Improve customer engagement with CAMEO Australia, consumer intelligence.

Location IntelligenceLocation and Business Data

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CAMEO Australia is a consumer segmentation system that links address information to demographic, lifestyle and socio-economic insight. It helps you to connect more profitably with each and every consumer.

As world leaders in Location Intelligence, Pitney Bowes Australia is ideally positioned to empower your business. We can help you better understand your customers and their buying propensities through the use of accurate and precise CAMEO consumer segmentation data.

CAMEO Australia is used by many of the world’s most successful organisations to better understand who their customers are, where they live and what they look like.

CAMEO Australia delivers valuable insight about your customers, using real-life information such as:

• Age• Presence of children• Income• Household composition• Housing type and tenure• Weekly rent• Mortgage costs• Migration• Urbanity• Economic resources• Education and occupation• Industry sector• Car ownership• Internet usage• Purchasing behaviour

Unique insight for improved understanding of your customers.

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“ Segmentation is the practice of dividing consumers into groups of individuals that are similar in specific ways, such as age, gender, interests and spending habits. Through proper segmentation, you can target these groups effectively and correctly allocate marketing resources.”

Maximise your success with CAMEO Australia from Pitney Bowes.

Use CAMEO Australia to:

• Improve customer acquisition rates and reduce costs.

• Identify cross-sell opportunities and increase retention.

• Inform communication strategies, building strong and profitable customer relationships.

• Build a clearer picture of online and offline customers.

• Understand the makeup of retail catchments.

• Identify new store locations.• Effectively benchmark performance.

Derive greater insight from your customer databaseBy understanding how your customers fit into different consumer segments, you can unlock valuable and actionable insight.

With CAMEO insights, you’ll be able to fully leverage value from your marketing/ transactional database.

Relevant offers are selected and communicated appropriately to the right people at the right time.

Campaign results are then fed back into your database for continual refinement, making your database work harder — and smarter — for you.

Find more of your best customers.As well as better understanding your current customers, CAMEO Australia can help you find “look-a-likes” through profiling analysis. By using CAMEO Australia to power your marketing activity you can focus your customer acquisition program on the types of people more likely to respond and convert. CAMEO is used worldwide to find the right prospects, benchmark mailing lists and ensure acquisition costs are driven down.

Fully optimise your map-based analysis with Pitney Bowes.CAMEO consumer intelligence can be visualised and analysed spatially within your Pitney Bowes MapInfo solution. You can receive CAMEO as a MapInfo. TAB layer together with relevant boundaries allowing you to understand exactly who lives within the catchment of each of your branches and what type of household each of your consumers live within.

55 categories

10 groups

= 19,194, 179 consumers

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CAMEO segments the Australian population into 55 distinct consumer categories, organised into 10 key marketing groups. A quick reference table is available summarising the key demographic and socioeconomic characteristics of each group and category.

CAMEO Australia AnalysisFor an even more detailed layer of insight, CAMEO Australia Analysis drills down each classification into specific variables. Supplied as continuous scores or deciles, CAMEO Australia Analysis is used to:

• Drill down to specific attributes without the interaction of other variables.

• Profile customers across a series of demographics, providing a clear and concise picture of a consumer base.

• Input to statistical models and scorecards, explaining and predicting consumer behaviours.

• Perform area rank analysis and map prospect hot-spots.

Take advantage of smarter data built on advanced intelligence.CAMEO Australia is developed from an extensive range of demographic and spatial datasets sourced from statistics offices and Australian data partners.

Our expert development team combines advanced methodologies with leading technology to understand and exploit the complex interaction between variables. This unique analysis enables the classification of millions of Australian consumers into highly discriminative CAMEO typologies.

CAMEO Australia Group Household %

01 Upper crust 7.34%

02 Urban achievers 13.48%

03 Flourishing families 9.82%

04 Enterprising households 13.61%

05 Home comfort 11.06%

06 Aspiring communities 8.21%

07 Hardworking neighbourhoods 17.62%

08 Modest means 9.13%

09 Stretched society 6.03%

10 Edge of town toil 3.70%

Understand the segments.

100%of the Australian market coverage

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• Unlimited volume: Append CAMEO insight to as many records as you need.

• Delivered around your needs: In-house, online, self-serve or bureau, choose what’s best for you.

• Competitive pricing: Keep your costs down while improving ROI.

• Flexible licensing options.

• User Group support: Provides technical support and assistance for the lifetime of the CAMEO license.

• Continuous development: Our experienced development team have access to one of the largest global data libraries available. We are constantly working to add new countries to the CAMEO suite to enhance existing classifications.

CAMEO Australia: Your complete consumer segmentation system.

How to contact usFor more information about how Pitney Bowes can help you maximise your investment in CAMEO Australia, contact +61 2 9475 3500 or visit us online at pitneybowes.com/au

• Industry-specific datasets available: Additional indicator variables and analysis modules are available to maximise consumer understanding and insight

• Access to a wider network of data partners: Pitney Bowes unique partnerships with leading data suppliers across the globe ensures best practice and provides access to additional specialised data.

• International coding system: The CAMEO International code provides a common link between countries helping you make decisions across your global activity base.

• Unrivalled coverage: CAMEO offers more country coverage than any competitor system.

Segmentation has never been more relevant.The mass market has been replaced by niche consumer communities. Brands are striving to develop profitable conversations with customers within distinct segments. Relevance is the key to success. CAMEO Australia provides the sophisticated insight you need to measure, evaluate, target and suppress effectively — allowing you to stay in touch with your audience, and extract maximum value from your marketing dollars.

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“ Look-a-likes.”

If a consumer displays the same characteristics as your best customers, they are more likely to engage with your brand and convert into a profitable customer. Focusing your marketing efforts on these look-a-likes is proven to increase return on investment.

Pitney Bowes, and the Corporate logo are trademarks of Pitney Bowes Inc. or a subsidiary. All other trademarks are the property of their respective owners. © 2016 Pitney Bowes Inc. All rights reserved. © Callcredit Information Group Ltd. All rights reserved.The Commonwealth of Australia gives no warranty, other than a warranty that may be implied by law, that ABS products and/or services are free from errors, are complete, have particular quality, and are suitable for any purpose or otherwise.CAMEO is copyright Callcredit Marketing Limited (2016). © Callcredit Marketing Limited 2005-2016. All rights reserved.© Australian Bureau of Statistics. © List Factory. Source: 2001 Census Area Statistics.

For more information, call or visit us online: pitneybowes.com/au

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