c reating a future with zero food waste an illinois launch startup
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c reating a future with zero food waste an ILLINOIS LAUNCH startup. WHAT IS ZERO PERCENT?. a simple, holistic system to help food businesses move surplus inventory in their operations through donations or deals locally, in real-time. WHY THIS MAKES SENSE?. - PowerPoint PPT PresentationTRANSCRIPT
creating a future with zero food waste
an ILLINOIS LAUNCH startup
a simple, holistic system tohelp food businesses
move surplus inventoryin their operations
through donations or dealslocally, in real-time
WHAT IS ZERO PERCENT?
Food Waste: 30% of all produced food$10b worth of annual waste at restaurants only
• Environmental: Greenhouse gas (Methane) emissions
• Societal: Severe food insecurity and hunger– More than 15% households in US– Poverty: more than 20% in Champaign county
WHY THIS MAKES SENSE?
How important is it that “places to eat” use the following sustainable practices?
“Disposing food waste in an environmentally-friendly way”
72%
WHY THIS MAKES “CENTS”?
Unilever Food Solutions – Global Research
How much you agree with this statement?
“I would pay more for meals in places that are implementing food waste/disposal schemes to limit food waste and adverse environmental impact”
47%
Unilever Food Solutions – Global Research
WHY THIS MAKES “CENTS”?
• Supermarkets mark down prices of surplus inventory close to expiration
• Panera Bread saved ~ $10 million* through its “Day-End Dough-Nation” program at 1400 locs.– * additional tax benefit.
• Darden heavily advertises its “Darden Harvest Program” for donating surplus food
• Many others such as Chipotle, Starbucks, YUM!
EXAMPLES
zero hassle. zero cost.
Feature # 1- DONATIONS
• Donor posts info about the donation– Product, pick up times, any special requirements– Requires between 20 and 50 seconds
• System automatically finds a local, best-fit* agency that will pick up the donation– Through text message conversations
• Best-fit*: agencies that observe these guidelines– http://zeropercent.us/biz/foodsafety.pdf– http://www.cityharvest.org/donate-food/donation-guidelines
HOW DONATIONS WORK?
• Tax Deductions? Possibly.• Liability -> None!
– Federal Law to protect food donors– Good Samaritan Food Donation Act of 1996
• Bad rep -> Unlikely!– We work directly with registered agencies– e.g. local Salvation Army, Daily Bread Soup Kitchen– .. who typically have a food-handling license– .. and follow the donation safety guidelines
DONATIONS - IMPORTANT CONCERNS
Feature # 2 - DEALS
zero hassle. zero printed coupons.
Post deals on surplus inventory for nearby consumers(a completely optional alternative for cutting waste)
APP-TO-APP EXPERIENCE
Time to post: ~30s
SMART PUSH ALERTS
• Pilot run for 6 months in Urbana-Champaign
• Restaurants and CafesEinstein Bros Bagels, Great Harvest Co, J.Gumbo’s, Sbarro, Intermezzo Café at Krannert Center, Bo Bo China, One World Pizza, Papa Dels
• Six community agencies are participating• More than 3000 pounds rescued• Hundreds /week now
CURRENT STATUS
COMMUNITY AGENCIES
• Einstein Bros Bagels, Urbana – Dozen (surplus) bagels at 50-70% off
• During the slow 3-5 pm
– Leftover bagels posted as donation• Crepe Delicious, Illini Union, Urbana
– Discount surplus pre-prepared empanadas– Donate surplus or imperfectly shaped empanadasJ Gumbo’s, Urbana (Cajun and Creole cuisine) – Package and Donate surplus from previous night
USAGE EXAMPLES
• More than 90% donation pick up rate– Compared to ~75% for standard scheduled donations*
• Real-time No commitment Even on weekends!• Real-time Donations with very short shelf-life • Reduce “food waste shift” through (fair) rotation
among participating agencies• Technology? Even your grandma can do it!• Donation receipts can be automatically generated
INTERESTING FACTS - DONATIONS
* Conversations with Food Rescue, Indianapolis, GM Einstein Bros Bagels Urbana
businesses get recognition through a
WINDOW STATIC CLANG
• Cost? Free for the mission– User app will always be free– Donations (non-monetary) will always be free for
businesses and community agencies
• Advertising• Sell brand merchandise (t-shirts, fridge magnets)
WHAT’S IN IT FOR ZERO PERCENT
“In US, there’s a lot of food being wasted” – The Washington Post
“Eliminating Waste through Donations” – WAND-TV NBChttp://www.wandtv.com/global/Category.asp?c=182814&clipId=7436333&topVideoCatNo=99891&autoStart=true
“Zero Percent Champaign” – News Gazette Sunday Paper (print only)
“Zero Percent Vs. The World” – Smile Politely Champaignhttp://www.smilepolitely.com/food/zero_percent_versus_the_world/
“Zeroing Out” – John Bloom, Author American Wastelandhttp://www.wastedfood.com/2011/10/03/zeroing-out/
LOCAL & NATIONAL PRESS
• Dr John Clarke, Illinois Launch, U of Illinois• Holly Elmore, Elemental Impact• Julie Menter, Blu Skye• Craig Goldford, Operation Food Search, St Louis• John Williamson, Food Rescue, Indianapolis• Dr Irfan Ahmad, CNST, U of Illinois• IGBA• U of Illinois Research Park
WITH FEEDBACK & ADVICE FROM
