campaign workshop slideshare
DESCRIPTION
TRANSCRIPT
'When people not used to speaking out are heard by people not used to
listening, then real changes can be made.'
John O’Brien
LobbyingMediaSocial MarketingSocial Media
Lobbying
Lobbying
Make a Plan What do you want to achieve?Develop key messagesDevelop a strategy Gather supportMeet with those you are lobbyingKeep them informed
Media
Media
Be realistic about your expectationsTelevision, radio, paper, online
Develop a media strategy! PolicySpokespersonTrainingKey MessagesWebsiteBackgroundersMedia Packs
Social Marketing
Social Marketing
Mix of marketing and policy development to achieve specific goals for a social good
Can include: TV, radio and paper advertisingOnline advertising and informationMessages on merchandise such as fridge magnets, packaging etc.
Usually part of a bigger campaignhttp://www.youtube.com/watch?v=siatwg2fXtc
Give a Damn http://www.wegiveadamn.org/
Social Media
Social Media
FacebookTwitterBlogsFlickrMySpaceWiki’sPodcastsSkypeCauses