cadbury india ltd
TRANSCRIPT
Cadbury India Ltd Malanpur Gwalior
INTRODUCTION
Cadbury India can be termed as one of the best performing FMCG companies today. Unlike it’s peer group, which are more of complete food companies.Cadbury is a very niche player with a dominant position in Indian Chocolate Confectionery market. This makes it different & more successful in comparison with the peer companies. Now is the period of slowdown in the economy, where FMCG companies are the first ones to be hit upon. Reduction in the real income of the consumer has made its direct impact on the top –line growth of the company. Still, Cadbury has been able to drive its bottom- line growth. The reason for the success is the Corporate Governance practised in the organization. We update its growth, progress and current valuation in this report
ABOUT THE CADBURY
Cadbury India's five factories in India churn out close to 8,000 tones of chocolate and the company sells a million bars every day. But Bharat Puri, managing director of Cadbury India will never forget the batch of Dairy Milk chocolates numbered 28F311 manufactured last year at the company's plant in Thane, near Mumbai. That was the worm-infested batch that triggered a crisis for the company that had always prided itself on its squeaky clean image. The timing of the controversy couldn't have been worse. Festival season sales (Cadbury sells almost 1,000 tonnes of chocolates during Diwali) plummeted 30 per cent. Until then, in the country's FMCG sector plagued by slow, low single digit top line and bottom- line growth, Cadbury was a sweet exception. But its net profit in 2003 dipped 37 per cent to Rs 45.6 crore (Rs 456 million) as compared to a 21 per cent increase the previous year. Now, a year later, Cadbury says that consumers have long forgotten the controversy and are back to their merry chocolate-chomping ways.
Financials Valuations
Cadbury in every pocketSuperior shareholder valueCadbury is mainly into three segmentsto the value creationChocolates- out of total market size (volume) of 22500 tpa, Cadbury’s share has been 69.2 %.Sugar Confectionery – out of the total market size (volume) of 163000 tpa, Cadbury enjoys 4 % market share in this category.Food drinks – out of total market size (volume) of 73500 tpa, 14.2 % share has been rewarded to Cadbury in this segment.Chocolate – the impulse product
The category of impulse product includes chocolates, biscuits, ice creams, salted snacks & soft drinks. But the fact is that out of 1.5 million. Retail outlet for FMCG goods in India, over two thirds out of these stock branded impulse products, but fewer than 25% sell chocolates. The current chocolate value share of the total impulse category is 6.1 %. Out of which Cadbury enjoys the share of 4.4%.
The scenario is going to change as
Attitude & disposable income changes are favorable to impulse product.
The main target segment, youth population, 47 % of urban India is growing.Child & gifting segments are expected to grow at a faster rate.Thus, the growth might be seen as saturating in the short run but certainly not in the medium to long run.
Chocolates bring 64% contribution to the revenue.
Cadbury’s future plans for chocolate category is:
Broadening the consumer appeal & extending its reach to newer markets. Cadbury is broadening its customer appeal via 450,000 outlets. More than 2100 distributors. With addition of 8 million. New consumers added in 2000, Cadbury has the loyalty of 60 million total consumers now. However, the customer addition is lower than expectation of more than 15 million a year. Cadbury is focusing on new channels & institutional sale as a means to growth. Child connectivity & gifting segment also being attempted as a new growth segment by the company.Sustained growth of market through aggressive product development. Cadbury plans to launch one new product every year.Striving for international quality in the products as well as processes.Focusing on cost competitiveness, productivity & innovative utilization of assets. Benchmarking the manufacturing costs within the Cadbury Group's 40 production facilities across the globe will do this. Thus, every year, this will definitely contribute .
Sugar Confectionery segment
Sugar confectionery contributes 12 % to the company’s revenue. Cadbury’s future plans for this category is: Optimum utilization of distribution network & reachIntroducing technologically differentiated value added sugar productsFocus on quality & packagingRegular introduction of variantsHowever, this is a commodity segment and the premium market here may not emerge very fast. Thus, we do not expect any major success for the company in the short run. Also, the company could look for acquiring some good brands here, which would enable them to position themselves strongly.
Cadbury’s future plans for this category is:
To extend its positioning of ‘taste & energy’ to adultsTo continue program with kidsIncrease association with kids through website ‘bournvita.com’Here, too the company is positioned more in the Brown segment. The White segment is represented by HORLICKS as a dominant brand. Thus, to that extent, Cadbury India’s growth may remain limited in this category. Here, too the company would look for acquisitions.
