canadian music trade february/march 2015

PAG Canada Ltd.1-866-9 PAG CAN (972-4226) • E-mail: [email protected]

Departments PAGE 9

FROM THE FLOOR Developing Your Social Media Strategy

PAGE 10

NEWSSome major announcements from NAMM 2015 & more.

PAGE 20

SUPPLIER SPOTLIGHT Oxygen Amplification B.C.’s New Boutique Amp Builders

PAGE 21

NAMM NEWSLessons From The Craft Beer Industry

PAGE 22

FACESEfkay Music’s Canada-Crossing Dan Ellison

PAGE 32

BUSINESS MATTERSWhat I Wish I Knew…

PAGE 34

PRODUCT NEWSNew-for-2015 product offerings & more.

February/March 2015 Volume XXXVI Number 2

CONTENTS

Features PAGE 24

What’s Hot For 2015Products, Promotions & Ideas That Will Boost Business This YearBy Michael Raine

Discussing new products, pro-motions, and ideas that will help boost business for MI retailers in the coming year.

PAGE 28

The NAMM Show 2015Resonates With Record-Breaking Crowd By Andrew King

It was a great edition of a great show according to the vast majority of post-event reports. And with that, here’s ours…

PAGE 39

ADVERTISERS’ INDEX PAGE 42

EVENTS PAGE 44

CLASSIFIEDS PAGE 46

ENDORSER UPDATEWhat Shook (pictured above), Five Finger Death Punch & others have been playing lately.

Cover Design by Julie Fleming

CANADIAN MUSIC TRADE6

HEAD OFFICE4056 Dorchester Rd., #202, Niagara Falls, ON L2E 6M9905-374-8878, FAX 888-665-1307,[email protected], www.canadianmusictrade.com

US MAILING ADDRESS4600 Witmer Industrial Estates, #6, Niagara Falls, NY 14305

www.canadianmusictrade.com

Canadian Music Trade is published bi-monthly by Norris-Whitney Communica-tions Inc. All rights reserved. Contents may not be reprinted without written permission from the publisher. Subscription rates: Canada - $10.00 per year, outside Canada - $16.00 per year. Single copies $4.00. Canadian residents add 5% GST, HST (13%) to be added where applicable. To change your subscription address, please send your new address with your old address to Subscription Dept., Canadian Music Trade, at least six weeks before moving. Unsolicited manuscripts, photos and artwork are welcome but Canadian Music Trade takes no responsibility for the return of such items. Printed in Canada. PUBLICATIONS MAIL AGREEMENT NO.0040069300, RETURN UNDELIVERABLE CANADIAN AD-DRESSES TO CIRCULATION DEPT., 4056 Dorchester Rd., #202, Niagara Falls, ON L2E 6M9, 905-374-8878, [email protected].

EDITORAndrew King

[email protected]

ASSISTANT EDITORMichael Raine

[email protected]

CONTRIBUTING WRITERSJoel Jaffe, Joe Lamond

ART DIRECTORJulie Fleming

[email protected]

PRODUCTION MANAGERKaren Bashura

[email protected]

CONSUMER SERVICES DIRECTORMaureen Jack

[email protected]

PUBLISHERJim Norris

[email protected]

BUSINESS MANAGERLiz Black

[email protected]

COMPUTER SERVICES COORDINATORKyle Chiki

[email protected]

MARKETING SERVICES COORDINATORMelissa Losier

[email protected]

ADMINISTRATIVE ASSISTANTElizabeth [email protected]

SEND ALL PRESS RELEASES AND NEWS TO: [email protected].

ADVERTISERS’ INDEXFor more information on products advertised in Canadian Music Trade, please see page 39 or visit www.canadianmusictrade.com.

FROM THE FLOOR...

CANADIAN MUSIC TRADE 9

By Joel Jaffe

Leveraging Social Media In Music Retail

Did you know that 91.76 per cent of all statistics are made-up? I just made up that statistic, but you wouldn’t know it.

Rather than tell you how important social media is to your business and intimidate you with statistics (like: there are 1.15 billion Facebook users, 23 per

cent of which log in at least five times a day), I’m going to assume you already know its importance in today’s culture.

As a music retailer, your number one goal is to engage customers and sell products. While you may see more or less traffic coming through the door, rest assured

your customers are looking for the products and advice they need. Social media is the best avenue to providing customers with the information they want. In this three-part series, I’m going to share some real world tactics to get you in the social media game.

Myth #1: You Don’t Need to Be OnlineGet over yourself. Unless your prices are so low that everyone flocks to you, you need to be online.

Myth #2: Social Media is FreeIn the words of my great uncle, “Noth-ing is free.” Social media might seem like a cheap way to engage customers, but it’s not free. When I started our social media channels, I spent $6,000 to make a few educational videos for YouTube. Six years later, our YouTube channel has more than 1.2 million organic, unpaid views and brings in hundreds of inquiries each week that we forward to dealers.

Myth #3: Hire a Social Media GuruNext time you’re propositioned by a social media guru, run. Social media advances too quickly to be mastered. Retail music is different from normal retail and within it are functional silos that only you can understand. Try ap-plying social media tactics from drums and print music to band and orchestra and you’ll see what I mean.

Myth #4: You Don’t Have TimeYou’re busy. I get it, but your customers won’t. They want content and if you’re not going to provide it, someone else will. An easy solution? Once a week,

take 30 minutes and schedule mul-tiple posts to be published later that week. Check in and comment on the posts once a day for no more than five minutes. Be disciplined and set a timer, or you’ll fall victim to your personal newsfeed.

Tip: Use scheduling functions by Facebook and HootSuite to monitor your social media channels.

Myth #5: No One Cares About Customer ReviewsSo you don’t listen to your customers? Websites like Amazon and TripAdvisor exist because of customer reviews. Social proof is one of the most defining characteristics of online engagement. If you’re wondering why your customers know more about your products than some of your staff, it’s because of the biased product reviews they read on-line. Why not influence those customer reviews?

Tip: Follow up with your customers one month after a big ticket purchase and ask them to write a short review for your website or social media pages. It strokes their ego, provides content for your pages, and keeps you top of mind for the next purchase.

Rule #1: Front Page MaterialDon’t publish anything you wouldn’t want on the front page of The New York Times. Never slander the competition or attack a follower after a negative comment. Once it’s out there, you can’t take it back.

Rule #2: Create a Social Media PolicyThis is a one-page document outlining your social media goals. Are you going to use Facebook, Twitter, or Instagram? Should you post videos on YouTube or Vine? Start small and grow. Define your customers and goals, then adjust as you go.

Tip: Not sure where to begin? Email me and I’ll send you my template!

Rule #3: Give Up ControlYou can’t be everything to everyone. Find an employee who is active on social media and take a look at their personal posts to see what kind of socialite they are. Make sure they have impeccable spelling and grammar, then empower them.

Tip: Always have a kill switch ready, and by that I mean that you ultimately control access to the channel at all times. Just ask HMV about the disgruntled staff member who hijacked

the corporate Twitter account to public-ly criticize layoffs. #anarchy

Rule #4: Make Love, Not WarSocial media is the primary vehicle for consumers to share their pleasure, or displeasure, with your products and service. Last month, one of my dealers experienced a difficult situation when they didn’t resolve a complaint to the customer’s satisfaction. The result? The customer posted their side of the story on Facebook, encouraging friends not to shop at the retailer. The comments quickly snowballed into outrage and condemnation. The old adage, “It takes years to build a reputation and seconds to destroy it” could not be truer.

You can’t please everyone, but you can avoid publically engaging with someone online. Know when to take the conversation offline. Send the customer a private message or email. If it’s important enough, ask for a call or a face-to-face meeting over coffee. Some-times, people just want to be heard.

When all else fails, there are fea-tures to block or ban followers. Be very judicious in using them. Remember that we live in a country that supports free speech. My rule is that anything hateful, derogatory, or discriminating is immediately deleted and the follower is banned. I’ve only done this twice in six years.

Rule #5: Be Bold. Every consumer you touch is a potential customer, be it passive or engaged. Take chances. The truth is we’re global consumers and products are commodities until you say they’re not. By providing exception-al content and service, you’re giving the consumer a reason to shop with you. Customer loyalty is hard fought, but worth its weight in gold. You might not be the cheapest in town, but when you give the consumer the information they seek, you earn their trust. Trust equals permission and now you’re off to the races.

Now that we’ve set the foundation, it’s time to create content and engage your customers. In the coming issues we’ll dive into YouTube and Facebook.

Joel Jaffe is VP of Sales & Marketing at Backun Musical Services, the world’s most advanced clarinet and woodwind accessory manufacturer. Born and raised in the retail music business, he holds an MBA in Finance and Marketing, and an MMus. Got ques-tions? Email him: [email protected].

Part 1

NEWS


Montreal’s Jam Industries has announced the asset purchase of the wholesale distribution business, KMC Music, B&J Music, and selected trade marks from Fender Musical Instrument Corp. For almost 50 years, KMC Mu-sic has been a staple of distribution within the MI industry. During that time, they have distributed a large number of musical

brands and accessories to stores across Canada through B&J Music. “We are very excited about this acquisition; it adds greatly to the Jam

family of companies in North America. KMC Music has a tremendous legacy and unique distribution abilities that will allow us to provide our current and expanded North American dealer base with the widest and best product offering anywhere,” says Jam Industries President and CEO Martin Szpiro. “It has been a pleasure doing this transaction with FMIC and we look forward to completing the transition of key employ-ees and operations shortly.”

The Jam Industries U.S. MI group now includes KMC Music, B&J Music, U.S. Music Corp, and Davitt & Hanser. Jam has also announced the appointment of Mark Terry as CEO of this newly created group, bringing more than 37 years of music industry experience to the post, in-cluding stints as president of KMC, president of The AVC Group, president of Harman Pro Group, president of JBL Professional, and VP of sales for New England Digital Corporation. He will have full responsibility of all the Jam U.S. MI companies.

B&J Music, which now reports to Terry, will continue to operate as a sub-sidiary of KMC Music, as it has since 1994, and will distribute many of the KMC product lines and brands. “We are delighted to continue offering an extension of our brands and more in Canada through our subsidiary B&J Music,” adds Szpiro. “This process will only really begin, however, when FMIC has completed its transition arrangements with the DW brands at the end of March. Please look for further announcements regarding our start date.” See pg. 16 for information on the FMIC/DW acquisition.

For more information, contact Jam Industries Inc.: 514-457-2555, www.jamindustries.com.

Jam Industries Buys KMC Music

From Fender

Jam Industries CEO Martin

Szpiro.

Jam Industries U.S. MI Group CEO Mark Terry.

The NAMM Show 2015 reported record numbers of attendees & exhibitorsfollowing its run from January 22-25, 2015 at the Anaheim Convention Centre.

Check out our wrap-up of this year’s show, beginning on Pg. 24.


Sabian Takes On Canadian Sales & Distribution; Adds To Artist Relations Team

On Jan. 1, 2015, Sabian and Coast Music announced that sales and distribution of all Sabian cymbals and accessories in Canada are now handled exclusively by an inside sales team based in Sabian’s Meductic, NB office.

Peter Stairs, Sabian’s VP of sales, comments, “It is the right time in our life cycle to engage directly on all levels with our valued customers in Canada. We have had a great and productive relationship with the Coast team and will work closely with them in this transition.”

In other Sabian news, the company has announced the appointments of Chris Stankee as global artist relations director and Christian Koch as international artist relations manager.

Stankee will be responsible for all aspects of Sabian’s worldwide artist program, including recruitment, development, and service and will play a key role in product development and social media efforts. Koch is responsible for recruitment, servicing, and developing Sabian’s international roster. He also plays an important role in product development and is a regular content contributor to social media and global marketing activities.

For more information, contact Sabian: 506-272-2019, [email protected], www.sabian.com.

Chris Stankee

Christian Koch

NEWS


KHS America Purchases Hohner Inc. USAKHS America has acquired Hohner Inc. from Matth. Hohner GmbH in Trossingen, Germany. Hohner is the exclusive North American provider of Hohner-branded harmonicas, accordions, melodicas, guitars, and bluegrass instruments, Sonor drums and orff Instruments, Lanikai and Kohala ukuleles, H. Jimenez Guitars, Hohner Airboard, as well as the Hohner Kids and Greentones children’s instru-ment brands. Transfer of ownership took place Jan. 12, 2015.

