campaign book

RW&B Communications

Client Presentation

April 26th, 2013

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Table of Contents:

Legalities………………………………………………………………………………………………………3-5

The Team………………………………………………………………………………………………………6-8

Situation Analysis……………………………………………………………………………………….9-12

Research Analysis……………………………………………………………………………………..13-19

Goals and Objectives…………………………………………………………………………………20-21

Messages and Audiences…………………………………………………………………………..22-24

Evaluations of Strategies and Tactics………………………………………………………..25-24

Monitoring Methods and Evaluations……………………………………………………….48-50

Brochure…………………………………………………………………………………………………..51-52

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Legalities:

THIS AGREEMENT is made on 4/26/13.

BETWEEN

1. RW&B Communications, (the Disclosing Party); and

2. Sisters Helping Sisters, (the Receiving Party),

collectively referred to as the Parties.

RECITALS

A. The Receiving Party understands that the Disclosing Party has disclosed or may disclose information relating to source code, product designs, art, and other related concepts, which to the extent previously, presently, or subsequently disclosed to the Receiving Party is hereinafter referred to as Proprietary Information of the Disclosing Party.

OPERATIVE PROVISIONS

1. In consideration of the disclosure of Proprietary Information by the Disclosing Party, the Receiving Party hereby agrees: (i) to hold the Proprietary Information in strict confidence and to take all reasonable precautions to protect such Proprietary Information (including, without limitation, all precautions the Receiving Party employs with respect to its own confidential materials), (ii) not to disclose any such Proprietary Information or any information derived therefrom to any third person, (iii) not to make any use whatsoever at any time of such Proprietary Information except to evaluate internally its relationship with the Disclosing Party, and (iv) not to copy or reverse engineer any such Proprietary Information. The Receiving Party shall procure that its employees, agents and sub-contractors to whom Proprietary Information is disclosed or who have access to Proprietary Information sign a nondisclosure or similar agreement in content substantially similar to this Agreement.

2. Without granting any right or license, the Disclosing Party agrees that the foregoing shall not apply with respect to any information after five years following the disclosure thereof or any information that the Receiving Party can document (i) is or becomes (through no improper action or inaction by the Receiving Party or any affiliate, agent, consultant or employee) generally available to the public, or (ii) was in its possession or known by it prior to receipt from the Disclosing Party as evidenced in writing, except to the extent that such information was unlawfully appropriated, or (iii) was rightfully disclosed to it by a third party, or (iv) was

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independently developed without use of any Proprietary Information of the Disclosing Party. The Receiving Party may make disclosures required by law or court order provided the Receiving Party uses diligent reasonable efforts to limit disclosure and has allowed the Disclosing Party to seek a protective order.

3. Immediately upon the written request by the Disclosing Party at any time, the Receiving Party will return to the Disclosing Party all Proprietary Information and all documents or media containing any such Proprietary Information and any and all copies or extracts thereof, save that where such Proprietary Information is a form incapable of return or has been copied or transcribed into another document, it shall be destroyed or erased, as appropriate.

4. The Receiving Party understands that nothing herein (i) requires the disclosure of any Proprietary Information or (ii) requires the Disclosing Party to proceed with any transaction or relationship.

5. The Receiving Party further acknowledges and agrees that no representation or warranty, express or implied, is or will be made, and no responsibility or liability is or will be accepted by the Disclosing Party, or by any of its respective directors, officers, employees, agents or advisers, as to, or in relation to, the accuracy of completeness of any Proprietary Information made available to the Receiving Party or its advisers; it is responsible for making its own evaluation of such Proprietary Information.

6. The failure of either party to enforce its rights under this Agreement at any time for any period shall not be construed as a waiver of such rights. If any part, term or provision of this Agreement is held to be illegal or unenforceable neither the validity, nor enforceability of the remainder of this Agreement shall be affected. Neither Party shall assign or transfer all or any part of its rights under this Agreement without the consent of the other Party. This Agreement may not be amended for any other reason without the prior written agreement of both Parties. This Agreement constitutes the entire understanding between the Parties relating to the subject matter hereof unless any representation or warranty made about this Agreement was made fraudulently and, save as may be expressly referred to or referenced herein, supersedes all prior representations, writings, negotiations or understandings with respect hereto.

7. This Agreement shall be governed by the laws of the jurisdiction in which the Disclosing Party is located (or if the Disclosing Party is based in more than one country, the country in which its headquarters are located) (the Territory) and the parties agree to submit disputes arising out of or in connection with this Agreement to the non-exclusive of the courts in the Territory.

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Sisters Helping Sisters Representative x___________________________ Date________

RW&B Communications Representative x___________________________ Date _______

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The Team

RW & B Communications consists of five communication

professionals with varying backgrounds and specialties.

They come together bringing their individual talents and

passions to form a special bond out of which grows truly

remarkable work. The team gets along extremely well

which forms a culture that is unmatched in other groups

and teams. They pride themselves on being different from

one another and cite this as the reason they are able to produce such high caliber

work. Early on in the creation of the team they decided to all put input into every

aspect of the campaign in order to provide a system of checks and balances to get the

best quality out of the team. It’s clear they like to have fun and even more so clear

that they are able to produce work of the highest quality.

Josh Wishnoff is founder and CEO of Deliberate

Communication Solutions LLC., a social media

marketing company based out of Bergen County,

New Jersey. A New Jersey native, Josh is a

communication specialist, with a love for all

things marketing, PR and advertising. He

graduated from Saddle River Day School in 2009

moving on to High Point University, where he

plans on graduating with a B.A in Strategic Communication and minor in

Entrepreneurship in May 2013. Josh interned with Peter Rabbit Organics in 2010

and was tasked with showing customer interest in a new product line within a

Fortune 500 distributor. During the assignment Peter Rabbit Organics achieved

record sales, and received the client’s business. He is also interning with R.O.S.