Aggressive Sales & Distribution Efforts in Year 2000: The overall performance for the year 2000 has been encouraging. The company’s success this year have been in the area of increasing the width of consumption of Chocolate confectionery by increasing consumer awareness of association of positive attributes such as goodness of milk with chocolate. In the year 2000, the company launched three new products – milk treat, perk slims & chocobix. There was consolidation of new trade channels that were developed over the last three years. The strengthening of the chocolate contact with children through the introduction of new brands is being build upon. The child loyalty program’ Cadbury Wonder World’ was further accelerated during the year with over 23000 children being contacted. The sugar confectionery & malted food drinks businesses delivered healthy growths during the year. Good progress is being achieved in the virtual environment through a Cadbury Gift Shop, which was featured on prominent web-sites during the festive season. The corporate web-
site continues to be a successful interface with consumers & the business community. Apart from business growth, the cost control measures have also paid. Material costs reduced by improved procurement of materials & reduced wastages. Similarly, manufacturing costs & interest costs are also kept under the control. There has been superior management of operating funds, working capital efficiencies & tighter control over capital expenditure.
Apart, from the above-mentioned plans for the specific categories, Cadbury has planned to follow the following strategies, which shows its commitment towards its stakeholders in line with its Corporate Governance policy – shareholders, customers, employees, suppliers & distributors.
Providing high focus on Economic profit & a constant review of company & brand performanceTo drive low cost manufacturingReducing manufacturing cost by enhancing supply chain efficiencies & further reduction in material costsTo seek better trading marginsEfficient utilization of scarce resources via brands & production capabilitiesKeep Capex close to depreciationFurther improvements in working capital normsEffective use of propertiesUse of Information Technology for business improvement & cost reductionEnhancing organization capabilities through people – by training & development, sharpening of culture work shops, performance linked incentives for managers & through people care index measurementForm business improvement projects making in-house project teams of senior managers work closely with CS Group & some well known consultants to identify new growth opportunities, improve manufacturing costs & supply chain processes & effective use of IT.
THE SCOPE OF HRM:---
IS indeed very vast. All major activities in the working life of a worker- from the time of his or her entry into the organization until he or she leaves- come under the purview of HRM. Specifically, the activities include are HR Planning Job analysis and design
Recruitment and selection
Orientation and placement
Training and development
Performance Appraisal and Job evaluation
Employee and executive remuneration
Employee Motivation
Employee Welfare
It is the responsibility of human resource managers to conduct these activities in an effective, legal, fair, and consistent manner. "Human resource management aims to improve the productive contribution of individuals while simultaneously attempting to attain other societal and individual employee objectives." Schwind, Das & Wagar (2005)
FACILITIES RENDERED BY CADBURY INDIA LIMITED
OFFICE WEAR ALLOWANCE :-
An amount of Rs.18, 000 P.A. is exempted for income tax.
To get the exemption original bills to be submitted.Items covered under this head are as follows:Attire (2) Ties (3) Shoes (4) Socks(5) Tailoring charges
LTA - LEAVE TRAVEL ALLOWANCE :-
An Employee can block two months of Basic Salary as Leave Travel Allowance.He/She should take a minimum of 5 days leave (PL).In case of air travel-economy class fare is exempted and in case of rail travel
second classAC fare is exempted. He/She can travel within India only. He/She has to produce the original travel tickets
MAINTENANCE & RUNNING COST :-
Maintenance and Fuel Cost will be exempted as follows.
Maintenance can’t exceed Rs. 25, 000 per annum.
If CC of the car is less than 1000 – Rs. 1, 11,000 per annum.
If CC of the car is more than 1000 – Rs. 1, 50,000 per annum.
The perquisite Tax charged would be Rs. 1200 irrespective of the cc of the car
The above exemption would be provided on submission of original bills.There would be no tax exemption against if the employee has his own car
The FBT Tax (Fringe Benefit Tax) for fuel and maintenance is 6.73% on how much you have opted for. At the time of leaving CO. before 48 months then the employee has to pay FCV (For Closer Value) to the company from whom the loan is taken. If the employee is still stays after 48 months then employee will be charged 20% on the value of the car at that time for changing the name i.e. ownership
CHILDREN EDUCATION ALLOWANCE :---
Employee can claim exemption Rs. 2400 per year.
This exemption is restricted up to two children.
To pass the claim Employee has to submit the original bills.
To get this benefit child age should be greater then 3.5 years.
GIFT COUPONS
A sum of Rs. 5000/- would be exempted against the Gift Coupons. The company would provide coupons worth Rs. 5000/- during the months of October & November. Validity of this coupons is one year
This coupon is accepted at major outlets in city.FBT Tax – 16.67% is charged.
