cameron university school of business

Program Name:Bachelor of Business Administration CIP Code: 520201

Fall 2010 Program Quality Improvement Report 2010-2011

1

Cameron UniversitySchool of Business

Bachelor of Business AdministrationCIP Code: 520201



2

LIST OF FULL TIME FACULTY TEACHING IN BBA PROGRAM

• Ahmed, H.• Ahmed, S.• Bowen, D.• Burgess, S.• Gooch, R.• Helvey, A.• Hite, D• Masters, J.• Odom, O.

Paridon, T.Rogers, P.Soylu, A.Steyn, D.Sukar, A.Treadwell, G.Washburn, M.Yuyuenyongwatana, R.



3

Section I: Program Learning Outcomes

Section II: Alignment of Outcomes

Section III: Program Outcome 1: Competencies in key concepts of Common Professional Component

Section IV: Program Outcome 2: Able to Integrate and Apply Key Concepts

Section V: Program Outcome 3: Proficiency in Computers and Business Software

Section VI: Productivity Information

Section VII: Response to 2009 – 2010 Action Plan

Section VIII: 2010-2011 Action Plan



4

Section I: Program Learning Outcomes

• Program outcome 1: Graduates demonstrate foundational knowledge of basic business concepts that will prepare each graduate for success in business upon graduation.

• Program outcome 2: Graduates demonstrate critical business skills and competencies required for effective decision making in modern business.

• Program outcome 3: Graduates demonstrate proficiency in computers and business software required in modern business.



5


School of Business Mission

Cameron UniversityMission

Plan 2013

University of

Choice

The Partner of

Choice

Figure 1



6


Program Outcome1: Competent in the key concepts of Common Professional Component


Cameron University Mission

Plan 2013

University of Choice Partner of ChoiceThe Cameron University School of Business exists to educate and prepare the diverse students its serves to become skilled professionals who will add value to their organizations, their professions, and their communities.

Cameron Mission: Prepares students for professional success, responsible citizenship, life-long learning, and meaningful contributions to a rapidly changing world…

Maintain and enhance Cameron's commitment to providing programs of the highest quality in instruction, research, and service to better meet the needs of the citizens of the region. Capitalize on Cameron’s multiple levels of academic programs – associate, baccalaureate, and master’s – to enhance student learning and to increase opportunities for educational advancement.

Develop partnerships with area businesses and industries including encouraging use of conferencing facilities and matching educational offerings to employer needs.

Table 1



7

Alignment of Outcomes

Program Outcome 2: Able to Integrate and Apply Key Concepts



Plan 2013

University of Choice Partner of ChoiceThe School strives to expand understanding of the effective and efficient operation of organizations and their dynamic environments. The School creates a student-centered approach to lifelong learning as well as innovative and experiential business-based learning opportunities.

Cameron Mission: Fosters a student-centered academic environment that combines innovative classroom teaching with experiential learning…

Maintain and enhance Cameron's commitment to providing programs of the highest quality in instruction, research, and service to better meet the needs of the citizens of the region. Capitalize on Cameron’s multiple levels of academic programs – associate, baccalaureate, and master’s – to enhance student learning and to increase opportunities for educational advancement.Ensure effective assessment of student learning including experiential learning.

Develop partnerships with area businesses and industries including encouraging use of conferencing facilities and matching educational offerings to employer needs.

Table 2



8

Alignment of Outcomes

Program Outcome 3: Proficient in Computers and Business Software



Plan 2013

University of Choice Partner of ChoiceThe School creates a student-centered approach to lifelong learning as well as innovative and experiential business-based learning opportunities.

Fosters a student-centered academic environment that combines innovative classroom teaching with experiential learning…

Maintain and enhance Cameron's commitment to providing programs of the highest quality in instruction, research, and service to better meet the needs of the citizens of the region. Capitalize on Cameron’s multiple levels of academic programs – associate, baccalaureate, and master’s – to enhance student learning and to increase opportunities for educational advancement.Ensure effective assessment of student learning including experiential learning.

Develop partnerships with area businesses and industries including encouraging use of conferencing facilities and matching educational offerings to employer needs. Provide a fast and reliable state-of-the-art information technology infrastructure including expanding the availability of wireless internet access on campus.

