call it bundling, call it synergy, - domedia · call it bundling, call it synergy, call it social...
TRANSCRIPT
Callitbundling,callitsynergy,callitsocialvoodoo:
AtSwayGroup,weknowhowtomixandmatchcontentmarketingstrategiesfor
maximumresults.
CurrentServices
ROSTERPROGRAMS:• Sponsored Content• Video• Spokesperson
MASSIVEPROGRAMS:• Sponsored Posts• PostRefresh• Parties/Conversations
• Twitter• Instagram• Pinterest
• MassiveReachCampaigns
LIVEEVENTS:• At-homeparties• Hostedevents• SwaySocial• Bloggy BootCamp
ADNETWORK• Display• Video• Text
ADNETWORK• BlogThemes/Logos• Hosting• Webinars
WhySway
RECRUITMENT:Findingtherightinfluencersishard!Wedoalloftheworkforyou,includingvettingandcommunicationwithourextensivenetworkofover90,000influencers.
TRACKING:Yourcampaignsareonlyasgoodasthemetricsthatgetgenerated.Wehaveinvestedinrobustreportingsystems,includingaproprietarytrackingpixelsystem,tomakesurethatyougetallofthedatayouneed.
PAPERWORKANDPAYMENTS:Wehandleallcontracting,invoicing,paymentsandtaxreporting.
REPORTS:WethensiftthroughallofthedatatotieitbacktoyourspecificbrandKPIs,givingyouareportthathasdatayoucanuse.
BenefitsofanInfluencerNetwork
ForBrands:• Increasesefficienciestoidentifytherightinfluencers• Allcontractnegotiationshandledthroughnetwork• Conflicts/awkwardsituationshandledthroughnetwork• Outsourcingofprojectmanagement,QA,coordinationofpostapprovals
ForInfluencers:• Allowsinfluencertofocusoncontentandcommunityversusbusinessside
• Dependablesourceforsteady,highqualitywork• Resourceforstrategicsupportandeducation
• TheTalent:OurSwayRosterismadeupofacross-sectionoftop-tierinfluencersforcustomizablebrandedcampaigns.
• TheReach:Withmorethan90,000influencersinourMassiveSwaynetworkwehaveunparalleleddistributioncapabilities.
BRANDS INFLUENCERS
• TheContent:Ourcampaignsdelivercompellingpoststhatweavethebrandstoryintotheorganiccontentofaninfluencer’splatform.
• TheResults:SwayGroupknowshowtofindtherightinfluencersforyourbrandwedeliverthemetricstodemonstrateyourdesiredROI.
SponsoredContent.BrandAmbassadors. AdNetwork.Live Events.Research. OnlinePromotions.
SocialMediaManagement.
Moreandmorepeopleareturningtotheir onlinecommunities astrusted informationsources, andournetworkhas
theengagement, reachandinfluencetogetyourmessageheard.
SwayGroupisaBridgeBetween BrandsandInfluencers
WhoareTheSITSGirls?
Founded in2008andacquiredbySwayGroupin2014,TheSITSGirlsisaplacewhereinfluencerscanfindtheirtribeandgrowtheiraudience.Itisaplaceforwomenwhomaketheirlivingonlinetoconnectwitheachotherandsharebestpractices.Unlikeothernetworkswhowerecreatedforthesolepurposeofmonetization,atTheSITSGirls,communitycamefirst,andthemonetizationpiececamesecond.Thisiscrucialtowhoweareandwhywearesopowerful.Tothisday,wehaveanentireteamfocusedonsharingeducationalresources,encouragingcamaraderie,andcreatingconversationsamongstourmembers.Theseconversationstakeplaceinourforums,atourliveevents,onourFacebookpageandgroup,onTwitterandonInstagram.Wededicatealargeamountofresourcestoourcommunity,becauseweknowthatwhenourinfluencersaresuccessful,ourclientsaresuccessful.