CONVEYANCE ALLOWANCE
If the employee is not using company’s car then and only then he can claim this option.
To getting the exemption bills are not required.
Conveyance allowance is up to Rs. 800/- per month.
FOOD COUPONS :--
The Company gives SODEXO passes in term of Food Coupons.
Food coupons are provided on monthly basis of Rs. 1300.
A sum of Rs. 15600 per annum will be exempted from the income tax.
MEDICAL ALLOWANCE :--
The employee gets an exemption of Rs. 15000 p.a. But to get exemption the employee must submit original bills.
HOUSE RENT ALLOWANCE:--
Maximum 40% of basic salary can be calculated as HRA. But if employee owns the house in another state then he/she can ask for HRA and also opt for Company Leased House.
SUPERANNUATION :--
13-15% of basic salary is transferred to trust.It can be given to employee only after the completion of 5 years with the
company.The money is collected by a trust.To withdraw the money the employee has two options, either he can take the
moneymonthly or he can take the money after 5years.
SPECIAL PERSONAL ALLOWANCE :--
Any amount which exceeds the limits of each allowance can be transferred under this head.
SPA is fully taxable as per income tax rules.
LEAVES :--
There are four types of leaves available with the employees.
PAID LEAVE • CASUAL LEAVE • SICK LEAVE • OPTIONAL LEAVE
Cadbury Worldwide
Cadbury is the largest confectionary company in the world and has its presence in Beverages in Australia and Americas. The brands that are enjoyed in almost every country around the world are Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious, and Bassett.
Some facts about Cadbury
gum company - Cadbury is the no. 1 confectionary company in the world - Cadbury is the no. 2 Cadbury is the no. 3 beverages company - Cadbury's employs about 60,000 people in 200 countries
Careers with Cadbury
The Skills required to be a part of Cadbury India are as follows:
Finance
Should be CA/MBA-Finance with an experience of about 2-10 years Should have negotiation and accounting skills Should have clarity in financial and commercial issues Should have the ability to analyze data
Human Resource
Should be an MBA-HR from premier institutes Should have good interpersonal skills Should have deep knowledge about HR processes
Operations
Should be an Engineer with an experience of 2 to 10 years Should be confident in working with forecasts and time efficiencies Should be able to handle pressure
Sales and Marketing
Candidate should be an MBA from premier institutes with an experience of 2 to 10 years in marketing, preferably in FMCG sector
Should have good interpersonal skills
Should have strategic thinking
Should have the ability to analyze data
Research & Development and QA
Should be Graduates / Post-graduates in Food Technology with 2 to 10 years of work experience
Should be involved, motivated and knowledgeable
Should be comfortable working with data, and tools
Should have problem-solving skills
Information Technology
Should be IT engineers / MCA with 2 to 10 years of work experience
Should have problem-solving skills.
Legal
Should be LLB / LLM with 2 to 10 years of work experience
Should have problem-solving skills
Should be able to handle sensitive & confidential work
Financial statement OF
CADBURY
BALANCE SHEET (Rs crore)
Dec '
09Dec '
08Dec '
07Dec '
06Dec '
05
Sources of funds
Owner's fund
Equity share capital 31.07 32.18 33.20 34.36 35.71
Share application money - - - - -
Preference share capital - - - - -
Reserves & surplus 499.73 432.22 372.94 357.73 398.10
Loan funds
Secured loans 2.28 32.02 1.28 3.26 3.71
Unsecured loans 9.89 9.68 7.48 6.75 4.51
Total 542.96 506.11 414.90 402.10 442.03