Table 3



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Program Name

Table 4

Assessment Activity Matrix

Program Outcome Direct Measure Tool

Headcount of Students

Participating in

Measurement

Date Measuremen

t Administered

Faculty Member (s) Administeri

ng Measureme

nt

Faculty Member (s) Recording Measureme

nt Data

Faculty Member (s) Analyzing

Measurement Data

Date Faculty Meeting

Discussing Measurement

Results

Specify Measurable Program Outcome

Portfolio Review, Performance Rating,

Locally Developed and Validated Examinations,

Standardized Examinations, Capstone

Course, Benchmark against similar programs,

Other-specify

Program Outcome 1-3; Principles of Marketing

Standardized Examinations, Group Simulation Projects

5 Summer 10 Paridon Paridon Paridon Program Outcome1-3; Business Policy

Standardized Examinations, Group Projects Topic Focused

16 Summer 10 Paridon Paridon Paridon

Program Outcome1-3; Advertising

Standardized Examinations, Group Projects Develop Advertisement

12/15 Fall 09/Spring 10 Paridon Paridon Paridon

Program Outcome1-3; Consumer Behavior

Standardized Examinations 18/18 Fall 09/Spring 10 Paridon Paridon Paridon

Program Outcome1; Consumer Behavior

Group Journal Assignments

18/18 Fall 09/Spring 10 Paridon Paridon Paridon

Program Outcome1, 3; Marketing Research

Standardized Examinations 15/4 Fall 09/Spring 10 Paridon Paridon Paridon

Program Outcome2; Marketing Research

Group Research Project 15/4 Fall 09/Spring 10 Paridon Paridon Paridon



10

Program Outcome Direct Measure Tool

Headcount of Students

Participating in Measurement

Date Measurement Administered

Faculty Member (s)

Administering Measurement

Faculty Member (s) Recording

Measurement Data

Faculty Member (s) Analyzing

Measurement Data

Date Faculty Meeting Discussing Measurement Results

Program Outcome1-3; Service MarketingStandardized Examinations, Group Case Analyses

11 Spring 10 Paridon Paridon Paridon

Program Outcome1, 2; Service Marketing Standardized Examinations 11 Spring 10 Paridon Paridon Paridon

Program Outcome2, 3; Service Marketing Group Projects 12 Fall 09 Paridon Paridon Paridon

Program Outcome1-3; Principles of Cost/Managerial Accounting

Locally Developed Exam Spring 10 Gooch Gooch Gooch

Program Outcome1; Business and Society MFT Fall 09/Spring

10Masters

Program Outcome1-2; Business and Society Capstone Case Fall 09/Spring

10Masters Masters

Masters, Odom, Gooch,

Soylu

Program Outcome1; Business Policy MFT 24Fall 09/Spring

10Rogers Rogers


etc.

Program Outcome1-2; Business Policy Capstone Case 24Fall 09/Spring

10Rogers Rogers


etc.

Program Outcome 1; Principles of Management Locally Developed Exam 40 Fall 09 Rogers Rogers Rogers

Program Outcome 1; Organizational Management

Locally Developed Exam 70Fall 09/Spring

10Rogers Rogers Rogers

Program Outcome 1-3; Principles of MarketingLocally Developed Exam from Test Bank Accompanying Text (Standardized Examinations)

FA09 ITV -29/ONL -46;

SP10 - 51

Fall 09/Spring 10

Steyn Steyn Steyn

Program Outcome 1; Principles of ManagementLocally Developed ExamStandardized Examinations

F09 -26/ SP10 -24

Fall 09/Spring 10

Hite Hite Hite

Program Outcome 1-2; Principles of Economics Locally Developed Exam 40 Sukar Sukar Sukar

