cable operators connect to revenue opportunities with global capacity’s one marketplace
DESCRIPTION
During the “Connect to Revenue Opportunity with One Marketplace” webinar on July 10, Global Capacity’s Vice President of Product and Marketing, Mary Stanhope, addressed members of the National Cable Television Cooperative (NCTC) and discussed how building a compatible “network of networks” can help cable operators scale economically; extend beyond their network footprint; and provide value-added services for their customers. Ms. Stanhope advised NCTC members to automate the qualification and procurement of network services, migrate to an interconnection strategy that delivers access to multiple services and locations over the same physical interconnection, and establish interconnection at key intersection points for not only networks, but also business application and cloud services.TRANSCRIPT
Connect to Revenue
Opportunity
with One MarketplaceMary Stanhope VP of Product and Marketing, Global Capacity
The Marketplace of Networks | www.globalcapacity.comPage 2
Today
Globalization for businesses and consumers is a reality.
Regulatory changes are squeezing profits and increasing competition.
Data services have transformed the way that businesses operate and the world
communicates.
Increase in bandwidth intensive applications and cloud applications among
multiple sites
Pressure to do more with less
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Cable Environment
• Growing demand for increased quality and reach of voice services; decreased margins for voice customers, Cable Operators are challenged with expanding their networks more cost-effectively and efficiently across a wider geographic footprint.
• Having successfully penetrated on network SMB with triple play bundles, Cable Operators are
o turning focus towards larger enterprise customers with locations that extend beyond their network footprint
o looking for new value added service solutions for SMB customers
• Cable Operators must think about building a compatible “network of networks” in order to scale economically.
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Challenges Going Off Network
Timely qualification, design and pricing of
solutions
Reducing complexity of interconnection
Meeting service level expectations
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Audience Poll
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What if you could…
• What if you could:o expand your network reach beyond your footprint more competitively than
other regional and local carriers;
o reduce the time required to respond to large off-net, multi-site RFPs;
o reduce the time spent on carrier negotiations with a single point of procurement; and
o receive automated, real-time pricing on over 95.7% of all off-net rates quoted.
• As well as:o promote your network capabilities to a wider national and global market;
o know that your rate is competitive, with measured results from true demand sets;
o reduce your sales and marketing costs while increasing your network sales;
o participate in larger off-net and outsourced opportunities with System Integrators and Fortune 500 companies; and
o Gain cost effective access to in demand revenue generating business applications
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The Right Solution
• First, Cable Operators are advised to automate the qualification and procurement of network services.
o Speed up the process for qualifying addresses
o Price needed service options
o Assure competitive rates
o Manage and scale a greater volume of quotes
• Second, it is in the best interest of Cable Operators to migrate to an interconnect strategy that delivers access to multiple services and locations over the same physical interconnection.
o Improved pricing per bandwidth
o Better capacity utilization
o Reduced complexity in service delivery and management
• Third, establishing interconnection at key intersection points for not only networks but business application and cloud services.
o New revenue opportunities
o Reduced complexity in service delivery
o Aggregated connectivity to multiple cloud solutions is cost competitive
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Global Capacity’s One
Marketplace• Leverage a Marketplace of Networks to
o Source multi-network Ethernet, Internet and TDM access services through a single platform
o Extend network reach while simplifying the process of designing, quoting, and ordering
o Automated pricing and ordering system that provides real-time access to competitive market rates
o Automated pricing and ordering - eliminates the time-intensive, manual process of requesting quotes for network access
o Single MSA with uniform terms, conditions and SLAs
o Streamlined and consistent service delivery for best customer experience
One Marketplace matches the right demand with the
right supply to deliver the right access to customers
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Networks
The One Marketplace
Ecosystem• Efficient interconnection between hundreds of
access networks leveraging one MSA
• Gain access to over 3,000,000 Ethernet addresses and near ubiquitous Private Line TDM services
• Leverage interconnection services to build less complex, lower cost, service delivery environments
• Interconnection at high demand aggregation sites
• Connect to industry-leading data center availability
• Cross connect cloud applications directly into carrier backbones that power enterprise WANs, reducing time-to-market and optimizing performance
Data CentersApplications
Enterprises
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Connect to Revenue Opportunity
Sip Peering
IP Peering
IAAS – Amazon Cloud Services
cloud infrastructure services
Could Applications and Platforms
Strategic Colocation, Performance Hub, Cloud Exchange
Content Providers
National Cable
Television Cooperative
Managed Service
Providers
National & International
Service Providers
Ubiquitous Network
Reach
Cable MSOs
Application Service
Providers
Backhaul Circuit from Franchise POP
to Closest OMP POP
Through one Interconnection
the opportunity to connect to
Cloud Applications, Cloud Platforms,
Private Peering, Public Internet,
build global wan solutions.