Uses of funds
Fixed assets
Gross block 724.75 586.94 544.77 430.21 395.50
Less : revaluation reserve - - - - -
Less : accumulated depreciation 372.09 335.55 299.18 265.13 234.88
Net block 352.66 251.39 245.59 165.08 160.62
Capital work-in-progress 152.53 123.86 25.58 82.18 29.55
Investments 18.01 2.92 298.49 253.42 258.21
Net current assets
Current assets, loans & advances 576.62 581.89 246.03 189.55 184.80
Less : current liabilities & provisions 556.85 453.96 400.79 301.81 218.50
Dec '
09Dec '
08Dec '
07Dec '
06Dec '
05
Total net current assets 19.77 127.93
-154.77
-112.26 -33.70
Miscellaneous expenses not written - - - 13.68 27.35
Total 542.96 506.11 414.90 402.10 442.03
Notes:
Book value of unquoted investments 18.01 2.92 298.17 253.09 -
Market value of quoted investments - - 0.31 0.32 -
Contingent liabilities 150.97 113.74 106.12 84.75 66.54
Number of equity sharesoutstanding (Lacs) 31.07 321.83 332.04 343.57 357.10
Profit loss account
Dec ' 09 Dec ' 08 Dec ' 07 Dec ' 06Dec '
05
Income
Operating income 1,934.38 1,588.60 1,293.47 1,058.25 879.78
Expenses
Material 848.56 681.21 545.77 444.08 235.78
Dec ' 09 Dec ' 08 Dec ' 07 Dec ' 06Dec '
05
consumed
Manufacturing expenses 43.77 125.71 101.91 78.46 158.47
Personnel expenses 150.62 130.22 107.36 93.93 94.38
Selling expenses - 2.45 269.62 220.38 -
Adminstrative expenses 624.19 430.46 97.06 82.04 292.11
Expenses capitalised - - - - -
Cost of sales 1,667.13 1,370.04 1,121.70 918.88 780.74
Operating profit 267.24 218.55 171.77 139.37 99.04
Other recurring income 12.67 25.07 22.07 13.41 17.87
Adjusted PBDIT 279.92 243.62 193.83 152.78 116.91
Financial expenses 1.72 5.20 2.03 2.22 1.70
Depreciation 43.83 36.52 34.32 33.41 34.07
Other write offs - - - - -
Adjusted PBT 234.36 201.89 157.48 117.14 81.14
Tax charges 45.73 36.11 44.67 43.62 35.19
Adjusted PAT 188.63 165.78 112.81 73.51 45.95
Non recurring items - - -14.39 -4.70 -
Other non cash adjustments - - 19.23 - -
Reported net profit 188.63 165.78 117.65 68.81 45.95
Earnigs before appropriation 578.54 508.92 359.73 256.94 45.95
Equity 6.21 6.44 6.64 6.87 7.14
Dec ' 09 Dec ' 08 Dec ' 07 Dec ' 06Dec '
05
dividend
Preference dividend - - - - -
Dividend tax 1.06 1.09 1.13 0.96 1.00
Retained earnings 571.27 501.39 351.96 249.11 37.81
Cash flow
Dec '
09Dec '
08Dec '
07Dec '
06 Dec” 05
Profit before tax 234.36 201.89 143.09 112.43 72.09
Net cashflow-operating activity 331.75 165.16 188.57 170.53 95.07
Net cash used in investing activity
-179.71 174.36 -86.05 -67.13 -112.42
Dec '
09Dec '
08Dec '
07Dec '
06 Dec” 05
Netcash used in fin. activity
-154.37 -79.91
-104.84
-110.14 -3.96
Net inc/dec in cash and equivlnt -2.33 259.61 -2.32 -6.74 -21.30
Cash and equivalnt begin of year 272.69 8.90 11.20 17.92 56.20
Cash and equivalnt end of year 270.36 268.51 8.88 11.17 34.89
Financial ratio
Key Financial Ratios of Cadbury India
------------------- in Rs. Cr. -------------------
Dec '05 Dec '06 Dec '07Dec '08
Dec '09
Investment Valuation Ratios
Face Value 10.00 10.00 10.00 10.00 10.00Dividend Per Share
2.00 2.00 2.00 2.00 2.00
Operating Profit Per Share (Rs)
27.73 40.56 51.73 67.91 860.21
Net Operating Profit Per Share (Rs)
246.37 308.02 389.56 493.616,226.3
9
Free Reserves Per Share (Rs)
-7.66 99.75 111.56 -- --
Bonus in Equity Capital
73.08 75.97 78.61 81.11 84.02
Profitability RatiosOperating Profit Margin(%)
11.25 13.16 13.27 13.75 13.81
Profit Before Interest And Tax Margin(%)
7.23 9.88 10.44 11.28 11.47
Gross Profit Margin(%)
12.83 14.11 10.62 11.45 11.54
Cash Profit Margin(%)
8.91 9.53 11.18 12.53 11.93
Adjusted Cash Margin(%)
8.91 9.97 11.18 12.53 11.93
Net Profit Margin(%)