The Hohner brands mentioned are distributed in Canada by Coast Music. Coast Music tells CMT that this acquisition will not impact its distribution of these brands in the foreseeable future.

For more information, go to www.khs-america.com.

Musikmesse Ramps Up For 2015 Show

The annual Musikmesse trade show will once again bring the world’s MI industry to Frankfurt, Germany from April 15-18, 2015. The 2014 edition of the fair attracted over 65,000 visitors from 120 countries including retailers and wholesalers, representatives of the industry and trade, staff from musical institutes, and amateur and professional musicians.

Musikmesse offers a program of workshops, concerts, awards ceremonies, and networking events. For the first time, Musikmesse will open its doors to all music lovers for two full days on April 17th and 18th. As well, a central B2B area in Hall 4.1 will provide the opportunity to hold sales, mar-keting, and supplier discussions at a single venue and in a professional atmosphere.

Once again, Musikmesse will be held concurrently with the Prolight + Sound

trade fair. There are numerous points of contact between the two trade fairs in the fields of studio technology, audio software, micro-phones, and effects.

For 2015, Musikmesse organizers have changed the layout of halls 3.0, 4.1, and 5.0. The new layout can be found on the Musik-messe website.

For more information, go to www.musik.messefrankfurt.com.

KHS America President Tabor Stamper.

Jamiroquai at Musikmesse 2014.

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Canadian DJ Show Growing For 2015 The Canadian DJ Show presented by Pioneer DJ has announced its upcoming run from March 13-15 in Toronto. Previously a two-day event, the 2015 Toronto CDJ Show will be held at the Hilton Toronto downtown and feature a third day of events, educational sessions, and networking opportunities. The show will

focus on professional development, training opportunities, and product releases for DJs, producers, and music enthusiasts of all skill and experience levels.

The CDJ Show will feature a lineup of music industry guests for the Annual Industry Panel and a panel of radio DJs for the Radio Exposure Panel. There will be two Q&A sessions with Matthew Adell of Wax Trax! Re-cords and Stuart Knight, managing director of Toolroom Records.

The CDJ Show Main Stage will run all day Sunday, March 15th, and DMC Canada will be hosting a set featuring Wunderkut, DJ Shub, DJ Grouch, D-Scratch, and more.

This year, the Networking Lounge will run for the duration of the show for attendees to hang out any time of the day.

For more information, contact the Cana-dian DJ Show: 877-920-7767, [email protected], www.cdjshow.com.

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NEWS

CANADIAN MUSIC TRADE14 CANADIAN MUSIC TRADE14

Levy’s Appoints International Sales Manager

Levy’s Leathers has announced the appoint-ment of Ted Burger as international sales man-ager. Burger is a former professional guitarist and graduate of the State University of New York at Fredonia with a degree in business management and marketing.

Burger’s MI career began at Costello’s Music in Fredonia, NY and since that time he has worked for Samson Technologies for two years and Korg USA for six years. Most recently he has been working at The Hanser Music Group in Cincinnati, OH.

He will be responsible for all of Levy’s distributors world-wide and will also manage Levy’s international trade shows.

For more information, contact Levy’s Leathers: 800-565-0203, [email protected], www.levysleathers.com.

Alfred Appoints Senior Canadian Sales Rep Alfred Music has announced that industry veteran and RPMDA Pres-ident Christie Smith has joined its team as senior sales representative for Canada. Smith has been working in the retail music industry in Van-couver, BC for over 27 years.

“As part of our mission to provide an industry-leading level of sales and service to our dealers worldwide, we are thrilled to wel-come Christie Smith to the Alfred Music sales team,” says Antonio Ferranti, Alfred Music’s VP of sales. “Her many years of multi-level experience in Canadian music retail, real-world understanding of the Canadian music market and its unique trends, and sheer pas-sion for music education make her an invaluable resource to all of our Canadian retail partners and those we have yet to serve.”

For more information, contact Alfred Music: 818-891-5999, FAX 818-830-6259, [email protected], www.alfred.com.

RPMDA Convention Bringing Print Music To Las Vegas The Retail Print Music Dealers Association (RPMDA)’s annual con-vention is heading to the newly-renovated Tropicana Hotel in Las Vegas, NV from April 29 to May 2, 2015.

The convention program is organized in a three track pro-gram format, with sessions for novice print music employees, print buyers or managers, and owners or general managers.

There will be many opportunities for professional develop-ment in a wide number of areas, including purchasing, inventory control, finance, management, community outreach, lessons pro-grams, and more, along with many opportunities for face-to-face discussions and networking.

For more information, contact the RPMDA: [email protected], www.printmusic.org.

Coast Music Now Distributing Hercules Stands

Coast Music, a division of JAM Industries, has been appointed as the exclusive distributor of Hercules Stands in Canada. This partnership took effect Jan. 1, 2015.

“We feel that our partnership with Coast Music will ex-pand the Hercules presence in the Canadian market and we are confident that this strong alliance will help in developing the brand further,” says Tommy Wilson, product manager for Hercules Stands at KHS America.

“Long established as the best stands in the market place, we are delighted to have this wonderful opportunity to dis-tribute the Hercules brand,” adds Manuel Senra, VP of Coast Music.

For more information, contact Coast Music: [email protected], www.coastmusic.com.

Coast Music VP Manuel Senra.

Ted Burger

Christie Smith

NWC Hires New Computer Services Coordinator Jim Norris, president of CMT publisher Norris-Whitney Communications, has announced the appointment of Kyle Chiki as NWC’s computer services coordinator.

Chiki has studied website development, computer programming, and games devel-opment at Niagara College and computer science and business at Brock University. Chiki will be in charge of all online and com-puter activities for NWC and will be providing web development and other online services for the company’s clients.

Chiki can be contacted at [email protected] or 905-374-8878.

Kyle Chiki


Hal Leonard Now Distributing G-Technology

HGST, a Western Digital company, has unveiled a $5 million strategic partnership between its G-Technology brand and Gobbler, a creative cloud collaboration company. Following that, Hal Leonard Corporation has announced an agreement with HGST to exclusively distribute G-Technology external storage solutions replete with complimentary Gobbler subscriptions.

Brad Smith, senior sales and marketing manager for Hal Leonard, comments, “G-Technology products are some of the most reliable high-performance drives on the market. Offering these drives combined with the powerful re-sources of Gobbler provides artists and media creators with powerful, yet easy-to-use solutions for storing, sharing, editing, and protecting their digital assets, so they can focus on the creative process, not their gear.”

For more information, contact Hal Leonard: 414-774-3630, [email protected], www.halleonard.com.

ROLI Names Head Of Sales For Americas

ROLI, developer of the Seaboard GRAND, has announced that Gregg Stein has joined the company as head of sales for the Americas.

Stein most recently served as CEO for the Americas at Libratone Inc. He has also previously held global senior leadership roles at Numark, the Loop Loft, ION Audio, the MUSIC Group, Line 6, and the Avedis Zildjian Company.

Stein says: “I’m thrilled to be bringing genuine disruptive inno-vation to the world of musical instru-ments and beyond – the Seaboard is an unprecedented product, and I’m truly excited to be able to help get it into people’s hands.”

For more information, contact ROLI: [email protected], www.roli.com.

Gregg Stein


NEWS

DW Drums Acquires Percussion Brands From Fender

Drum Workshop and Fender Musical Instruments have finalized an asset sale agreement for DW to purchase owned and licensed percussion brands includ-ing Latin Percussion, Toca Percussion, Gretsch Drums, Gibraltar Hardware, and KAT Percussion from Fender’s KMC sub-sidiary. Ovation Guitars and exclusive U.S. distribution rights for Sabian Cym-bals are also included in the transaction.

“This is an amazing opportunity to extend our passion and commitment for the art of drumming,” says Chris Lombardi, president and CEO of Drum Workshop, Inc. “We’re excited to welcome these legendary American brands to the DW family.”

Details of the purchase are forth-coming; however, it has been announced that DW Drums manufacturing opera-tions will remain in California, Gretsch drum production will continue in South Carolina, and LP’s offices will stay in New Jersey.

Dale Kroke, Sr. VP and GM of B&J Music, tells CMT that this transaction will not impact B&J’s Canadian distribution of any of the purchased brands.

For more information, contact DW Drums Inc.: 800-453-7867, www.dwdrums.com.

NAMM Elects New Board MembersAt NAMM’s Annual Meeting of Members, held Jan. 24 during the 2015 NAMM Show, the association named eight new members of its board of directors, including JAM Industries President Martin Szpiro. The NAMM board provides leadership, counsel and direction to NAMM, the NAMM Foundation, and the global music products industry.

The following NAMM Members were elected to serve three-year terms on the incoming 2015 board: Martin Szpiro, JAM Industries; Joseph Castronovo, Korg USA; Greg Deering, Deering Banjo Company; Ron Losby, Steinway & Sons; Paul Decker, Music Villa; Michael Doyle, Guitar Center; Brian Reardon, Monster Music; and Peter Sides of the Robert M. Sides Family Music Centers.

For more information, contact NAMM: 760-438-8001, www.namm.org.

Breedlove Guitars Celebrates 25 Years

Breedlove Guitars is celebrating its 25th anniversary in 2015. In the late ‘80s, Larry Breedlove and Steve Henderson had a mission to produce lightweight, responsive, and well-crafted guitars featuring unique designs, materials, and aesthetics. Their early pro-totypes featured two structural components that remain a part of the Breedlove Guitars playbook: a graduated top and a bridge truss system designed to enhance bass and midrange response.

In 1990, Breedlove and Henderson moved to Bend, OR and in 1992 they officially launched the company at NAMM with three body shapes and five models. In 1994, Breedlove’s brother Kim, an experienced luthier, joined the company. Today, the compa-ny is run by Kim Breedlove and continues to design all of its instruments in Bend, OR.

For more information, contact Breedlove Guitars: 877-800-4848, [email protected], www.breedlovemusic.com.

Kim Breedlove


Gibson Brands Launches Neat Microphones Division

Gibson Brands has announced the launch of its Neat Microphones division, led by division president Skipper Wise and head of R&D Martin Saulespurens – the pair that launched Blue Microphones in 1995. GM Marty Wolf’s experience includes positions at Blue Micro-phones and Line 6 while Creative Director Ken Niles’ graphics ex-pertise has included work on projects from Disney, Atlantic Records, Blue Microphones, Nissan, FIFA, and others.

According to Wise, “Neat is about creating the next generation of microphones – one that innovates from manufacturing processes to final look and feel. Our products are designed to sound better, look better, and be simpler to operate, while helping to pass the torch of musical creativity and excellence to the next generation.”

For more information, go to www.neatmic.com.

(L-R) Martins Saulespurens, Skipper Wise, Martin Wolf & Ken Niles of Neat Microphones.

Kluson Celebrates Its 90th Anniversary Tuner manufacturer Kluson is celebrating its 90th anniversary in 2015. A supplier of tuner hardware to such brands as Fender, Gibson, Epiphone, and others, the company was founded in 1925 in Chicago by John Kluson and grew exponentially in the ensuring decades.

The Kluson Manufacturing Company closed in the early 1980s, but it was revived in 1994 when Larry Davis of WD Music Products acquired the brand. Eventually, relationships were re-established with many of the major instrument manufacturers and Kluson began supplying its stamped-steel tuners again for custom shop instruments.

Today, Kluson is now headquartered in the same facilities as WD Music in North Fort Myers, FL with manufacturing in the U.S. and Korea.

For more information, contact Kluson: 239-543-3625, [email protected], www.kluson.com.

The original Kluson plant in Chicago.

The full survey results can be found at www.canadianmusictrade.com/news.

CMT Hot in 2015

Survey

Canadian Music Trade surveyed MI professionals across Canada to find out what they think will be popular and generate buzz in terms of products, music, and technological trends over the coming months. Here are the results…

Think Guitars & Related Products is the product category that will generate the most buzz and enthusiasm at trade shows and amongst the industry with new releases throughout 2015.

48.84%

Say Rock/Alternative is the style of music that will drive the most customers to their store this year. (i.e. What will be the most commonly played style of music among your customers?)

39.53%

32.56%

39.53%

Think Rock/Alternative is the style of music that will increase the most in popularity this year and which could inform the types of products customers are interested in.

Say that DJ/Electronic Dance Music instruments and mu-sic-making tools will continue to see a rise in popularity and sales in 2015.

76.74% Think that Home Recording Gear will continue to gain sales and popularity in 2015.

