Business Presentation

© Copyright Campadre 2013/2014 — This presentation is strictly confidential and may not be copied or redistributed without Campadre’s consent

LOVABLE BRANDS — UNBELIEVABLE PRICES.

— Welcome to Scandinavia’s leading private shopping club.

Campadre is a private shopping club online with over 100 000 active and unique visitors each week. Our members love brands just like yours.

WE ARE 100% ONLINE.

With Campadre you can easily sell out your seasonal products, launch new products, stock clearance or sell more in season. !!!It is called private sales – or time limited campaigns.

SALE EVENTS.

We offer sale events every day to our members – via newsletter, Facebook and other direct channels. !Campadre lets you to optimize your stock at all times – without interfering with your brands name.

ONLY FOR OUR MEMBERS.

Campadre provide limited campaigns in time and volume. !That is 3 to 6 new campaigns, every day, 7 days a week! !First come – first served, we launch our campaigns 07:00 sharp.

SHOPPING 24/7.

Campadre has a strong base of active users who love smart shopping, and don’t want to miss out on a good deal. Campadre builds loyalty, this is your chance to meet new fans of your brand.

OUR FANCLUB.

New campaigns every day with up to 30%-70%

discount

100 SEK for each new

friend shopping at Campadre

14 days to think and return

their goods

Secure and safe payment

Only for our members

Personalized newsletter with

the latest campaigns from Campadre

Contests with great prizes only

for members

Meet the fastest growing concept in e-commerce. Campadre is happy to be first in Scandinavia to implement this concept.

HISTORY OF PRIVATE SALES.

KupiVIP, Ryssland 2008

GILT, USA 2005

Privalia, Spain 2003

Brands4Friends, Germany 2002

Vente-Priveé, France 2000

!!!

How does it work?

Campadre prepares the campaign with brand presentation, pictures and product information.

BEFORE SALE EVENTS.

Campadre and supplier agrees on conditions and goal for the activity (price, volume, etc.)

The target audience gets pre info about the sale event via newsletter, social media activities and other online activities.

Campadre releases the campaign to the members through newsletter, social media and other online activities.

1 2 3 4

Campadre sends out all products and takes care of all returns in Trollhättan.

Sold products are bought by Campadre and supplier delivers to Campadre logistics in Trollhättan.

Customer Care center in Trollhättan deal with all questions and issues from our members.

Campadre delivers sales statistics and traffic data, so you can analyse how your campaign turned out.

AFTER SALE EVENTS.

5 6 7 8

Campadre is a complement to your other sales channels. We can support you through the entire product cycle.

THE CAMPADRE-EFFECT.

Volyme

Time

Product life cycle

A. Stock optimisation B. Marketing C. Budget sales channel

B.

C.

A.

LAUNCH NEW PRODUCTS.

SELL MORE IN SEASON.

SELL OUT YOUR SEASONAL PRODUCTS.

Test a new product, choose your target group and get answers that will optimize your sales through the entire product cycle. Together we create a sales event that suits your brand story.

Don’t miss out on the opportunity. We guide you through the season and point out different sales opportunities.

Make room for new products and get rid of expensive storage costs.

Mobile

Tablet

Desktop

POSSIBILITIES WITH CAMPADRE.A new sales channel on all digital platforms

Mobile

Tablet

POSSIBILITIES WITH CAMPADRE.A new sales channel on all digital platforms

Desktop

Communicate with our members via 500.000 newsletters per day.

!

TOP OF MIND.

Marketing channel for new products and seasonal news in our social media channels, online- and PR activities.

COMM-UNICATION PLATFORM.

We have approx. 350.000 unique and active visitors per quarter.

MEET NEW FANS.

Increase knowledge about your customers and distribution.

INSIGHTS FOR BETTER DECISIONS.

Pre test of concept and products in a new market. Before you go public, test your new concept.

NEW CONCEPT & MARKET.

Pre test of a new product category. All the information you need for future products.

NEW PRODUCT CATEGORY.

+900.000 members today and growing

CAMPADRE FACTS & FIGURES.

“Campadre is our preferred partner for

online sales.”

”Campadre är en etablerad

försäljningskanal för oss”

Campadre är en ”preferred partner” för oss på

Sportmanship

”Campadre är en utmärkt extra försäljningskanal

för oss”

SOME OF OUR FRIENDS.

Erik Wilkingson Global Sales Director Eton

Magnus Liljeblad VD Sportmanship

Daniel Wahlström Purchasing & Logistics Manager Hästens

Helga Une Sales Manager Nordics Sorel

When we set up a sale event, we focus on three parameters. !Based on these parameters we find the most interesting campaign for our members, and the right strategy for your brand’s success.

PRODUCT.

PRICE.

BRAND.

THE CAMPADRE TRIANGLE.

Management:Thomas Behring CEO (TV4, Dressmann) Jan Eriksson, CBO (RNB, Kosta Outlet) Torbjörn Wallin, CMO (Ongame, bwin) Marcus Uggla, COO !Owners:Mikael Solberg (Douglas Invest, RnB, JC, Polarn O. Pyret)Torsten Jansson (Härstedt & Jansson Invest, New Wave Group) Pelle Törnberg (MTG, Metro) Göran Härstedt (Härstedt & Jansson Invest, New wave Group) Jens Petter Falk (Incitia Ventures) !

Experienced founders and management from media and retail.SOME OF OUR CAMPADRES.

LOVABLE BRANDS — UNBELIEVABLE PRICES.

© Copyright Campadre 2013/2014 — This presentation is strictly confidential and may not be copied or redistributed without Campadre’s concent —

Business Presentation

CAMPADRE 2013/14 FACTS & FIGURES !Active in all 4 Scandinavian countries !900 000 today and growing with

10 000 - 20 000 per month. !70% women and 30% men

70% approx. live in Stockholm, Göteborg and Malmö. !Our sales today per category

Women’s fashion 30%

Men’s fashion 10%

Home interior 15%

Accessories and shoes 30%

Kids fashion 10%

Electronic and high end luxury 5% !80% of revenue in Sweden, Norway, Finland and Denmark share the 20%.

Yearly growth of 50-80% in revenue. !More than 1200 brands have worked with us!

!!

www.campadre.se