5.11 6.42 8.94 10.27 9.68
Adjusted Net Profit Margin(%)
5.11 6.85 8.94 10.27 9.68
Return On Capital Employed(%)
18.74 29.68 38.44 40.91 43.48
Return On Net Worth(%)
10.59 17.55 28.96 35.69 35.53
Adjusted Return on Net Worth(%)
11.30 19.42 27.77 35.69 35.53
Return on Assets Excluding Revaluations
6.96 9.78 122.32 144.301,708.5
3
Return on Assets Including Revaluations
6.96 9.78 122.32 144.301,708.5
3
Return on Long Term Funds(%)
18.74 29.92 38.56 43.68 43.48
Liquidity And Solvency
RatiosCurrent Ratio 0.85 0.61 0.61 1.12 1.04Quick Ratio 0.38 0.20 0.22 0.79 0.68Debt Equity Ratio 0.02 0.03 0.02 0.09 0.02Long Term Debt Equity Ratio
0.02 0.02 0.02 0.02 0.02
Debt Coverage Ratios
Interest Cover48.7
377.60 106.72 39.80 136.88
Total Debt to Owners Fund
0.02 0.03 0.02 0.09 0.02
Financial Charges Coverage Ratio
68.77
68.67 95.43 46.82 162.29
Financial Charges Coverage Ratio Post Tax
48.07
46.95 75.82 39.88 135.78
Management Efficiency RatiosInventory Turnover Ratio
8.77 8.78 11.04 7.86 10.23
Debtors Turnover Ratio
49.89
95.97 105.54 96.83 76.20
Investments Turnover Ratio
9.83 10.41 11.04 7.86 10.23
Fixed Assets Turnover Ratio
4.92 4.90 2.40 2.71 2.67
Total Assets Turnover Ratio
1.99 2.67 3.16 3.14 3.56
Asset Turnover Ratio
2.22 2.49 2.40 2.71 2.67
Average Raw Material Holding
-- 53.76 42.87 -- --
Average Finished Goods Held
-- 24.77 28.10 -- --
Number of Days In Working Capital
-13.7
9-38.19 -43.07 28.99 3.68
Profit & Loss Account RatiosMaterial Cost Composition
27.98
41.72 43.53 46.11 43.02
Imported Composition of Raw Materials Consumed
-- 23.33 24.30 31.93 26.44
Selling Distribution Cost Composition
-- 20.82 20.84 0.15 --
Expenses as Composition of Total Sales
-- 0.35 0.49 0.44 0.98
Cash Flow Indicator RatiosDividend Payout Ratio Net Profit
17.71
11.38 6.60 4.54 3.85
Dividend Payout Ratio Cash Profit
10.17
7.66 5.11 3.72 3.12
Earning Retention Ratio
82.29
89.35 93.12 95.46 96.15
Cash Earning Retention Ratio
89.83
92.68 94.72 96.28 96.88
AdjustedCash Flow Times
0.10 0.09 0.06 0.21 0.05
Dec '05
Dec '06 Dec '07Dec '08
Dec '09
Earnings Per Share12.8
720.03 35.43 51.51 607.15
Book Value121.
48114.12 122.32 144.30
1,708.53
CAPITAL STURCTURE
Capital Structure (Cadbury India) PAID UP
Period Instrument
Authorized Capital
Issued Capital
From To (Rs. cr) (Rs. cr) Shares (nos)
Face Value
Capital
2008 2008Equity Share
37.5 32.19 32183208 10 32.18
2007 2007Equity Share
37.5 33.21 33203508 10 33.2
2006 2006Equity Share
37.5 34.36 34356882 10 34.36
2004 2005Equity Share
37.5 34.36 34356882 10 34.36
2003 2003Equity Share
37.5 35.71 35709487 10 35.71
2002 2002Equity Share
37.5 35.71 35709487 10 35.71
2001 2001Equity Share
37.5 35.71 35709487 10 35.71
2000 2000Equity Share
37.5 35.71 35709487 10 35.71
1998 1999Equity Share
25 23.81 23801540 10 23.8
1996 1998Equity Share
25 23.81 23801440 10 23.8
1995 1996Equity Share
25 19.84 19839935 10 19.84
1994 1995Equity Share
12.5 12.4 12399959 10 12.4
1993 1994Equity Share
12.5 12.4 12399895 10 12.4
1992 1993Equity Share
12.5 12.4 12399895 10 12.4
1987 1992Equity Share
10 8.4 8400000 10 8.4
AWARDS
Asian Marketing Effectiveness Awards 08
Asian Marketing Effectiveness Awards 2008 for Bournvita Folk/Fusion campaign - GOLD award for the "Best Insights and Strategic Thinking" and SILVER award for the 'Most Effective Use
of Advertising'.
The Asian Marketing Effectiveness Awards are the region's most
prestigious awards that celebrate resourceful Asian marketing. They are designed to set the standard for effective marketing within the region, and aim to uncover the campaigns that show results through innovative spirit and combining creativity with effectiveness to build world class brands.