Therapy Systems of Greensboro, NC where he is assisting with a national product

launch, and is responsible for all of their highly effective social media outlets. Josh

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was responsible for strategizing for the campaign while assisting with research and

production as well.

Josh Pastore is a High Point University student

earning a B.A in Strategic Communication with a

minor in Entrepreneurship. In addition to his

academic studies he has intentionally participated

in programs that provided an opportunity to apply

strategic communication theories efficaciously into

business practice, from public relations and

marketing to interpersonal relations. To this end,

he is the Vice-President of the debate team, Treasurer of High Point University Model

United Nations, active in PRSSA and the entrepreneurship club at HPU as well as

having worked on a marketing campaign for the non-profit GO FAR's (Go Out For A

Run) most successful race event in the fall of 2012. As a self-motivated, responsible

and hardworking individual he embraces opportunities for making differences and

improvements in all my endeavors. Josh was responsible for research and

production of art work.

Kelsey Riggs is a senior at High Point University

where she is finishing her B.A in Strategic

Communication. She has interned with JDRF, where

she assisted in planning a kickoff luncheon and

created and distributed multiple direct mail

campaigns. She has held positions of Recruitment

Director and Sisterhood Chair of Phi Mu Sorority.

Kelsey brings a passion for organizational skills to

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the team and always has her eye on the long term goals in everything she does.

Kelsey took a leadership role in strategizing for this campaign as well as keeping the

tasks organized and timely.

Joanna Evans is a High Point University Strategic

Communications senior eager to establish her

professional presence in the PR and sports

organization world. Her advanced writing and

interpersonal capabilities are accompanied by a pure

passion for college and professional athletics. She

aspires to evolve her strategic communication

practices, with persistence and dedication, in a

progressive PR or sports organization. Her career objectives are centered on

becoming a part of an organization's team and adding an inspired competitive edge

that would translate into company, and personal skill, growth. Joanna took a role in

strategizing for the campaign as well as bringing a competitive edge to the team.

Lauren Holden is a senior finishing her B.A in

Strategic Communication at High Point University,

where she has been a Teacher’s Assistant in

Foundations of Strategic Communication where

she provided lesson plans and helped students

conceptualize the course material further. She is

from Baltimore, MD and she held the position of

Ritual Coordinator of Alpha Gamma Delta Sorority.

She has experience in social media in her position as a manager of a club lacrosse

organization. Lauren brought an artistic background to the campaign team in order

to create and implement numerous graphic design projects for the campaign.

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Situation Analysis

Client: Sisters Helping Sisters

Client’s Purpose: Enrich, Empower, Encourage.

Sisters Helping Sisters is a 501 (c) 3 nonprofit program that supports

individuals, families and communities by abetting with their capability to overcome

challenges in life, maintain a level of quality in their lives and to benefit from

opportunities. Sisters Helping Sisters first starts with a group of around 40 African

American seniors (around 60 years old) who get together once every other Tuesday.

Each week they have someone come in and help them facilitate a topic of discussion

for them to talk about and learn new things. This program is there for these women

to help each other learn and have a support system and they may have lost over the

years. Volunteers are needed to help facilitate conversations with these women, and

help drive the women who are not physically able any more. At this point that is all

that we have been able to observe about the client so far without meeting more of its

members. They do this by supporting one another throughout times of trial, laughter

during the good times, and give each other the ability to change perspective when

needed, to build healthy long lasting friendships.

Sisters Helping Sisters was first formed by a group of women who desired to

get together to learn about topics that interested them including things such as

health and personal development. Along the way, the program developed further to

include more members who enjoyed similar interests and gaining an additional

reliable support system. Community involvement, pulling more members into the

group, and raising funds for additional activities are now some key initiatives Sisters

Helping Sisters hopes to reach in the near future.

Past communication practices have been through word of mouth and little to

no technology mediums. Their competition are groups like the Women’s Center at

the YMCA but they personally do not consider them competition because the need is

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so great that the attitude is “the more the merrier.” The most urgent matter for

Sisters helping Sisters is diversifying their group and obtaining new facilitators.

Growing in size is not a tremendous concern because they can not grow beyond what

they can handle. Which is also one reason why competition is not a tremendous

threat. Our focus for our client is volunteers and participants.

There are many non-profit organizations that are similar to Sisters Helping

Sisters. Many organizations are about women helping other women. One of the main

industry trends that we found with many of these organizations is that they have a

foundation and are very active philanthropically. One organizations is called P.E.O

Sisterhood, a philanthropic organization where women celebrate womanhood. They

focus on things such as the advancement of women, education through grants,

scholarships, and loans. They also motivate women the achieve their goals and

aspirations. They have an excellent website where you can navigate and find out

more information. Their main focus on the website is the foundation where they give

out their scholarships

In addition to being there for one another these women also reach out to

others in the community. The WFMY News 2 station did a piece on these women in

their Local Heroes segment. These women are looked at as wonderful supporters in

each others lives and in the lives of other people in need. The women involved in

Sisters Helping Sisters will go out and visit elderly people who are in nursing homes

and they have made cards for them to enjoy. Just a little something for those people

to know that someone is thinking about them. Every June they also hold a big

fundraising event. So these women are not just sitting around chatting they are out

in the community actually getting things done.

SWOT Analysis: Strengths:

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Very low cost budget – Sisters Helping Sisters only spends approximately $2000 per year for all activities and bi-weekly meetings.

Communal Organization – The group works with local organizations to save money and to be facilitators for their meetings.