Think sales of traditional Rock Band Instruments (guitar, bass, and drums) will stay about the same in 2015 as they were last year.

55.81%$ $

SUPPLIER SPOTLIGHT


Oxygen Amplification

By Andrew King

“We like to tell customers and dealers that we build $5,000 amps and sell them at half-

price,” jokes Cam Leighton, co-founder of Vancouver’s Oxygen Amplification.

This boutique guitar amp brand has been slowly developing its profile over the last several years, and after strong showings at the NAMM Show in both 2014 and 2015, Oxygen now seems poised to breathe some new life into the high-end amp market.

“Our mission is to offer products that provide customers with leading-edge technology, exceptional quality, and outstanding performance with features that are unique in the industry,” Leighton shares.

He goes on to explain that the company differentiates itself from the competition in two ways. The first is the cutting-edge style and design that mani-fests itself in the products’ signature, strik-ing “thong” motif – a term the team has come to embrace. The other is its unique ground plane circuit design. “It effectively eliminates any feedback, ghost notes, and unwanted noise, resulting in an extremely quiet amp that delivers nothing but tone,” he explains about the latter – a technol-ogy that he says no other amp builder is currently using.

Oxygen’s lead designer, Cory Davies, boasts over 40 years of experience with RF electronics and tube guitar amps. His design philosophy involves using only the best available components and manufac-turing methods. At times, that presents a challenge, as it often means they have to source those parts from other countries and are therefore susceptible to fluctuat-ing exchange rates and customs fees. Still, Leighton says that when it comes to Oxy-gen being rooted in Canada, the benefits outweigh the challenges.

“Canadian retailers also seem to be very supportive of Canadian products and some have specifically told us that they sought us out for that reason,” he reveals, adding that the ideal Oxygen dealer is one with a love for and focus on top-end products. “We want to find retail-ers who direct people to Oxygen amps because they deliver something more than the customers expected,” he shares. “So our ideal dealer could be a small boutique guitar and amp shop or a larger, multi-store chain, as long as they have the personnel who can relay the benefits of our product.”

Convincing dealers that there is a market for high-end, Canadian-made tube amps has been the most significant challenge the company has faced thus far. “The challenge is to get the product into the hands of prospective customers so they can see, touch, and hear the quality,” he says. “We’re convinced that the main thing we need to do is give players the op-portunity to play through an Oxygen amp and that the product will sell itself. We’ve seen this over and over.”

Helping out on that front are the company’s various approaches to brand awareness, which have been relatively well received considering the company’s youth. First and foremost, the focus has been to get the product into the hands of what the company calls its “ambassa-dors” – not only prominent players, like Hedley, Dallas Smith’s Jer Breaks, and Gord Bamford’s Robin Pelletier, but also recording studios and rehearsal spaces. “A studio owner or player who has a chance to demo the amp for a few days almost always doesn’t want to give it back, despite having easy access to any or all of the best-known brands,” Leighton enthuses.

He also cites their NAMM Show experience as being critical to brand awareness and networking thus far. Going forward, their focus is on linking up with strong retail partners as a way to introduce the product to more players.

As of now, Oxygen’s offerings are focused around the Ozone series, which

consists of 18 and 36 W combos and heads, along with a complement of exten-sion cabs. Leighton says that the company will “continue to introduce new and inno-vative tube amp models for electric guitar as its primary focus,” though he and his team have also been considering a push into the pedal and effects market.

“We’ve also had a number of people enquire about Oxygen building acoustic guitar and even bass amps,” he adds, not-ing that, owing to the company’s unique and very distinct designs, some players have expressed interest in having match-ing rigs for guitarists and bass players to complete the on-stage aesthetic. “So who knows? Maybe you’ll see Oxygen bass or acoustic amps down the road.”

Whatever does come next, one can expect it to adhere to the company’s two primary design approaches – that of a sharp and unique aesthetic and use of only the highest quality parts and build methods.

Leighton knows he has an uphill climb ahead of him, but that’s been the case for the past few years, and he and his team continue to consistently scale to new heights. What’s encouraging for the company is that consumers have shown a renewed fondness for hand-built, domestic products of late – especially ones that are unique and distinct – and really, that’s the very idea behind Oxygen Amplification.

Andrew King is the Editor of Canadian Music Trade.

Oxygen’s Cam Leighton & Brian Poulsen at the 2015 NAMM Show.


NAMM NEWSBy Joe Lamond

Innovation&Collaboration

I recently read an article titled “Small business advice: What your com-pany can learn from the rise of craft beer,” which

describes how, in the midst of the economic recession, craft beer sales skyrocketed and small companies experienced significant growth even as overall beer sales were flat. Based on writer Drew C. Mar-shall’s perspective, some basic concepts were at the foun-dation of this success: small business innovation, a group effort in promoting the industry, and friendly competition. You can read the entire article at www.washingtonpost.com.

It occurred to me that these ideas could easily trans-late to and, in many cases, describe the music products and sound industry. After all, both industries have long and storied histories dominated by major brands that have enjoyed a significant portion of the market share for years. And yet, both industries are on the move, offering great op-portunities for innovation and shared excitement as these new brands work to build and define their unique segment within the larger industry.

Small business innovation is exploding in the world of music products. New NAMM exhibitors are creating handcrafted and custom-built instruments. They are pushing the boundaries of music with new technologies. While there will always be deep respect for larger household brand names, these new folks are seeing success as retailers and consumers seek out specialized products with a

unique story to tell, just like the craft brewers are doing. This mindset of innovation and new products excites consumers and drives market growth.

Leading a group effort in promoting the industry is something NAMM has been doing for awhile now, but we can learn quite a bit from the craft brewers about how to work together more effectively, especially on the local level. In my opinion, promoting the benefits of music and advo-cating for music education is the responsibility of everyone who makes their living in our industry. There are many opportunities for you to work with your fellow NAMM mem-bers to promote music in your community, in your schools, and on a broader stage by joining us in our lobbying trips to D.C. Will this be the year

that you connect and get more involved?Friendly competition is, from my perspective, one of the factors that makes our industry the one that people want to spend their lives in. We are passionate people who love music and love everything about making music. Marshall describes a similar camarade-rie that exists in the craft beer industry: “...as experiments succeed, brewers don’t hoard their secrets. Many smaller breweries build on loans and advice from larger peers.” NAMM members help each other every day: they volun-teer to teach NAMM U sessions and share their hard-earned lessons; they form associations like GAMA to promote guitars in school music programs; and they participate in the annual NAMM Shows, which feeds our “Circle of Benefits”

business model that promotes the industry for everyone.We have always been an industry of entrepreneurs, and it seems the trend is only increasing. And although we cannot predict the future, lessons from the craft beer industry make a lot of sense to me as we continue to promote innovation and collaboration within our own community.

Since 2001, Joe Lamond has been president and CEO of the National Association of Music Merchants (NAMM), the global not-for-profit trade association representing 9,000 manufacturers and retailers of musical instruments and sound products. NAMM’s mis-sion is to strengthen the music products industry and promote the pleasures and benefits of making music.

Lessons From The Craft Beer Industry

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Dan EllisonBy Andrew King

“Percussion Expert Needed.”

So began the classified ad that ultimately became

Dan Ellison’s first step on his career path in the musical products industry. Hearing him tell the story, it seems he couldn’t have come across that head-line at a better time.

Ellison was born in London, ON, and bred, well, all over the place. He and his family left London for Vancouver Island when he was just six months old. Years later, they moved back to London before then setting off to Yellowknife, NT. Then it was London again, and Yellowknife again.

A few years after that, fresh out of school and based in Edmonton, Ellison was looking for a way to occupy his time. Out of the blue, a band he’d met five years earlier, during his last stint in the Northwest Territories, showed up at his doorstep in need of a drummer. “So I jumped in the van and we were on tour,” he says, laughing.

When he returned to the Alberta capital six months later, he and his girlfriend at the time decided to part ways, and so it was back on the road for another trek east. When they made it to Montreal, though, the band imploded, leaving Ellison in yet another new city to fend for himself.

He made the best of the circum-stances and was able to find work, first with a company that built tents for the Formula 1 circuit and later install-ing fireplaces in people’s homes. After being let go from the latter position, he found himself looking for a new steady job. With each passing day, he was less and less optimistic. Then he opened up the newspaper…

“When I found out that the job was with Efkay [Music], handling Tama, my jaw hit the floor,” Ellison recalls. “I was super excited.” Know-ing he’d found an ideal fit, he decided to, as he says, “totally ignore profes-sionalism” and gave Efkay President Howard Kalisky a call to tell him how

much he wanted the job.Since then, Ellison has been

working as the drum products spe-cialist with Efkay, helping to build the Tama brand in Canada. “I think customer service is definitely one of my strengths,” he says, speaking about what his position entails. “I’m trying to put a good face on Efkay and Tama; trying to make people feel com-fortable and confident about dealing with us.”

Though he was a longtime Lud-wig player before landing his current post, Ellison now has a number of Tama items in his arsenal, the newest being a walnut Starphonic snare. His kit gets regular use when he plays with his current band, The Resojets. Formed from the ashes of his pre-vious outfit – which he intriguingly describes as “a Norse-inspired reggae hip-hop band” – The Resojets perform reggae, ska, and rocksteady covers and originals in and around the Mon-treal area.

But unless he’s at his desk or behind his kit on the odd weekend, Ellison can usually be found at home with his family: his partner, Ariane; their three-year-old son, Jamie; and eight-month-old daughter, Madelyn. “I love being a dad,” he exclaims. “I’m pretty sure it’s the coolest thing I’ve ever done.”

He adds that instilling an appre-ciation for music in his kids is one of his priorities as a parent. “I’m tiger dad when it comes to piano lessons,” he laughs, “and sometimes, we’ll put our headphones on, go downstairs, and do some jamming together. That’s something I’m looking forward to. I think Madelyn is going to be our little drummer; Jamie is going to be a gui-tarist, like his mom.”

He admits that parenting leaves little time for him and Ariane to get out on their own, though when they do, they often try to get their hands on good concert tickets – many of which come from his professional connections. He mentions prog-metal trio Animals as Leaders – also Tama and Ibanez endorsers – as one of his favourites in recent memory, adding he’s looking forward to Montre-al’s Osheaga and Heavy MTL festivals this summer, as Efkay will be partnering with each.

Professionally speaking, he’ll be spending a lot of his time this spring working with backline companies across Canada to get Tama prod-ucts into the hands of more players and in front of more people. He was also invited to take part in sales meet-

ings during this year’s NAMM Show alongside Kalisky, which he called an “interesting and eye-open-ing experience.”

Turning 40 this year, Ellison has plans to rent an RV and take his fam-ily across Canada, visiting the cities he’d visited during his formative years with his family and on tour. “I’m also saving in hopes of buying a really expensive drum set,” he says with a laugh.

While the first three decades of his life were nomadic, to say the least, Ellison seems very content in his home city with a good job and loving family. And to think it all stemmed from just opening up the newspaper…


Dan Ellison & Family


Yamaha’s Larry Mansbridge Announces Retirement Larry Mansbridge, the VP of the Music Group at Yamaha Canada Music, announced during the company’s reception at the NAMM Show that he will retire at the end of March 2015. Mansbridge says that his succession plan has been in place for several years and that he felt it was time to step aside and make room for the next generation.

“I have seen too many friends pass without ever enjoying the so called ‘golden years’ and I was determined that this wouldn’t happen to me,” says Mansbridge. “I intend on getting back to playing a lot more music and would like to pursue music therapy on a volunteer basis.”

Mansbridge shares that his life in the music industry, like that of so many of his generation, began on Feb. 9, 1964, when as an

11-year-old boy he watched The Beatles perform on The Ed Sullivan Show. “I spent my entire life from that point on involved in music and the music business in one way or another.”

“The highlights of my career at Yamaha have always been the dealer trips to Japan where we had the opportunity to share the culture of quality within our company. These trips are always impactful, made lifelong impressions, and there are so many stories to tell,” he adds of his time at Yamaha Canada Music.

Canadian Music Trade would like to congratulate Larry on his career and wish him all the best going forward.

Hugh Goldsmith: 1920-2014Hugh Goldsmith passed away on Dec. 1, 2014. As a teenager, Goldsmith was hired by the Mason-Risch Piano Company of Canada in 1937. After enlisting in the Canadian Air Force to serve in World War II, Goldsmith returned to the industry and worked as a traveling sales rep for nearly 30 years, as well as a retailer. During his 70 years in the business, Gold-smith developed countless friendships and witnessed firsthand the many changes and innovations that have helped define the industry in Canada and around the world.

