canada’s new anti-spam legislation: compliance challenges and risk mitigation strategies it.can 18...
TRANSCRIPT
Canada’s New Anti-Spam Legislation: Compliance Challenges and Risk Mitigation
Strategies
IT.CAN 18th Annual Conference October 20, 2014
Craig T. McDougall
Dentons Canada LLP
Discussion Points
Dentons Canada LLP 2
1) Enforcement
2) Interpretation Challenges
3) Personal Contact Lists
4) Implementing CASL
5) Software Provisions
1. Enforcement
Dentons Canada LLP 3
• Over 1000 complaints after 4 days
• By late September over 100,000 complaints
2. Interpretation Challenges
Dentons Canada LLP 4
•Validity of Pre-existing Consents
•Pre-existing Business/Personal Relationships
•Scope of Implied Consent
•Bundling Consent
3. Personal Contact Lists
Dentons Canada LLP 5
• Tracking
• Firm policies
4. Implementing CASL – experiences
Dentons Canada LLP 6
• Seeking Express Consent
• When and How?
• Bundling Consents/Contests
• Scope of Consent
• Negative Optioning Still Used!!
4. Implementing CASL – experiences
Dentons Canada LLP 7
• Mailing Lists – Tracking and Maintaining
• Determining Implied Consent
• Scope of Consent
• Whose CEM is it?
4. Implementing CASL – experiences
Dentons Canada LLP 8
• Third Party Content
• Third Party Lists
5. Software and Data Provisions
Dentons Canada LLP 9
• January 15, 2015
• Installations need consent
• Aiding or inducing captured
• 3 year transitional provision deeming consent for updates and upgrades
5. Software and Data Provisions
Dentons Canada LLP 10
• Deemed express consent (if reasonable to deem based on conduct) and program is in:
• A cookie, HTML, Java, etc.
• An operating system
• An executable through installed program (with consent)
5. Software and Data Provisions
Dentons Canada LLP 11
• Describe function and purpose
• Requirements for programs contrary to reasonable expectations of user
• Personal Information
• Interference with Use/Settings/Data
• Communications with another system
• 3rd party activation