Table 4

continuation



1111

Program Name

Section III: Program outcome 1

Competencies in Key Concepts of Common Professional Component

PROGRAMOUTCOME

CURRICULUM AREA OR TARGET

AUDIENCE

MEASUREMENT OF STUDENT-LEARNING OR SERVICE OUTCOME

Measurements

Methods used to determine validity of measurement

instruments

Methods used to determine

reliability of measurement

Schedule for measurements

1. Competent in the key concepts of Common Professional Component

1. Business policy course

2. Courses: ACCT 2013 ECON 2013 MKTG 3413 MGMT 3013

1. Major Fields test (MFT)

2. Locally developed tests

1. Standardized test developed by ETS

1. Benchmark against national norm

1. Every semester

2. Every semester

Table 5



1212

Program Name

Major Field Test (MFT)

• MFT developed by ETS is designed to assess comprehension of concepts, principles and knowledge at the conclusion of the undergraduate program.

• MFT evaluates students’ ability to analyze and interpret materials.

• Students were given MFT in the Business Policy class.

• MFT tests are used to benchmark student learning against national

norms.



1313

Program Name

MFT Scores Cameron University Average (Summer 07-Spring 2010)

National Average (Aug 06 to Jun 09)

0

10

20

30

40

50

60

Acc

ount

ing

Eco

nom

ics

Man

agem

ent

Qua

n B

us A

naly

sis

Fina

nce

Mar

ketin

gL

egal

and

Soc

ial E

nvIn

tern

atio

nal I

ssue

s

National Average(Aug 2006 - Jun 2009)

Cameron Average(Summer 2007-Spring2010)

Figure 2



1414

MFT ScoresAccounting and Economics

58

48 4849

5051 51

50

30

35

40

45

50

55

60

Sum

mer

200

7Sp

ring

200

8Su

mm

er 2

008

Fal

l 200

8Sp

ring

200

9Su

mm

er 2

009

Fal

l 200

9Sp

ring

201

0

Accounting Accounting Norm at 49.8

49

4544

4645 45

44

47

30

35

40

45

50

55

60

Sum

mer

200

7Sp

ring

200

8Su

mm

er 2

008

Fal

l 200

8Sp

ring

200

9Su

mm

er 2

009

Fal

l 200

9Sp

ring

201

0

Economics Economics Norm at 47.8

Figure 3



1515

MFT ScoresManagement & Quantitative Business Analysis

5152

44

54

52

49

5354

40

45

50

55

60

65

70

Sum

mer

200

7Sp

ring

200

8Su

mm

er 2

008

Fal

l 200

8Sp

ring

200

9Su

mm

er 2

009

Fal

l 200

9Sp

ring

201

0

Management Management Norm at 54.5

38

42

36

4546

37

47

42

30

35

40

45

50

55

60

Sum

mer

200

7Sp

ring

200

8Su

mm

er 2

008

Fal

l 200

8Sp

ring

200

9Su

mm

er 2

009

Fal

l 200

9Sp

ring

201

0

QBA QBA Norm at 46.1

Figure 4



1616

MFT ScoresFinance & Marketing

51

53

5051

55

50

55

52

30

35

40

45

50

55

60

Sum

mer

200

7Sp

ring

200

8Su

mm

er 2

008

Fal

l 200

8Sp

ring

200

9Su

mm

er 2

009

Fal

l 200

9Sp

ring

201

0

Finance Finance Norm at 55.0

50

45

4950

48

55

4748

30

35

40

45

50

55

60

Sum

mer

200

7Sp

ring

200

8Su

mm

er 2

008

Fal

l 200

8Sp

ring

200

9Su

mm

er 2

009

Fal

l 200

9Sp

ring

201

0

Marketing Marketing Norm at 51.9

Figure 5



1717

MFT ScoresLegal and Social Environment & International Issues

45

40

37

44

41

4342

44

30

35

40

45

50

55

60

Sum

mer

200

7Sp

ring

200

8Su

mm

er 2

008

Fal

l 200

8Sp

ring

200

9Su

mm

er 2

009

Fal

l 200

9Sp

ring

201

0

LSE LSE Norm at 45.9

51

48 48 48

51

44

46

50

30

35

40

45

50

55

60

Sum

mer

200

7Sp

ring

200

8Su

mm

er 2

008

Fal

l 200

8Sp

ring

200

9Su

mm

er 2

009

Fal

l 200

9Sp

ring

201

0

Int'l. Issues Int'l. Issues Norm at 54.1

Figure 6



1818

Table 6

MFT Results

National Average Cameron Average (Summer 2007-Spring 2010)