A clip from Goldsmith’s NAMM Oral History interview can be seen at www.namm.org/library/oral-history/hugh-goldsmith.

Lewis Furrow Celebrates 40 Years With SabianOne of the few who have been with Sabian even before there was a Sabian, Foundry Su-pervisor Lewis Furrow has just reached the 40-year milestone with the New Brunswick-based cymbal-maker.

“Lewis is a master of formula calculations for mixing our bronze alloy,” comments VP of Manufacturing Nort Hargrove. “As such, he plays a huge role in our success and is one of the main building blocks in our success as a company.”

Sabian has donated $500 in cash and $2,000 in Gon Bops percussion instruments to the music therapy program at the IWK Health Centre in Halifax, a cause that’s personal-ly very dear to Furrow as his own grandchild receives ongoing care at the IWK.

Ultra Rare Gibson Makes Its Way To WaterlooA near-pristine, one-of-a-kind 1941 Gibson J-35 guitar found stashed away under a bed in Iowa has made its way to a new owner via Waterloo, ON’s Folk-way Music. Only around 1,000 Gibson J-35s were made and even fewer feature the unique cherry edge burst finish found on this model. The owner was a 92-year-old Iowan man who purchased it shortly before being shipped to the Pacific during WWII. The guitar remained forgotten until the man’s children found it under a bed.

“I flew to Iowa to pick the thing up, and I don’t do that every day of the week. It was definite-ly a big deal,” Folkway’s Mark Stutman tells CMT. He says he paid a record price for the guitar two years ago and recently sold it for a record price. “As far as that model Gibson goes, it’s the best one in the world. It is the most collectable J-35 the world knows. That I can tell you unequivocally,” he adds.

1941 Gibson J-35

Mark Stutman

“The first day was amazing. It was loud, and there’s so much to take it that it can be overwhelming. It’s like, cool piece of gear, cool piece of gear, cool piece of gear… It’s like gear porn…Garth Richardson Producer/Engineer (Red Hot Chili Peppers, Rage Against The Machine)

“Great vibes and a lot of positivity from all of our vendors. It seems like business is up for most of them, too. We’re also get-ting more cooperation with MAP policies from some vendors that hadn’t been as open to it in the past. That’s been the theme of our NAMM so far…”Matt Morin Axe Music, Calgary & Edmonton, AB

“It’s all been a blur (laughs). The first day seemed busier for a Thursday than it usually is. I had a blast. Got some stuff done and spent some money – and that’s the important thing, right?”Matt Rands Wentworth Music, Penticton, BC

“Day one was one of the busiest first days that I can remember. We had some great meetings with dealers from across the coun-try, we had a lot of people in the booth right away, obviously brought in by our social media marketing to see what was new, and frankly speaking, we were going right until two hours after the show closed. It was fantastic.”Paul McCabe Roland Canada

Overheard Friday morning on the NAMM Show floor: “And I thought there was nothing worse than Costco on a Saturday…”

I can only attribute the quote to the back of someone’s head as they rushed by me in the busy centre aisle, but I can tell you that it wasn’t said out of frustration or annoyance; rather, it was a comment of surprise, even astonishment. Indeed, Friday the 23rd was a busy day at the Anaheim Conven-tion Center – just like the one before it, and as it turned out, the one after it.

Right from the get-go, after the show officially opened on Thursday morning, there was an upbeat energy in

the air that had a lot of people smiling and seemingly enthusiastic about the days ahead. And though official numbers weren’t released until the show had officially

closed on Sunday the 25th, the talk among attendees was that Thursday was the busiest opening day that anyone could recall.

Turns out, they were (probably) right. While NAMM doesn’t deliver daily attendance breakdowns, the 2015 NAMM Show was a record breaker on a number of fronts, ultimately going down as the largest and most inclusive event in the association’s 114-year history.

The 99,342 total registrants represent an all-time high for the show, and that figure includes an 11 per cent increase in international registration and two per cent boost in total buyers. They all had plenty to explore,

as the show hosted a record 1,621 exhibiting companies – a six per cent increase over 2014’s total, which was a record-breaker itself.

Beyond the action on the show floor during exhibiting hours, the 2015 show had plenty on offer for attendees – from a NAMM U Breakfast Session featuring a keynote by Apple co-founder Steve “Woz” Wozniak that, true to form,

was the best-attended NAMM U session yet, to perform - an ces by the likes of George Clinton and Trombone Shorty in the Grand Plaza. Put simply, it was a great edition of a great show according to the vast majority of post-show

reports. And with that, here’s ours… THE NAMM SHOW 2015

FIRST IMPRESSIONSCanadian Music Trade caught up with some Canadian attendees after the first day on the show floor.

Here’s what they had to say about their initial impressions:

Music at the chairMan’s reception.

GettinG bluesy at ralph brennan’s Jazz Kitchen for yorKville sound’s Wednesday niGht party.

24 • CANADIAN MUSIC TRADE

My NAMM travel began a bit

earlier than usual, as I was invited to take part in the

2015 Rode Show at Loews Corona-do Bay Resort, just outside of San Di-

ego. The company was introducing a num-ber of new products – including a new ribbon

mic, new shotgun offerings, and RodeLink wireless products – at a special event for distributors, retailers,

and members of the media. It was a well-organized event in a beautiful and leisurely setting that was more than welcome

considering the hustle of the days ahead.On Wednesday, the day before the 2015 NAMM Show opened,

team Canadian Music Trade drove up the California coast towards Anaheim, passing seemingly infinite surf shops and Mexican rest-aurants and stopping a few times to savour the landscape and watch the surfers.

We arrived in Anaheim mid-afternoon and had a bit of down-time before the evening’s pre-show festivities kicked off.

The first of those was Fender’s VIP reception, which gave some invited guests a chance to wander around the exhibit – always one of the biggest and busiest of the show – with a cocktail and rub shoulders with some well-known players.

After that, it was time to head to Downtown Disney for Yorkville Sound’s annual reception, which offered a welcome change of venue this year. While the Yorkville party has traditionally been held at the ESPN Zone, this year’s bash was just a few steps away at Ralph Bren-nan’s Jazz Kitchen. The new venue offered a bit more light and space to enhance the networking opportunities plus there was a smoking live band. And Forrest Gump would have been proud of the boatful of shrimp. The party is always a good opportunity to catch up with some familiar faces before the always-busy first day on the floor.

And busy it was. Thursday morning started with a flurry of press conferences, including Sabian’s debut of several new products. The highlight of their new offerings is the Big & Ugly collection, which was introduced by company President Andy

Zildjian and followed by a cool demo from Mark Guiliana of Beat Music.

After that, I was all over the show floor, seem-ingly darting from end to end for meetings and also

handing out some of the invitations for Canadian Music Trade’s annual NAMM Canadian Reception later that night.

As mentioned, the energy on the first day of the show was pal-pable. I could guess at the reasons for that, of which I’m sure there are many, but the bottom line is that people were excited to be unit-ed, to be together in the same place with many of the same goals.

As usual, the show wasn’t without its share of technological innovations – from an invisible drum kit to dozens of modular synth showcases to major new product rollouts. But overall, the two general themes of the show as far as new products were the perennial “smaller, cheaper, better” trend, with companies rework-ing previously-released innovations to make a bigger impact on their market, and then the “back-to-basics” approach that found many companies focusing on the tactile feel of responsive, bou-tique-built products that, in a lot of ways, foiled the aforemen-tioned tech offerings.

When the show closed, I headed over to the Marriott for the annual Chairman’s Reception. This year’s theme was “Singing in the Rain,” and it was beautifully executed in the décor and ambiance. The music and food at that event are always top-tier, and this year was no exception.

After that, it was time for our NAMM Canadian Reception at the Sheraton Park Hotel. This year, we thought we’d liven up the party by having some Canadian beer options and bloody caesars available at the bar, which seemed to go over well with our crowd – probably the biggest yet, following in the 2015 show’s theme.

Music this year came cour tesy of Red Zeppelin, who usu ally do sets comprised of LZ covers, but this time peppered in some rock classics from the likes of Rush and Bryan Adams. Those two cuts – “YYZ” and “Summer of ‘69” – were particularly notable in that, for the former, Rush producer Rich Chycki peeked around the corner and said he “had to hear who was doing it,” and for the latter, the band was joined by drummer Pat Steward, who per - formed on the original version of the Adams classic.

It was a great night of connecting and reconnecting, as usual. Big thanks go out to all of our sponsors, especially the folks at Con-tact Distribution for taking care of the PA and to Ronn Dunnett of Dunnett Classic Drums, who not only connected us with the band, but was actually supposed to be anchoring them from behind the drum set. Ronn wasn’t able to make the trek to NAMM, but he was there in spirit and was spot-on with his choice of artist.

THE NAMM SHOW 2015

RESONATES WITH RECORD-BREAKING CROWD

By Andrew King

Red Zeppelin Rocks the CMT canadian Reception

CANADIAN MUSIC TRADE • 25

NAMM 2015 was an incredible experience! It was interesting to see that most of the companies were focused on a back-to-basics business model. We also found that the value of personal relations with the sales and dealer networks is now more im-portant then ever. We also found people’s attitudes much more optimistic [this year].” Rod Bader Blaze Music

NAMM 2015 was a wonderful experience, again. I attended the four NAMM Breakfast sessions – absolutely fantastic! Great food, great entertainment, and great guest speakers. It is always great to meet our friends in the wholesale and retail businesses that we have dealt with over the last 51 years. The NAMM Show is getting bigger and better every year. Hey! Hey! Hey!Vic Lillo Lillo’s Music, Edmonton, AB

“It was a very good show. The products were wonderful as usual, but that could be said about any trade show in any business. The energy is always positive and upbeat at the NAMM Show, but what I am most impressed with is the camaraderie, respect, and admiration that [members of ] the Canadian music industry have for each other. Sheldon Sazant Steve’s Music, Montreal, QC

I was pumped; I really felt like attendance was up this year and there was a lot of excitement in the air. We saw several products that we’re excited about bringing in this year that we think will do really well in our market.Scott CampbellQuest Musique, Winnipeg, MB

FINAL THOUGHTSSome Canadian attendees check in post-event to share their thoughts on the 2015 NAMM Show.

THE NAMM SHOW 2015An up-close look At AIRA duRIng the RolAnd cAnAdA deAleR BReAkfAst.

An up-clos

YAmAhA cAnAdA’s lARRY mAnsBRIdge AddResses

A full Room AfteR AnnouncIng hIs RetIRement.


Friday morning is always a tough one after a full day

and, most likely, a long night on one’s feet. But once again, the energy

on the show floor eased the physical discomfort and things were underway.Fortunately, Roland Canada’s Dealer Breakfast

is a good way to ease into the day. Surrounded by peers from the Canadian industry, we had the chance to

walk around in groups and see the company’s latest innovations af ter some short presentations. People seemed particularly

fond of the new AIRA and synth offerings, though the Roland booth is always full of cool new toys.

The Grand Plaza – the area in front of the convention centre between the Hilton and Marriott lobbies – was once again lined with gourmet food trucks and flooded with live music from the GoPro stage at the far end. It was nice taking a break to grab a bite, soak up some sun, and enjoy some music and the general buzz of the area part way through each day on the floor.

New for this year’s show, badge and ID checks took place at the outer doors of the Convention Centre, with registration set up in the nearby hotels. This had a welcome impact on traffic throughout the area – shorter lines to get in and fewer people in the corridor.

That’s one of the best things about the NAMM Show – every year, new initiatives are introduced, or new measures are taken to improve the visitor experience.