The4PhasesOfRunningACampaignWithSway
• ContractSigned/CampaignApproved• ClientCompletesQuestionnaire• DedicatedCampaignManagerisassigned• Kick-off callwithCM,SalesManager
• Timelineisgenerated• Influencerrecruitment• InfluencersareselectedbySway• Clientdecides uponinfluencers
• CampaignInstructionsaredeliveredtochosen influencers• Influencerspostcontentandsubmitlinks forQA• ContentisreviewedbyQATeam• Shortformgoeslive• ShortformcontentisreviewedbyQATeam
• Dataiscollectedandanalyzed• Wrap-upReportissubmittedtoClient
Phase1
Phase2
Phase3
Phase4
BloggerTestimonials
“I'vebeenworkingwithdigitalmarketingagenciesforfouryearsandMassiveSwayisoneofmyfavoritestoworkwith.ThestaffatMassiveSwaymakesittheirbusinesstostayontrendwithnativeadvertising,blogging,andsocialmedia.IknowwhenIamofferedacampaignwithMassiveSwaythatitwillbeprofessionallyruninawaythatbenefitsbothmyblogandthebrand.”- CamilleGabel,growingupgabel.com
“WorkingwithSwayhasbeenagreatexperienceandassettomeandmybusiness. Ilovehoworganizedeachcampaignprocessisandhowwillingeveryoneistohelp.Ilookforwardtocontinuingtoworkwiththemandgrowingwiththem.”- DaVinci,yourlifeafter25.com
BloggerTestimonials
“Swaygroupisinincrediblecompanytoworkwith!AllthewomenwhoworktherearealwaysavailablewhenIhaveaquestion aboutacampaign,ortorunideasbybeforeIgetstarted.AnothergreataspectofSwayishowencouragingtheyaretoallbloggersbigandsmall.Theygenerouslyusetheirsocialmediaplatformstopromoteourgreatcontent,andmightIsaythat itmakesmymonthwhenIseesomethingIcreatedontheirnetworks!”- JustineHowell,thetypicalmom.com
“IloveworkingwithSway!Theyareeasytoworkwith,alwaysprovidingverydetailsinstructions. Theyarealwayskind,whichisa'must'incompaniesthat Iworkwith,andtheyareontopofthings,which isalsoveryimportant.”- BeckyMansfield,yourmodernfamily.com
“PartneringwiththeSITSGirlsoncampaignshasreallyhelpedmybusinessgrow.TheSITSteamhelpstoseamlesslyconnectinfluencersandbrandshelpingtocreatequalitycampaignswithfantasticendresults.IloveworkingwithTheSITSGirlsandconnectingwithqualitybrandswhounderstandthevalueandimportanceofdigitalmarketingthroughbloggers.”- MariahLeesonGigglesGalore
"IhaveworkedwithSwayforafewyearsnowandIamalwaysimpressedwithhowprofessionaltheyare.Theyareeagertoworkhard,representthebloggerwell,buttheymakeopportunities forustopartnerwithsomeincrediblebrands.Plusmybusinessandpersonalbrandhasdevelopedandgrownbecauseoftheirencouragementandguidance.ThegalsatSwayaresimplymyfav!“-BrittanyEstes,www.brittanyestes.com
BloggerTestimonials
OnlineProfileofToday’sMom
• 85%ofallbrandpurchasesaremadebywomen(She-Economy)
• 22%ofwomenshoponlineonceaday(Mindshare/Ogilvy&Mather)
• NearlyALLmomsseekoutdigitaloffers.(95%)(DirectMarketingAssociation)
• 55%ofactivesocialmediamomspurchasebasedonmommybloggerrecommendations.(NPDGroup)
MillennialProfile
Largedemographicwithhugespending power• $1.3tinannualspending• $430bdiscretionary spending• 83%ofnewmomsareMillennials
Millennials havethehighestsocialnetworkingpenetrationofanygeneration
• HighestFacebookandTwitteruserates• MakeupmorethanhalfofallU.S.Twitterusers• Two-thirds ofInstagramusersaremillennials• Accountforfourintendigitalvideoviewers(Instagram,VineandYouTube)
Millennials spendmorethan5hoursadayonsocialmediaconsumingUserGeneratedContent(UGC)
UGCis20%moreinfluential tomillennials whenitcomestopurchasingand35%morememorable
Source:Babycenter.com,eMarketer,Ipsos
SwayGroupServices
SponsoredPostCampaignsOurSponsored BlogPostprogramsseamlesslyblendmarketingcampaignsandindividualstorytellingbyinfluencerswithinournetwork.
