Portfolio 2016 Page 1

Portfoliodecember 2016

Portfolio 2016 Page 2

Table of Contents

About me

Branding & IdentityADMU ConConPersonal BrandingAteneo Lex

LetteringScenezoned

IllustrationPatternsPostersPortraits

I am a student graphic designer who incorporates creative idea-building with organized planning and execution. I work well with a team and I am quick to adapt to different scenarios and project constraints. I specialize in print and web design as well as illustration and typography.

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Portfolio 2016 Page 3ADMU ConCon Branding & Identity May 2016

The ADMU-LS Constitutional Convention assigned me to create the group’s logo and brand identity system.

Portfolio 2016 Page 4ADMU ConCon Branding & Identity May 2016

I wanted the brand to look established while still retaining a degree of wit and familiarity through incorporating fun copywriting.

Portfolio 2016 Page 5Personal Branding Branding & Identity June 2016

I wanted to make my personal branding to ground my formal documents in a distinct and easily adaptable brand system.

Portfolio 2016 Page 6Lazir Caluya Branding & Identity June 2016

My personal brand identity includes a brand book, a stationery set, website mockups, and other brand collaterals.

Portfolio 2016 Page 7Ateneo Lex Branding & Identity August 2016

Ateneo Lex asked me to reboot their logo and brand identity. It took me around three months to research, prototype, and execute the project.

Portfolio 2016 Page 8Ateneo Lex Branding & Identity August 2016

Portfolio 2016 Page 9Scenezoned Lettering

ManilaMan Visual House asked me to create lettering for the title cards of Scenezoned, Globe Telecom’s travel webseries.

July 2016

Portfolio 2016 Page 10Pattern Iterations Illustration

A passion project I started last March where I tried to make one pattern everyday for an entire month. In the end I was able to create 18 patterns all in all.

March 2016

Portfolio 2016 Page 11Kisapmata Poster Illustration July 2016

Taking cues from decorative art and golden ratios, I created posters for Kisapmata, one of Heights Ateneo’s events.

Page 12Portfolio 2016Poster Designs Illustration

Gold Soundz 8Gig Poster

Advocacy Talk Poster for Project LAAN

Portfolio 2016 Page 13Portraits Illustration

Portfolio 2016 Page 14

Keep in touch!

JOHN LAZIR R. CALUYAjohnlazircaluya @gmail.com

behance.net/lazircaluyaph.linkedin.com/in/lazircaluyalazircaluya.tumblr.com

(+63) 977.824.1228N415, University Residences,Ateneo De Manila University,Quezon City, Philippines 1108