CAMBRIDGE SENIOR MANAGEMENT PROGRAMMEStarts March 2022

In collaboration with

The Cambridge Advantage

Cambridge Judge BusinessSchool o�ers a distinctiveapproach born out of theUniversity of Cambridge way.

Participants draw upon thelatest thinking and cutting edgeacademic research as onewould expect from one of theforemost universities in theworld. This gives participants adepth of insight and experiencewhich is second to none.

The University of Cambridgehas always emphasised smallerclass sizes for maximuminteraction and focused e�ortbetween world-class faculty andworld-class participants. Thebusiness school is no exception.This makes your experiencehere one of unrivalled quality,relevance, intensity, andchallenge.

Isn't that the point?

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Cambridge ideas have changedthe world.

have been a�liated with Cambridge as students, alumni, faculty or research sta�.*

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121 Nobel Laureates

11 Fields Medalists

7 Turing Award Winners

14 British Prime Ministers

194 Olympic Medalists

*As of October 2020 Source: Wikipedia

Academic Programme Director's message

Be prepared to take the next step in your career.

Kishore SenguptaAcademic Programme

Director

The Cambridge Senior Management Programme(SMP) is a unique global learning journey designed and hosted by faculty from Cambridge Judge Business School.

Senior faculty from Cambridge Judge Business School will lead you and your group along the path towards renewal, change, and transformation.

Participants will bene�t froma structured approach across the modules. Module one delves into strategy and execution, the foundationfor the successful running ofa business unit or company. What strategies emerge in the light of new economic and business realities? Is your strategy right for this new era, and how can an organisation identify paths of change to sustainable competitive advantage? Have you linedup the right pieces in the organisation to follow suit?

Module two focusses onthe rapidly changing technological and digital environment of today. Participants will understandhow to leverage digital technologies to create or

modify customer experiences and culture, and business processes, thus meeting changing needs of the customer and the market. Some of the important questions addressed in the modules are: What are the challenges and opportunities? How will your business model change? How do you need to adjust your strategy in the light of this disruption? Do you need to totally review it? What is the impact on your supply chain? Might you need an exit strategy?

Module three will be delivered as an online module and will focus on providing you with the tools and frameworks of business analytics: biases, experimentation, descriptiveanalytics, prescriptive analytics, predictive analytics. How do you learn from data and make decisions? How do you navigate the organisational, legal, and ethical issues involved in data-based decision making? These are just some of the questions that will be addressed.

In module four, participants will learn to drive organisational transformation

and change initiatives that will boost the organisation’s competitiveness and pro�tability. They will seek answers to challenging questions: How will your organisation evolve going forward? Do you have the right people and organisational structure to deliver true transformation and sustain it over time? Are you ready for the next step in your career as you embrace change?

Executive coaching forms the vital backbone to the learning journey. We work with a team of senior, experienced coaches who will help you take stock, re�ect, and discover more about yourself, all in preparation for change and impact after the programme has ended.

We will convene the right participants, faculty, and contributors to make the SMP memorable, transformational,and impactful. We look forwardto welcoming you to Cambridge.

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The learning process is not one-way—we ‘teach’ part of the time, but this experiencebecomes really valuable when weco-develop with our participants, and in this way they are able to build up essentialnew skills andcapabilities to takeback to theirorganisations.”

Professor Christoph Loch

Director, Cambridge JudgeBusiness School

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Alumni Bene�ts

Be part of over 9,600alumni in over 100

countries

Access to Country andSpecial Interest groups

Invitations to worldwidenetworking events includingthe Business Brie�ng seriesof physical events, webinars, andexclusive alumni Grand Reunion weekend

Monthly newsletter with updates on latest research, activities, and events at the school

Join the exclusive ExecutiveEducation LinkedIn Club

Access to CambridgeJudge Business School’s

online alumni network

20% discount on allfuture Cambridge Judge

Business SchoolExecutive Education

Open Enrolment Programmes

CJBS.net emailfor life

Upon completion of the programme you are eligible to become an Associate Alumni member of Cambridge Judge Business School's global network of graduates and business-focused alumni, faculty, and sta� (for life).

Programme Bene�ts

A transformational experience that will positively impact you and your organisation.

