CLINICAL MODEL TO PROMOTE ENTREPRENEURSHIP TO ENGINEERS

Rowan University201 Mullica Hill Rd.

Glassboro, NJ 08028

http://users.rowan.edu/~marchese

Roundtable on Entrepreneurship Education for Scientists and Engineers

Stanford University, October 27, 2004

K. Mark WeaverAnthony J. Marchese

ROWANUNIVERSITY

ROWANUNIVERSITY

Rowan University’s Project Based Learning Initiative

The Engineering Clinic Sequence

The Undergraduate Venture Capital Fund

The Center for Innovation and Entrepreneurship

The Technology Entrepreneurship Concentration

The No-Prerequisites Policy for all Entrepreneurship Courses

The Entrepreneurship and Innovation Gen Ed Course

Summary and Discussion

CLINICAL MODEL TO PROMOTE ENTREPRENEURSHIP TO ENGINEERS

OVERVIEW

ROWANUNIVERSITY

Located in Glassboro, NJ. Founded in 1923

University renamed in honor of Henry Rowan after $100 million gift in 1992 to create the College of Engineering

Engineering program started in 1996

Technology Entrepreneurship Certificate program started with NCIIA grant in 2003

Center for Innovation and Entrepreneurship started in 2002

History of the University

ROWAN UNIVERSITY

ROWANUNIVERSITY

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nd

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1995 1996 1997 1998 1999 2000 2001

Fiscal Year

Research Expenditures

Accredited engineering (CEE, ChE, ECE, ME) and business programs.

High-quality undergraduate engineering programs3rd Ranked Chemical Engineering program

11th Ranked Mechanical Engineering program

Award-winning, project-based curriculum

Multidisciplinary Masters program

Highly competitive graduatesGraduate study at Princeton, Stanford, Cal Tech, Berkeley, Illinois, Penn, etc.

External funding Factor of 10 increase in research funding since 1995

Faculty reputation Carnegie Scholar

ASEE Recognition

NSF Career Award winner

Entrepreneurial focus: 9 new courses UG, 3 Grad

ROWAN UNIVERSITY

Where we are today

ROWANUNIVERSITY

Freshman Clinic I: Engineering Measurements

Freshman Clinic II: NSF Competitive Assessment Lab

Sophomore Clinic I: Total Quality Management and Writing

Sophomore Clinic II: Entrepreneurship and Public Speaking

Junior Clinic: Multidisciplinary Design Project (semester)

Senior Clinic: Multidisciplinary Design Project (year)

NASA G BoilingAutomated Crash Notification SystemC

o m

p le

x I

t y

ToysAN 8-SEMESTER 24-CREDIT ENGINEERING DESIGN

SEQUENCE

THE ENGINEERING CLINIC

Competitive Assessment Guitar FX

Frosh Soph.

JuniorSenior

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All 32 engineering faculty supervise a clinic team(s).

Junior/Senior clinic is the only course offered in the engineering building on Tues./Thurs. 12:30-3:30.

All students must complete 4 semesters of clinic.

All students must work at least 1 semester for a professor outside their discipline.

Students are “hired” onto their clinic team each semester in a job fair environment.

Projects are sponsored by local industry (SONY, Boeing, ExxonMobil, smaller companies), faculty research grants (NASA, NSF, NJDOT), or by the RUVCF

All projects must show design, build, analyze and test.

Project-based learning model has served as a model for entire university, resulting in an adjusted workload model.

FOUR SEMESTER MULTIDISCIPLINARY “CAPSTONE DESIGN”

JUNIOR/SENIOR ENGINEERING CLINIC

The Clinic Culture:

ROWANUNIVERSITY

The Rowan Undergraduate Venture Capital Fund has been initiated by a series of grants from the NCIIA and private donors.

Funding of up to $2500 per team is awarded to student E-Teams based on a competitive proposal process.

