Campaigns kick off in September when back to work !

Use the summer as a pre-campaign period !

• What do you prefer? Advertise when people are

overwhelmed by messages or during summer

when they are more relax & receptive?

• Importance of recency planning: it’s difficult

to get back at the same level of brand

awareness after a ‘dead’ advertising period.

Surprise your competitors, be present when they aren’t!

• Above the line media: decreased advertising spending (-16%)

• Out-of-home: increased share in the mediamix +36%

• Biggest summer advertisers: P&G, Coca Cola, Colruyt,…

Source: CIM MDB 2012-2015

Top 20 summer advertisers are OOH believers

• ¼ of summer media spendings

• 75% of them uses OOH in the mediamix

• Share of OOH in the mediamix +41% vs average share

Proximity solutions

We know how to find your target group: • Over 33.000 POI/POS in

more than 20 categories • Adaptable for all budgets