canon presentation
DESCRIPTION
I was recently asked to design and deliver a product related presentation to Canon Europe.The presentation contains information on market trends, an overview of Megapixel technology and some of my ideas for a potential product.TRANSCRIPT
![Page 1: Canon Presentation](https://reader035.vdocuments.site/reader035/viewer/2022070317/55635a68d8b42a5c598b473d/html5/thumbnails/1.jpg)
Performance you expect from the brand you trust..
Megapixel Camera Market Trends
Zoe Yates
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“Megapixel was the most dominant trend in IP cameras over the first half of 2009”
“ Industry people voted megapixel as the overwhelming choice for having the most impact on the video surveillance business”
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Source : ipvideomarket.info
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What is Megapixel?• High quality images up to 5MP (2592(H) x 1940(V) )• Up to 25 / 30 FPS• Ideal for environments that require high quality, very
detailed images– Casinos– Factories – Banks– Retail
• JPEG, MPEG4 and H.264 versions available.
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ISC West PollWhich trend will have the most impact on
video surveillance purchases in 2009?
• Megapixel Cameras: 58%• Hybrid DVRs: 20%• Video Analytics: 9%• Intelligent/Advanced Storage: 7%• Other: 6%
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Mega Pixel Vs HDTVMegapixel• Typically up to 5MP (2592(H) x 1944(V) )• Wide range of manufacturers and availability • Little or no industry standards
HDTV• Typically up to 1-2MP (1920 x 1080) aka 1080 I / P• 16:9 Industry standard• New technology so fewer cameras currently available
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Key Market Players
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![Page 7: Canon Presentation](https://reader035.vdocuments.site/reader035/viewer/2022070317/55635a68d8b42a5c598b473d/html5/thumbnails/7.jpg)
Example Models
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Make Model Megapixels FPS* USP Price
Axis 223m 2.0 9 Day / Night £800.00
Sony SNCCM120 1.3 15 Video Analytics
£700.00
DVTel 9580 1.3 12 Day / Night £800.00
Panasonic WV-NP304 1.0 25 Image Quality
£835.00
Arecont AV5155 5.0 9 Performance
£750.00
IQeye 750 5.0 10 Day / Night £850.00Source : Internet* At highest resolution
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Image Comparison
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4CIF 740 x 480
1280 x 970
2592 x 1944Source : Bosch
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Important Considerations• Poor Light Performance*
– Not ideal for Outdoor
• FPS reduces as MP’sincrease
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12
34
05
1015202530
Megapixel Performance
Source : IQeye
* Compared to 4CIF Cameras
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Important Considerations• Large images– More Bandwidth– Greater Storage
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Dinion IP camera at 4CIF MPEG-4 consumption vs. 1600x1280 megapixel cameraSource : Bosch
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Why Canon and Megapixel?• Fast Growing Market Segment
– Customer requirement for greater detail and performance
• Utilise existing Canon processor and lens technologies
• Use the brand to drive sales and awareness
• Establish Canon as the industry leader in megapixel technologies
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Product Suggestion• 5MP Camera• 25 / 30 FPS (MJPEG & H.264)• Day / Night (0.1 lux and below)• Canon superior image quality• Static and Fixed Dome Mounts• £800.00 price point• Long term - PTZ Camera
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Questions and Answers
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