Assessment Indicator Aug06-Jun09 Su07 Sp08 Su08 Fa08 Sp09 Su09 Fa09 Sp10 Overall

Accounting 49.8 58 48 48 49 50 51 50 51 50.6

Economics 47.8 49 45 44 46 45 45 47 44 45.6

Management 54.5 51 52 44 54 52 49 54 53 51.1

Quantitative Business Analysis

46.1 38 42 36 45 46 37 42 47 41.6

Finance 55 51 53 50 51 55 50 52 55 52.1

Marketing 51.9 50 45 49 50 48 55 48 47 49.0

Legal and Social Environment

45.9 45 40 37 44 41 43 44 42 42.0

International Issues 54.1 51 48 48 48 51 44 50 46 48.3


Locally developed tests

• Locally developed tests are used to test competency in the key concepts of professional component

• Benchmarks of 70% is used to determine the competency in core courses


19



2020

ACCT 2013 – Financial Accounting Quantity of Students Tested 44 35 97 17 21Semester 2006 2007 2008 2009 2010LocationCore Competency # 1To provide students with an understanding of the basic accounting equation 85% 89%

100% 97% 52%

Core Competency # 2To provide students with an understanding of the required steps in the accounting cycle 84% 93% 85% 88% 90%

Core Competency # 3To provide students with an understanding of the four financial statements and how they are prepared 82% 69% 81% 71% 76%

Core Competency # 4To provide students with an understanding of Generally Accepted Accounting Principles and identify the key items of the conceptual framework, basic assumptions used by accountants, and constraints in accounting 78% 64% 82% 82% 69%

Core Competency # 5To provide students with an understanding of double entry bookkeeping 71% 89% 80% 85% 71%

Core Competency # 6To provide students with an understanding of adjusting entries, closing entries, and correcting entries 72% 71% 62% 68% 86%

Core Competency # 7To provide students with an understanding of the differences between service enterprises and merchandisers, including how to record cost of goods under the periodic and perpetual inventory systems 71% 73% 72% 70% 75%

Core Competency # 8To identify the principles of internal control and their application to cash disbursements and cash receipts 76% 85% 80% 73% 85%

Core Competency # 9To provide students with an understanding of notes receivable, including computation of maturity date and interest 62% 52% 78% 67% 87%

Core Competency # 10To provide students with an understanding of plant assets, including how to record acquisition, depreciation, and disposal 73% 62% 70% 68% 75%

Core Competency # 11 (Added in the Summer of 2005)To provide students with an understanding of notes payable and the methods by which they are accounted NA 48% NA NA NA

Core Competency # 12 (Added in the Summer of 2005)To identify the major characteristics of a corporation and provide students with an understanding of how to account for stock and dividend transactions NA 60% NA NA NA

Class Averages 75% 71% 79% 77% 77%

Table 7.a



2121

ECON 2013 Principles of Macroeconomics

Core Competency

On-CampusSpring 2008

n=35

On-Campus Spring20 09

n=44

Off-Campus Spring 2009

Spring 2010

Core Competency #1Understand and apply key concepts of scarcity, efficiency, opportunity cost, absolute advantage and comparative advantage.

75% 79% 60% 75%

Core Competency #2Analyze the theory of supply and demand and how they simultaneously determine equilibrium price and quantity.

76% 74% 64% 74%

Core Competency #3Understand and apply key measures of macroeconomic performance such as real GDP, inflation, and unemployment.

76% 70% 70% 76%

Core Competency #4Analyze how the supply of loanable fund and the demand for loanable fund determine the real interest and the importance of saving for economic growth.

76% 77% 67% 74%

Core Competency #5Analyze money demand and money supply process and critically evaluate how the Fed controls the money supply.

76% 78% 70% 66%

Core Competency #6Understand and evaluate the effects of fiscal policy and monetary policy on output, inflation, interest rate and unemployment in the short run and long run.