Cadbury India ranked 7th Great Place to Work in IndiaNo. 1 FMCG CompanyCadbury India has been ranked as the 7th Great Place to Work and the No. 1 FMCG company in India in 2008, by the Great Place to Work Institute.
This study, in its fifth year in India , has a presence in 30 countries and is the oldest, most comprehensive and respected workplace study worldwide. Over two hundred companies throughout India participated in the survey, which measured the degree of satisfaction of employees with their place of work and picked out the best working environments. This is the fourth time we have featured amongst the Great Places to Work in India . We were ranked 10th in 2003, and were among the top 25 in 2004 and 2005.
Great Place to Work 2007
'Cadbury India' has been awarded the "Bronze Award for Excellence in People Management" in the 'Great Place to Work 2007' survey conducted by Grow Talent Company Limited and Businessworld. The award recognizes Cadbury India as a national leader in the area of Human Resource Management.
Business World along with Grow Talent has been carrying out the 'Great Place to Work' survey for the past 4 years. This award is based on the ranks received in top 25 list of the Great Place to Work India studies conducted in the last four years.
ABBY Award wins for India.
The prestigious ABBY awards, held in March, recognise creative excellence in the Indian Advertising Industry. The Ulta Perk campaign won four Silver
Awards in total and the Cadbury Dairy Milk Campaign, Miss Palampur, also won a Silver Award. This year Cadbury also sponsored the new 'Young ABBY' Award.
Bournvita won the Emmvie Gold for the Best Media Innovation - TV.
Cadbury won the Emmvie Gold for the Best Media Innovation - TV, for brand Bournvita, for the entry Physical symbol of Confidence.
Cadbury Dairy Milk & Bournvita crowned as Consumer Superbrands
Cadbury Dairy Milk & Bournvita have done it again. For the second time running, Cadbury Dairy Milk & Bournvita have been declared a `Consumer Superbrand' for 2006-7 by Superbrands India.
Cadbury- Ranked among India's most respected companies
Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's most respected companies by sector conducted by Business World magazine in 2007.
Cadbury wins the Effies 2006
Pappu does it again!
At the recent Effie 2006 awards organized by The Advertising Club of Mumbai, our 'Pappu Pass Ho Gaya' advertising campaign bagged two more awards - Gold in the Consumer Products category and Silver in the Integrated advertising campaign category.
Cadbury India roars at Cannes
Cadbury India received a bronze award at the Cannes Lions International Advertising Festival for partnering with a mobile phone operator in 2005 to provide exam results via SMS to school children.
Cadbury India is a Great Place to Work
The 'Great Place to Work' Institute study listed Cadbury India as a Great Place to work in 2005 for the third time in a row. Incidentally, Cadbury was in the Top 25 in 2003, 2004 and 2005 too.
Reader's Digest Award recognizes Bournvita
Bournvita won the 'Reader's Digest Trusted Brands' Gold Award for the vitamin health supplement category in Indian in 2006. The merit was based on 7000 responses from questionnaires and telephone interviews across Asia.
Suraksha Puraskar Award - 2005
Cadbury India's Bangalore factory has received the "Suraksha Puraskar" safety award from the National Safety Council - Karnataka chapter.
National Safety Council (NSC) was set up by the Ministry of Labour, Government of India in 1966, as an autonomous body to generate, develop and sustain a voluntary movement on Environment, Health and Safety.