Enhance your strategic and leadership skills to be a transformational business leader, with in-depth learning over 26 topics

Learn from over 14 esteemed CambridgeJudge Business School faculty who areworld-renowned experts and thought leadersin their �elds

Bene�t from 600 years of cumulative work experience in the classroom from a diverse group of peers

Become an associate member of Cambridge Judge Business School's global network of 9,600+ alumni

Immerse yourself in the Cambridge waythat has created knowledge for 800 years

26Topics

12Faculty

800years oflearning

600years ofwork exp.

9,600Alumni

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The coaching really helped me to understand: Who am I as a leader?What is it I can contribute?Where is my passion?Where are my blind spots?What is it that I do not see?What can I do to improve, to lead a better future?”

Senior Vice President, Head of Market Access & Policy Biocon Biologics

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Programme Curriculum

4 themes for transformation

• Strategy formulation

and implementation

• Leading complex,

strategic projects

• Operational

excellence

• Managing the

�nancials

• Strategic choice

• Driving marketing

excellence

Strategy Digital Innovation

• Breakthrough digital

innovations

• Unleashing and

enhancing innovation

• Innovation in digital

marketing

• Arti�cial Intelligence

• Business model

innovation

• Cyber security

BusinessAnalytics

• Decision biases

• Big Data

opportunities

• Predictive analytics

• Descriptive analytics

• Experimentation

• Organisational,

ethical and legal

issues

Cambridge Senior Management Programme

OrganisationalTransformation

• Leading change

• Managing the

organisational

culture

• The future of the �rm

• Managing high-

performance teams

• Coaching

• Networks - In�uencing

without formal

authority

• Leading negotiations

Module 2: 24–29 Apr 2022

Cambridge, UK

Transformational learning journey

Module 3:

24–29 Jul 2022

Cambridge, UK

Module 4:

11-Week Online Module | Business Analytics

Disclaimer: In-person module will be converted to Live online in case ofprevailing travel restriction due to COVID-19.

Contingency Dates:

Live Online | 3–4 hours session per day

25–29 Jul 2022 and 1–5 Aug 2022

Contingency Dates:

Live Online | 3–4 hours session per day

25–29 Apr 2022 and 9–13 May 2022

Module 1: 7–11 Mar 2022 and 14–18 Mar 2022

Live Online | 3–4 hours session per day

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Individualised Personal Development Sessions (IPD)

The IPD will give you a range of opportunities to understand yourself better as you look at your behaviour from many di�erent perspectives and use them, along with the other content from the programme, to make signi�cant and sustainable progress on your development plan—for which you are responsible.

Combine class work, small group work, coaching, and individual re�ection spaceto maximise your personal learning and development.Pre-work that will enable you to start to think about who you are and how you “show up” in your professional role.Small group and live sessions that will provide opportunities to look at yourself and your impact on others during the programme.A 360° instrument that gives you the opportunity to get feedback on both you and your impact from those at your regular place of work.Personality framework tool to help you understand the di�erence between behaviour and preference.Individual coaching over the duration of the programme to make a signi�cant di�erence in your leadership.

How Does it Work?

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Please note that this list may change.

Faculty

Learn from world-leading faculty to gain new insights and perspectives.

A selection of key Senior Management Programme Faculty:

Kishore SenguptaAcademic Programme Director

Christoph LochProfessor of Management Studies

Stylianos KavadiasMargaret Thatcher Professor of Enterprise Studies in Innovation & Growth

Andreas RichterProfessor of Organisational Behaviour

Mark de RondProfessor of OrganisationalEthnography

Philip StilesAssociate Professor in Corporate Governance

Jenny ChuAssociate Professor in Accounting

Jane DaviesDirector of Executive Education and faculty (Professor-level) in Management Practice

Jochen RundeProfessor of Economics and Organisation

Kamal MunirProfessor of Strategy &Policy

Please note that this list may change.

Suzanne WeeksLeadership DevelopmentConsultant, Executive Coach

Eden YinAssociate Professor in Marketing

Khal SoufaniFaculty (Professor-level) in Management Practice

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I felt like it was personalised and made for me to learn, and that was very liberating for me.I have a support group of faculty members who are going to work with me to ensure I succeed as a leader, and implement the changes that my company needs to undertake to survive for next 5 to 10 years.”

Managing DirectorSAGE Publications Asia-Paci�c

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Who should apply?

Accomplished work experience in functional, technical or business roles.

More than �ve years of management experience with a successful track record in one or more functional areas of business.

An agenda for change.

Participants join us from largeorganisations, medium-sizedcompanies or even from startups.The Cambridge Senior Management Programme will help seniorfunctional or technical managersmake the transition to a generalmanagement role, or support thosestarting new entrepreneurial ventures.