Sell in franchise connectivity to
broad demand of other
One Marketplace Customers
Participate in larger off-net
opportunities as a competitive piece
of the solution
Interconnect to One Marketplace to:
• Increase your competitive position
against larger carriers across an
extended footprint
• Ensure your off net access is competitive
• Reduce the time required to respond
to large RFPs
• Reduce time spent in MSA and carrier
negotiations
• Shorten your time to market
• Expand the breadth of revenue generating
service to your customers
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Simple Connectivity
Pricing
• Identify locations
• Competitive pricing
• Timely pricing
• Accurate pricing
Ordering
• Standardized service orders
• Service design
• Single service agreements and exhibits
Provisioning & Turn-up
• Consistent test and turn-up
• Interconnection for timely delivery
Manage and Support
• 7x24 monitoring
• SLA monitoring
• 2 Geo-diverse NOCs
Expand & Grow
• Capacity management
• Capacity upgrade
• Service upgrade
Global Capacity provides service providers with a
consistently superior customer experience
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AutomationProvides Network Pricing in Seconds
Automated access pricing
via API
Available with
NCTC’s Bandwidth
Broker Desk
Program
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Full DLR Designs for Each
Solution – Simple Click to
Order
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Streamlined Provisioning
• Normalized service intervals
o Maintain detailed supplier data, part of the pricing process
• Single Interconnect with competitive reach
o Technically complies to the MEF defined ENNI (MEF 26)
• Consistent customer experience
Milestone Interval Guide
Order Placement Order
Validation
Order
Acceptance
Order Number and
CID, VID
Overall FOC Local Access
Delivery
Carrier
End to End Testing
Completion
Notice
10MB Day 0 1st-5th Day 6th-12th Day 13th-20th Day 21st-23rd Day 24th-29th Day 25th-30th Day
100MB Day 0 1st-5th Day 6th-12th Day 13th-20th Day 21st-23rd Day 24th-29th Day 25th-30th Day
1Gig Day 0 1st-5th Day 6th-18th Day 19th-33rd Day 34th-39th Day 39th-44th Day 40th-45th Day
Order Placement
Order Validation & Acceptance
Order Number (s)
Overal FOC
Local Circuit/Acces
s Delivery
Carrier End-to-End Testing
Completion Notice
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Simplified Network
Management
• One Marketplace architecture removes the variability of support processes across multiple access networks. o Proactively monitoring and predictive analysis of services
o 7x24x365 monitoring from two US based geo-diverse NOCs
o Automated fault correlation and ticket generation
o Problem determination and resolution management
o 15 minute notification
o Level 2/3 engineers
o Monthly reports
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Transparent Reporting and
Data
• Manage and analyze all quotes, orders, and billing services.
• Print and download data.
• Market intelligence enables informed business planning
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Connecting to One Marketplace
• One Marketplace PoPs:
o 60 Hudson St., New York City NY
o 2500 Allegheny Center Mall, Pittsburgh PA
o 350 E. Cermak, Chicago IL
o 1950 Stemmons, Dallas TX
o 1050 17th St Denver CO
o 56 Marietta, Atlanta GA
o 1 Wilshire Los Angeles CA
o 9 Great Oaks Blvd, San Jose CA
o 2020 5th Ave, Seattle WA
o 21715 Filigree Court, Ashburn VA
o 511 11th Ave., Minneapolis MN
o Future:
o 3402 E. University Dr., Phoenix AZ
o 1 Summer, Boston, MA
o 36 NE 9th, Miami, FL
o 1102 Grand, Kansas City MO
o 921 Washington, Portland OR
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One Marketplace
Interconnection
• Network-to-Network Interconnections (NNI) aggregate services and expand the reach of network capabilities from local interconnection points.
