15
Rank Manager N o.
1 Credit Suisse 28
2 Goldman Sachs & Co. 26
3 Morgan Stanley 234 Lehman Brothers 22
5 Piper Jaffray & Co 21
5 J.P. Morgan Securities Inc. 21
5 Deutsche Bank Securities Inc. 21
8 Thomas Weisel Partners L.L.C. 20
9 Citigroup Global Markets Inc. 19
10 Cowen & Co., LLC 17
11 UBS Securities Inc. 16
12 Banc of America Securities 15
EQUITY CAPITAL MARKETS OVERVIEW
Piper Jaffray continues to
be one of the most active
managers across key
growth sectors
Sector Rank IPOs & Follow-On Offerings Completed in 2006
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$33.4
$46.9
$42.6$37.8
$69.2 $71.2
$39.0
$24.8
$14.5
$44.1
$35.0
$0
$20
$40
$60
$80
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 YTD
CapitalRaised($B
)
210170
531
409
252
450
373
80 70 76
146
0
100
200
300
400
500
600
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
YTD
Numb
erofIPOsCompleted
Number of IPOs by Year
IPO Capital Raised by Year
Historical IPO Volume
EQUITY CAPITAL MARKETS OVERVIEW
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$74.6$81.2 $75.4
$111.9
$68.8$92.2
$69.3$85.0
$90.3
$124.8
$84.2
$0
$25
$50
$75
$100
$125
$150
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
YTD
CapitalRaised
($B)
617
398374
346
424457
628
520
415431
464
0100
200
300
400
500
600
700
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
YTD
Nu
mberofFOsCompleted
Historical Follow-on Volume
Follow-on Capital Raised by Year
Number of Follow-ons by Year
EQUITY CAPITAL MARKETS OVERVIEW
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Equity Capital Markets is
a dedicated resource for
equity offering
information and analysis
EQUITY CAPITAL MARKETS
Equity Capital Markets is a dedicated resource for equity offering informationand analysis, related trading intelligence, and broader market information/color
Equity Capital Markets provides a weekly update of the following:
Week in Review Deal Commentary Industry Calendar
YTD Performance Tables YTD Deal Performance
Week Pricings Current Backlog
Week Filings League TablesWithdrawn/Postponed Piper Transactions
Equity Capital Markets works with Investment Banking to tailor the best
advice/approach for IPOs, follow-on offerings, and other equity-linked
transactions
Equity Capital Markets works with our corporate clients, Investment Banking,company/underwriters counsel, and Institutional Sales and Sales Trading to
manage all aspects of the deal execution process
What is Equity Capital Markets to You?
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EQUITY CAPITAL MARKETS
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