How to grow a fan base with an original campaign within 10 days ?

July 2012

334 shops across France

Original brief.

Build on the TV campaign “Révélons notre acuité humaine” to develop the Optical Center Facebook fan base.

How to grow a fan base through an original 10- day

campaign ?

How to grow a fan base through an original 10- day

campaign ?

Facebook campaign

The fan picks 10 friends and is asked to recognize the form behind the face mosaic.

Reward : 20 pairs of sunglasses Police.

How to grow a fan base through an original 10- day

campaign ?

How to grow a fan base through an original 10- day

campaign ?A campaign that leverages a number of Facebok Ad formats : standard ads, sponsored stories, page post ads...

How to grow a fan base through an original 10- day

campaign ?

Within 10 days :

+8 500 fans

+53% increase in engagement rate

0.042% Click-Through-Rate (average of 0.033% in France)

+60% as fan conversion rate

How to grow a fan base through an original 10- day

campaign ?

Winners happily publish pics on

the Optical Center TimeLine