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TRANSCRIPT
Camp Prosperity: Resist!
August 1, 2018
Strategies for Pushing
Back Against Harmful
Policies
Welcome
Carmen ShorterSenior Manager for LearningProsperity Now
July 18 ENLIST! Join the Fight to Protect Working Families
August 1 RESIST! Tools for Effective Advocacy
August 15 PERSIST! Building Lasting Change
Camp Prosperity Webinar SeriesWednesdays from 2-3:30 pm
#CampProsperity
▪This webinar is being recorded
and will be available online within
one week
▪All webinar attendees are muted to ensure sound quality
▪Ask a question any time by typing the question into the text box of the GoToWebinar Control Panel
▪ If you experience any technical issues, email [email protected]
Housekeeping
#CampProsperity
Prosperity
Now’s mission
is to ensure
everyone in our
country has a
clear path to
financial stability,
wealth and
prosperity.
▪ Join from a quiet space
▪ Grab a coffee or snack and settle in
▪ Engage! Send us your questions and comments as you listen
▪ Reflect on ways to apply what you learn today to your own work
Getting the Most Out of Today’s Call
#CampProsperity
Christine TiddensCommunity Outreach Director
Idaho Asset Building Network
Today’s Speakers
David HlebainBasic Needs Campaign Coordinator
Poverty Action, Washington State
Today’s Speakers
Holden WeismanSenior Policy Manager,
State & Local Policy
Prosperity Now
Jeremy HeidtDirector of Industry &
Government Affairs,
Tennessee Housing
Development Agency
Learning Objectives
▪ Attendees will learn what they can do right now to be
effective advocates
▪ Attendees will learn how to best advocate in polarized
political climates
▪ Attendees will learn how data can be used to advocate
#CampProsperity
Today’s Agenda
▪ Overview of Camp Prosperity
▪ Advocacy: Strategies for Success
▪ Accounting for Your State’s Political Landscape
▪ Let Data Tell the Story
▪ Discussion and Q&A
▪ Next Steps & Close
#CampProsperity
Welcome to Camp Prosperity!
Vanna CureLead Camp CounselorSenior Advocacy ManagerProsperity Now
▪ Three more weeks of fun and virtual learning
▪ Daily social media tips
▪ One additional newsletter
▪ 1 additional webinar- with chance to win prizes
▪ Persist! webinar- August 15
▪ Certificate of completion for attending all 3 webinars
▪ “Lunch with a Legislator” at the end of camp
▪ Networking opportunity at Prosperity Summit
What to Expect
#CampProsperity
▪ Schedule your “Lunch
with a Legislator” today:
https://prosperitynow.org
/take-action
▪ Connect with fellow
campers in our
Facebook Action Center
Looking Ahead: Lunch with a Legislator
#CampProsperity
▪ Yes, I represent a coalition
▪ Yes, I advocate on behalf of my organization
▪ No, I advocate for myself
▪ I’m interested in advocacy, but haven’t started
▪ Other (share more in the chat box!)
Use the Comment Box to let us know more!
Poll QuestionAs an advocate, do you represent an organization or coalition?Select all that apply
#CampProsperity
Advocacy:
Strategies for Success
Christine TiddensCommunity Outreach
Director
Idaho Asset Building
Network
Key Insights:Advocacy Strategies for Success
David HlebainBasic Needs Campaign
Coordinator
Poverty Action,
Washington State
Jeremy HeidtDirector of Industry &
Government Affairs,
Tennessee Housing
Development Agency
Strategies for Success
• Be a voice on the issues in which you have passion, experience, and expertise
Elevate the Issue
• Generate earned media
• Distribute education
• Engage in campaign social media
Participate in Direct Action
• Coordinated events with partners
• Call, email, and visit elected officials
• Testify or submit comments
Engage Consumers
• Educate consumers on policy barriers
• Collect and share stories
• Offer opportunities to engage
#CampProsperity
Strategies for Success
• Frame the conversation to build dialogue and effectively convey your message
Values-Based Messages
• Family & community
• Independence
• Personal & fiscal responsibility
• Self-reliance
• Hard work
Solution-Oriented Messages
• Help families climb the economic ladder
• Build self-sufficiency
• Remove policy barriers
• Provide opportunities to succeed
#CampProsperity
Types of Advocacy
• Form letters • Materials drop at
Congressional event
• Phone calls
• Individual emails/letters
• Telephone town hall comments
• Social Media campaigns
• In-person visits
• Letters to the Editor
• Rallies
• Fact sheets (sending directly to
staff)
Low
Im
pact
Hig
h I
mpact
Low Capacity High Capacity
#CampProsperity
Social Media is Your Friend
• #Hashtag your way into the conversation
• Keep up with legislative movements
• Increase visibility for your organization by joining larger
conversations
• Create a Facebook group for your coalition
• Share upcoming events
• Share responses from elected officials
• Recruit!
• Let pictures tell the story
• Instagram can paint a picture that emails can’t– create FOMO!
• Share pictures of rallies and successful community events
#CampProsperity
Accounting for Your
State’s Political
Landscape
Christine TiddensCommunity Outreach Director
Idaho Asset Building Network
Best Practices:What Works for Your State?
David HlebainBasic Needs Campaign Coordinator
Poverty Action, Washington State
Accounting for Your State’s Political Landscape
▪Create an “Equity and Inclusion Action Plan”
▪Set realistic goals and timeframes
▪Work together in coalition
▪Build relationships with lawmakers and promote ongoing conversations
▪Celebrate every step forward!