72% 77% 65% 50%

Average 75% 76% 63% 69%

Table 7.b



2222

MKTG 3413 – Principles of Marketing Fall 2009 ONL

(n=46)Fall 2009

(n=25)Spring

2010 Face to Face (n=51)

Identify various marketing activities that characterize contemporary business activity

72.31% 79.67% 68.17%

Examine marketing mix variables and apply these variables to marketing opportunities and problems

70.63% 78.61% 72.05%

Understand marketing strategies and marketing related variables and use these to develop preliminary marketing plans

72.92% 77.83% 73.51%

Appreciate why marketing varies through time and why and how market opportunities accompany these variations.

69.94% 79.28% 76.18%

Table 7.c



2323

MGMT 3013 – Principles of Management

Core Competency Fall 09 (N=24)

Spring 10 (N=26)

Core Competency #1The student demonstrates an understanding of the overall management process. 75% 71%

Core Competency #2The student demonstrates an understanding of, and an ability to use, contemporary management theories, tools and techniques related to planning in organizations

80% 74%

Core Competency #3The student demonstrates an understanding of, and an ability to use, contemporary management theories, tools and techniques related to organizing in organizations

44% 42%

Core Competency #4The student demonstrates an understanding of, and an ability to use, contemporary management theories, tools and techniques related to leading in organizations

59% 54%

Core Competency #5The student demonstrates an understanding of, and an ability to use, contemporary management theories, tools and techniques related to managerial control in organizations

74% 60%

Core Competency #6The student demonstrates an understanding of the evolution of management. 82% 55%

Core Competency #7The student demonstrates an understanding of managerial decision making techniques and processes.

54% 31%

Table 7.d



242424

Section IV: Program outcome 2

Able to Integrate and Apply Key Concepts

PROGRAMOUTCOME


AUDIENCE


Measurements


instruments

Methods used to determine reliability of

measurement


2. Able to integrate and apply key concepts

1. Graduating Senior Students in BUS 4633 (Bus.Policy)

2. Intern Supervisors

3. Alumni4. Employers

1. Survey of Graduating Senior Students in BUS 4633 (Bus.Policy)

2. Survey of Intern Supervisors

3. Survey of Alumni

4. Survey of Employers

1. Every semester

2. Every semester

3. Every 3 years

4. Every 3 years

Table 8



252525

The School of Business conducted surveys of • Student intern supervisors • Faculty • Graduating Seniors

Section IV: Program outcome 2


Surveys of student intern supervisors

• Supervisors were asked to rate interns’ mastery of skills, knowledge, etc. on a 5-point scale

• The means were 4.1, 3.7 and 5.0 respectively in Fall of 09, Spring 10 and Summer of 10, indicating that students have excellent mastery of concepts and skills.



262626

Table 9

Bachelor of Business Administration Internship Supervisor EvaluationSemester Fa09 Sp10 Su10# of employers with accounting interns 2 4 2# of employers responding 2 4 1Supervisors were asked to indicate their opinion of the intern's mastery of skills, abilities, technologies, etc. Responses were to indicate a "5" as superior, "4" as excellent, "3" as average, "2" as fair, and "1" as poor. The average supervisor’s responses are listed by semester. -Accounting skills 4.5 3.5 5.0 -Adaptability 4.0 3.8 5.0 -Computer skills 4.0 3.8 5.0 -Initiative 5.0 3.5 5.0 -Integrity 4.5 4.0 5.0 -Interpersonal skills 4.0 3.8 5.0 -management potential 3.5 3.7 5.0 -Office systems 4.0 3.3 5.0 -Organizational skills 3.5 4.0 5.0 -Problem solving skills 3.5 3.5 5.0 -Telephone skills/etiquette 4.0 3.8 5.0 -Verbal language 4.0 3.8 5.0 -work ethic 4.0 3.8 5.0 -writing skills 4.5 3.3 5.0Supervisors responded to the following questions by indicate a "1" as yes or "2" as no. The average supervisor's responses are listed by semester. -Did the intern finish assignments in a timely manner? 1.0 1.0 1.0 -Would you hire this intern? 1.0 1.0 1.0 -Would you recommend this intern to another business? 1.0 1.0 1.0



272727

Program Name:

Faculty surveys

• Written and oral communication and computer requirements in upper

division business courses are conducted every year.

