can public libraries & their users benefit & profit from europeana ?
TRANSCRIPT
Can public libraries & their users benefit & profit from
Europeana?
Agenda:•Europeana•Primary Users•Collections•Cooperation & Collaboration with Public Libraries
“Digitisation and online accessibility are essential ways to highlight cultural and scientific heritage, to inspire the creation of new content and to encourage new online services to emerge. They help to democratise access and to develop the information society and the knowledge-based economy”
15.500.000objects
accessible via their
metadata
??
AGGREGATE
DISTRIBUTE
FACILITATE
1
3
2
ENGAGE4
Europeana Strategic Plan 2011-2015
become THE trusted source for cultural heritage
AGGREGATE
Expand the networkSource content
Improve data quality
1 SOURCE CONTENTBring in more masterpieces
More 3-D
Audio-visual
3 IMPROVE DATA QUALITYImplement quality improvement
plan
Support partners with Ingestion Tooling
Publish metadata as Linked Open data
2 EXPAND THE NETWORK
Extend Council of Content Providers & Aggregators to 200
partners
Create new workgroups under Council of Content
Providers & Aggregators
Implement new data agreement
FACILITATESupport cultural heritage sector through knowledge transfer, innovation & advocacy
Strengthen advocacy
Share knowledge
Foster R&D
3STRENGTHEN ADVOCACY
Improve Persistence of
Data
Display rights information
Promote Open Licenses, Open Linked Data
Advocate support for digitisation,
access and preservation of
cultural heritage
Make heritage available wherever they are whenever they want it
DISTRIBUTE
Upgrade portalDevelop partnerships
Put content in user workflow
2 IN WORKFLOW
Refresh Hompage
Get content into Public Library systems
Organize Competitions
Develop Widgets
3 PARTNERS partners in Education
Partners in Tourism
Partners in Access
cultivate new way for users to participate in their cultural heritage
ENGAGE
1 ENHANCE EXPERIENCE
Experiment with UGC projects
Search Engine Optimisation
Define target Audiences and requirements
2 SOCIAL MEDIA
Develop ‘Social Objects’
Social Media Optimization
These are themes where we ask for digitisation,
UGC campaigns, exhibitions, viral videos,
competitions etc EG Citylife – including
monuments, Art Nouveau examples or Famous – around people, events,
places
3 NEW RELATIONSHIP
Customer Segmentation
Public
Library
User Profiles
Maria (25) Teaches History,
Lives in suburb
Likes museums, travel, historical novels.
Uses Facebook personally and professionally
Internet use is based on recommendations and peer reference
Jukka (43)
Ethnomusicologist, works at University
Lives in University town
Travels to music festivals and concerts
Personal and professional networks related to work
Strong IT skills
Heavy user of social networks, Twitter etc.
User Profiles
William (53)
Office Manager
Lives in small village, interested in local history, genealogy
Uses TV, Newspapers and Internet but only trusted websites and forums related to personal interests
Peter (15)
Lives in capital city
Likes computer games and role playing
Spends 20 hours a week on internet, mostly via mobile phone, Google first access point
Was told to use Europeana for a school assignment
Usage takes off!
1.Content Development
Strategy
http://version1.europeana.eu/c/
document_library
•Providing easiest possible access to content•Targeting collections to meet user needs•Putting content into the workflow of the user•Creating a European Information Space•Cultivating areas of subject strength•Enabling User Generated Content
•Providing easiest possible access to content•Targeting collections to meet user needs•Putting content into the workflow of the user•Creating a European Information Space•Cultivating areas of subject strength•Enabling User Generated Content
Encourage minority collectionsQuality top priorityCollaboration to meet user demand
IPR
1. Europeana & Public Libraries
Europeana needs public libraries for at least 2 tracks in its
strategy:Distribute & Engage
Make heritage available wherever they are whenever they want it
DISTRIBUTE
Upgrade portalDevelop partnerships
Put content in user workflow
Via the public library
Be part of new project proposal
Europeana Awareness
• Aggregating content and resources,
• Development of affordable, accessible learning environments,
• Business Models for future sustainability of digital resources,
• Crowd sourcing of information on content provided
• Dissemination of the use of Europeana as a free resource and of the project.
Public Libraries & Europeana
Project Proposal
cultivate new way for users to participate in their cultural heritage
ENGAGE
Encouraging e inclusion
User Generated Content
Creating new relationships
Luisa Arndt
Workgroups:1.User Engagement2.Financial Sustainability3.Ethical4.Technical5.Legal
Workgroups:1.User Engagement2.Financial Sustainability3.Ethical4.Technical5.Legal
We need:Public Libraries,
Research Libraries, National Libraries
to Join
And the CCPA has money from the Europeana v1 and v2 to help your travel etc.