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- Procurement Solutions


04/15/2023© 2015 IBM2

Executive Summary


IBM Confidential3


ContextualView of theCustomer

Omni-channel Marketing and Merchandising requires ongoing collection and synthesis of data


This shift powers engagement at every point in the customer lifecycle

Understand Engage

Manage

Make useful recommendations about products and services

Give customers a means to share ideas

and opinions

Intervene when customers are struggling

Provide relevant content that informs the buying

decisionSend offers when customers

are most likely to buy

Understand and respect customers’ preferences

Identify, develop, and reward brand advocates

Match service levels with expectations

Serve and sell to customers in their preferred channels

Rescue at-risk customers before they churn

© 2013 IBM Corporation6

IBM Omni-Channel Merchandise Optimization helps merchandisers and sales planners maximize sales, profit, and shopper loyalty

Quantified consumer behavior powers predictive merchandising and marketing decisions across all channels

Deliver rapid results with leading solutions


58%are more price-

conscious today than they were a

year ago

70%of a B2B purchase

decision is made before a rep is

contacted

43%increase in

mobile sales on Black Friday 2013 vs. 2014

71%of smartphone users compare prices in stores

5.9B mobile phone subscribers

across the globe in 2013

92%of consumers

research online and seek

opinions via earned media

before a purchase

…Today’s consumer uses many channels, many devices and is empowered in their purchase decisions

*SOURCES: IBM Institute for Business Value; IBM 2013Holiday Benchmark Reports; ChiefMarketer.com


What if your marketing efforts resulted in?

Improved customer value, loyalty and retention5%–15% increase is typical

Higher campaign ROI15%–30% increase is typical

Increased response rates10%–50% increase is typical

Other business metrics improvementsrevenue, profit, others vary by industry (assets under management, basket size, # products owned, etc.)

More campaigns with the same resources2–5x increase is typical

Reduced cycle time for marketing efforts40%–80% reduction is typical

Reduced marketing costs20%–40% reduction is typical

Lower customer acquisition costs25%–75% reduction is typical

More effective marketing More efficient marketing


04/15/2023© 2015 IBM11

Helping MSI evaluate the benefits of IBM’s Proposal MSI will benefit from 20% reduction in costs over 3 year project

IT expenses reduced by 15% (494,000 Yen over 3 years) Elimination of Disaster Recovery Service (168,480 Yen over 3 years) Generates 662,00 Yen free cash flow to invest in core business

Ensure MSI will not have a spike in expense at beginning of project by utilising Global Finance to match project expense with cost saving.

Net savings in each year (52,000 Yen in Year 1) Reduction in energy costs due to consolidation from 9 to 2 data centre’s Financial & Operational flexibility

Lease with Global Finance allows upgrade, purchase and return options IBM Open source architecture allows easy integration of add on services such

as data analytics and simple integration to existing IT Systems Reference Cases for Discussion

ING – Consolidation into 2 data centres . 15% IT cost reduction, 20% Carbon footprint reduction

Shell – Data Centre consolidation – 40% reduction in project timeline, 15% reduction in costs


04/15/2023© 2015 IBM12

IBM – A single provider, with a wealth of experience in helping clients to achieve their

goals in the Insurance industry

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