• As shown in Table 10, faculty place strong emphasis on individual courses, communication and computer skills.

Program outcome 2:




282828

COURSE NAME

REQUIRES WRITTEN REPORT

REQUIRES ORAL PRES.

WORD PROCESSING

SPREAD SHEET

BLACK BOARD

POWER POINT

OTHER COMPUTER

USAGEPortfolio Management I X X X X XPortfolio Management II X X X X XBusiness Policy X X X X X X XBusiness and Society X X XOrganizational Behavior X XPrinciples of Management X X X XCase Study in Small Business X X X XAdvertising X X X XService Marketing X X X XIntro to Business (Online) X XBusiness Communications X XBusiness Law I X X XBusiness Law II X X X XBusiness Statistics X XApplied Business Statistics X XPrinciples of Macroeconomics X X X X X Consumer Motivation/Behavior X XHuman Resource Management X XProductions and Operations Management X XSeminar: Current Issues in HRM X X X XPrinciples of Marketing X X X XMarketing Research X X XSeminar in Marketing X X XRetailing X X X LimitedSales Management X X XInvestments X X X X X XPrinciples of Finance X X X X

Table 10Upper-division business courses requiring written reports, oral presentations, and computer software knowledge

by students



292929

Graduating Senior Survey Summary

Program outcome 2: Able to Integrate and Apply Key Concepts

Table 11

Evaluate how Cameron Business program enhanced your skills in the following areas: (In Percentage)

1 = Very Disappointing, 2 = Disappointing,

3 = Rewarding, 4 = Very Rewarding Question 1 2 3 4 NA MEAN

Economics 0.00 53.85 46.15 0.00 0.00 2.46

Finance 15.38 15.38 30.77 38.46 0.00 2.92

Management 0.00 7.69 61.54 30.77 0.00 3.23

Marketing 0.00 15.38 46.15 30.77 7.69 2.92

Business Law 0.00 15.38 53.85 30.77 0.00 3.15

Accounting 0.00 30.77 61.54 7.69 0.00 2.77

Management Information Systems 0.00 15.38 53.85 23.08 7.69 2.85

Business Statistics 0.00 15.38 61.54 23.08 0.00 3.08


303030



Table 12

Students who ranked 3 or higher in their skills enhancement in 3 different areas is as follows: Discipline Areas Percentage

Critical thinking 100.00

Research 92.31

Knowledge of theories, methods, and findings in Business Administration. 92.31



313131


Table 13

1 = Very Disappointing, 2 = Disappointing, 3 =

Rewarding, 4 = Very Rewarding Question 1 2 3 4 NA MEAN

Rate how well accounting and business courses were scheduled within the program.

7.69 30.77 46.15 15.38 0.00 2.69

Rate how well accounting and business instructors were prepared for classes.

0.00 0.00 69.23 30.77 0.00 3.31

Rate the competence of your accounting and business instructors.

0.00 0.00 38.46 61.54 0.00 3.62

Rate the level of academic advisement. 7.69 23.08 23.08 30.77 15.38 2.46Rate the ease of enrollment in accounting and business courses.

0.00 30.77 46.15 15.38 7.69 2.62

Please rate the program overall. 0.00 0.00 61.54 30.77 7.69 3.08



323232


Student compliments:• Quality of instructors (knowledge and clarity)• Preparedness of instructors• Effectiveness of the ITV and online format• Great internship coordinator• Availability of instructors in providing help to students• Courses encouraged more critical thinking on students• Research-skills-enhancing class requirements

Student suggestions:• More courses should be offered per semester for both in-class and online.• School of Business hire additional faculty • A broader selection of course• Academic advisement should provide more information about the classes• More availability of the internship program• More classes in the area of MIS, Business Communications, and those that

deal with international business• More research requirements on classes



333333

Table 14

Evaluate How Cameron Business Programs Prepared You For The Business World in The Following Areas: (Percent Responses)

Areas

(1=Poor; 7=Excellent)

