cafe cofee day business model of indian retail industry
DESCRIPTION
Business model of Indian Retail IndustryTRANSCRIPT
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Business model of Indian Retail Industry
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Retail Industry
• Retail is the sale of goods and services from individuals or businesses to the end-user.
• A retailer
– purchases goods or products in large quantities
– from manufacturers directly or through a wholesale
– and then sells smaller quantities to the consumer for a profit.
• Single Brand and Multi Brand retail store
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Retail Sector in India
• 14 to 15 percent of its GDP
• market is estimated to be $450 billion
• 1.2 billion people
• 8.1% organized Retail market
• 51% FDI in multi-brand retail
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Business model
Slno
Elements Usage
1 Product features Select technology and features
2 Product benefits Benefits to customer on usage
3 segmentation Identify market segments
4 Revenue model Validate available revenue frame work
5 Value delivery Ensure the mechanism to deliver value to the customer
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Slno.
Elements Constituents of elements
1 Customer value proposition
Target consumer jobs to be done offerings
2 Profit formula RevenueCostMarginStock Turns
3 Key processes Process evaluation criteria and benchmarksNorms and policy
4 Key resources People TechnologyEquipment InformationChannels Partnerships Brands
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Chairman of CCD
V.G Siddhartha
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Journey of CCD
• Agricultural family of Coffee with 500 acre land
• Investment banking in Mumbai• Inter market arbitration • Bought 400 acre for coffee with 75%
loan from bank• Coffee export and became India`s
largest exporter of coffee• Sold coffee powder in
Chennai and Bangalore
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contd…
• A/C Coffee store and price 25 RS– 1996, 15 stores in 3 cities
• Cappuccino machine
• Internet café with free coffee
at 1st the name was Coffee Day Cyber Café
Then it became Café Coffee Day
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Now CCD is having…
• 1500 stores in 210 cities• 18500 vending machine• Selling 50 million cup of coffee & tea per
day in 900 kiosks in schools colleges & railway platform
• 70% market share• 80% youth customers• 12 stores in Prague and 2 stores in Vienna• 100 stores in main high ways
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Café Coffee Day
Parent company- Coffee Day Co.
Portfolios-
1. Agri-business
2. Retail
3. Logistics
4. Investments
5. Infrastructure
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Agri-business
• Family heritage of coffee production
• Arabica coffee and Robusta
• Largest producer of Arabica in Asia
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Retail Business
• Pioneer of coffee café in India
• It consists of – Café Coffee Day chain
– Coffee Day Xpress
– Coffee Day Beverages
– Coffee Day Fresh
– Coffee Day Exports
• Coffee Lab at Bangalore
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Logistic Business
• Social logistic- single window multi modal logistic solution company
• Port-rail-road-ICD(Inland container depots)-CFS(container freight station)-dredger
• 26 million ton cargo
• Market leader in surface logistic
• Container chain operation between Chennai and Bangalore
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Investment Business• Stock market operation
• Investment in multiple IT an Technology industry
Infrastructure Business• Tanglin development ltd.
• 120 acre campus in Bangalore
• Township at Mumbai
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Business model of CCDSlno.
Elements illustration
1 People 17000+ employees, 20 in R&D,70 In HR
2 Technology Latest technology of coffee plantationCuring, roasting and Probat roasting machines
3 Channels Cafe, Lounge, Square
4 Value proposition Identifying target customer, defining the benefits and provide which best to satisfy
5 Profit formula Financial sustainability of the firm in long run basis
6 CSR Provides free education and training to villagers and offering them jobs
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Conclusion
Indian retail industry has a prosperous future, it just need to take care the following things
1. Define different value proposition for the different customer segments.
2. For high market penetration it has to offer needs to satisfy the customer
3. Multiple channels & multiple formats to reach the customer
4. Communication with customer and employees are equally significant
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