Works with Journey Church and the library – Sisters Helping Sisters used public facilities such as Journey Church and the library to hold their bi-weekly meetings.

Weaknesses – Has same facilitators – having Journey Church and the library as regular

facilitators is a strength but also a weakness. Sisters Helping Sisters would like to use different facilitators to hold meetings.

Lack of diversification – Sisters Helping Sisters needs to diversify their volunteers and participants.

Lack of donations – There is a need for donations as this limits the program. Opportunities –

Volunteer Opportunities – Volunteering in the community is a wonderful possibility, where they can benefit the community and themselves. Potential volunteering can include knitting hats for the homeless, going to animal shelters, or at Open Door Ministries, which is a Soup Kitchen.

Threats – YMCA, Women’s Resource Center Women’s Resource Center of Greensboro

o Both of these organizations are direct competition to Sisters Helping Sisters. However they are not a threat as the need in the community is so great and Sisters Helping Sisters cannot provide for everyone in need.

Churches and faith organizations – Church’s and faith organizations are indirect competition, as they do not solely provide support for senior women.

Key Issues and Implications:

Sisters Helping Sisters is a program of the non-profit organization that has a

lot of room to improve and make their organization better. First, they do not have

very good public awareness. Most of advertising is done by word of mouth. If there

were more awareness about this program many more women would possibly

consider joining. They also do not have very good communication and technology

mediums. They should consider to make a website and a possible way of

communicating through email or some sort of technology. These women do one big

fundraiser in June, but the should consider doing more fundraisers and getting

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involved with the community. If they find ways to be more involved it will get their

name more frequently recognized, which is great strategy for increasing awareness.

Another issue is that they also do not have a lot of funding. They should consider

getting sponsors or donations form local businesses. For example, getting a local

doctor from Doctors Express on Eastchester to speak with them about healthy

dieting or simple exercises that they can do safely. Every week they have their

meetings at different places and possibly outside at a local park when it gets nicer

outside. It would bring out diverse situations and would create excitement for many

of the women. They should also consider being more diverse. Many of the women

are African American. Inviting different ethnic women would help bring people

together and they would be able to share different experiences.

Overall, Sisters Helping Sisters has room for a lot of improvement, but it can

be done with a great strategic communication plan. Providing more ways to improve

their organization will make them stronger and will help these women become

everything that they want to be.

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Research Analysis Research Question: The purpose of this research is to find which channels of

communication the direct competition; the YWCA Women’s Resource Center uses to

establish itself.

The YWCA Women’s Resource center is the direct competition for Sisters

Helping Sisters, here in High Point, North Carolina. The YWCA Women’s Resource

Center website is the top result on Google and Bing searches, when High Point or the

Triad region is searched along with. Their website is

www.ywcahp.com/ProgramWRC.htm, which is the link from the Google search. The

first thing on the web page is a printable brochure, which has all necessary

information for anyone interested in the Women’s Resource Center. Our campaign

will certainly utilize a printable brochure that will be added to the Sisters Helping

Sisters Guilford County Resource and Referral Center webpage. At the bottom of the

home page is a printable flyer that is highlighted in blue amongst black text. The

printable flyer is an easy way for people to print more information about the YWCA

Women’s Resource Center that can be used by anyone who wanted to take personal

initiative to share the organization. This is quite brilliant because they make it very

easy for anyone who is familiar or influenced with the organization who wants to

show the flyer to a friend or share with the general public. It’s also very easy for

someone to get the essence of the organization in a simple one-page flyer similar to

the brochure. This is another excellent exemplar, which our campaign strategy will

employ to advance Sisters Helping Sisters online presence to ease any interested

parties examination of the organization.

Surprisingly the link www.tgcrrc.org/sistershelpingsisters.html, which was

searched and obtained on Google, does not have a “contact us” section. As this

virtually being the only online presence Sisters Helping Sister has this has caused

some great concern. This was recognized when comparing the YWCA Women’s

Resource Centers webpage to Sister Helping Sisters. This certainly will be another

http://www.ywcahp.com/ProgramWRC.htm

http://www.tgcrrc.org/sistershelpingsisters.html

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addition resulting from surveying the Women’s Resource Centers Website. As time

eventually passes, the senior women who join Sister Helping Sisters will be more

technologically adept or their children will use online resources to find programs for

their mothers, which is why it is imperative that Sisters Helping Sisters must

improve it’s online presence. The YWWCA Women’s Resource Center webpage has

given inordinate insight of how to improve the Sisters Helping Sisters online

presence.

Research Question: The purpose of this secondary research is to determine

what communication campaigns are successful in other similar programs or

organizations to Sisters Helping Sisters.

A piece of useful secondary research was conducted by looking at the types of

campaigns that similar programs use. Before looking at other practices it was

imperative that the program be successful and caters to a similar market and offers

an overall similarity to ensure the results could be successful for our campaign. The

Compass Center for Women and Families based out of Chapel Hill, NC is a nonprofit

organization that’s mission is “Compass Center for Women and Families, created

from the merger on July 1, 2012, of Family Violence Prevention Center of Orange

County (founded in 2000) and The Women’s Center (founded in 1979), helps

individuals and families prevent and end domestic violence and become self-

sufficient. We provide domestic violence crisis services, career and financial

education, assistance with legal resources, and adolescent empowerment programs”

(http://compassctr.org/about-cc/)

Through researching their programs and outreach/communication programs

we will be able to create unique and exciting donor and volunteer drives. One such

idea derived from this research was to reach out to local businesses on behalf of

Sister’s Helping Sisters in order to institute workplace-giving campaigns. These

campaigns would allow local companies to match donations offered by employees to

http://compassctr.org/about-cc/

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be used for transportation, hosting events and facilitators as well as any budget

items normally incurred by the program. As an incentive to the business, our team

would offer free exposure in the form of press releases documenting how much

money was raised, as well as the donations being tax exempt. These campaigns

would allow a centralized donor and volunteer system as opposed to our team

having to knock on every door in town looking for these assets. From an economic

standpoint this would save time and money for the client.

