campaign monitor: 10 years of overnight success
TRANSCRIPT
Campaign Monitor: 10 Years of Overnight Success
#futureofemail
What is Campaign Monitor?
Email markeGng for business
Campaign MonitorEmail marke*ng for business
2 10 120,000Offices (Sydney & SF) Years young Amazing paying customers
Loved by over 2 million people at 120,000 companies around the world
BuzzFeed is focused on telling stories that people want to share. Email is one of the top referrers to the website, and that’s growing. BuzzFeed has developed 15 newsleAers that curate content based on certain ver*cals, and send the best of BuzzFeed right to your inbox.
“Campaign Monitor allows us to get new hires up to speed and sending emails on Day 1”
SAM Music is a music management agency, with a branch that focuses on digital. Their client lists include the Beas*e Boys, Nine Inch Nails, Band of Horses, and the Foo Fighters.
“I manage digital for dozens of bands, and I can create emails quickly without ever jeopardizing their brand”
How did we get here?
Dave Greiner & Ben Richardson Founders, Campaign Monitor
A brief product history
1999 -‐ 2004• Dave and Ben create a service to help designers send email marke*ng campaigns
• Campaign Monitor is launched
2005 -‐ 2008
• MailBuild is launched, allowing designers and agencies to sell email marke*ng services to their customers
• Reseller pricing is launched, allowing designers and agencies to sell at a markup on base rates
• Campaign Monitor and MailBuild are merged into a single product
2009 -‐ 2011
• $1 million in markup is paid to designers and agencies • Our email template editor is launched • We release 30+ free email templates • Autoresponders (workflows) are added to the app • Monthly pricing plans are launched • Our template builder and language is launched, allowing designers to create reusable email templates with no coding required
• $5 million paid in profit to designers and agencies
2012 -‐ 2014
• RSS-‐to-‐email is launched • Dynamic content is launched • Canvas (email builder) is launched • Campaign Monitor raise $250 million from Insight Venture Partners
2015• Automa*on and workflows are launched • Sydney and San Francisco offices are opened
A brief product history
1999 -‐ 2004• Dave and Ben create a service to help designers send email marke*ng campaigns
• Campaign Monitor is launched
2005 -‐ 2008
• MailBuild is launched, allowing designers and agencies to sell email marke*ng services to their customers
• Reseller pricing is launched, allowing designers and agencies to sell at a markup on base rates
• Campaign Monitor and MailBuild are merged into a single product
2009 -‐ 2011
• $1 million in markup is paid to designers and agencies • Our email template editor is launched • We release 30+ free email templates • Autoresponders (workflows) are added to the app • Monthly pricing plans are launched • Our template builder and language is launched, allowing designers to create reusable email templates with no coding required
• $5 million paid in profit to designers and agencies
2012 -‐ 2014
• RSS-‐to-‐email is launched • Dynamic content is launched • Canvas (email builder) is launched • Campaign Monitor raise $250 million from Insight Venture Partners
2015• Automa*on and workflows are launched • Sydney and San Francisco offices are opened
Don't wor
ry, we'll ta
lk
this throu
gh!
1999 -‐ 2004Creating an email marketing service for designers, by designers
CreaGng an email markeGng service for designers, by designers
Getting started • Dave and Ben launched a web design
business in 1999• Moved from a home office, to an local
incubator, SSHED
Solving real problems • Email marketing is hard. No tools, had to roll
your own• Launched Campaign Monitor in 2004 to make
it easy for designers and clients to create and send campaigns
2005 -‐ 2008Two products, one goal
Two products, one goal
MailBuild (2006) • Built so customers can create campaigns
based on templates and manage their subscriber lists
• Possible to separate sub-accounts for clients• Now, designers can sell email marketing
Reseller pricing (2007) • Add markup to base rates, make a profit
Two become one (2008) • Campaign Monitor and MailBuild merge to
become an easy-to-use service for both designers and their clients
• Totally white-label• 15,000 customers
2009 -‐ 2011Email, no longer for hackers
Email, no longer for hackers
From templates, to a template builder • Our email template editor is launched (2009)• We release 30+ free templates• Template builder is launched; no coding
required (2011)
Reseller pricing • Profits paid to designers and resellers rise
from $1m to $5m ('09-'11)
Shifting with the times • Monthly plans are introduced; targeted
campaigns are more affordable (2010)• We introduce email automation / workflows
(2010, called "autoresponders")• 50,000 customers (2011)
Office expansion Sutherland
2012 -‐ 2014Email marketing, no code required
Email markeGng, no code required
Smarter email sending • RSS-to-email is launched, Feedburner takes
a dive (2012)• Dynamic content is launched (2013)• The email builder launch marks a new
direction: drag-and-drop email creation (2014)• First overseas company offsites…
2012 Queenstown, New Zealand
2013 Nadi, Fiji
2014 Waikiki, Hawaii
And yes, funding.
$250 million from Insight Venture Partners, now all grown up • Company expansion from 65 employees• 100,000 customers• 80% of customers in North America & EU,
but majority of staff in Australia• Provide a better experience for customers,
drive innovation• Acquire GetFeedback - awesome surveys
2015Advanced email marketing for businesses
Advanced email markeGng for businesses
Major expansion • New Sydney and San Francisco offices are
opened• Introduce Sales and Customer Success; we
have 100+ employees
Even better tools • Automation and workflows get an overhaul• Dynamic content in the email builder• Transactional (tba)• Advanced marketing functionality now within
reach of everyday email marketers
Advanced email markeGng for businesses
What have we learned?
What have we learned?Product • Solve your own problems, build great things
for people like you• Religiously get feedback• Technology stack is irrelevant
Design • Invest in good design and great people• It's easier to increment on a quality product,
than periodically re-do everything
Marketing • Aim to educate. This is the key to timeless,
valuable content marketing
Pricing • Make it easy to get started, but don't feel that
you have to be the cheapest
James Jirat Patradoon
What happens in 10 years?
We choose to go to the moon in this decade and do the other things,
not because they are easy, but because they are hard, because that goal will serve to organise and measure the best of our energies and skills
Your questions? campaignmonitor.com @campaignmonitor
Thank You