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Scientific knowledge and technical competenceare the main assets of

Asquali’s Aroma Sculptorswho will be your guides within

the complex yet fascinating world of smells.

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Culture Olfactive

A few friends, a common passion: the sense of smell.Different and complementary personal experiences.

An Association: Asquali, Olfactory Culture.An objective: Olfactory, Scientific and media events.

A vocation: enable a larger public to discoverthe mysterious and fascinating world of smell.

* MICHAEL MOISSEEFF *Aromatician, modern Alchemist and Aroma Sculptor, whose aim is to discover themechanisms that induce smells to arouse memories and stimulate imagination. Doctor ofBiotechnology, he has studied all aroma production methods, from the simplest to the mostsophisticated.

* JACQUI LEDRESSEUR *Over 25 years of cultural and professional experience, a deep interest in artistic andscientific creation and a passion for communication allows her to ensure a liaison betweenscientific research, artistic creation and the general public.

can be described in three words:

* AROMA *

ASQUALI'S Aroma Sculptors create quality formulae, combining natural essential oils,synthesised products, and work on the modelling of olfactory shapes...

* TECHNOLOGY *

ASQUALI'S Aroma Sculptors use their scientific and technical competence for theconception and production of original and attractive odorisation systems.

* COMMUNICATION *Treating odour as a vector, Asquali's Aroma Sculptors have developed and concretised anew communication concept:

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THE LABORATORY

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Smell, fragrance, perfume, exhalation, aroma, scent, emanation, odour, aroma, flavour andeven stink or stench, are some of the magical and mysterious words which evoke the poetry oflife : the smell of a freshly mown lawn, the scent of wild plants, the aroma of spices, theperfume of a rose, the fluid fragrance of the marine world, the wild exhalation of animals...

The Aromatician, alchemist of modern times, combines touches of odour to create exoticism,subtlety, purity, and intensity. They sculpt aromas to induce dreams and recollections, tostimulate, comfort or excite one’s imagination, to rouse one’s senses. In combining essentialoils or synthetic substances, the Aromatician works to achieve an olfactory shape, until thenonly hidden away in his memory. Each day technical efficiency and artistic creativity producenew aromas.

We think our lives are dominated by our sense of sight, but the more dinner time approaches,the more we realise our real joy of living is linked to our sense of smell and therefore to theodours and aromas of our everyday environment. They participate in all our emotions,influence our behaviour, make life pleasant or unbearable, and can even be nourishing !

Odours rule our emotional life, delving into the depths of our brain. Odours stimulate,suggest, evoke associations, frighten, enchant and excite us, but seem to belong to oursubconscious.Odours are more reliable than sounds in plucking our heartstrings to make them vibrate.They help us to recognise and identify, but also to remember.

« When, from a distant past nothing subsists, after the death of beings, after the destruction ofthings, smell and taste only, fragile but swifter, more immaterial, more persistent, more faithful,linger longer, like souls, reminding, waiting, hoping, within the ruin of everything else, carryingwithout bending their barely palpable drops, the edifice of recollection »

Marcel Proust.

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FRAGRANT EXHIBITIONS

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Who would readily accept to be deprived of the full appreciation of the smell of a bouquetof roses, of a fine wine, of a forest in autumn, or simply of the pleasure comparing thearomas of a meat and mushroom casserole and a dish of strawberries, or even the ability todetect a dangerous gas leak?

Asquali has developed its roots within the mysterious and fascinating world of odours. Onthe trail followed by ancient plant distillers, glove perfumers, prospectors for unknownaromas, we offer our services as guide.

Our workshops help participants to discover the wonderful world of smells. Children willbecome aware of the difficulty of communicating this sensation and will acquire thenecessary vocabulary to surmount this handicap. Pursuing their investigations in theireveryday surroundings, they will enrich their means of expression by describing theirolfactory perceptions, feelings and emotions, becoming conscious of the world around them.

We also propose an initiation to the olfactory world for adults in the form of "odourtasting" such as in wine tasting: the different odour families, such as fruity, woody, floral,spicy, composed of natural as well as synthetic aromas are presented. The participants willdiscover what characterises a natural smell and a synthetic one, becoming conscious of theinherent problems of verbal expression in olfactory perception, as well as the increasinglyimportant presence of aromas in their everyday life.

Visit the Explorarôme, a "smell centre", and follow experienced guides through a fragrantworld of smells, scents and aromas. Aroma Sculptors, scientists dedicated to understandinghow the nose works and why smells smell, will help you to rediscover the much neglectedsense of smell. Throughout your visit you will enjoy clear scientific explanations and willunderstand how everyday life can be enhanced by a keen sense of smell.

The Explorarôme is located in Montegut Lauragais, a small village near Revel at the foot ofMontagne Noire (Black Mountain). The visit starts with a stroll through a fascinating scentgarden where several hundred aromatic plant species will titillate your nostrils and sharpenyour sense of smell. In the lab, you can observe how the Aroma Sculptors tame the volatilityof aromatic matter to transform it into charming and surprising perfumes, scents, flavoursand aromas. You will then be able to challenge your senses in our smell museum, whereexhibitions entice you to "play with your nose"! Please phone to book.

THE EXPLORARÔME OPENING DAYSGENERAL PUBLIC :

SPRING AND SUMMER HOLIDAYS SUNDAYS, TUESDAYS AND THURSDAYS AT 3.00pmGROUPS (12+) :

VISITS ALL YEAR ROUND MORNING AND / OR AFTERNOONIN ALL CASES PLEASE BOOK : T/ 05 62 18 53 00 (OFFICE HOURS)

asquali.jacqui@club-internet.frADULTS, 9,OO€ - STUDENTS : 7,00€ - CHILDREN : 5,50€

REDUCED PRICES FOR LARGE GROUPS

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VISITING THE EXPLORARÔME

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