cancer research media com
DESCRIPTION
Priscilla Quarcoo Gulcan YasaTRANSCRIPT
“Together We WillBeat Cancer”
Gulcan Yasa & Priscilla QuarcooAmbient Advertising Project
Our Task…
• Create an ambient advertisement for the Hothouse roof.
• 150, 000 passengers daily• Advertisement for the Cancer
Research UK• Environmentally Friendly• Ethical
What is Cancer Research UK ?
• Charity dedicated to cancer research
• Raise consideration to donate• Raise understanding and
commitment• Research to find out how to
prevent and treat different types of cancer
Audience Of CRUK
• Upper Class • Females• Supporters of CRUK• Touched by cancer• Many are 55 and over
Communication platform
“ALL FOR ONE”
Commitment
Loyalty
Community
Together
Helping
Contribution
Working Together
Taking Part
Role
Everyone
Each
Responsibilities
The hands
Being Together
TruePartnership
Communicating
Creativity
Team
Truth
Organization
Identity
Original
The Light Bulb Bright
Happiness
Powerful
Influential
Intense
Touching
The carousel / Lantern
As OneTogetherGlow UnisonNo Man Left BehindMovement
The PuzzleCommunity
Being Together
Fitting In
Connecting
Donating
Recommended!
Quick understanding
Impact – get people to donate
Unique
Clarity, powerful message
Simple, but effective