Chris, Brandon, Shelby, Kerianne, and Victoria

HISTORY OF CANDY LAND• Designed in 1945 by Eleanor Abbott in San Diego,

California who had Polio

• Created to entertain children with Polio

• Published in 1949 by MILTON BRADLEY

• 1st board game (no reading)

• Age Range: 3-6 years old

• First board game sold for $1

• 40 million copies have been produced

Versions and Forms • Different versions include; Board game, puzzles, DVDs, PC game, handheld

electronics etc.

• Different forms include; Dora the explorer, Disney, and Winnie the Pooh

201020001990s1980s1970s1960s1950s1940s

Through the Years

We decided to remodel the current 2010 Candy Land game

Demographics • Age: 3-10 years • Unisex • Income: everyone • Educational Level: Elementary

School

Price • At Toys R Us the regular Candy Land is

$9.99 • The Dora the Explorer character Candy

Land is $11.99• We will sell our board game for $10.99

Research • SECONDARY: Smithtown Demographics

The town's population hit 117,801 in 2010, compared to 115,715 in 2000,

representing a 2 percent increase.

• PRIMARY: We created a survey to establish our target marketers.

Survey

Goals• Keep brand recognition intact:

–Maintain the simplicity and fun which so defines Candy Land.

• Sell more units at a lower price:– Mass marketing and mass selling.–Target large retailers like Wal-Mart and

Target.

RESULTS

PRODUCT DESCRIPTION

Our Destinations• Ben & Jerry’s

• Alpine Pastry Shop

• Dunkin’ Donuts

• Friendly’s

• Red Mango

• Ralph’s Famous Italian Ices

• Smithtown HS West

MARKETING PLAN• PRODUCT: Smithtown Land

• PLACE: Toy stores, K-mart, Wal-Mart, Target

• PRICE: $10.99

• PROMOTION: Flyers, magazines, newspaper, commercials, backpacks, folders, key chains etc.