Another idea that came from this research is to set up accounts at donation

locations for used clothes and electronics. We would set up an account to be donated

to and the program would receive any proceeds. We would then draft press releases

notifying key publics of the creation of the donation sites as well as publicize the

information through the creation of other mediums such as a new website as well of

hard copy information such as pamphlets etc.

Research Question: The purpose of this research is to determine what

channels of communication are already in place with the target market of our final

campaign that would be suitable to reach our audience allowing for lower cost of

implementation.

The secondary research conducted in an effort to answer the above research

question returned results that largely focused on churches. The article by Lau,

McDaniel and Busenitz, Growth In Non-Profit Organizations: The Effects Of Leadership

And Marketing Communication in Churches. The authors propose that church growth

and related programs are primarily determined by two factors; the churches

marketing communication strategy and the strength of leadership. This is in turn

useful to our campaign because we now know that the strength of a church is

directly related to marketing communication, showing us that if we are able to

connect with successful congregations in the vicinity of Sisters Helping Sisters, we

are likely to gain good feedback. The channels that we know to be successful

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demonstrated through the results of this research will allow us to have more solid

results.

Research Question: The purpose of this research is to show how low budget

nonprofit programs can still make a difference in the lives of participants and

community members, even without the endless amounts of money, resources and

high-level management.

When thought the participates of Sisters Helping Sisters only have a budget of

around $2,000 a year they make the money stretch far all year and will sometimes

not even use all of it. The women work hard to keep the inner workings within their

group strong by leaning on one another and by having facilitators come in to help

educate them.

Because these women have such a strong drive for learning and for helping

others in the community this article helps us to learn how to help them to do this in a

more efficient way. Most of the women who are involved in Sisters Helping Sisters

are retired or getting close to that time, so thinking about saving all the money that

you can is always important. In this article we can learn how to educate these

women on how they could be getting tax exceptions from all the fund raising that

they are doing through Sisters Helping Sisters. Plus if they keep doing more it is

going to be something that they could benefit from.

In this article it shows us that organizations that stand apart from everyone

else are the ones that are working with places such as: universities, hospitals,

cultural institutions, and churches. The great thing about Sisters Helping Sisters is

that they are already working with certain churches. They work with the particular

churches that each participant is a member of and they reach out to any church that

they feel could use their help. As a part of our campaign we were looking to get these

women involved with working with High Point University. This article would be able

to help us to show us how that would be able to be possible and how we would be

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able to do those things in a better fashion. And as listed above we could learn about

being able to getting these women into helping out with other places. That would just

be even more recognition for their program.

Research Question: The purpose of this research is to see what ways Sisters

Helping Sister can improve its SEO compatibility and recognition through nonprofit

online search engines.

We found a non-profit database search called greatnonprofits.org.

Greatnonprofits.org is an excellent database website that allows users to search for

any non-profit organizations in specific areas by entering the city or the zip code. It

also allows users to write reviews and comments on how a specific program has

helped them and improved their lives. When searching this program on Google they

are at the top of the page. Using key words such as “non-profit women programs” or

“Great non-profits” will have this database show up at the top of the first page. I

searched for Sisters Helping Sisters in this database and it is not in the database. If

Sisters Helping Sisters could become apart of this database it would be great for

them. Not only would they be able to be searched, but also people would be able to

read reviews from women in the program and how Sisters Helping Sisters has

improved and empowered their lives. This would also help their search engine

optimization. Right now when you search “Sisters Helping Sisters” the program in

the Piedmont Triad area does not show up on the first page. It shows up on the

bottom of the second page and it is the link to the Guilford County Resource and

Referral Center website. We added a few more key words when searching in Google

such as “Sisters Helping Sisters High Point, NC” and “Sisters Helping Sisters Piedmont

Triad Area.” We found it interesting that Sisters Helping Sisters did not show up at all

on the first or second page at all.

There is an absence of this program overall in the media around the Piedmont

Triad area and on the Internet. Overall, by adding Sisters Helping Sisters to this non-

profit database website and other non-profit websites. It would help their overall

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search engine optimization and would make it easier for people to find out about the

program.

Research Question: The purpose of this research is to examine a successful

method of incorporating Sisters Helping Sisters volunteers to better establish the

public relations campaign and further benefit the organization as a whole.

This article is an example of how the Public Affairs Department of The Church

of Jesus Christ of Latter-day Saints implemented a valuable public relations

campaign to “increase positive worldwide public awareness of the church; the help

people better understand the church, its members, and beliefs; and to join with

others to build bridges of friendship and understanding” (Olsen 27). These goals are

extremely similar to the ones that Sisters Helping Sisters is seeking to accomplish.

Throughout the article, the steps taken toward these goals are elaborated and the

positive momentum seen from taking each step is reflected upon. The key strategies

seemed to be organizing the local network, training the volunteers, and preparing an

annual plan. Based on our campaign decision to center the focus of the campaign on

linking Sisters Helping Sisters with High Point University and getting Sisters Helping

Sisters members more involved with the events and activities that take place on

campus and are open to the public.

In terms of organizing a local network for Sisters Helping Sisters, High

Point University would be a tremendously helpful local resource where the

organization could take advantage of the series of campus events and activities. By

developing a connection between the organization and the university, there will be a

significant amount and range of enjoyable activities that could be added to the

Sisters Helping Sisters annual plan. They would be able to decide on which events

they’re most interested in attending as a group and from there we could set up a

university bus to pick the ladies up and transport them to and from the events. This

would require a handful of volunteers to assist in the organization of this process.

