cannexus ottawa january 24th 2011
TRANSCRIPT
Maximizing Social Media For Career AccelerationPresented by
Anita Martel & David Perry
Step 3: adfafasdfdHousekeeping
Please turn off cell phones
Hold questions until Q&A
1
Why Listen To Us?
45 years combined experience $184,000,000.00 in salaries negotiated 1000 search projects completed
25,348,000 3,248,000
PerryMartel.com / GM4JH.com04/12/23
25,348,000 Hires(6 Months - June to Nov. 2010)
3,248,000 Openings (30 Days – Nov. 2010)
How?
vs.
Job Hunters
Look this way
Employers
Look this way
Today a job may find you!
The Game Has Changed
Force Multiplier Effect
1. Where have all the good jobs gone?
2. Social Media. What is it? Why does it matter?3. ZoomInfo
4. Facebook
5. LinkedIn
6. Blogging
7. Twitter
8. Other tools
9. Takeaway Lessons: Wake up here :-)
Today’s Agenda: How Build your on-line profile &
BE FOUND
Advertised jobs are here
Where Have The Jobs Gone?
Paid80M on LinkedIn
20M on Monstervs
Free500M+ Facebook
500M+ Google
This is where we look
Headaches: 0Time: 1.2 seconds
Headaches: 0Time: 1.2 seconds
Mission: find an engineer in Detroit with brake and exhaust system experience
intitle:resume brake.system | exhaust.system education -jobs -apply -submit mechanical {84}intitle:resume brake.system | exhaust.system education -jobs -apply -submit mechanical {84}
site:linkedin.com inurl:in brake.system | exhaust.system mechanical ~engineer {290}site:linkedin.com inurl:in brake.system | exhaust.system mechanical ~engineer {290}
("brake system" OR "exhaust system" ) engineer inurl:profile (occupation OR "about me" ) {72}("brake system" OR "exhaust system" ) engineer inurl:profile (occupation OR "about me" ) {72}
Options: a. Run an ad and wade through 500-5,000 resumesb. Reach out and touch the perfect candidate
Social Media: What? Why?
Social Media
Why does it matter?• The biggest, fastest communication tool in human
history. Mind-boggling – literally!• It can get you hired. Or get you ostracized.• There is no user’s manual.• Ready? Go!
Where will you be found?
If you’re not here, you’re nowhere:
ZoomInfo
YouTube
ZoomInfo What it is. How to use it
What is it?• Definition: “Most dynamic database of people and
companies in North America” Or … a way to be found!
How to use it:• Appear “Register” –it’s free• Upload picture – secret handshake• Research hiring managers
Ottawa Jan25th 2011:This search took 10 seconds to structure – 1 second to run and delivered 98 hits. I will call all of them first .
Ottawa Jan25th 2011:Same city – Ottawa January 25th 2011. There must be more than 2?
If you are not FOUND you won’t be called
Facebook What it is. How to use it
What is it?• Definition: “High school forever”
Or … a way to make and maintain friendships.
How to use it:• With a clear goal: EMPLOYMENT• Appear “professionally personal”• Target employers
Clear goal: EMPLOYMENT• Before posting anything, ask: “Will this make an
employer more likely to hire me ... or less?”• Tip: You are not as funny as you think.
Appear “professionally personal”• In all your hobbies, quotes, books read, favorite TV
shows, postings, photos, etc. be the person you would want to share a cubicle with.
Web site
Grant runs a targeted Facebook campaign aimed at his Top 10 Target Employers which leads them…
Online resume LinkedIn Profile
Grant Turck Facebook Ad Campaign
Grant’s tactic gets play in the major blog media. Reaction is swift and positive
Comments from badpitch.blogspot.com
6 Calls5 Interviews2 Offers
Grant Turck Facebook Ad Campaign
Do: Treat your profile like an extended resume. It is. Maintain strict privacy on your Facebook info. Try an ad campaign. The best $50 you ever spend?
Don’t: Post snide comments. Count to 10 first! “Friend” people as quickly as on LinkedIn.
Do: Treat your profile like an extended resume. It is. Maintain strict privacy on your Facebook info. Try an ad campaign. The best $50 you ever spend?
Don’t: Post snide comments. Count to 10 first! “Friend” people as quickly as on LinkedIn.
LinkedIn What it is. How to use it
What is it?• Definition: “Facebook for grown-ups”
Or … a way to network with professionals.
How to use it:• Make and restore connections that lead to
off-line meetings and job interviews.• Research potential employers, co-workers.• Help others get what they want (Megan).