I had some downtime between meetings on Saturday, which provided the opportunity to sit in on a session at both the NAMM U Idea Center and the H.O.T. (Handson Training) Zone on the second level. The former is always stacked with helpful, busi nessbuilding sessions from some of the industry’s most re putable forward thinkers. The latter’s programming has been improving over the past few years to the point where most of the sessions are packed and the topics presented range in scope from demos to sessions

for musicians on the industry they’re

trying to navigate.Saturday was, as usual, the busiest of all four

days, full of autograph signings and guest performances that had people flooding around certain booths and made navi

gating the aisles everinteresting.There was also a strong contingent of Canadian artists at the

show this year. Spotted on the show floor were the likes of Big Wreck’s Ian Thornley, Pat Steward of The Odds and Bryan Adams’ band, Sam Roberts Band’s Josh Trager, Drake’s guitarist Adrian X, Celine Dion’s longtime keyboardist Yves Frulla, and Sarah McLachlan timekeeper Ashwin Sood. And I’m sure there were many I didn’t spot…

After the show winded down on Saturday, we headed over to the Marriott for Yamaha Canada’s dealer reception. Always a great event, this year’s edition was made even more special as it commemorated the career of Larry Mansbridge, Yamaha Canada’s music group VP, who announced he’ll be retiring in the spring. After an introduction by Steve Butterworth, Mansbridge gave a heartfelt speech reflecting on his time in the in the industry and reaffirming the passion that we all share for the business that brings us together. Congratulations, Larry, on a long and prosperous career. Those will be some tough shoes to fill…

The Sunday of the NAMM Show is always a breath of fresh air, especially for those like me that run ragged during the first three days and then leave some time on the final one to wander around and check out what’s new. I had the chance to (finally) get my hands on some instruments (though, as a lefthanded guitar player, my options in that category are limited if not nonexistent) and take in some product demos.

When the announcement came on the PA that the show was officially closed, we made quick work of taking down the NorrisWhitney Communications booth and then headed back to the hotel for a relaxing night. I headed back to Downtown Disney to pick up some gifts for some youngsters in the family and retired early, finally having a chance to sleep in on Monday before the string of flights back home.

This year’s show will be a tough one to top, but then again, the same could be said for the last several years of the NAMM Show, and they seem to get better every time. n


THE NAMM SHOW 2015SH

HE NAMMark Guiliana of Beat Music

at the saBian Booth.



What do your customers want and what do they not yet know they want?For any retail business, whether they’re selling saxophones, stereos, or shoes, predicting short- and long-term

future trends and customer desires is a make or break skill. It requires skill and experience coupled with a healthy dose of luck. Get the combination right and your store could be in for a very big year.

There are always elements within a store’s control, such as how well its staff understands their customers and their local market. At trade events like The NAMM Show and Musikmesse, buyers are constantly feeling out the pulse of the industry and getting a good sense of which new innovations or reinvigorated product categories are generating buzz. Maybe the big news is that old technologies or instrument types, for one reason or another, are making a comeback. Whatever the case may be, what’s driving the buzz isn’t as important as recognizing it’s there, and that takes a keen eye.

But then there are phenomena that seemingly come out of nowhere and retailers must react and ride the wave. For exam-ple, who in 2009 foresaw folk groups such a Mumford and Sons and The Lumineers becoming household names and revitaliz-ing sales of traditional instruments? Even societal shifts completely unrelated to music can impact a given year’s music trends. For example, will greater numbers of condo-dwellers in urban areas mean more electronic instruments and fewer acoustic pianos or drums leaving MI stores? Even higher gas prices could conceivably mean smaller vehicles and, subsequently, more musicians looking for compact, easier-to-transport set-ups.

With so many variables to consider, predicting trends is a very tough task. With that in mind, Canadian Music Trade assem-bled a panel of experienced MI retailers from across the industry post-NAMM Show. What are they predicting in their markets for the next year or so? Let’s find out…

What’s Hot For 2015?!What’s Hot For 2015?!

BILL BATES Kaos Music Centre, Toronto, ONSpecialty: Combo

CMT: Which product groups/categories do you expect to do well in your market for 2015? Any that you expect will see an increase in sales over previous years?

BB: I’d expect acoustic guitars to continue to be a solid category this year, especially high-quality, small body acoustic guitars. Taylor has expanded their offerings and Martin has introduced some great new models [in this category] as well. It also feels as if electric guitar will be the cate-gory that shows some improve ment this year after a fairly flat 2014.

CMT: Again speaking to product, have you noticed any buying trends that have been emerging lately that you expect will continue to grow, or perhaps start to de-cline in 2015?

BB: Not surprisingly for a brick and mortar store, higher quality products continue to improve in sales for us while lower end instruments and items seem to be flat or declining.

CMT: As far as events, promotions, sales initiatives, etc. what do you and your col-leagues plan to do more or less of in 2015 to ensure business is strong?

BB: We will continue to host and sponsor a number of performance opportunities for our students and our community. As for sale initiatives, we plan to put the li-on’s share of our efforts into building and promoting our online store and adding fun, useful content to our website and our Facebook page. We also plan to offer more sales but instead of long, elaborate sales, we plan to offer short, focused sales more frequently.

CMT: Are there any industry-wide trends you’ve noticed emerging that you think will continue or decline in 2015?

BB: I’d expect our industry to continue its expansion into online selling platforms. I think smaller retailers like myself will ramp up their efforts to compete in this area while also improving their in-store experiences. I think we may also see an increased focus by manufacturers and retailers on promoting music making and performing – at least I hope so…

DAVE SIMPSON Guitarworks, Calgary, ABSpecialty: Guitars & Stringed Instrument

CMT: Which product groups or categories do you expect to do well in your market for 2015? Any that you expect will see an increase in sales over previous years?

DS: It doesn’t seem like there is another boom on the horizon of a specific instru-ment, like we’ve seen with banjos a few years ago and ukuleles within the last few, but who knows? Maybe Jack White will make a concept album using only a hurdy gurdy and we’ll all be frantic to react quickly, since that’s the most important thing when a trend like that appears. You have to time your jumping in and jumping out properly.

CMT: Again speaking to product, have you noticed any buying trends that have been emerging lately that you expect will continue to grow, or perhaps start to decline in 2015?

DS: I think buying trends will be dictated a lot by the ongoing roller coaster of the Canadian dollar. That’s very general, but orders could change on a day-by-day basis depending on the dollar – and who those orders are going to.

CMT: As far as events, promotions, sales initiatives, etc., what do you and your col-leagues plan to do more or less of in 2015 to ensure business is strong?

DS: We have had some success with hold-ing invite-only social events surrounding, for example, the arrival of a large group of custom guitars. We do try to actively engage the serious guitar enthusiasts. It’s always interesting to see them start to interact with each other and build friendships based on a common interest. We’re trying to promote the “neighbor-hood guitar store” vibe, which really is so important in building relationships with customers.


DS: I think the market will continue to decline. That’s a negative statement but I don’t mean it in a negative way; we all face a new reality now. The challenge of trying to constantly evolve and thrive is exciting to me.

What’s Hot For 2015?!Products, Promotions & Ideas To Help Boost BusinessBy Michael Raine & Andrew King



AL CARTER Cosmo Music, Richmond Hill, ONSpecialty: Band & Orchestra

CMT: Are there any new product groups that are relatively new to the market that you’re excited about selling in 2015?

AC: The effort is split between two op-posite ends of the spectrum with band instruments. We have a focus on limited edition and boutique pro level instru-ments. Some of the instrument manufac-turers who aren’t historically known for their high-end horns have really stepped things up and you can tell that the makers who already enjoy comfortably established reputations are feeling these newer companies nipping at their heels. At the same time, new manufacturers are improving quality while keeping costs low, giving the industry new options for possible low-cost student model instru-ments – options we can offer with a clean conscience in regards to durability and playability.

CMT: Which product groups/categories do you expect to do well in your market for 2015? Do you expect any will see an increase in sales over previous years?

AC: Plastic! It’s a difficult subject for me and many of my colleagues. What is the true target market for these shockingly hued and, at times, surprisingly well-play-ing instruments? To whom do I recom-

mend them? Do I recommend them? I’ve lost sleep over the subject, waking up in a panic with visions of bands with prima-ry-coloured plastic instruments marching through my head!

I’m asked all the time about the pBones and the Tiger trumpets in my showroom. There is a market for these, and as musicians, salespeople, and members of the music-educational com-munity, we have to decide to whom we suggest these instruments and the plastic instruments’ viable niche.

They haven’t quite gotten me to the point where I prefer these instruments over one made with an artisan’s skill with granadilla or brass, but there are plenty of musicians who want a fun horn to toot on other than their prized pro model and there are also students and their parents who might benefit from a horn to exper-iment on and maybe even to practice on at home.

I don’t think these instruments will take the place of a traditional instrument, nor do I want them to. They do have their place though. The designs are only im-proving and I feel more of us will have to concede their place in the market.

CMT: Have you noticed any buying trends that have been emerging lately that you expect will continue to grow, or perhaps start to decline in 2015?

AC: Boutique instruments. In the face of e-commerce and its growing prevalence in our industry, we have to find more ways to get our customers out of their computer chairs and into our brick and mortar stores. I know I jumped on anything that was pre-sented to us with phrases like “only 20 will be made” or “special edition finish.” We’re going to carry all of the stand-by models, of course, but it’s going to be the instruments with something very special that we get customers and sales people alike excited and talking about.

CMT: As far as events, promotions, sales initiatives, etc. what do you and your col-leagues plan to do more or less of in 2015 to ensure business is strong?

AC: YouTube. Go ahead and Google an instrument or a piece of equipment in which you have some interest. Now, try not to click on the first link to a video at the top of your search results. We’ve embraced this facet of our business to the point where we made dozens and dozens of videos at NAMM and in-store, like reviews, product demos, and even little vignettes or sketch comedy commercials. Our book department did a hilarious one a few years back that still makes me laugh. They’re great for clicks as well as staff morale.

JEAN-MARC JETTÉ Drum Guitare Plus, Montreal, QCSpecialty: Combo

CMT: Are there any new product groups or categories that you’re excited about selling in 2015?

JMJ: We’ve been doing well with ukuleles and cajons, and I think those will contin-ue to grow in popularity.


JMJ: I actually expect that we’ll see our used equipment sales continue to grow. The other is that I expect us to continue selling more small tube amps.


JMJ: I think we’ll continue to see more new products and more sales in the elec-tronic equipment category – products like electronic drums, DJ equipment, and software and related products.

RYAN HAMILTON Just Drums, Toronto, ONSpecialty: Drums & Percussion


What’s Hot For 2015?!What’s Hot For 2015?!

RH: Just like the past few years, we absolutely expect the electronic drum category to continue its growth. It seems like each year, more and more people are opening up to fully embracing the elec-tronic drum movement and acknowledg-ing them as a really decent option. Espe-cially in large markets like Toronto, elec-tronic options make drumming and making music a lot more accessible. With so many people living in cities in condos, like me, having the option to still play is amazing. I fully expect sales to continue to grow for electronic instruments.


RH: Customers are specifically seeking out smaller and more compact setups. It’s been a long time since drummers were hitting bars, clubs, and stages with big double-bass kits with cymbals everywhere; we’re seeing drummers downsizing all the time now. They are still interested in getting quality gear, but going with fewer pieces to achieve a smaller footprint. This is totally reflected with what the manufacturers are offering, too. A lot of the companies are giving musicians options to help save space and make the whole process a little easier.

CMT: As far as events, promotions, sales initiatives, etc., what do you and your colleagues plan to do more or less of in 2015 to ensure business is strong?

RH: More in-store events, absolutely. Cre-ating traffic in our store, giving our cus-tomers events to get excited about, and having opportunities to nourish a com-munity feel are definitely goals of ours. These events could be small scale things like demo days to full blown high-profile clinics with international artists. They all have proven to have value to the store and to the customers who attend. Sales initiatives will always come and go, and any music store can easily slash prices and call it an event, but there is a lot more impact with fun and informative in-store events that can really make a difference.


RH: The big trend across the music industry that will for sure continue is the blending of electronic and acoustic music. The technology available now is amazing and the industry leaders will continue to pump out new ways to make the electronic element more prominent. Hybrid instruments are becoming super popular, especially with drums, and are quickly becoming more affordable and super easy to use.

BLAINE MCNAMEE Rufus Guitar Shop, Vancouver, BCSpecialty: Guitars & Stringed Instruments


BM: I expect that our electric guitar amp and pedal sales will grow. The store has been primarily focused on acoustic in-struments for the last 30 years and we are breaking into the electric market. The ukulele sales seem to have gained even more steam lately, too. I think ukulele sales will continue to grow, and also feel that the electric market is going to come back strong.


BM: I think the day of the big box store is nearing its end. I think that people want to shop at local independent shops and support the community. In the age of the internet, people don’t want to go to stores with no personality, and the shops that create an atmosphere that custom-ers want to be a part of will strive.

CMT: Have you noticed a trend towards people being more or less interested in boutique or smaller brand names as opposed to the more prominent brands lately? And if so, what do you think has led to that?

