caffeine for your brand - 2015 marketing trends

CAFFEINE FOR YOUR BRANDHOW STORYTELLING BUILDS CONNECTIONS,

AND BUILDS COMMUNITIESSaturday, September 26, 15

MARKETING BY THE NUMBERSWhat marketers are doing in 2015

0% 23% 45% 68% 90%

90%77%

69%68%65%

58%55%55%51%50%

increased exposureincreased traffic

developed loyal fansprovided marketplace insight

generated leadsimproved search rankings

grown business partnershipsestablished thought leadership

improved salesreduced marketing expenses

0% 10% 20% 30% 40%

Percentage

3%

33%25%

12%10%

4%4%3%3%

5%

0 Hours1 to 5

6 to 1011 to 1516 to 2021 to 2526 to 3031 to 3536 to 40

More than 40

0% 25% 50% 75% 100%

93%79%

71%56%55%

45%36%

15%14%13%9%7%4%2%

FacebookTwitter

LinkedInGoogle+YouTubePinterest

InstagramSlideShare

ForumsSocial review sites eg Yelp

Social bookmarking sites eg. RedditGeo-locatin eg. Foursuare

VineSnapchat

0% 18% 35% 53% 70%

66%66%66%64%

53%52%51%29%

26%21%

17%15%10%

7%

TwitterYouTubeLinkedIn

FacebookInstagram

Google+Pinterest

SlideShareForums

Soicial Review (Yelp)Social Bookmarking (Reddit)

VineGeo Location (4square)

Snapchat

Results from a survey of almost 4,000 marketers

Saturday, September 26, 15

BENEFITS OFSocial Media Marketing

0% 22.50%45.00%

67.50%90.00%

90%

77%

69%

68%

65%

58%

55%

55%

51%

50%

increased exposure

increased traffic

developed loyal fans

provided marketplace insight

generated leads

improved search rankings

grown business partnerships

established thought leadership

improved sales

reduced marketing expenses


on social media marketing

0% 10.0% 20.0% 30.0% 40.0%

Percentage

3%

33%

25%

12%

10%

4%

4%

3%

3%

5%

0 Hours

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

31 to 35

36 to 40

More than 40

HOURS / WEEK

64% of marketers use social media

for 6 hours or more

#WEEK HOURS EXPENDED


SOCIAL MEDIA PLATFORMS used most often by marketers

0% 25% 50% 75% 100%

93%

79%

71%

56%

55%

45%

36%15%

14%

13%

9%

7%

4%

2%

Facebook

Twitter

LinkedIn

Google+

YouTube

PinterestInstagram

SlideShareForums

Social review sites eg YelpSocial bookmarking sites eg. Reddit

Geo-locatin eg. FoursuareVine

Snapchat

Facebook leads the pack

Slideshare joins the pack

YouTube used more by big biz than small biz


CHANGES BY MARKETERS In Social Media Activities

0% 17.50% 35.00% 52.50% 70.00%

66%

66%

66%

64%

53%

52%

51%29%

26%

21%

17%

15%

10%

7%

Twitter

YouTube

LinkedIn

Facebook

Instagram

Google+

Pinterest

SlideShare

ForumsSoicial Review (Yelp)

Social Bookmarking (Reddit)Vine

Geo Location (4square)Snapchat

Marketers plan on increasing activity by

66% in Twitter, YouTube and

LinkedIn


PAID SOCIAL MEDIAWhere do marketers spend money on ads?

0% 23% 45% 68% 90%

84%

41%

18%

17%

12%

7%

4%

4%

2%

2%

1%

1%

Facebook ads

Google ads

LinkedIn ads

Twitter Ads

YouTube ads

Promote blog posts

Pinterest Ads

Instagram ads

SlideShare ads

Podcast ads

Foursquare ads

Stumbleupon ads


TYPES OF CONTENTused in social media marketing

0%20%

40%60%

80%

71%

70%

57%

Visual

Blogging

Videos

Note: B2B marketers are much more likely to use blogging (77%) when compared to B2C

marketers (64%).


CONSUMERS HAVE EVOLVEDBusinesses must move from

social mystery to social masterySaturday, September 26, 15

MARKETING IS DEADLong Live Marketing

Marketing Trends

Embrace SocialCreate engaging content through storytellingExpand social e.g. customer service and appreciationStrive for Social Maturity where the business is social


CONSUMERSCrave compelling content

The consumer is now in control of

what they view, when they view,what they share


STORY TELLINGReplaces overt marketing messages

We can no longer pushour messages across,

we need to pull customers in with engaging, useful content.


MARKETING IS DEADLong Live Marketing


CUSTOMER SERVICEEnhance customer service capabilities

Assign a Social Media First-Responder

Create a Troubleshooting Library

Turn Your Customers into Brand Ambassadors Through Creative Tactics

Create a List of Your Customers & Engage with them Regularly


CUSTOMER APPRECIATIONShow Your Customers Some Love On Social Media

1. Mention them2. Share their stuff3. Feature them4. Work together5. Thank them6. Be available7. Reward them


SOCIAL MATURITYGoal: Social is integrated into all aspects of the business

The elusive last stage in the SOCIAL MATURITY MODEL

is to

Evolve from Social Business to

Business is Social


SOCIAL MATURITY MODELMany businesses are still in stages 1 and 2

STAGE 1

PLANNING

STAGE 2

PRESENCE

STAGE 3

ENGAGEMENT

STAGE 4

FORMALIZED

STAGE 5

STRATEGIC

STAGE 6

CONVERGENCE

Listen & Learn Stake our Claim Dialog Deepens Relationships

Organized for Scale

Become a Social Business

BUSINESS IS SOCIAL

Understand how customers use social channels

Amplify existing marketing

efforts

Drive purchase considerations

Set governance for social

Scale across business units

Social drives transformation
