Campaigning: not just for

millennials…Mary Milne, Traidcraft

Campaigning… or getting old…?

Naming the generations

• ‘Silent Generation’: born pre-1945 – age 70+• ‘Baby Boomers’: born 1946-1964 – 50s and 60s• ‘Gen X’: born 1965-1976 – 40s• ‘Millennials’: born 1977-1995 – 20s and 30s

• iGen, Gen Z or Centennials: born after 1996 – <20

Warning: this presentation contains sweeping generalisations.

The older you are, the more likely you are to vote

The older you are, the less likely you are to use the internet

Campaigning ain’t nothing new