1 2 3 4 5 6 7 MeanResponse

Rate

Written Communication 0 0 3 12.1 28.8 25.8 27.3 5.47 97

Oral Communication 1.5 1.5 4.5 13.6 33.3 18.2 24.2 5.18 97

Quantitative Skills 0 0 1.5 15.2 31.8 33.3 15.2 5.3 97

Computer Proficiency 0 0 4.5 16.7 28.8 25.8 19.7 5.17 95.5

Presentation Skills 1.5 0 3 9.1 19.7 42.4 22.7 5.59 98.5

Leadership Ability 3 0 3 10.6 34.8 24.2 21.2 5.23 97

Team Building Skills 0 1.5 1.5 10.6 24.2 36.4 22.7 5.48 97

Problem Solving Ability 0 0 1.5 6.1 30.3 39.4 21.2 5.65 98.5

Ethics 0 0 7.6 9.1 18.2 33.3 27.3 5.41 95.5

International Perspective 1.5 4.5 4.5 24.2 28.8 19.7 10.6 4.58 93.9

Overall 0 0 0 4.5 31.8 43.9 18.2 5.68 98.5

Knowledge in major or specialization 0 0 1.5 0 33.3 37.9 25.8 5.79 98.5

Alumni Survey Summary



343434

Table 15

Percentage of alumni who ranked 5 or higher in their skills enhancement in 11 different areas.

Alumni Survey Summary

Discipline Areas Percentage Mean

Knowledge in Major or Specialization 93.90% 5.68

Problem Solving Ability 90.90% 5.65

Leadership Skills 84.80% 5.59

Team Building Skills 83.30% 5.48

Written Communication 81.90% 5.47

Quantitative Skills 80.30% 5.3

Leadership Ability 80.20% 5.23

Ethics 78.80% 5.41

Oral Communication 75.70% 5.18

Computer Proficiency 74.30% 5.17

International Perspective 59.10% 4.58

Overall 97.00% 5.79

Program outcome 2: Able to Integrate and Apply Key Concepts



353535

Section V: Program outcome 3Proficiency in Computers and Business Software

PROGRAMOUTCOME


AUDIENCE


Measurements


instruments

Methods used to determine reliability of

measurement


3. Proficient in computers and business software

1. Graduating Senior Students in BBA Courses

2. MIS 20133. Faculty4. Alumni

1. Computer Skills Survey of Graduating Senior Students

2. Locally developed tests

3. Survey of Faculty

4. Survey of Alumni

1. Every semester

2. Everysemester

3. Every year 4. Every 3

years

Table 16



363636

Table 17

Evaluation of students who took Management Information Systems Class In-Class (Spring 2010) Online (Spring 2010)

AssignmentTot.

ParticipatingStudents

Avg.PretestScore

Avg.PosttestScore

Tot.Participating

Students

Avg.PretestScore

Avg.PosttestScore

1 - Word Ch1 12 67.73 92.21 13 76.46 97.612 - Word Ch2 12 42.04 93.19 13 85.32 93.353 - Word Ch3 14 77.61 94.29 13 85.12 91.804 - Word Ch4 13 61.56 92.82 13 77.42 96.655 - Excel 1 13 73.50 92.31 9 79.64 96.906 - Excel 2 10 58.15 94.39 9 71.57 93.077 - Excel 3 11 82.25 93.95 11 85.70 99.138 - Excel 4 11 68.58 96.69 11 79.33 93.389 - PowerPoint 1 10 82.50 96.50 13 88.08 95.0010 - PowerPoint 2 10 68.94 96.31 13 84.60 96.3511 - PowerPoint 3 13 75.02 92.82 13 85.10 90.8912 - PowerPoint 4 11 87.07 95.69 12 88.15 96.4813 - Access 1 11 84.85 98.78 5 89.34 95.9814 - Access 2 7 88.56 99.04 2 86.65 96.65


Please refer to Tables 10, 11, 14 and 15 for an assessment of program outcome 3.


