CADBURY DAIRY MILK

CADBURYINDIA

CADBURY DAIRY MILKDairy Milk is a brand of chocolate bar made by Cadbury.

Popular in both the United Kingdom and around the world.

Introduced in 1905, but it came to India in 1948.

Dairy milk alone holds 30% value share of the Indian chocolate market.

Main marketing strategy used: Advertisements

CADBURY DAIRY MILKNEED FOR MARKETINGStrong brands are very important in the chocolate confectionery market. Almost 80% of chocolate purchases are made on impulse. Consumers use brands and packaging to recognize products quickly and reduce perceived risks when purchasing a newly launched brand.

CADBURY DAIRY MILK

TARGETED CUSTOMERS

The targeted customers of Diary Milk has been changing from time to time and advertisement to advertisement.

CADBURY DAIRY MILKA FEW ADVERTISEMENTS

The Real Taste of Life with the girl dancing on the cricket fields.

The message: Dairy Milk is for enjoyment

CADBURY DAIRY MILKDuring late 90s

Campaign: Khanewalon ko khane ka bahana chahiye.

Target: widening chocolate consumption among the masses

CADBURY DAIRY MILKMore recently

Campaign: kuch metha ho jaye.

Target: to associate Cadbury with celebratory occasion.

CADBURY DAIRY MILK

Campaign: pappu pass ho gaya.

Target: encourage those who have pass the exams to celebrate with Dairy Milk.

CADBURY DAIRY MILK

Campaign: Miss Palampur

Target: Focusing on the adults.

CADBURY DAIRY MILKNEW IN MARKET

Products: Dark chocolate Dry fruit collection for diwali.

Target: Dairy Milk as a gift.

CADBURY DAIRY MILKConclusion

The prospective customers of Cadbury Dairy Milk have changed have changed from kids to adults-including every family member to celebrate any occasion with Dairy Milk.

SOURCESCadburyindia.comMyiris.com

CADBURY INDIA