The learning journey is speci�callydesigned for participants with:

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Note: The above data is across previous cohorts16

Past Participant Pro�lesThe Cambridge Senior Management Programme participant mix re�ectsdiversity across functions, industries, backgrounds, companies, and life experiences.

Industry Sectors

Average years of work experience

Number of companies represented

13% Banking/Finance 4% Oil and Gas/Energy

10% Telecommunications 3% Internet/E-commerce

4% Infrastructure

1% Fast-Moving ConsumerGoods

1% Hi-Tech

1% Retail

7% Manufacturing

6% Pharmaceuticals/ Biotechnology/Healthcare

9% Information Technology/Services

11% Consulting

18+ yrs 99

30% Others

Note: The above data is across previous cohorts1417

Geographies

India

UK13%

Japan1%

Indonesia1%

Philippines1%

Australia1%

Denmark1%

Switzerland1%

Kuwait7%

Singapore13%

Malaysia4%

Vietnam4%23%

HongKong

2%

Ghana1%

Myanmar1%

Oman1%

Netherlands2%

Nigeria1% Kenya

1%Sri Lanka1%

SaudiArabia

9%

Thailand1%

UAE7%

Brazil3%

UnitedStates

1%

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* Accomodation and travel are not included

Please note that admissions to the programme are on a rolling basis. We strongly recommend interested participants apply early.

To apply to the programme, please complete the online application form.

Application process

Apply now and take your next step towards joiningthe programme.

01ROUND

02ROUND 16 December 2021

Application Fees: USD 400

18 November 2021Application Fees: USD 300

03ROUND 25 January 2022

Application Fees: USD 500

Application deadlines:

Tuition Fees: USD 22,000*

APPLY NOW

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Cambridge Judge Business School

Meeting the challenges of the global business landscape from the heart of one of the world’s top universities.

Why Cambridge?

Cambridge Judge Business School Executive Education

Founded in 1990, Cambridge Judge Business School is part of the Faculty of Business andManagement at the University of Cambridge.

The reputation of Cambridge Judge Business School has rapidly grown and today isinternationally celebrated as a provider of world-class management education, especially inentrepreneurship and innovation management. With a leading-edge faculty of over 50members and 19 research centres the school has been rated as the best for the impact of itsresearch by the UK Government.*

One of the main strengths of the school is the particular emphasis on collaboration, be itwith the vibrant high-tech businesses of the Cambridge Cluster or organisations worldwide.The Cambridge Judge Business School is a place where people from many disciplines shareideas—policy makers, entrepreneurs, leaders of industry, regulators, not-for-pro�torganisations, and academics.

Cambridge Judge Business School o�ers a distinctive approach born out of the University ofCambridge way. With cutting-edge academic research at its heart, participants draw upon thelatest thinking, as one would expect from one of the foremost universities in the world.

Small class sizes give participants a depth of insight and experience which is second to none,with maximum interaction and focused e�ort between world-class faculty and world-classparticipants. This makes your experience one of unrivalled quality, relevance, intensity,and challenge.

Cambridge Judge Business School Executive Education o�ers a wide range of openenrolment and customised programmes. These bene�t leaders, executives, and managerswho strive for professional and personal growth, while enabling organisations to achieveoperational excellence.

*(UK government survey REF14)

Including the Senior Management Programme, our Executive Education portfolio o�ers over 30 open programmes in the fundamental business management areas of leadership, strategy, �nance, people and management, marketing, operations management, innovation, general management, and professional service �rms.

Executive Education also provides a variety of custom programmes designed to help organisations maintain a competitive advantage, and to inspire executives who are ready to drive performance.

Cambridge Judge Business School Executive Education University of Cambridge Trumpington StreetCambridge CB21AGUnited Kingdom

The organisers reserve the right to change any details of the Programme without notice.© JBS Executive Education Limited(JBSEEL) has copyright ofall original material contained in this brochure (December 2020).

This programme is being delivered in collaboration with Eruditus ExecutiveEducation.

Prospective participants withquestions on the programme are encouraged to contact EruditusExecutive Education for furtherinformation.

Email: cambridge_smp@eruditus.comPhone: +1 (646) 713-0918 (US) +52 55535 02404 (South America) +971 4430 2011 (Dubai) +65 6871 4030 (Singapore) +91 90290 07437 (India)

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