Superbrands
List of Cadbury products
1. Chocolate
1. 1. Cadbury Astros (South Africa, no longer in production in the UK) (Banana) Perky Nana Boost (UK and Australia) Bournville - plain chocolate (UK, manufactured in France, India)
o Bournville (original)o Bournville Deeply Darko Bournville Deeply Dark with Coffeeo Bournville Old Jamaicao Bournville Orange
Buttons - milk chocolate buttons Premium Dark - plain chocolate (Canada)
o Premium Dark (original)
o Premium Dark Roast Almond Brunch Bar - 'breakfast' cereal and chocolate bar Caramilk - Caramel (Canada) Caramello Koala (Australia) Celebrations - gifting packs (India) [1]
Cherry Ripe (Australia) Chomp Clusters [2]
o Clusterso Peanutso Raisins
Creme Egg o Creme Egg Miniso Creme Egg Twistedo Caramel Eggo Caramel Egg Minis
Crispy Crunch Crunchie
o Crunchie Blast Curly Wurly
o Curly Wurly Squirlies Dairy Milk
o Dairy Milk Bar and a Half [3]
o Dairy Milk Whole Nut/Hazelnuto Dairy Milk Fruit & Nuto Dairy Milk Roast Almondo Dairy Milk Crackle (India)o Dairy Milk Shots o Dairy Milk Caramel o Dairy Milk Caramel Nibbles o Dairy Milk Buttons o Dairy Milk Bubbly (only available in larger block)o Dairy Milk Double Choco Dairy Milk Mint Chips (discontinued in the UK, Ireland equivalent under the
name of Dairy Milk Mint Crisp (crispy mint flavoured rice pieces) and New Zealand)
o Dairy Milk Coconut Rough (Australia)o Dairy Milk Tiffin (Raisin & Biscuit) (Ireland)o Dairy Milk Caramel whip - Nougat and Caramelo Dairy Milk White Top (Australia)
o Dairy Milk Top Deck (Australia and South Africa)
o Dairy Milk Double Decker (Australia)o Dairy Milk Triple Decker (Australia)o Dairy Milk Three Wishes (Australia)o Dairy Milk Macadamia (Australia)o Dairy Milk Peppermint (Australia)o Dairy Milk Peanut Butter (Canada)o Dairy Milk Turkish - Turkish Delighto Dairy Milk Black Forest (Singapore, Malaysia, Australia and New Zealand)o Dairy Milk Apricot Crumble Crunch (Introduced in 2008) [4]
o Dairy Milk Cranberry & Granola (Introduced in 2008) [4]
o Dairy Milk with Crunchie Bitso Dairy Milk Cashew (Australia)o Dairy Milk Rocky Road (Australia)
Dairy Milk Desserts (Australia & New Zealand)o Dairy Milk Desserts Banoffee Pieo Dairy Milk Desserts Berry Pannacotta (New Zealand)o Dairy Milk Desserts Boysenberry Shortcakeo Dairy Milk Desserts Crème Bruleeo Dairy Milk Desserts Fudge Brownieo Dairy Milk Desserts Lemon Cheesecakeo Dairy Milk Desserts Tiramisu
Dairy Milk Meltso Dairy Milk Melts Velvety Milko Dairy Milk Melts Deliciously Darko Dairy Milk Melts Heavenly Praline
Dairy Milk Snapso Dairy Milk Snapso Dairy Milk Snaps Orangeo Dairy Milk Snaps Minto Dairy Milk Snaps Coconut
o Dairy Milk Snaps Honeycomb Dairy Milk Tasters (Dairy Milk Moments in Ireland) Dairy Milk Thins Dairy Milk Whispers (Australia) Dairy Milk Magic Elves Double Decker Dream - white chocolate Chocolate Éclairs Eight Moments
o Eight Moments Velvety Milko Eight Moments Deliciously Darko Eight Moments Indulgently Praline
Fingers (Produced under license by Burton's Foods)o Fingerso Fingers Whiteo Fingers Darko Fingers Caramelo Fingers Minto Fingers Toffee Cruncho Fingers Coconut (France)o Mini Fingerso Giant Fingers
Five Star (India) [5]
Flake o Flake (original)
99 Flake - ice cream variety (licensed to Frederick's Dairies)o Flake Dark - dark chocolateo Flake Snow - white chocolate (Formally known as Snowflake)o Flake Dippedo Flake Praline
Freddo o Freddo Caramelo Freddo Whiteo Freddo Strawberryo Freddo Peppermint
Fudge Gems (India) [6]
Jaffas (Australia and New Zealand) Koko (To be launched September 2009 in UK) [7]
Marble (Australia and New Zealand) Milk Tray
Mini Eggs Heroes Mis-Shapes (discounted bags of assorted chocolate pieces that did not pass
appearance testing) Moro
o Moro Gold (Australia)o Moro Peanut (Australia)o Moro Coconut (Australia)
Nico's chocolate Salty Brassness Balls (UK, Brassness, Nico) Nutties (India) Old Gold - plain chocolate (Australia)
o Old Gold 70% Cocoao Old Gold Macadamiao Old Jamaica Rum 'n' Raisins
Perk (India) [8]
Picnic Roses Shots Snack
o Snack Shortcakeo Snack Wafero Snack Sandwich
Snow Bites Spots v Stripes Star Bar Sweet Marie (Canada) Temptations [9]
Time Out o Honeycomb Time Out
Twirl Wispa
o Wispa Gold - caramel [10]
Wunderbar (Canada and Germany) Yowie
1. 1. 1. Former Brands
Amazin' (UK) Aztec (UK) Animals Country Style (UK) Crave (Australia)
Creme Egg Mint (UK) Dairy Milk Almond & Honey Dairy Milk Orange Chips Dairy Milk with Shortcake Biscuit Dairy Milk with Creme Egg Dairy Milk Crispies Dairy Milk Wafer Double Decker with Nuts Dream with Strawberry Bits (limited edition, summer 2004) Fuse Inspirations Mr. Big Paradise (Egypt) Spira Strollers Taz Wispa Mint - mint Wispa Bite - caramel and biscuit Wispaccino (Wispa with coffee)
In addition to these chocolates, a number of the brands have been sub-licensed to Frederick's Dairies to make a range of ice-cream versions. In the United States, most Cadbury branded chocolates are produced in Pennsylvania by the Hershey's chocolate company. Brand names sold include the Caramilk and Dairy Milk, as well as "Fruit & Nut" (with raisins and peanuts) and "Royal Dark" brand.