BM: I have noticed people buying more boutique and smaller brand names. I think that my customers want a unique piece, be it an amp, guitar, pedal, banjo, or mandolin. I also think our customers appreciate the quality that comes with a piece that is made from a builder that has a lower production. Boutique and smaller brands are harder to sell than the big names, but if you can share the story behind the company and explain the quality of the product, you can get the sale. It’s important to sell products that you truly believe in and are passionate about. If you are excited about a product, the customer will be, too.

KRIS O’REILLY Long & McQuade, Toronto, ONSpecialty: Pro Audio

CMT: Are there any new product groups or categories released in the last year or so that you’re excited about selling in 2015?

KO: Yeah, Thunderbolt audio interfaces and iPad/WiFi controlled rack-mounted mixers. I expect we’ll see more multi- format audio interfaces – iOS, USB, and Thunderbolt – cropping up.


KO: Audio Interfaces continue to do well as more budget friendly options with in-creased feature sets become more readily available. iOS compatible devices are seeing increased interest, and our sales of acoustic treatments and accessories continue to grow.

CMT: Again speaking to product, have you noticed any buying trends that have been emerging lately that you expect will continue to grow, or perhaps start to decline in 2015?

KO: With the decline of the Canadian dollar, higher-end boutique lines will likely see some decreased sales with the increased pricing. I’d say more versatile and budget-friendly products will see continued growth, but that budget-friendly specialized items will also maintain consistent sales.

CMT: As far as events, promotions, sales initiatives, etc. what do you and your colleagues plan to do more or less of in 2015 to ensure business is strong?

KO: As the market changes, a more significant online presence is certainly necessary. This needs to be tied in to in-store events and clinics to maintain foot traffic in the stores. Also, we’ll likely have more time-limited specials online and in store, which can help generate excitement about certain products.


Michael Raine is the Assistant Editor of Canadian Music Trade.



BUSINESS MATTERSBy Michael Raine

What ADVICE Do You Wish You Had When Starting?

At the recent NAMM Show in Ana-

heim, thousands of MI retailers took the opportunity to further educate themselves through the wide ar-ray of NAMM U ses-sions. As every top-end professional in any industry knows, you can never stop learning because the world never stops changing.

But while the designated experts on stage at NAMM U are a fantastic source of knowledge and advice, sometimes the best lessons are learned through experience. It can be practical lessons about customer service, broad philo-sophical ideas about running a business, or simply learning how to maximize your strengths.

With that in mind, Canadian Music Trade spoke with some experi-enced MI store own-ers and managers in Canada and asked them one simple question: What bit of advice would have made your work life easier when starting in the MI industry?

Here are some of their responses…

One area of knowledge or awareness that I have gained over the last 15 years is about margins; learning about margins from a retailer’s point of view and, in particular, in reference to selling vintage guitars that need to get repaired prior to sale. Find-ing a $2,000 guitar that’s going to cost you $1,000 is

all well and good, but if it takes a week of your life to fi x it, well, you’ve made no money.

At every turn one needs to think

about how any de-cision affects margin.

It is a very easy thing to not think about if you’re not schooled in business administration. Most of us who end up in this

industry are not trained in business; we don’t have an MBA. We’re musicians who ended up in a guitar store or piano shop and we don’t know anything about margins and don’t really know much about running a business. If I would’ve known more about that end of business management at the onset, I’d imagine my

shop would be a number of steps further along by now. But that was a lesson that’s taken a long time to learn. Thankfully, I have this understanding now, and am running a much more profi table operation.

If you’re setting up a business, have a plan, understand your margins, and do your business homework. If you don’t have an MBA or similar training, make it your busi-ness to get that kind of an education so you don’t end up wasting money. This industry has changed a lot in the last 15 years and gross margins on musical instruments have dropped signifi cantly. You need to operate very leanly if you are to succeed.

One area of knowledge

all well and good, but if it takes a week of your life to fi x it, well, you’ve made no money.

At every turn one needs to think

about how any de-cision affects margin.

It is a very easy thing to not think about if you’re not schooled in business administration. Most of us who end up in this

industry are not trained

Name: Mark StutmanJob Title: Founder & OwnerStore Name: Folkway MusicStore Location: Waterloo, ONHow many years have you been working in the industry? Over 15 years What bit of advice would have made your work life easier when starting in the MI industry?

Don’t just sell musical instru-ments; have something else. Offer lessons or provide ser-vices – something that keeps the customers coming in on a weekly basis. We sell vinyl re-cords and have a huge selec-tion and that keeps people on our Facebook page daily, in

our store weekly, and always results in more MI sales.

Everyone that plays an instrument listens to music, so why not sell what they listen to and sell what they are into? Sell band t-shirts, merchan-dise, and event tickets. Get into the local music scene and hire staff who are in the local music scene that can tell you what the locals in your

area want.If you are relying

on making it work on guitar sales and then strings and picks, you are doomed. People don’t buy a guitar every year, they don’t buy an amp every year, and you won’t make it selling strings. It’s the same reason why computer stores sell games, stereo stores sell CDs, and TV stores sell movies. Whenever you are low on cash fl ow, do

consignment on good used gear.

Consult Kijiji and Craigs-list. If your walls are starting to look thin but you haven’t been able to budget stock replacement because of a really bad month or surprise expenses, call people that are advertising their stuff for sale and make a consign-ment deal to get it in your store. The biggest hassle with selling used gear on Kijiji and Craigslist is dealing with tire kickers, low ballers, and test drivers. This will motivate the online seller to get the guitar or amp in your store so they don’t need to bother with the headaches. If you can get gear in your store at no cost and make a percentage of the sale (or offer in-store credit to the consignee), it is all win-win!

our store weekly, and always results in more MI sales.

instrument listens to music, so why not sell what they listen to and sell what they are into? Sell band t-shirts, merchan-dise, and event tickets. Get into the local music scene and hire staff who are in the local music scene that can tell you what the locals in your

on making it work on guitar sales and then strings and picks, you are doomed.

Name: Davin KemsheadJob Title: Owner & PresidentStore Name: The SoundhouseStore Location: Red Deer, ABHow many years have you been working in the MI industry? 6 yearsWhat bit of advice would have made your work life easier when starting in the MI industry?


Name: Ryan HamiltonJob Title: General Manager Store Name: Just Drums Store Location: Toronto, ONHow many years have you been working in the MI industry? 9 yearsWhat bit of advice would have made your work life easier when starting in the MI industry?

One bit of advice I wish I had been given earlier on is to appreciate, grow, and nurture the relation-ships with students. Their value is huge for our business and our industry as a whole. Whether they

are young fi rst-timers or adult hobbyists, they are the

life blood for the growth of future music and crucially valuable to MI stores everywhere. Their importance can never be undervalued as they propel sales, store traffi c, and the long-term relationships, which are vital to MI stores. Do it for the kids!

Name: Dragan PetrovicJob Title: Jazz Pianist & Store OwnerStore Name: B.G. Music Academy and Guitar ShopStore Location: Toronto, ONHow many years in the MI industry? 23 yearsWhat bit of advice do you now follow that would have made your work life easier when starting in the MI industry?

Be real and honest, love what you do, and educate your costumers. Ask questions to fi nd out what they need and try to understand them even if it doesn’t make sense to you. Teach your students; don’t babysit them.

Name: David Mingo Job Title: OwnerStore Name: Mingo Music SalesStore Location: Truro, NSHow many years in the MI industry? My father started the business in 1967. I’ve worked here for 30 years, owning it for the last 12.What bit of advice would have made your work life easier when starting in the MI industry?

Learn skills from outside the industry and have friends or mentors with outside experience. We do sound system installs as well as run a retail shop, so I’ve had to learn carpentry skills and have friends who are experi-

enced in carpentry and electrical work. Car-

pentry skills also help me do a lot of

guitar and instru-

ment repairs. I understand a bit about graphic arts, so I can convey our design ideas to a friend of mine who is a graphic artist. I retained just enough accounting concepts from university to be a dan-ger to myself, but it’s more effi cient (and less stressful) to farm a lot of our bookkeeping to an outside source. Com-puter skills help maintain our POS and inventory manage-ment system.

Because we’re a full-line, full-service store, it takes a lot of different abilities to run the business properly. While it’s certainly import-ant for staff to have product knowledge, there’s so much more than that, and as an owner/manager, it’s import-ant to have some of those other abilities to put out any fi res, or to hire or train staff with those additional skills.

Name: Jimmi DaoudJob Title: PresidentStore Name: Rogers Music CentreStore Location: Toronto, ONHow many years in the MI industry? Over 45 years, including 15 years at RMC.What bit of advice would have made your work life easier when starting in the MI industry?

Since its inception, Rogers Music Centre’s slogan of “For musicians by musicians” has been a refl ection of how everyone here conducts business with customers. In other words: in all aspects of the vast services that we of-fer, we put ourselves in the customer’s shoes.

Name: Karen Hibovski Job Title: Administrator & OwnerStore Name: Bloor West Music StudiosStore Location: Toronto, ONHow many years in the MI industry? 24 years What bit of advice would have made your work life easier when starting in the MI industry?

We found that after about 15 years in business, we were not growing. We decided to seek out a consultant specializing in our business – in this case, the music school businesses. The consultant was very helpful and made my job easier with specifi c suggestions about how to improve cash fl ow and streamline the administrative part of the music school. He was also help-ful with marketing techniques. We wish we would have hired a consultant at the beginning instead of trying to fi gure it out for ourselves through trial and error.

For an expanded version of this article with additional responses, go to

www.canadianmusictrade.com/business.

Michael Raine is the Assistant Editor of Canadian Music Trade.


PRODUCT NEWS

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Tanglewood T3 Acoustic AmplifierTanglewood Guitar Company has released the T3 acoustic amplifier in North America.

The Tanglewood T3 is a compact 30 W, twin-chan-nel acoustic amplifier with one 6-in. woofer/tweeter. It features true digital reference effects, including hall reverb, plate reverb, chorus, and delay, and offers inputs and outputs for a number of applications. These include two 1/4-in. inputs (channel one and two), aux in, MP3 in, tuner out, DI out (XLR), line out, and phones out.

The amp’s two channels are suited to handle guitar as well as vocals. The line out and balanced DI out options make the T3 an ideal on-stage amp for acoustic guitar.

For more information, contact SFM: 514-780-2070, FAX 514-780-2111, [email protected], www.sfm.ca.

D’Addario Select Jazz MouthpieceD’Addario has launched the Select Jazz Mouthpiece for alto saxophone, which is milled, not moulded.

The Select Jazz Mouthpieces are designed to offer a full, focused, and fat sound with excellent projection.

They are available in the three most popular facing mod-els: 5, 6, and 7. Select Jazz Mouthpieces combine vintage design with modern production techniques, providing classic sound and response with intonation across the entire range of the saxophone.

For more information, contact D’Addario Canada: 905-947-9595, [email protected], www.daddariocanada.com.

Jackson Guitars Phil Demmel Demmelition Pro GuitarJackson Guitars has released the latest addition to its Pro Series with the Phil Demmel Demmelition Pro guitar.

Jackson’s Demmelition Pro model is designed for the Machine Head guitarist’s style and double-cut King V specs. It features a three-piece through-body maple neck with graphite reinforcement, compound radius (12- to 16-in.) bound ebony fingerboard with 24 jumbo frets and pearloid piranha inlay at the 12th fret, EMG 60 (neck) and 81 (bridge) humbucking pickups with three-way toggle switching, Floyd Rose locking nut and recessed dou-ble-locking tremolo, and black hardware. It is available in black tide fade and red tide fade finishes.

For more information, contact Fender Musical Instruments: 480-596-7195, www.fender.com.

Hohner Red Dragon & White Cobra Tagged HarmonicasHohner has released the Red Dragon and White Cobra Tagged Harmonicas. These harmonicas feature brightly coloured combs and patterns that were inspired by street art and skateboard decks.

The Red Dragon and White Cobra Tagged Harmon-icas are available in the keys of C, G, and A. Launching along with the Tagged series is the free Tagged retail POP display, which contains eight units and is mountable on slat-wall or pegboard and can also be converted into a countertop display.

For more information, contact Coast Music: 514-457-2555, FAX 514-457-0055, [email protected], www.coastmusic.ca.

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5 6 7IK Multimedia iRig2 Guitar InterfaceIK Multimedia has launched the iRig 2 guitar interface for iPhone, iPad, iPod Touch, Mac, and Android devices.

