COBERTURA  LOLLAPALOOZA  2014    

#SkolNoLolla  

AÇÃO!#SkolNoLolla

Durante os 5 dias que antecederam o festival, um publieditorial por dia, com curiosidades sobre uma atração do festival, abrindo a contagem regressiva para o Lollapaloza. Nos dois dias de festival, todo conteúdo postado referente à cobertura do evento nos sites e redes sociais, foi apresentado pela Skol acompanhado das hashtags #EuQueroMusica e #SkoNoLolla. Todos os posts foram reúnidos em uma página especialmente criada para a ação em cada site. Durante os dois dias de festival, vestimos os sites pro Lolla! Os sites ganharam um background #SkolNoLolla, linkado para o blog da Skol. Na segunda-feira seguinte ao evento, um mega resumão do melhor do festival apresentado pela Skol. Durante os 7 dias de ação, impactamos mais de 3,5 milhões de pessoas, através de dois dos maiores e mais respeitados sites de conteúdo relacionado à música do país e suas páginas nas principais redes sociais.

RESULTADOS - POPline!

+ 452.679 mil visitantes únicos no período!

11 publicações no site = 2,4

milhões vizualicações!

11 posts Facebook = +

733 mil pessoas

impactadas !

84 Tweets!15 posts Instagram!

RESULTADOS - ROCKline!

+ 3,1 mil visitantes únicos no período!

12 publicações no site = 5,9

mil vizualizações !

32 posts Facebook = + 28mil pessoas

impactadas!

71 Tweets!

BÔNUS!+ 3 diárias

Background POPline!

+ 3 diárias Background ROCKline!

+ Entrevista exclusiva Ellie Goulding!

ANEXOS  

BACKGROUND + DESTAQUE COBERTURA!

Total: + 2,4 milhões vizualizações

BACKGROUND + DESTAQUE COBERTURA!

Total: + 6.9 mil cliques

ENTREVISTA ELLIE GOULDING!

ARTISTA DO MÊS ELLIE GOULDING!

Destaque no site +

Capa do Facebook durante todo o mês de abril.

LINKS POPline!

http://portalpopline.com.br/skol-no-lolla-lorde-e-imagine-dragons-sao-destaques-do-primeiro-dia-de-lollapalooza-brasil/ http://portalpopline.com.br/skolnololla-popline-entrevista-ellie-goulding-assista/ http://portalpopline.com.br/skolnololla-silva-vai-apresentar-musicas-do-seu-novo-album-no-festival/ http://portalpopline.com.br/skolnololla-o-que-faz-do-imagine-dragons-uma-das-bandas-mais-aguardadas-do-festival/ http://portalpopline.com.br/skollolla-sabe-estamos-muito-ansiosos-para-o-show-da-lorde-no-festival/ http://portalpopline.com.br/skolnololla-ellie-goulding-tem-como-nao-amar/ http://portalpopline.com.br/skolnololla-o-indie-rock-britanico-bem-representado-por-jake-bugg/ http://portalpopline.com.br/skol-no-lolla-lorde-e-imagine-dragons-sao-destaques-do-primeiro-dia-de-lollapalooza-brasil/ http://portalpopline.com.br/skolnololla-lorde-comemora-sucesso-do-show-nas-redes-sociais/ http://portalpopline.com.br/skolnololla-popline-entrevista-ellie-goulding-assista/ http://portalpopline.com.br/skolnololla-ellie-goulding-veste-camisa-do-brasil-e-levanta-galera-no-segundo-dia-de-lollapalooza/

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http://instagram.com/p/mdgDHSJyxn/ http://instagram.com/p/mdgDHSJyxn/ http://instagram.com/p/mdgDHSJyxn/ http://instagram.com/p/mdgDHSJyxn/ http://instagram.com/p/mdgDHSJyxn/ http://instagram.com/p/mdgDHSJyxn/ http://instagram.com/p/mdgDHSJyxn/ http://instagram.com/p/mdgDHSJyxn/

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LINKS ROCKline!

http://portalrockline.com.br/skolnololla-venda-de-vinil-e-sucesso-no-festival-lollapalooza http://portalrockline.com.br/skolnololla-raimundos-chega-com-seu-novo-album http://portalrockline.com.br/skolnololla-na-estrada-desde-1986-pixies-e-uma-das-bandas-mais-experientes-do-festival http://portalrockline.com.br/skolnololla-rock-nacional-de-bom-gosto-do-vespas-mandarinas-vai-abrir-o-festival http://portalrockline.com.br/skolnololla-shows-do-segundo-dia-de-lollapalooza-recheados-de-momentos-emocionantes http://portalrockline.com.br/skolnololla-primeiro-dia-de-lollapalooza-leva-cerca-de-80-mil-pessoas-ao-autodromo-de-interlagos http://portalrockline.com.br/skolnololla-capital-cities-muito-alem-do-hit-safe-sound http://portalrockline.com.br/skolnololla-julian-casablancas-vem-ai-com-seu-mix-de-indie-rock-e-new-wave http://portalrockline.com.br/skolnololla-soundgarden-sai-da-geladeira-e-se-apresenta-pela-1a-vez-no-brasil http://portalrockline.com.br/skolnololla-um-resumao-dos-10-anos-desde-o-primeiro-album-do-arcade-fire http://portalrockline.com.br/skolnololla-phoenix-tem-hits-certeiros-para-agitar-o-palco-skol http://portalrockline.com.br/skolnololla-muse

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OBRIGADO!!