Based on the activities Sisters Helping Sisters members decide appeal to them most,

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an annual plan could be scheduled marking the dates and times of each event of

choice. The combination of building stronger community association and

appropriately increasing the organization’s activity regimen will be the foundation of

a successful public relations campaign, as well as increase general awareness about

Sisters Helping Sisters and their mission.

References

Poverty and Nonprofit Organizational Behavior, 64(2). (1990).

Lau, C. M., McDaniel, S. M., & Busenitz, L. (1993). Growth in non-profit organizations:

The effects of leadership and marketing communication in churches. Journal

of Managerial Issues, 5(3), 422-440.

Eliminating Racism Empowering Women. (n.d.). Retrieved February 17, 2013, from

Women’s Resource Center website:

http://www.ywcahp.com/ProgramWRC.htm

Greatnonprofits. (n.d.). Retrieved from http://greatnonprofits.org

Olsen, B. L. (1992). Developing a Non-Profit Public Relations Network. Public

Relations Quarterly, 37(1), 27-29.

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Goals and Objectives Client Problems:

1. Sisters Helping Sisters problem is that they have had the same facilitator for long time; limiting the topics they have been able to cover.

2. Sisters Helping Sisters second problem is that they don’t incorporate enough

new and exciting activities or programs that they would be interested in attending.

Client Opportunities:

1. In regard to the first client problem, there is an opportunity to integrate a number of different facilitators that would be able to enhance meeting topic diversity.

2. In regard to the second client problem, planning and executing diverse and

interesting program activities would pose a valuable opportunity for strengthening the overall program.

Goal: To further enrich and educate the participants of Sisters Helping sisters by building upon the program with inclusion of new facilitators and activities. Objectives: 1) Output Objectives

Send one general information press release for recruiting facilitators to appropriate community media outlets at the end of each month during campaign.

Develop and maintain organization Facebook page to institute online

social media presence. Post relevant information every day, or as frequently as possible, for the duration of the campaign beginning next calendar year.

2) Outcome Objectives

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Increase confirmed potential facilitators by 1,500 percent to 15 facilitators by the launch of the campaign next calendar year. (Currently 1 facilitator)

Complete scheduling, organization, and finalization of outside activities by

launch of the campaign.

Establish a stimulating bi-weekly schedule for the approaching year that includes list of new potential facilitators, meeting topics, as well as activity list by launch of campaign.

Have new facilitator and topic of interest for each of the planned

participant gatherings.

Draft a Sisters Helping Sisters brochure to distribute to appropriate facilities such as doctors offices, hair salons, community centers etc…

3) Business Objectives

Dr. Palmer specified the objectives are gathering new facilitators and seeking out activities that could be integrated into the next calendar year

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Messages and Audiences Target Audiences

Audience Description Key Messages Suggested Media Tactics

Volunteers and Facilitators

Facebook Page Press Releases Brochures

Social Earned Owned

Sisters Helping Sisters Members

Schedule

Presentation

Owned Organizational

Leadership

Sisters Helping Sisters Facebook Page:

https://www.facebook.com/pages/Sister-Helping-Sisters/170955389724464

Important and beneficial to provide the Sisters Helping Sisters organization with a social platform for potential volunteers and facilitators to become more connected, as well as integrated, with the organizational core message and opportunity for involvement.

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News Release FOR IMMEDIATE RELEASE FOR MORE INFORMATION CONTACT: Date TBA Janice Buxton

Founder (336) 454 -1140

Sisters Helping Sisters in Need of Volunteers and Facilitators

Jamestown, NC (Date) – The Guildford County Resource and Referral Center

has an invaluable program called Sisters Helping Sisters for older women. As this

program is very successful in helping these women, they need new facilitators where

they can hold their bi-monthly meetings. These amazing women love to learn and

experience new things as well, so the group is looking for any volunteers who would

like to share their talents or knowledge of a topic with the group.

The Sisters Helping Sisters members support each other during times of trial

and laugh together during the good times. When change of perspective is needed,

they unite and refashion their outlook. All in all Sisters Helping Sisters form healthy

and long-lasting friendships that literally transform lives for the better of the

individuals and the community.

Sisters Helping Sisters mission is to support individuals, families and

communities by assisting them with enhancing their ability to overcome life’s

challenges, benefit from opportunities and maintain quality of life. Please contact

Janice Buxton to support this wonderful group at (336) 454 – 1140 or email her at

[email protected]

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Evaluation of Strategies and Tactics Facilitators:

We have a list of potential facilitators that will come to the meetings and discuss certain topics for the women of Sisters Helping Sisters. These facilitators will provide the program with an opportunity to keep the program diverse and interesting. Al of the facilitators that we have selected will help the overall well being of the women and will provide them with ways to better their lives. All of the media channels that we have provided below will act as messages towards these potential facilitators. Health and Wellness: Women’s Healthcare- Michael T. McNamara, M.D. High Point Regional Health Systems 336-882-7700 Eleanor Elaine Greene, M.D. MPH Triad Women’s Health Center 336-841-6574 Physical Medicine and Rehabilitation- Todd M. Reiter, M.D. High Point Regional Health Systems 336-878-6042 Dentists- Drs. Harris, Kwon, Garretson, Morrow High Point Dentist – www.hpsmile.com 312 N Elm StHigh Point336- 884-4000 Mary Kay Beauty Consultants- Kathryn Weaver (Mary Kay Beauty Consultant) Mobile336-392-6708 Home 336-392-6708 Deborah Younts (Mary Kay Beauty Consultant) Home336-746-5118 Mobile 336-596-1248