The biggest update is its new 1/4-in. amplifier output. This augments its 1/8-in. headphone output by allowing musicians to use iRig 2 and their mobile device along with an amplifier without an adaptor. This opens up new opportunities when paired with AmpliTube, IK’s guitar and bass multi-effects processor. iRig 2 now lets musicians use AmpliTube’s library of modeled virtual stompbox effects, amplifiers, and other gear as a part of their physical rig.

iRig 2’s added switch allows dual-mode operation: FX lets musicians send a processed signal to their ampli-fier’s 1/4-in. output from apps like AmpliTube while Thru sends a clean signal, letting musicians use their mobile device as a tuner, recorder, or other utility while using their classic analog rig.

For more information, contact Music Marketing: 416-789-7100, FAX 416-789-1667, [email protected], www.musicmarketing.ca.

Pearl Chad Smith Signature Snare DrumsPearl Drums has teamed up with the Red Hot Chili Peppers’ Chad Smith for the creation of the Chad Smith Limited (CS1450R) and Chad Smith Free-Floater (CS1465F) snare drums.

The Chad Smith Limited Snare’s new candy apple red lacquered finish delivers added tonal control to Smith’s trademark 14 x 5-in. 1.3 mm steel shell snare. The Chad Smith Free-Floater features three interchangeable 3 mm cast rings (two of brass, one of steel) that are housed in Pearl’s free floating snare frame. This allows for multiple tonal combinations when stacked in different orders and also for total resonant freedom from attachment hardware.

For more information, contact Erikson Music: 514-457-2555, FAX 514-457-0055, [email protected], www.eriksonmusic.com.

Kala Makala Waterman Series Ukuleles Kala has released the Makala Waterman Series of ukuleles, which is designed with water-resistant composite technol-ogy with vintage design and sound. The Waterman Series is designed for playability, portability, and durability, making it an ideal outdoor/travel ukulele.

The materials used in the Waterman’s construction are designed to make it easy to keep clean, which is advantageous for school and community music programs. Makala Waterman ukuleles come in soprano size and include a logo backpack/carrying bag. The instruments are made of high grade polycarbonate ABS construction, which is durable and weather resistant, and complemented with nickel plated open gear tuners.

For more information, contact Coast Music: 514-457-2555, FAX 514-457-0055, [email protected], www.coastmusic.ca.

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PRODUCT NEWS


AirTurn goSTAND Portable Mic Stand AirTurn has released the goSTAND, which is a sturdy, portable, light-weight microphone stand that supports digital tablets and other musical gear.

The goSTAND adjusts to uneven surfaces and varying base circumferences. It measures less than 18 in. when folded. When fully extended, it reaches a height of 58 in. It weighs 2.6 lbs. and its extended legs create the same footprint as most mic stands.

Also available is the goSTAND Telescoping Boom, which is a collapsible accessory. The mic boom can be mounted using a standard 5/8-27 mic thread.

For more information, contact Hal Leonard: 414-774-3630, FAX 414-774-3259, [email protected], www.halleonard.com.

Universal Audio UAD-2 Satellite Thunderbolt DSP Accelerators Universal Audio has released its line of UAD-2 Satellite Thunderbolt DSP accelerators, allowing Thunderbolt-equipped Mac users to run larger mixes filled with DSP-intensive plug-ins. UAD-2 Satellite Thunderbolt provides full access to UAD powered plug-ins.

The UAD-2 Satellite Thunderbolt is available in QUAD or OCTO models with either four or eight SHARC processors. It can also be integrated alongside UAD-2 PCIe DSP Accelerator cards and Thunderbolt-enabled Apollo interfaces, including Apollo Twin, Apollo, and Apollo 16 for scalable mixing power.

The UAD-2 Satellite Thunderbolt DSP Accelerators are available in Core, Custom, and Ultimate software packages.

For more information, contact HHB Communications Canada: 416-867-9000, FAX 416-867-1080, [email protected], www.hhbcanada.com.

Rotosound Bass Strings Rotosound has released is new bass strings in environmentally friendly airtight packaging, with new colour-coded ball ends and artwork.

The airtight foil packets ensure strings do not tarnish or fade by providing a moisture barrier. The packaging creates a stable environment, which keeps the bass strings factory fresh until opened. In addition, the new Rotosound foil packs use 90 per cent less material.

The bass strings now come with red, white, and blue colour-coded ball ends. The packs’ new artwork has a modern clean look with bold colours and clear instructions.

For more information, contact Yorkville Sound: 905-837-8777, FAX 905-839-5776, [email protected], www.yorkville.com.

Roland SBX-1 Sync BoxRoland’s SBX-1 Sync Box is a universal synchronization hub for electronic musical instruments and computers. Equipped with USB-MIDI, standard MIDI, and DIN sync ports, the compact SBX-1 allows music creators to use modern production tools and legacy analog devices together at one time. The SBX-1 also provides hands-on control of timing and groove, and includes CV/Gate outputs for triggering old-school instruments.

Users can add analog and modular synthesizers to a computer-based production environment, or design new live performance set-ups combining Roland AIRA gear. Any connected device or the SBX-1 itself can be the master clock source.

For more information, contact Roland Canada: 604-270-6626, FAX 604-270-6552, www.roland.ca.


Riversong GS Series GuitarsRiversong Guitars has put its patent-pending “necknology” into four new models that make up the Graduated Scale (GS) line.

Riversong Necknology reverses the structure of the acoustic guitar and is designed to significantly reduce the tension on the body, allowing a full bodied, even response and key adjustments for string height and intonation.

The GS guitars feature multiple scale lengths like a piano for better tonal response and playability. Each guitar has features normally found on esoteric “one-off” builds, like comfort cuts, tone rings, belly cuts, compound radiuses, and their unique build and adjustment system.

For more information, contact EMD Music: 877-382-1114, FAX 877-382-5780, [email protected], www.emdmusic.com.

Simmons SD500 Electronic Drum KitThe five-piece SD500 electronic drum kit from Simmons Drums features a 9-in. dual-zone snare pad, three 8-in. tom pads, and a kick drum with an integrated pedal. Cymbal pads include a 10-in. hi-hat with pedal, a 12-in. ride, and a 10-in. crash with choke function. The kit is housed on a steel rack with custom T-fittings, detachable stick rest, and skid-re-sistant rubber feet.

At its heart is the SD500 drum module, which features a sleek look with a 16-char-acter backlit LCD screen and 64-voice polyphony. The SD500 comes with 64 MB of custom Simmons sounds, including more than 350 different sounds across 50 drum kits and a 60-song internal memory.

For more information, contact Simmons Drums: 888-621-4008, www.simmonsdrums.net.


Cakewalk SONAR Artist, Professional & Platinum Cakewalk has released the new SONAR product lineup – SONAR Artist, SONAR Professional, and SONAR Platinum – with each version focused on a specific recording need.

SONAR Artist adds to the core feature set with 19 bundled effects and 11 virtual instruments that focus on music creation and songwriting. SONAR Professional folds in the analog-style, expandable ProChannel Console Strip for the creation and custom-ization of virtual console architectures, as well as Mel-odyne Essential pitch correction with ARA integration, and Addictive Drums 2 Solo Edition – 50 effects and 18 virtual instruments in total. SONAR Platinum features a wide array of tools, plug-in effects, and instruments to offer total flexibility to pros that need to handle any kind of recording or mixing production. Advanced tools include console and tape emulation, VocalSync for tightening vocals or matching dialog to picture, 21 virtual instruments, 57 effects for mixing and master-ing, convolution reverb, step sequencer, and improved audio quantization/stretching.

For more information, contact Erikson Audio: 514-457-2555, [email protected], www.eriksonaudio.com.

Outlaw Effects Five O’Clock Fuzz & Boilermaker Boost PedalsOutlaw Effects has introduced the Five O’Clock Fuzz and Boilermaker Boost pedals.

The mustachioed Five O’Clock Fuzz features Sustain, Tone, and Level controls in a compact package and is designed to cover sounds from smooth, violin-like sustain to grittier tones with sharp bite.

Boilermaker Boost offers 20dB+ of clean boost plus the capacity to tweak further thanks to two ±15dB active EQ controls (bass and treble). Boiler-maker is designed to provide complete control over of boosted sound without compromising the integrity of the tone.

For more information, contact SFM: 514-780-2070, FAX 514-780-2111, [email protected], www.sfm.ca.

Korg 73-Key LP-380 Digital PianoKorg has released a 73-key model of its LP-380 digital piano. Popular for its weighted keys, the new model is more compact than the original, occupying 22 cm less horizontally than the 88-key model, and has the same 73-key range as classic electric pianos.

It contains the same basic functionality as the 88-key model. Its specs include: light, normal, and heavy touch selection; 30 sound banks; brilliance, reverb, and chorus effects; and a metronome with tempo, time signature, accent, sound, and volume controls. It comes in three colour variations of orange-black, silver-black, and cream-black.

For more information, contact Korg Canada: 514-457-2555, FAX 514-457-0055, www.korgcanada.com.


PG. ADVERTISER WEBSITE E-MAIL

To view the digital version of Canadian Music Trade, please go to www.canadianmusictrade.com/online.

ADVERTISERS' INDEXFEBRUARY/MARCH 2015

13 BG (COUNTERPOINT) www.counterpointmusic.ca [email protected]

13 CLEARSONIC www.clearsonic.com [email protected]

40 CANADIAN MUSICIAN BLOG CENTRAL www.canadianmusician.com/blogcentral [email protected]

11 CANADIAN MUSICIAN RADIO www.canadianmusicianradio.com [email protected]

3 D’ADDARIO CANADA www.daddariocanada.com [email protected]

4 ELECTRO-VOICE (BOSCH) www.pagcanada.com [email protected]

41 GEORGE L’S www.georgelsstore.com [email protected]

6 IMSTA www.imsta.org [email protected]

37 KLUSON (WD MUSIC) www.wdmusic.com/kluson [email protected]

37 LAKATOS (COUNTERPOINT) www.counterpointmusic.ca [email protected]

48 LEVY’S LEATHERS www.levysleathers.com [email protected]

17 MUSIC BOOKS PLUS www.musicbooksplus.com [email protected]

15 NWC MARKETING SERVICES www.nor.com [email protected]

17 OXYGEN www.oxygenamps.com [email protected]

43 RADIAL ENGINEERING www.radialeng.com [email protected]

7 SABIAN www.sabian.com/bigugly [email protected]

19 SENNHEISER www.sennheiser-d1.com [email protected]

47 SUPRO (B&J MUSIC) www.bjmusic.ca [email protected]

8 YORKVILLE SOUND www.yorkville.com [email protected]

2 ZILDJIAN (B&J MUSIC) www.zildjian.com/kerope [email protected]

PRODUCT NEWS


Nady Systems DJH-1000 HeadphonesNady Systems has released the DJH-1000 DJ-style headphones.

Featuring Nady’s FeatherLite technology, the DJH-1000 head-phones are designed to be light, comfortable, and versatile. The DJH-1000 feature a compact, collaps-ible design for comfort and ease of use. It has closed cup design for sound isolation and full-sized 50 mm drivers. The headphones offer high volume capability (108dB/mw sensitivity rating) and include a 4-ft. cord with a 3.5 mm TRS jack and 1/4-in. adaptor.

For more information, contact LC Group: 450-755-6091, FAX 450-753-5298, [email protected], www.lc-group.ca.

Aviom A320 Personal MixerAviom has released the A320 Personal Mixer, which is the more affordable alternative to the A360 but contains many of the same features.

Ideal for use with in-ear monitors as well as headphones, the A320 delivers features designed for precise mix control and more musical monitoring, while also preserving the simplicity required for use while performing. The A320 utilizes a 32-channel mix engine for mixing up to 16 mono or stereo sources and includes the Stereo Placement control introduced on the A360, but in a simplified version that combines the pan and spread of stereo signals into one control. This allows both mono and stereo sources to be positioned in the stereo field of the mix as a whole.

The A320 also offers per-channel volume, mute, and solo, as well as the same three-band master tone controls found on the A360 and is compatible with all existing Pro16 Series devices and monitor systems.

For more information, contact Techni+Contact: 514-695-4883, FAX 514-695-5243, [email protected], www.tecnicontact.com.

Toca Colorsound CajonsToca Percussion has introduced the Colorsound entry-level cajons, available in five colours: blue, green, pink, red, and white.

Ideal for music educators, Toca Colorsound Cajons measure 17-in. high by 11-in. wide and 11-in. in depth. When struck, two internal snare wires provide a crisp sound, while the all-wood construction and parawood front plate ensures that the cajons project well.

