cannes lions - 2016. Итоги и тренды
TRANSCRIPT
Connections, education, benchmark, inspiration
ROM11747
43 101 работа 13 500+ делегатов 100+ стран-участниц
400+ мастер-классов, семинаров, ворк-шопов
СПИКЕРЫ ( 200+)
• 7 конкурсов Young Lions• Roger Hatchuel Academy• Young Marketers Academy• Creative Academy• Media Academy• Account Leadership Academy• Social Media Creative Academy• Cannes Creative Leaders Programme• CMO Accelerator Programme• Masters of Creativity
43 101 работа 24 категории1734 награды
• 43 работы• 24 делегата• 2 клиента (Киевстар,
MasterCard)• 1 шорт-лист (Saatchi & Saatchi
Ukraine )
CREATIVE MARKETER
SAMSUNG ELECTRONICS
LION OF ST. MARK
Marcello Serpa, AlmapBBDO Agency
MEDIA PERSON
Shane Smith,CEO of VICE
HOLDING COMPANY OF THE YEAR1. WPP
2. Omnicom 3. Interpublic
NETWORK OF THE YEAR1. Ogilvy & Mather
2. BBDO 3. Y&R
AGENCY OF THE YEAR1. AlmapBBDO, Sao Paulo
2. Grey New York 3. INGO, Stockholm
INDEPENDENT AGENCY OF THE YEAR1. Droga5, New York
2. Jung von Matt, Hamburg 3. Wieden+Kennedy, Portland
PALME D’OR1.Tool, USA
2. Epoch Films, USA 3. Stink, United Kingdom
4. Vrse.works, USA5. O Positive, USA
2016 SPECIAL AWARDS
Grand Prix PR
THE ORGANIC EFFECT | COOP | FORSMAN & BODENFORS
https://www.youtube.com/watch?v=yHppIbsz4Fc&list=PLPTaBtgFecPBytptimc-SL2E8OlQhPa3b
#OPTOUTSIDE | REI | VENABLES BELL & PARTNERS
Grand Prix Titanium, Promo &Activation
https://www.youtube.com/watch?v=DNDqDNu_NSQ&list=PLPTaBtgFecPAsxOsGjDFbSnhsxEa89BwI
Grand Prix Outdoor
BREWTROLEUM | HEINEKEN | NEW ZEALANDCOLENSO BBDO
https://www.youtube.com/watch?v=ToMAy72E0S4
Grand Prix for
Good
IVINE AND PILLOW | UNICEF | 180LA
https://www.youtube.com/watch?v=3scOr_d9Dwo
Grand Prix Media
MCWHOPPER | BURGER KING | Y&R NZ, Y&R MEDIA NZ , Y&R DIGITAL NZ
https://www.youtube.com/watch?v=ldoWYcCbhTg&list=PLPTaBtgFecPCaD1ELnqClEyeSKMclAJaQ
Grand Prix Cyber
JUSTINO | LOTERÍAS Y APUESTAS DEL ESTADO | LEO BURNETT
https://www.youtube.com/watch?v=5U2otLkxWGw&list=PLPTaBtgFecPBuNvrUNu3M1b5OeIkRMNxA&index=2
Grand Prix Cyber
THE NEXT REMBRANDT | ING | J. WALTER THOMPSON AMSTERDAM
https://www.youtube.com/watch?v=lLP-VoEEHno&index=1&list=PLPTaBtgFecPBuNvrUNu3M1b5OeIkRMNxA
Grand Prix
Film
SHOPLIFTERS | HARVEY NICHOLS | ADAM&EVEDDB
https://www.youtube.com/watch?v=IbrTOpwTois&list=PLPTaBtgFecPCyhm8USv5Q1IHZV0ebtoho