http://www.hpsmile.com/

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Arts and Crafts: Mad Platter 2921 Battleground Ave Greensboro, NC 27408 336-540-9823 [email protected] Michael’s Arts and Crafts Store (craft classes) 1206 Bridford Pkwy, Ste C Greensboro, NC 27407-2744 336-297-4015 Stampin’ Up Crafts www.stampinup.com (You can find a representative on their website) From Art To Zebras 336-454-2091 3935 Brian Jordan Pl. Suite 109 High Point, NC 27265 Gate City Yarns 231 S Elm Street Greensboro NC 27401 336-370-1233 Gardening: Home Depot Gardening Club 2300 N. Main St. High Point, NC 27262 Store Manager: Robert L. Jenkins 336-883-0500 Southern States Store Manager: Jason M. Saunders 6199 Lake Brandt Rd. Greensboro, NC 27455

mailto:[email protected]

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Soviero's Tri-County Garden Center & Feed 3818 N Main St High Point, NC 27265 336-885-3800 Financial Planning: Finance Smart Choice Tax Service 336-268-8487 | Official Website 2300 W Meadowview Rd, Greensboro, NC Karen Sue Philbin * 1220 Eastchester Dr, Ste 109 High Point, NC 27265-3105 Phone: 336.882.7010 Fax: 336.882.7011 Triad Financial Advisors 333 N. Greene Street Suite 506Greensboro, NC 27401 336-230-0071 Education: GTCC Jesse Cross Director of Admissions 336-334-4822 ext. 50125 Culinary: The Stocked Pot Cooking School 381 Jonestown Rd Winston Salem, NC 27104 (336) 499-5844 Keep It Healthy * Elizabeth D Kirkpatrick MS RD LDN 1301 Carolina Street, Suite 111 Greensboro, NC 27401 Phone: 336-337-7484 Fax: 336-245-1162

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Volunteer Opportunities: Wishaven Animal Rescue and Rehabilitation High Point, North Carolina 27262 336-259-0630 Open Door Ministries 400 N. Centennial Street High Point, NC 336-885-019 High Point Regional Health System 601 North Elm Street P.O. Box HP-5 High Point, NC 27261 336-878-6000, extension 2248 Bobbi Watkins, Volunteer Services Director [email protected] Outside Activities: Barberitos 1231 Eastchester Drive High Point, NC 27265 Contact Number: (336) 884-1285 Giannos 1124 Eastchester Drive High Point, NC 27265 Contact Number: (336) 885-0762 Tex and Shirley’s 4005 Precision Way High Point, NC 27265 Contact Number: (336)-882-4005

Dickey’s Barbecue Pit 5872 Samet Drive High Point, NC 27265 Contact Number: (336)-905-7777 Carolina’s Diner


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201 Eastchester Drive High Point, NC 27262 Contact Number: (336)-869-0660 Jake’s Diner 4220 W Wendover Ave Greensboro, NC 27407 Contact Number: (336) 297-4141

Alex’s House 1223 N Main St. High Point, NC 27262 Contact Number: (336) 885-4161

Feeney’s 1589 Skeet Club Rd. High Point, NC 27265 Contact Number: (336) 889-0578

J and S Cafeteria 5835 Samet Drive High Point, NC Contact Number: (336)-841-8192 Manager: Mike Cantrell High Point Theatre 220 E Commerce Ave High Point, NC 27260 Contact Number: (336) 883-3401 Oak Hollow Park and Marina: Picnic/Outside Activity

- Carolina Bingo 3718 Kivett Dr. Jamestown, NC 27282 Contact Number: (336) 883-9164 Fundraisers:

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Bake Off/ Bake Sale - This event would be a fun way for Sisters Helping Sisters to have fun, fellowship, and sisterhood while raising money for their program. Each member of Sisters Helping Sisters would make a baked good or dessert and they would sell them to others. There will also be a vote of whose baked good or dessert was the best. Tentative Calendars:

◄ December ~ January 2014 ~ February ►

Sun Mon Tue Wed Thu Fri Sat

1 New Year's Day Release Radio PSA Release News Release #1

2

3

4

5

6 Release News Release #3

7 Keep It Healthy Fac: Elizabeth D Kirkpatrick

8

9

10

11

12

13

14 HPU Winter Choral Concert tentative

15

16

17

18

19

20 Martin Luther

King

21 Fellowship Meeting Fac: Janice

22

23

24

25

26

27

28

29

30

31

Notes:

More Holidays Calendars: February, March, April

http://www.wincalendar.com/December-Calendar/December-2013-Calendar.html

http://www.wincalendar.com/February-Calendar/February-2014-Calendar.html


http://www.wincalendar.com/March-Calendar/March-2014-Calendar.html

http://www.wincalendar.com/April-Calendar/April-2014-Calendar.html

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◄ January ~ February 2014 ~ March ►


1

2 Super Bowl /

Groundhog Day


4 Gardening Club with Home Depot Fac: Robert L. Jenkins

5

6

7

8

9


11 Barberitos Percent Night

12

13

14 Valentine's Day

15

16

17 Presidents'

Day


19

20

21

22

23

24

25

26

27

28

Notes:

More Holidays Calendars: Mar 2014, Apr 2014, May 2014

◄ February ~ March 2014 ~ April ►


1

2


4 High Point Dentist Fac: Dr. Harris

5

6

7

8

http://www.wincalendar.com/January-Calendar/January-2014-Calendar.html




http://www.wincalendar.com/May-Calendar/May-2014-Calendar.html



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◄ February ~ March 2014 ~ April ►