• Combined Cisco, Overture, and BTI based network
• Bandwidth availability for interconnection
o ENNI at 1 Gig or 10 Gig
o TDM at DS3 to OC-192
• Access services available
o One Marketplace Network delivering
• 1.5 Meg to 1 GigE E-Line and E-Access EPL and EVPL services from the hub
• DS1 to OC-N services from the hub
• Options:
o One Hub Interconnect
o Network Extension to your POP
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One Marketplace Buy/Sell
Partnership • Simple Connectivity with One Marketplace to:
o Buy Reach
• Enables efficient interconnection between hundreds of networks leveraging one MSA
• Gain access to over 3,000,000 Ethernet addresses and near ubiquitous Private Line TDM services
o Sell Access
• Advertise your footprint and capability to a wider market
• Point quote demand to your excess capacity
o Connect to IP Networks
• Greater visibility, no blind oversubscription
• Lower connectivity costs
• Access Peering
o Connect to Cloud
• Predictable latency and high-performance access over dedicated private network
• Connect to over 400 Cloud and 600 IT service providers
• Improve time to market and total cost of ownership
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Why BUY from One
Marketplace?
• Ubiquitous reach across America and International
• Ensure your off net access is competitive
• Reduce the time required to respond to large RFPs
• Reduce time spent in MSA and carrier negotiations
• Automate over 97.9% of all off net quotation
• Increase competitive position against larger carriers across larger footprint
• Secure scalable connectivity to ecosystem of business applications
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Why SELL into One
Marketplace?
• Advertise your footprint and capability to a wider market
• Gain market intelligence around true demand sets
• Reduce selling SG&A
• Increase competitive position against larger carriers across larger footprint
• Participate in larger off-net and outsourced opportunities as a competitive piece of the solution
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Who is using One
Marketplace…“PEG Bandwidth’s selection of Global Capacity’s One Marketplace complements our
cost-conscious and aggressive approach to delivering bandwidth solutions for our
customers’ toughest network challenges,” comments Greg Ortyl, Sr. Vice President of
Sales and Marketing at PEG Bandwidth. “Through our network interconnections to
Global Capacity’s One Marketplace, PEG Bandwidth gains increased access, expertise
and insight into network costs and availability, ensuring the timely deployment of
necessary network infrastructure for our customers.”
“The efficiencies provided by One Marketplace drive additional revenue for EarthLink by
facilitating improved customer service and quote turn-around times, as well as an
alternative route to market our on-net services. This will ultimately help us win new
business,” says Pat Hannon, SVP of Wholesale and Carrier Services for EarthLink.
“Global Capacity is a valuable cornerstone partner that understands the wholesale and
business model while realizing the intrinsic value of our mutual partnership,” comments
Brad Cheedle, Senior Vice President, Business Services, of WOW!
“NetWolves’ customers have expressed a clear need for creative network solutions, and
Global Capacity’s solutions are not only the perfect complement to our portfolio, but are
also efficient and cost-effective to deliver,” says Michael Grossman, NetWolves’ Vice
President of New Business Development. “Global Capacity’s network services have
enabled us to win more business both in North America and abroad.”
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The results are simple
• With a network interconnection to One Marketplace, Cable Operators:
o increase their service delivery area and revenue growth potential;
o reduce time to design and quote customer proposals;
o reduce the number of interconnections required to deliver services out of franchise, including into often hard to reach tier 2 and 3 markets;
o reduce costs and service complexity associated with multiple cross-connects, interconnections, MSAs and Network Operations Center (NOCs) from multiple networks;
o Increase revenue opportunity with a cross connect to popular business applications; and
o reduce delivery intervals, therefore shortening time to market and time to revenue.
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Meet Global Capacity
at The Independent Show
July 27-30
in Kansas City
at Booth #629
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Thank you !
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About Global Capacity
• Leading network connectivity company
• Product portfolio includes: One Marketplace, Network Management and Engineering Services, and LATTIS
• Founded in 2006 through a series of strategic mergers:
o Headquartered in Chicago, IL with offices in the US and Europe
o Over $400 million of invested capital and 14 years of operating history
o Privately held
• First automated on-line access network marketplaceo Services over 275 customers
o Processes over 450,000 price quotes per month, representing over $8 billion annualized demand
o automated current pricing for over 19,000 unique rates from 444 carriers in 75 countries
o maintains location data for more than 27 million validated sites in 132 countries
o proactively monitors and manages over 10,100 circuits for faults and performance
• Last 12 Month Awards:o 2014 TMC Communication Solution Product of the Year
o 2014 Global Business Technology Award for Innovative Service
o 2014 Metro Connect Award Best Service Innovation
o 2014, 2013 Finalist COMET Awards for Innovative Service Provider
o 2014 Finalist Leading Lights Best Company, 2013 & 2012 Leading Lights Ethernet Services Finalist