1. 2. Fry's
Chocolate Chocolate Cream - dark chocolate with fondant centre
o Peppermint Creamo Orange Creamo Five Centres (no longer in production)
Turkish Delight
1. 3. Green & Black's
Green & Black's is range of upscale organic and Fair trade chocolate. The "Maya Gold" variety was the first UK product to be awardedFairtrade certification in 1994. Green & Black's also produces a range of ice cream, biscuits, and hot chocolate.
Milk White Maya Gold - dark chocolate with orange and spices Almond Raisin & Hazelnut Hazelnut & Currant Mint Caramel Cherry Ginger
Butterscotch Hazelnut, Almond & Brazil Espresso - dark chocolate with coffee flavour Dark & Almond
2. Sweets
2. 1. Bassett's
Liquorice allsorts o Fruit Allsortso Desert Allsortso Sports Mixture
Jelly Babies o Milky Babieso Fruity Babieso Party Babies
Sherbet Lemons Fruit Bonbons
o Lemon Bonbons Pear Drops Dolly mixture Sweetshop Favourites Assorted Toffees Murray Mints Mint Creams Mint Favourites Imperials
o Imperials Spearmint Everton Mints Animal Mix Snakes Sour Squirms
2. 2. Maynards
Sours Midget Gems Fuzzy Peach Fruit Gums Swedish Berries
3. Mints and chewing gum
3. 1. Trebor
Mints o Extra Strong Mintso Extra Cool Mints
Spearmints Softmints
o Softmints Peppermint
o Softfruitso Softmints Ice (Pakistan)
Mini Mints 24-7
3. 2. Trident
Trident Soft o Pepperminto Spearminto Tropical Twisto Strawberry Smoothie
Trident Splash o Strawberry and Limeo Vanilla and Minto Raspberry and Peacho Apple and Apricoto Citrus and Blackberry
Trident Fresh o Oooh Pepperminto Aahh Spearminto Coool Lemon
Trident Sweet Kicks o Mint with Chocolate
3. 3. Hollywood Chewing Gum
Original Style Sphere 2 Fresh Sweet Gum
3. 4. Cadbury Adams
see Cadbury Adams products.
4. Miscellaneous
4. 1. Beverages
Bournvita Cocoa Orange Crush (Canada) Cool Ridge - spring water (Australia) Export Cola (Australia) Highlights - low calorie hot chocolate
o Highlights Chocolateo Highlights Dark Chocolateo Highlights Minto Highlights Orange
o Highlights Fudgeo Highlights Toffeeo Highlights Café Latteo Highlights Espresso
Drinking Chocolate - hot chocolate powdero Instant Hot Chocolate
Passiona (Australia) Spring Valley Juice (Australia) Solo (Australia)
4. 2. Baking
Bournville Cocoa Cooking Chocolate
o Milk Cooking Chocolateo Dark Cooking Chocolate
Miniso Buttons Miniso Curls Miniso Sprinkles Minis
4. 3. Others
Bytes (India) [11]
Cadbury Dairy Milk Ice Cream - Chocolate chip ice cream Cake Bars
o Cake Bars Milk Chocolateo Cake Bars Fruit & Nuto Cake Bars Caramelo Cake Bars Mint Crispo Cake Bars Orange Crispo Cake Bars Strawberry Jam
Chocolate Gateau Chocolate Tart Milk Chocolate Spread (Produced under licence by Premier Foods) Mini Rolls
o Mini Rolls Milk Chocolateo Mini Rolls Caramelo Mini Rolls Strawberry
CADBURY BRAND AMBASSADOR Mrs. Amitaba bachan