37



38

Section VI: Productivity Information



39

47.9%

29.3%

40.0%

51.2%

41.7%

56.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%R

ete

nti

on

Rate

Fall 06 - Fall 07 Fall 07 - Fall 08

Fall 06 - Fall 07 47.9% 29.3% 40.0%

Fall 07 - Fall 08 51.2% 41.7% 56.7%

Within Major Within Institution

CU School of Business

RETENTION RATE

Source: Unified Data System, Cameron University Data

Figure 7



40

Graduation Rates in Regional Universities

Source: Oklahoma State Regents for Higher Education

0

20

40

60

80

100

120

140

160

Y0405 Y0506 Y0607 Y0708 Y0809 Y_AVG

Degrees Conferred

Nu

mb

er

of

Gra

du

ate

s

CAMERON UNIVERSITYEAST CENTRAL UNIVERSITYLANGSTON UNIVERSITYNORTHEASTERN STATE UNIVERSITYNORTHWESTERN OKLAHOMA STATE UNIVERSITYROGERS STATE UNIVERSITYSOUTHEASTERN OKLAHOMA STATE UNIVERSITYSOUTHWESTERN OKLAHOMA STATE UNIVERSITYUNIVERSITY OF CENTRAL OKLAHOMA

http://www.okhighered.org/oeis/ProductivityReport/Productivity.aspx

Figure 8


41

Headcount Enrollment Rates in Regional Universities

0

200

400

600

800

1000

1200

F0405 F0506 F0607 F0708 F0809 F_AVG

Nu

mb

er

of

En

roll

ees

Headcount Enrollment

Source: Oklahoma State Regents for Higher Education

CAMERON UNIVERSITYEAST CENTRAL UNIVERSITYLANGSTON UNIVERSITYNORTHEASTERN STATE UNIVERSITYNORTHWESTERN OKLAHOMA STATE UNIVERSITYROGERS STATE UNIVERSITYSOUTHEASTERN OKLAHOMA STATE UNIVERSITYSOUTHWESTERN OKLAHOMA STATE UNIVERSITYUNIVERSITY OF CENTRAL OKLAHOMA

http://www.okhighered.org/oeis/ProductivityReport/Productivity.aspx


Figure 9


42

Section VII: Response to 2009 – 2010 Action Plan

1. Start a mentor system to assist new and adjunct faculty and increase coordination between adjunct and full-time faculty.

The mentor system to assist new faculty has started in the Fall of 2009.

2. Expand the functions of the accounting lab to assist students in all business areas. This should help student retention and improve student performance. The accounting lab has been expanded to a tutorial lab to assist students in all areas of business.

3. Continue with student advising and mentoring. Student advising and mentoring are done by all fulltime faculty.



The BBA faculty adopted the following program outcomes in the July, 2010 faculty/staff meeting.

1) Program graduates will demonstrate understanding of the broad foundations of business.

2) Program graduates will demonstrate the critical thinking skills necessary to make effective business decisions.

3) Program graduates will display the interpersonal skills conducive to positive business relationships.

4) Program graduates will be able to analyze the competitive

environment and develop integrative business strategies.


43

Section VIII: 2010-2011 Action Plan

(Program outcomes)


44

Operationalize new program outcomes adopted by BBA program (July, 2010).

Section VIII: 2010-2011 Action Plan For BBA Program


Program outcomes Assessment Tool Courses

Program outcome 1Locally developed Standardized tests and

MFT Foundation courses

Program outcome 2 Locally developed Standardized tests and

MFT Foundation courses

Program outcome 3 Peer evaluation Business Communication (BUS 3113)

and Business policy (BUS 4633)

Program outcome 4 Integrative evaluation Business Communication (BUS 3113) and Business policy (BUS

4633)


45

Other action plans based on feedback from ACBSP report and last year PQIR

1. Improve international perspective in all BBA courses

2. Enhance academic advisement

3. Conduct an employer survey

4. Encourage enhancement of courses using Blackboard.

Section VIII: 2009-2010 Action Plan For BBA Program



46

End Result

BACHELOR OF BUSINESS ADMINISTRATION

PROGRAM

SUCCESS!


cameron university school of business

Documents

business software section

modern business

action plan program

bba program ahmed

critical business skills

alignment of outcomes

action plan section

key concepts section