cairo cristal academy 2 - programme

PROGRAMME Advertising: why should we “Cairo”? 1.30 pm Registration 2.00 pm Welcome words by: Christian Cappe, CEO – Cristal Events Conferences 2.05 pm ► Global Cristal Festival Winners Showcase 2015: 12 months of Innovation & Creativity Christian Cappe, Founder & CEO – Cristal Events 2.35 pm ► Google is the new background check…why should you care? Anouk Pappers, CEO & Anthropologist – Coolbrands, The Netherlands Maarten Schäfer, Founder & Story Architect – Coolbrands, The Netherlands A strong online reputation can grow your business. 3.00 pm ► Super crunching a noisy world Mohamed Hassib, Regional Digital Marketing Manager - Kuwait Food Company (Americana), Egypt The online consumer living in a noisy world, is empowered and very selective but very reachable. You have to know where to look and understand their behaviour online, it is a fast millisecond approach: a make it or break it decision. 3.30 pm ► The misunderstood audience Hassan Hamed, Managing Director MENA – Bee Media Group, Egypt Why do you create the content you do for social media? Could you be creating it for the wrong audience? Chances are high you might already be doing this. 4.00 pm ►Trial and error…. Why not ?! Mohamed Zaki, Digital Creative Manager - MEC Global, Egypt 3 simple tips to create an environment for innovation. 4.25 pm ► Blurring the Lines between the lines Mohamed El Dib, Co-Founder & Creative Director – Monkeys in Tuxedo, Egypt The market dynamics are changing this time around. This talk will discuss how these dynamics affect clients, agencies, and creatives. Which, in turn, affects the way we approach our campaigns. 4.50 pm ► Content: the new glue in brand’s ecosystem Hussein Freijeh, Managing Director MEA & Turkey - Yahoo

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PROGRAMME

Advertising: why should we “Cairo”?

1.30 pm Registration

2.00 pm Welcome words by: Christian Cappe, CEO – Cristal Events

Conferences

2.05 pm ► Global Cristal Festival Winners Showcase 2015: 12 months of Innovation & Creativity

Christian Cappe, Founder & CEO – Cristal Events

2.35 pm ► Google is the new background check…why should you care? Anouk Pappers, CEO & Anthropologist – Coolbrands, The Netherlands Maarten Schäfer, Founder & Story Architect – Coolbrands, The Netherlands

A strong online reputation can grow your business.

3.00 pm ► Super crunching a noisy world Mohamed Hassib, Regional Digital Marketing Manager - Kuwait Food Company (Americana), Egypt

The online consumer living in a noisy world, is empowered and very selective but very reachable. You have to know where to look and understand their behaviour online, it is a fast millisecond approach: a make it or break it decision.

3.30 pm ► The misunderstood audience Hassan Hamed, Managing Director MENA – Bee Media Group, Egypt

Why do you create the content you do for social media? Could you be creating it for the wrong audience? Chances are high you might already be doing this.

4.00 pm ►Trial and error…. Why not ?!

Mohamed Zaki, Digital Creative Manager - MEC Global, Egypt

3 simple tips to create an environment for innovation.

4.25 pm ► Blurring the Lines between the lines Mohamed El Dib, Co-Founder & Creative Director – Monkeys in Tuxedo, Egypt The market dynamics are changing this time around. This talk will discuss how these dynamics affect clients, agencies, and creatives. Which, in turn, affects the way we approach our campaigns.

4.50 pm ► Content: the new glue in brand’s ecosystem Hussein Freijeh, Managing Director MEA & Turkey - Yahoo