Sun Mon Tue Wed Thu Fri Sat 9

10

11 BINGO NIGHT @ Carolina Bingo

12

13

14

15

16

17 St. Patrick's

Day


19

20

21

22

23

24

25

26

27

28

29

30


Notes:

More Holidays Calendars: April, May, June

◄ March ~ April 2014 ~ May ►


1 Women’s Health Fac: Michael T. McNamara Re-Release Radio PSA Re-Release NR #1

2

3

4

5

6

7

8 High Community Theater tentative

9

10

11

12





http://www.wincalendar.com/June-Calendar/June-2014-Calendar.html



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◄ March ~ April 2014 ~ May ►


14

15 Tax Day

(Taxes Due)

16

17

18 Good Friday

19

20 Easter


22 Earth Day Southern States Fac: Jason M. Saunders

23 Administrative

Professionals

24

25 Arbor Day

26

27

28

29

30

Notes:

More Holidays Calendars: May 2014, Jun 2014, Jul 2014

◄ April ~ May 2014 ~ June ►


1

2

3

4


6 Open Door Ministries Fac: TBA

7

8

9

10

11 Mother's Day

12

13 Picnic at Oak Hollow Marina Bring covered disk

14

15

16

17 Armed Forces

Day





http://www.wincalendar.com/July-Calendar/July-2014-Calendar.html



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◄ April ~ May 2014 ~ June ►



20 Gate City Yarns (Knitting classes) Fac: TBA

21

22

23

24

25

26 Memorial Day

27

28

29

30

31

More Holidays Calendars: June, July, August

◄ May ~ June 2014 ~ July ►



3 Physical Medicine and Rehabilitation Fac: Todd M. Reiter

4

5

6

7

8

9

10

11

12

13

14 Flag Day

15 Father's Day

16

17 Middle of the Year Reflection Fac: Janice

18

19

20

21

22

23

24

25

26

27

28







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◄ May ~ June 2014 ~ July ►



Notes:

More Holidays Calendars: Jul 2014, Aug 2014, Sep 2014

◄ June ~ July 2014 ~ August ►


1 The Stocked Pot Cooking School Fac: TBA

2

3

4 Independence

Day

5

6

7

8

9

10

11

12

13

14

15 Wishaven Animal Rescue and Rehab Fac: TBA

16

17

18

19

20

21

22 Visit Wishaven Animal Shelter

23

24

25

26

27

28

29

30

31

Notes:

More Holidays Calendars: August, September, October




http://www.wincalendar.com/August-Calendar/August-2014-Calendar.html

http://www.wincalendar.com/September-Calendar/September-2014-Calendar.html





http://www.wincalendar.com/October-Calendar/October-2014-Calendar.html

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◄ July ~ August 2014 ~ September ►


1 Re-Release Radio PSA Re-Release NR #1

2

3


5 High Point Regional Health Systems Volunteers Fac: TBA

6

7

8

9

10

11

12

13

14

15

16

17


19 Continuing Education Fac: Jesse Cross

20

21

22

23

24

25

26

27

28

29

30

31

Notes:

More Holidays Calendars: Sep 2014, Oct 2014, Nov 2014

◄ August ~ September 2014 ~ October ►






http://www.wincalendar.com/November-Calendar/November-2014-Calendar.html



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◄ August ~ September 2014 ~ October ►


1 Labor Day Release News Release #3

2 Financial Planning Fac: Karen Sue Philbin

3

4

5

6

7

8

9 Go to IDS cultural enrichment series on campus Contact: Cassidy Cloyed

10

11

12

13

14

15


17

18

19

20

21

22

23

24

25

26

27

28

29

30

Notes:

More Holidays Calendars: October, November, December

◄ September ~ October 2014 ~ November ►


1

2

3

4








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◄ September ~ October 2014 ~ November ►



7 Mary Kay Beauty Consultant Fac: Kathryn Weaver

8

9

10

11

12

13 Columbus Day

14

15

16

17

18

19

20


22

23

24

25

26

27

28

29

30

31 Halloween Go to Church for Trunk and Treat

Notes:

More Holidays Calendars: Nov 2014, Dec 2014, Jan 2015

◄ October ~ November 2014 ~ December ►


1

2


4 Election Day Michael’s Arts and Crafts Store (Craft Classes) Fac: TBA, scheduled employee

5

6

7

8








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◄ October ~ November 2014 ~ December ►


10

11 Veterans' Day Go volunteer at Open Door Ministries Soup Kitchen

12

13

14

15

16

17


19

20

21

22

23

24

25

26

27 Thanksgiving

28

29

30

Notes:

More Holidays Calendars: December, January, February

◄ November ~ December 2014 ~ January ►


1 Re-Release Radio PSA Re-Release NR #1

2 Michael’s Arts and Crafts Store (Craft Classes) Fac: TBA, scheduled employee

3

4

5

6

7

8

9 Caroling for Christmas

10

11

12

13








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◄ November ~ December 2014 ~ January ►


15


17

18

19

20

21

22

23

24

25 Christmas

26

27

28

29

30

31

Notes:

More Holidays Calendars: Jan 2015, Feb 2015, Mar 2015

Budget: While creating this campaign we kept in mind the fact that Sisters Helping

Sisters has a limited operating budget, thus we created a campaign that wouldn’t

require any additional monetary resources to complete the campaign. We contacted

and chose facilitators based on their willingness to help such a program with no

compensation. We also added outside activities to the calendar that would be free to

the program through donation of tickets and the like. Any “legwork” that is required

to carry out this campaign can easily be done in house by Janice Buxton or Pamela

Palmer. These activities consist of maintaining the Facebook page and distributing

press releases. The only work left to be done is putting these things into action, in

other words the research, compiling and creation has all been done by our team.to

various news media outlets which don’t require any money spent.






