campaign and plans book for real estate one presentation
DESCRIPTION
Presentation for presenting a business to business idea. The campaign was meant to advertise the idea of merging financial services and realty services to make the clients\' experience better.TRANSCRIPT
Kate StechschulteAshley Luke
Ashley KlaassenRebecca Amboy
•The Problem
•Legal Considerations
•Market Situation
•Budget Constraint
•Promotional/Media Strategies
•Agent Analysis and Target Audience
•Branding Benefits
•Competitors
1. To achieve referral rates of 60% of in-house services by real estate agents within the time frame of one year.
2. To amplify sales by 5 to 10 percent to the specified market within a certain time frame of one year for each entity (mortgage, insurance, and title)
1. 85%-100% recognition of the new unified brand and services.
2. 100% increase in brand knowledge by both agents and financial service employees.
• The brand promise is to build and strengthen the B2B partnerships between the agents and 3 financial services, benefiting both sides and gaining a sense of trust.
•Newsletters
•Posters/Banners
•Luncheons
•Brochures
•Website
•Newsletters
•Posters/Banners
•Luncheons
•Website
•Press Releases
Brochures5000 tri-fold= $350
Posters$100 each X 12 mo. X 5 branches=$6000
Frames$20 each=$1200
Luncheons~$1000/bi-mo=$6000
Website$500 start-up cost
Plus $300/month for updates
Total=~$17,650
Objectives
1. 60% referral rates
2. 5-10% sales amplification
3. Emphasize on habitual behavior
4. 85-100% recognition of the new brand
Measurement Tactics
1. At closings, track employees involved in transaction
2. Track sales and compare to pre-campaign
3. Survey employees for interaction
4. Survey employees for knowledge of new brand
Any questions?
Thank you for this opportunity!