The “Big 3”1st Impressions CountNamePhoto Headline
We ran this search Dec 25th for a Director of It in Washington DC
We ran this search Dec 25th for a Director of It in Washington DC
Tracy & Christian used the wrong Key – words. We found hem but what were they trying to be found for?
Make a promise in your headline:
– “Ask me how I saved a Fortune 50 company from losing $3,900,000!
Prove claims (recommendations, numbers)
Show off expertise (link to blogs, PowerPoints)
Goal: Turn virtual connections into real meetings!
Make a promise in your headline:
– “Ask me how I saved a Fortune 50 company from losing $3,900,000!
Prove claims (recommendations, numbers)
Show off expertise (link to blogs, PowerPoints)
Goal: Turn virtual connections into real meetings!
Note: It may be your first job interview 2nd. Impression
Call to Action
1.Contact Info Phone number Address email
2.Summary Benefits –
Here’s how I can help
More Information: Slide Share Presentation
Call to Action
1.Contact Info Phone number Address email
2.Summary Benefits –
Here’s how I can help
More Information: Slide Share Presentation
Make it easy on people to find you and understand you “value”
Guerrilla “Black Ops”
From 0 – 14,000,000 connections in 24 hours
Do:• Write a personal note when asking to connect.• Include a picture and good headline!• Give recommendations to get them.• Connect with alumni. They love to help!• Treat your LinkedIn profile like a written job interview.
Don’t:• Send mass emails -- spam is spam anywhere!• Be afraid to call people!
Blogging What it is. How to use it
What is it?• Definition: “What you would write if you were not getting paid.
Because you’re not.”Or … a way to go far beyond a resume.
How to use it:• Write something every day on topics of interest to your next
employer.• Know that your blog may not get you an interview.
But it may get you hired after the interview.
This Blog Won a 6-Figure Job
Adam Swift’s story …
• Had “moment of clarity” in second year of law school.• After months of job-search frustration, decided to “go Guerrilla.” • Read Guerrilla Marketing for Job Hunters. Insight: blogging can demonstrate expertise
and attract employers.• After 9 months of blogging, hired by Mark Cuban’s HDNet Fights as Manager of
Marketing Alliances. Cuban and CEO had learned about Adam by reading his blog.• Takeaway Lesson: He blogged as if he wouldn’t get paid for it. But he did!
www.MMAPayout.com
Do:• Blog about what excites you. Passion is essential!• Get design help. Really.• Cheat -- post comments on high-traffic blogs.
Don’t:• Expect results overnight.• Forget that “the Internet is forever.” Avoid political, personal, puerile
comments.
Twitter What it is. How to use it
What is it?• Definition: “Micro-blogging”
Or … a way to quickly start conversations.
How to use it:• Be found in
– 160 characters
Learn to Hunt
Who is talking about nursing? Who’s
recruiting nurses today?
Put your job hunt on autopilot!
Do:• Think long-term: mosaic, not masterpiece. • Treat your profile like a short resume. • Follow people in your industry• Follow people you want to meet. You might!• Start conversations you can finish offline. You should!
Don’t:• Tweet banalities (“I’m eating lunch.” “Now I’m done.”)• Expect results overnight. But do expect them.
Other Tools
Greg took an old report he had written and turned it into a YouTube post to help others.
A deliberate strategy.
Took him a ½ day.
Garnered the attention of several firms, multiple interviews.
One who hired him
It’s not just for Justin Bieber
About.meEvery You!
Never too young
Inspire someoneOrdinary job hunters doing extraordinary things.
- Norman Amundson
Takeaway Lessons
Be Strategic
• With no plan, the Internet is a waste of time.
• Make a plan. Yours should include:– List of 10-20 target employers– Daily and weekly quotas– Tracking system – JibberJobber.com,
SalesForce.com or similar. NOT Excel.
Be Proactive
2,600 hiring managers surveyed …
• 18% wanted to hire a candidate, after researching them via social media. Why?– Good personality “fit” with company culture – 50%– Personal info supported qualifications – 39%– Evidence of creativity – 38%– Solid communication skills – 35%
Source: 2009 survey by CareerBuilder.com
Be Wary2,600 hiring managers surveyed …
• 35% did NOT hire a candidate, after researching them via social media. Why?– Unseemly photos or information – 53%– Drinking or drug use mentioned – 44%– Bad-mouthed other people – 35%– Poor communication skills – 29%
Source: CareerBuilder.com survey (2009)
Q&A Time!
Anita Martel [email protected]
David Perry [email protected]
Perry-Martel International Inc.www.PerryMartel.com613-236-6995