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Media List:

Outlet

Name

Media

Format

Type/Tactic Contact Information Contact

Name

(When

available)

Message

Type

Asheboro

Courier

Tribune

Newspaper Earned (336) 626-6140 news@courier-

tribune.com

Diane

Winnemuller

News

Release

Randolph

Guide

Newspaper Earned (336) 625-5576

[email protected]

Sandy Selvy News

Release

Greensboro

News and

Record

Newspaper Earned (336)373-7051

jeff.gauger@news-

record.com)

Jeff Gauger News

Release

High Point

Enterprise

Newspaper Earned 336.888.3543

[email protected]

Megan Ward News

Release

WFMY

TV 2

TV Earned (336) 379-9369

[email protected]

- News

Release

WGHP TV

8

TV Earned (336) 841-6397

[email protected]

- News

Release

WCWG

TV 20

TV Earned 336-307-4900

[email protected]

- News

Release

WXLV TV

45

TV Earned

336-722-4545

[email protected]

- News

Release

WFDD FM

88.5

Radio Earned 336-758-3083 [email protected]

- Radio

PSA

WSJS AM

600

Radio Earned (336) 777-3900 [email protected]

Kim Feltes Radio

PSA






tel:336.888.3543







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Radio PSA Title: Sisters Helping Sisters? Client: Sisters Helping Sisters Length: 30 Seconds Air Date: 12/15/13 – 1/1/14

###

SFX: Women laughing (Establish then fade) Announcer 1: Announcer 2: Announcer 1: Announcer2: Announcer 1: Announcer 2: Announcer 1:

Hey everyone out there we’re going to tell you about a great organization that’s mission is to enrich, empower and encourage the lives of their members! That’s right ladies this organization is the one and only Sisters Helping Sisters. They meet every other Tuesday and offer each other fellowship and support. And for all of you professionals out there Sisters Helping Sisters is always looking for new facilitators for their meetings in order to educate the members. That’s a great PR opportunity if I’ve ever heard one!

1. Absolutely, now if you are interested in joining the organization or becoming a facilitator give Janice a call at (336) 454-1140. Give the good people that number one more time. Absolutely, that’s (336) 454-1140.

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News Release #1 FOR IMMEDIATE RELEASE FOR MORE INFORMATION CONTACT: Date TBA Dr. Pamela Palmer

Founder (336) 454 -1140

Sisters Helping Sisters in Need of Volunteers and Facilitators

Jamestown, NC – The Guildford County Resource and Referral Center has an

invaluable program called Sisters Helping Sisters for older women. As this program

is very successful in helping these women, they need new facilitators where they can

hold their bi-monthly meetings. These amazing women love to learn and experience

new things as well, so the group is looking for any volunteers who would like to

share their talents or knowledge of a topic with the group.

The Sisters Helping Sisters members support each other during times of trial

and laugh together during the good times. When change of perspective is needed,

they unite and refashion their outlook. All in all, Sisters Helping Sisters form healthy

and long-lasting friendships that literally transform lives for the better of the

individuals and the community.

- More -

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[email protected]

###


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Founder (336) 454 -1140

Sisters Helping Sisters Holds Fundraising Event at Restaurant X

High Point, NC – Come meet and support the sisters from Sisters Helping

Sisters at Restaurant X. They are raising money and awareness for their group who

contributes so much for our community. The event will be on date TBA.

Sisters Helping Sisters is an exceptional program from the Guilford County

Resource and Referral Center in Jamestown, North Carolina. The sisters support

each other during times of trial and laugh together during the good times. When

change of perspective is needed, they unite and refashion their outlook. All in all,

Sisters Helping Sisters form healthy and long-lasting friendships that literally

transform lives for the better of the individuals and the community. Not only do

these women support each other but are regularly helping with community service

and work to collaboratively to make Guilford County a better place to live and grow

up.

-More-

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[email protected]

###

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Founder (336) 454 -1140

Facilitator X Collaborates With Sisters Helping Sisters

High Point, NC – The Guilford County Resource and Referral Center’s

astounding program Sisters Helping Sisters are doing Activity X with Facilitator X.

They are doing this on date X. The Sisters Helping Sisters members support each

other during times of trial and laugh together during the good times. When change of

perspective is needed, they unite and refashion their outlook. All in all, Sisters

Helping Sisters form healthy and long-lasting friendships that literally transform

lives for the better of the individuals and the community.





[email protected]

###

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Monitoring Methods and Evaluations

Google Analytics – Google Alerts - Use Google Analytics to track the reception of the press releases sent out

by the program. In order to do this you can set up a “Google Alert” to notify you every time someone publishes something mentioning your program using key words such as “Sisters Helping Sisters”.

Hootsuite

Use Hootsuite in order to track social mentions of the organization. Do this by creating an account on www.hootsuite.com and load the program’s Facebook into the account. Search for your program using the search function at the top right hand side of the page. The more interaction (likes, shares, comments etc.) the page receives the more successful the page is doing. Strive to have at least 10 interactions a month and grow from there.

http://www.hootsuite.com/

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Excel Spreadsheets

Use an excel spreadsheet to compile a list of facilitators in order track how

many you continue to sign up for future sessions. You can use this list to

keep track of contact information as well. Include topics to be covered in

this list as well. You can track the whole program from one list in order to

reduce clutter and confusion.

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Revisit the places where you have distributed brochures to see how many are

left and ask employees at that location about the activity surrounding the

brochures. When someone contacts the program you can also ask how he or

she found out about you in order to gauge the level of success of individual

referral approaches.

campaign book

Documents

disclosing party and2

receiving party employs

similar agreement

reasonable precautions

court order

protective order

situation analysis

research analysis