Let Data Tell the Story
Dig Deeper:Back Up Your Story With Data
Holden WeismanSenior Policy Manager,
State & Local Policy
Prosperity Now
Jeremy HeidtDirector of Industry &
Government Affairs,
Tennessee Housing
Development Agency
Dig Deeper:Stats to Stories
1. Overview of outreach goal and reasons for it
2. Data collection and review process
3. Outcomes of the advocacy in terms of real successes
#CampProsperity
Dig Deeper:
Stats to Stories
1. Overview of outreach goal and reasons for it.
a) New state legislators (25% in next election cycle)
b) Turnover of half of U.S. Representatives and Senators
(as many as 5 representatives and 1 senator) in 2018
c) Show them why what we do matters to the people in their
district
2. Data collection and review process
3. Outcomes of the advocacy in terms of real successes
#CampProsperity
Dig Deeper:
Stats to Stories
1. Overview of outreach goal
and reasons for it.
2. Data collection and review
process
a) Identifiable data and
privacy concerns
b) Crafting a story from
the data
3. Outcomes of the
advocacy in terms of real
successes
#CampProsperity
Dig Deeper:
Stats to Stories
1. Overview of outreach goal and
reasons for it.
2. Data collection and review process
3. Outcomes of the advocacy in terms
of real successes
a) Inclusion of Private Equity
Bonds and Expansion of
Housing Tax Credits in the
2017 Federal Tax Bill
b) Agency sunset review, budget
approval and expansion
request in 2018 state
legislative session.
#CampProsperity
Dig Deeper:
Using the Prosperity Now Scorecard
Holden WeismanSenior Policy Manager,
State & Local Policy
Prosperity Now
Using the Prosperity Now Scorecard
scorecard.prosperitynow.org
#CampProsperity
2018 Scorecard Report
▪Poor choices are fueled by state and federal policy barriers
▪Economic trends mask the realities of many
▪Our times demand a bold response
#CampProsperity
Explore Policies on Race and Wealth
State Policy Blueprint
Moveable, Manageable and Meaningful
state-level policies to address the racial
wealth divide
Municipal Blueprint coming in August
Racial Equity Primer
Essential policy design considerations
for developing strategies and advocacy
on racial equity and wealth
#CampProsperity
▪ EXPLORE! EXPLORE! EXPLORE!
scorecard.prosperitynow.org
▪ Ask questions—the State & Local Policy Team is here to help!
▪ Provide feedback:
Holden Weisman
What to do next with the Scorecard?
#CampProsperity
Audience Q & A
What questions do you have?
Share them in theQuestions box!
Christine Tiddens | Community Outreach Director
Idaho Asset Building Network
David Hlebain| Basic Needs Campaign Coordinator
Poverty Action Network, Washington State
Jeremy Heidt| Director of Industry & Government Affairs
Tennessee Housing Development Agency
Holden Weisman| Senior Policy Manager, State & Local
Prosperity Now
Stay in Touch!
#CampProsperity
Next Steps
▪ Complete the follow-up survey
▪ Attend our final webinar in the Camp Prosperity series
on August 15th!
▪ Schedule “Lunch with a Legislator” today!
▪ Look for more Camp Prosperity Daily Tips—find the
ones you missed at https://prosperitynow.org/join-us-
camp-prosperity
▪ Start planning now for the 2018 Prosperity Summit
(formerly Assets Learning Conference), September 5-7
#CampProsperity
Next Steps
▪ Download your
state's "Commit To"
card!
https://prosperitynow.org/join-
us-camp-prosperity
#CampProsperity
July 18 ENLIST! Join the Fight to Protect Working Families
August 1 RESIST! Tools for Effective Advocacy
August 15 PERSIST! Building Lasting Change
Camp Prosperity Webinar SeriesWednesdays from 2-3:30 pm
#CampProsperity
Dive Deeper with Prosperity Now Community Networks
Affordable Homeownership Network
Racial Wealth Equity Network
Financial Coaching Network
Savings Network
Taxpayer Opportunity Network (VITA/Community Tax Prep)
Campaign for Every Kids Future — Children’s Savings Accounts
Medical Financial Partnerships (Health/Wealth)
Innovations in Manufactured Housing (I’M HOME) Network
Visit any of the networks above at prosperitynow.org/getinvolved to get started.
Sign up for listservs and working groups, volunteer to facilitate
peer discussions, serve in a leadership role and more!
Take action with Prosperity Now Campaigns!
Homeownership is
key to building
wealth. Together, we
will advocate for
products and policies
that provide more
affordable homes to
more people.
HOMEOWNERSHIP
Consumer
protections create
fairer, more
transparent financial
markets. Together,
we will ensure
consumers keep the
safeguards they
deserve.
CONSUMER
PROTECTIONS
Safety net programs
help protect
vulnerable individuals
and families from
falling deep into
poverty. Together, we
will protect programs
like SNAP, IDAs and
more to help those in
need when they need
it most.
SAFETY NET
The vast majority of
tax incentives go to
those at the top, not
to those who need it
most. Together, we
will turn our upside-
down tax code right-
side up.
TURN IT
RIGHT-SIDE UP
Visit any of the Campaigns above at https://prosperitynow.org/take-action to learn more and join.
Sign up to stay informed about the latest developments and opportunities to take
action by joining one of our four federal policy campaigns.
Prosperity Now Advocacy CenterTake action today at https://prosperitynow.org/take-action
Here you can:
▪ Email a MOC
▪ Call a MOC
▪ Tweet at a MOC
▪ Schedule a Meeting
▪ Sign a petition
Registration for the 2018 Prosperity Summit is now open!
Visit the Summit website at summit.prosperitynow.org
to learn more and to register!
Thank you!Please complete our survey!