For more information, contact B&J Music: 905-896-3001, FAX 905-896-4554, [email protected], www.bjmusic.ca.


Kluson Revolution Series G-Mount & H-Mount TunersKluson has released the Revolution Series G-Mount and H-Mount tuning machines.

The G-Mount tuner utilizes the classic three-per-side Kluson stamped-steel footprint in combination with the newly designed 19:1 gear ratio housing, but with a modern screw-in bushing.

The H-Mount tuner takes the classic Kluson six-in-line mount-ing pattern and, similar to the G-Mount, utilizes the new housing and 19:1 gear ratio. The H-Mount has a hex-head screw-in bushing and is available in both locking and non-locking versions.

For more information, contact WD Music Products: 239-543-3625, FAX 239-543-5874, [email protected], www.wdmusic.com.

Acoustica Mixcraft 7 & Mixcraft Pro Studio 7Mixcraft 7 and Mixcraft Pro Studio 7, the updated versions of Acous-tica’s flagship recording software, have a number of new features, including 32-bit and 64-bit versions, a new interface, live loop and sample triggering, audio warping and quantizing, enhanced control surface support, plug-in management, hundreds of new loops and samples, new virtual instruments and effects, and many other improvements.

The new Performance Panel is ideal for composing and performing music both live and in the studio, allowing real-time triggering and automatic synchronization of audio loops, MIDI clips, and samples. Other features include BeatRig’s Sidekick 6 sidechain compressor, Studio Devil’s Virtual Bass Amp, QuikQuak’s Glass Viper, and ME80 V2, plus a large suite of new mastering effects from G-Sonique.

For more information, contact Hal Leonard: 414-774-3630, FAX 414-774-3259, [email protected], www.halleonard.com.

Countryman I2 Instrument MicrophoneCountryman Associates has introduced the I2 Instrument Microphone, which maintains a low profile while being well suited for a wide range of instrument miking applications, including sound reinforcement of bands and orchestras as well as broadcast applications.

Frequency response for the microphone is 20 Hz to 20 kHz and it is available in four polar pattern config-urations: omnidirectional, cardioid, hypercardioid, and bidirectional/figure-8. These various polar patterns enable an engineer to isolate an instrument from unwanted sounds in close proximity.

The I2 mic ships with 10 ft. of black aramid-rein-forced high-strength cable, terminated for wireless trans-mitters or XLR connections. The microphone is compatible with several hundred transmitters from dozens of wireless manufacturers.

For more information, reach Contact Distribution: 416-287-1144, [email protected], www.contactdistribution.com.

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EVENTS Access a complete list of events involving Music, Musical Instruments, Professional Audio, Lighting, & Production at www.nor.com/events.

MARCHKoSA Cuba Drum WorkshopHavana, CubaMarch 1-8, [email protected], www.kosamusic.com

2015 FEO ConferenceNiagara Falls, ONMarch 4-6, [email protected], www.festivalsandeventsontario.ca

National Accordion Convention 2015Dallas, TXMarch 4-8, 2015214-938-5984, [email protected], www.nationalaccordion.org

Zihuatanejo International Guitar FestivalZihuatanejo, MexicoMarch 6-15, [email protected], www.zihuafest.info

JUNO Week 2015Hamilton, ONMarch 9-15, 2015416-485-3135, FAX [email protected], www.junoawards.ca

SXSW 2015Austin, TXMarch 15-22, [email protected], www.sxsw.com

MTNA National Conference 2015Las Vegas, NVMarch 21-26, 2015513-421-1420, FAX 513-421-2503www.mtna.org

Globalshop 2015Las Vegas, NVMarch 24-26, [email protected], www.globalshop.org

APRIL2015 ECMA Week & AwardsSt. John’s, NLApril 8-12, 2015800-513-4953, FAX 888-519-0346www.ecma.com

NAPBIRT 39th Annual ConferenceNormal, ILApril 10-13, 2015309-452-4257, FAX [email protected], www.napbirt.org

Musikmesse 2015Frankfurt, GermanyApril 15-18, 2015905-824-5017, FAX 905-824-5067www.musik.messefrankfurt.com

IAMA 25th International ConferenceHelsinki, FinlandApril 23-25, [email protected], www.iamaworld.com

MUSEXPO 2015Hollywood, CAApril 26-29, [email protected], www.musexpo.net

2015 RPMDA ConventionLas Vegas, NVApril 29-May 2, [email protected], www.printmusic.org

MAYCanadian Music Week 2015Toronto, ONMay 1-10, 2015905-858-4747, FAX [email protected], www.cmw.net

Music Biz 2015Nashville, TNMay 12-14, 2015856-596-2221, FAX 856-596-7299www.musicbiz.org

2015 May Run Music Festival & Canadian Song ConferenceCharlottetown, PEMay 14-17, [email protected], wwwmusicpei.com

Montreal International Musical Competition: Voice 2015Montreal, QCMay 25-June 5, 2015514-845-4108, FAX [email protected], www.concoursmontreal.ca

Piano TexasFort Worth, TXMay 30-June 21, [email protected], www.pianotexas.org

JUNEMIDEM 2015Cannes, FranceJune 5-8, 2015ww.midem.com

NXNE 2015Toronto, ONJune 17-21, 2015416-863-6963, FAX [email protected], www.nxne.com

Guitar Workshop Plus: San Diego SessionSan Diego, CA June 21-26, 2015905-567-8000, FAX 905-785-2831 [email protected], www.guitarworkshopplus.com

PHOT

O: JO

CHEN

GÜN

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MUSIKMESSE

NXNE

GUITAR WORKSHOP PLUS

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HIL B

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EN


CLASSIFIEDS www.canadianmusictrade.com/classifieds

ONLY 60¢ A WORD, CONTACT: MAUREEN JACK • 905-374-9012 • FAX: 888-665-1307 • [email protected]

EDUC ATIONTraining For The Musical TradesGuitar Building and RepairLive SoundRecordingTube AmpsC.N.C. TrainingCourses and Workshops

Summit School of Guitar Building6114 W. Island Hwy.Qualicum Beach, BC V9K 2E2www.luthiers-international.com1-888-901-9903

EMPLOYMENTShow Services Technicians

As Westbury National continues to grow, opportunities open up for individuals with the right skill sets to keep our vitality sharp and strong, and new avenues expanding.

Westbury National is currently accepting résumés for audio, lighting, staging, and video technicians and support staff. If you’re ambitious, dedicated, and have an eye (or ear) for detail, you’re moving in the right direction. As a member of the Westbury National team, you’ll work with our tremendously talented in-house technical and support staff plus some of the best freelance show technicians in the business. We offer a stable company, a 100% Canadian owned and operated landmark for over four decades. Who knows? It could be you who leads us into tomorrow!

Applicants should submit a general résumé as opposed to one tailored specifically to the business. Industry relevant education and professional experience required.

Apply Online:http://www.westbury.com/careers/ show-services-technicians Marketing and Sponsorship ManagerCanadian Music WeekCanadian Music Week is Canada’s leading annual entertainment event dedicated to the expression and growth of the country’s music, media and entertainment industries. Combining three information-intensive conferences;

a trade exposition; a film festival; a comedy festival; four awards shows and the nation’s largest new music festival, CMW spans a ten-day period from May 1 to May 10, 2015 at the Sheraton Hotel and over 60 downtown Toronto venues, attracting participants from across the globe.Job DescriptionThe role of Marketing & Sponsorship Manager offers an exceptional oppor-tunity for a confident, strategic and creative candidate to strengthen their marketing experience in a fast paced and dynamic environment.

The Marketing & Sponsorship Manager will contribute to implement-ing programs and strategies that have a direct impact on sales effectiveness and overall corporate branding.

They will have exposure across many different functions and levels of the organization, and accordingly, must be comfortable working with a widecross-section of personalities.Skills and Specifications • Passion for music • Strong interpersonal skills with a posi-tive and enthusiastic attitude • Strong verbal and written communica-tion skills • Ability to excel in a high growth environment with tight timelines and changing priorities • Computer proficiency with Microsoft Office, Wordpress, and Filemaker skills required. (In a MAC environment) • Ability to operate under solid pressure and meet tight deadlines. • Effective project management skills. • Sound understanding of marketing principles. • Effective understanding of latest technologies and should identify how to apply them in marketing. • Work collaboratively as a team member. • Be self-motivated, confident, energetic, and creative. • Must have vehicleEducation and Qualifications • Post secondary education in Marketing • 1 – 3 years of related work experienceInterested applicants may apply with resume and cover letter.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. No phone calls pleaseContact Info:Name: Neill Dixon Website: www.cmw.net

Sales rep seeking to represent M.I. distributor / manufacturer in B.C. / West-ern Canada region. 14 ½ years experi-ence in outside sales and approx. 15 in retail M.I. Contact Jim Verwoerd [email protected] or 604-854-8129.

PRODUC TSCELESTION - EMINENCE - B&C

RADIAN - GOLDWOODCase and enclosure hardware,

connectors andspeaker accessories too!

Upgrade, repair or build your own pro sound or guitar rig and save. WE STOCK SPEAKERS and related parts for musical instrument, pro sound, home stereo, home theater, commercial sound, and for just about everything else in between. Get them from Canada’s only factory authorized distributor. Dealer inquiries welcome.

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ACCORDIONS, CONCERTINAS, BUTTON BOXES. NEW, USED. Buy, Sell, Trade, Repair, Tune, Exchange. 586-755-6050. Web Site: www.castiglioneaccordions.com. Keep your bottom beautiful :) Lean your guitar on Gigpad. Cool... patented...anti-slip protection.Perfect stocking stuffer! Dealer and rep inquiries welcome. Contact: [email protected] www.amazon.com > Gigpad 50 Ideas to Train Your Sales Staff in 15 Minutes a Day For Retail Music Businesses This book, written by Bob Popyk, presents 50 ideas for 10- to 15-minute sales meetings – ideas music retailers can share with their sales staffs, whether full time or part time, to use as soon as the doors open. Order today at Music Books Plus, HL11716 $14.95 plus s/h & tax. 800-265-8481, www.musicbooksplus.com.

THANKS TO OUR SPONSORS!

PA Courtesy of

THANKS TO OUR SPONSORS!

The CMT NAMM Canadian Reception

was a huge success with the best turnout ever!

46

ENDORSER UPDATE

Latin Percussion has announced that Jeremy Spencer, drummer for Five Finger Death Punch, is endorsing its products. Since their formation in 2006, Five Finger Death Punch has released three gold-certified albums and boast cumulative single sales exceeding five million.

“LP has a reputation for making some of the best products out there,” says Spencer. “If you look at the roster of artists who have lent their name to the LP family, you know you’re getting a great product. The fact that I get to put my name with those great artists and endorse such a killer product is truly an honour.”

When preparing for a tour with his nine-piece band, Big Bad Voodoo Daddy, bassist Dirk Shumaker always packs a Radial Engineering Firefly Tube DI. It has been a staple since his FOH engineer planted a bug in his ear.

“Brian Stanley found the Radial Firefly, and we have been using it for over a year now. When the band would record in a studio, we always used a tube preamp and the bass track was noticeably more warm and rich sounding. The Firefly Tube DI is a fantastic addition to my bass set up. It’s made a huge improvement to how the bass sounds in concert.”

Electronic dance music producer Shook recorded his second album, Spectrum, with the help of his Audient iD22 USB interface and the ASP880 eight-channel mic pre and ADC.

“It was the most pristine sound quality that I have heard in a long time,” says Shook. “My favourite feature of the iD22 is that I am able to quickly toggle between different monitor speaker set-ups. I love that you can adjust the remote settings to your liking.”

Shook also says that, on the album, he used a mix of new and old synthesizers, including the Dave Smith Instruments Prophet 08, Roland Juno 60, Yamaha DX7, Arturia Minibrute, and the Korg PE-1000.

Gretsch Drums has announced that drummer Robin DiMaggio is its latest endorsing artist. DiMaggio is the U.N.’s Music Director for the fifth year running, where his responsi-bilities include coordinating musical guests for the General Assembly. He has previously toured and recorded with acts such as Paul Simon, David Bowie, Dr. Dre, Daft Punk, and more.

“My first sound at two years old was Gretsch. Now I’m finally home and creating the perfect fusion from Gretsch Drums to my international approach to music creating a one-of-a-kind momentum,” says DiMaggio.

canadian music trade february/march 2015

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