Eachinfluencersharesapersonalstoryabouttheiremotionalconnectionand/orneedforyourproductorservicethroughacustomcontentwritingpromptthatalignswiththeoverallbrandmessaging.
AllSwayposts includesocialmediaamplification.
Sponsored PostExampleSponsored PostExampleSponsored PostExample
ProvenPostContentRefresh
WeidentifyinfluencerswhohavepreviouslywrittencontentthatreceivesorganictrafficfromGooglesearchesonthespecifictopicsthatarerelevanttoyourconsumers.
Theseinfluencersthenupdatetheirhightrafficpostswithyourbrandingintegratedintotheconversation,drivingawarenesswiththeirengagedaudience.Theseposts areproventoperformwellinsearchwithlongtailkeywords inlinewithyourconsumers’searches.
ContentRefreshPostExample
TwitterParty
TwitterPartiesareidealforincreasingconversationandawarenessaboutyourproductorservice,andtheyalsodriverelevantimpressionstoyourbrandassets(earned,ownedANDpaid).
SwayGrouppartnerswithaselectgroupofinfluencerstoengageconsumersonTwitterinafast-pacedorganicdialogue.Thecampaignscriptsandmessagingalignwithyourbrand’smessages.
MassiveReachCampaign
Increaseyourbrand’swordofmouthexposurethroughsocialamplificationusingoneofourMassiveReachcampaigns.
Weactivateinfluencerstosociallyshareshortformcontent(thatdrivestolongerforminfluencercreatedinfographics,deals,etc.)oneitherTwitter,Facebook, Instagram,orPinterestusingadefinedsetofkeywords andhashtags duringaspecifiedtimeperiod.
TweetAmplificationExamplePinterestAmplificationExampleFacebookAmplificationExample
LiveEventsOurcompanyhasalonghistoryofengagingwithinfluencersinreal timeenvironments.Weknowhowtogenerateexcitementandgetparticipants talkingaboutyourbrandinanintimate,at-homesetting.
Atourliveevents,influencers jointogetherforfunandconversationwithyourbrandatthecenteroftheparty.Theseeventscreateamemorableexperience andinclude initiative-basedcontentcreatedbyinfluencers thatcanworkforeverforyourbrand.
LiveEventPostExample
BrandAmbassadors
Wantatraditionalspokespersonwithallofthebenefitsofastrongsocialfollowing?EngageaSwayBrandAmbassador.Professionalonlinepublishersareuniquelypositionedtohelpadvertisersconnectwiththeiraudience,andwe’vegotthecampaignexpertisetosparkmeaningfulconversationsandrelationships.Ourexceptionalrosteriscomprisedofhighinfluencepublishersinanumberofcontentverticalsincludingparenting,lifestyle,food,fashion,design,craft/DIY,beautyandfitness.
BrandAmbassadorPostExample
SampleInfluencers
How Does She? Monthly Page Views: 5.4M Monthly Unique Visitors: 3.3MFacebook Fans: 1.1M
HowDoesShe.com is a site created by women, inspired by women, and dedicated to empowering and embracing motherhood and womanhood. Post for Nailbot
Website: How Does She?
Amy Locurto
Pinterest Followers: 175KSelected to be one of the first Pinterest ambassadors in Spring 2015, Amy Locurtoof www.livinglocurto.com has made a name for herself in the DIY, Entertaining and Photography worlds. She is a graphic designer who has put her talents to work creating Printable Party Supplies, and more.
Website: LivingLocurto
Jennifer Hadfield
Monthly Page Views: 1.9MMonthly Unique Visitors: 462KTwitter Followers: 13KFacebook Fans: 417KPinterest Followers: 215KInstagram Followers: 79K
Jennifer Hadfield started her blog as a place to keep her creative ideas and projects. Tatertots and Jello’spurpose is to encourage other people to develop their creative side and be supportive of one another.Post for Sleep Number
Website: Tatertots & Jello
Da Vinci
Monthly Page Views: 400KMonthly Unique Visitors: 150KTwitter Followers: 25KFacebook Followers: 11K
Your Life After 25 is all about living life to the fullest when society makes you think it’s all down here from here. Da Vinci lives in Atlanta, GA and speaks on a wide array of topics on her blog.
Website: Your Life After 25