Examples of UVCF rapid product development projects sponsored to date from 1998-2004 include:

Engineered Bed for Autistic Children

ClutchKnobs: Guitar Tuning Device

ChemoTemp

SnoRhinoTM

The Helping Hand

Drill Bite

DigiTails

Eyezon

THE UNDERGRADUATE VENTURE CAPITAL

FUNDPROMOTES DEVELOPMENT OF ORIGINAL STUDENT

PRODUCT IDEAS

ROWANUNIVERSITY

Ideas Local Companies

Funded Research

SimulationIntellectual Property

Rejects

Feasibility Studies/Prototypes

The Engineering Clinic

Rapid Prototyping

Business Development

Technology Enterprise

Licensing

E-commerce

Market Studies

Venture Capital

Business Planning

Master’s Thesis

Training

Modeling

J. Q. Public

Faculty

Students

R.A.P.I.D.

FROM IDEA…TO PROTOTYPE…TO PROFITABLE

ENTERPRISE

UNIVERSITY STARTUP ENTERPRISES

ROWANUNIVERSITY

Ideas Local Companies

Funded Research

SimulationIntellectual Property

Rejects

Feasibility Studies/Prototypes

The Engineering Clinic

Rapid Prototyping

Business Development

Technology Enterprise

Licensing

E-commerce

Market Studies

Venture Capital

Business Planning

Master’s Thesis

Training

Modeling

J. Q. Public

Faculty

Students

R.A.P.I.D.

Excellent

Fair

Poor

FROM IDEA…TO PROTOTYPE…TO PROFITABLE

ENTERPRISE

UNIVERSITY STARTUP ENTERPRISES

ROWANUNIVERSITY

Hired endowed Chair in Entrepreneurial Studies in 2002.

Created the Rowan Center for Innovation and Entrepreneurship in 2002.

Created Entrepreneurship Concentration in 2003

Received NCIIA Grant to start a Technology Entrepreneurship Certificate program in 2003

Created a Student Venture Fund for the College of Business

Hired a second entrepreneurship faculty member in 2004

Approved as NCIIA I2V site for 2004

Approved for an NCIIA pilot of I2V-2 Boot Camp Project for 2005

COORDINATED EFFORTS OF BUSINESS AND ENGINEERING COLLEGES

CAMPUS FOCUS ON ENTREPRENEURSHIP

ROWANUNIVERSITY

A CERTIFICATE PROGRAM FOR ENGINEERING AND BUSINESS

TECHNOLOGY ENTREPRENEURSHIP

CONCENTRATION

Engineering Majors

Junior Engineering

Clinic I

Junior Engineering

Clinic II

Senior Engineering

Elective

Senior Elective

BusinessMajors

Junior Business Elective

Junior Business Elective

Senior Business Elective

Senior Business Elective

Junior Fall

Junior Spring

Senior Fall

Senior Spring

Technology Entrepreneurship

Concentration

New Venture

Development

UVCF Clinic Project

-Design for X- Product Design

- Sustainable Design

Finance and Legal Issues

Management Consulting

ROWANUNIVERSITY

Success of the project based learning model in engineering has resulted in a campus-wide emphasis on project-based learning.

This spring a new elective entitled Entrepreneurship and Innovation (E&I) is being approved as a social and behavioral science general elective.

Designation of an entrepreneurship course as a Gen Ed course is a major milestone since core curricula at most institutions avoid “professional” courses in favor of “liberal arts” courses.

Traditional Gen Ed courses often serve as introductory courses for liberal arts majors and are less likely to assimilate ideas across disciplines.

Core concepts of entrepreneurial thinking are consistent with the purpose of general education and therefore belong in the core curriculum model.

Entrepreneurship adds a new dimension to general education by emphasizing integrative learning and fills a gap defined by leaders who seek to reinvigorate general and liberal education.

ENTREPRENEURSHIP AND INNOVATION COURSE

CAMPUS FOCUS ON ENTREPRENEURSHIP

ROWANUNIVERSITY

E & I GEN ED COURSE

Recent self employment statistics include:

Geoscientists-12%Music Majors- 40%Psychology Majors- 13%Economists- 13%Writers/Authors- 33%Artists- 50%Exercise Sciences- 40%

Who are the Entrepreneurs of the Future?

ROWANUNIVERSITY

Reframing Entrepreneurship for General Education Audiences

Identifying the Multiple Entrepreneurial Domains

Emphasis on “Opportunity” Thinking

Links to Problem Solving and Strategies

E & I GEN ED COURSE

Integration of Creativity Learning Models

Discussion of Entrepreneurial Careers from start-up to social entrepreneurs

ROWANUNIVERSITY

To encourage campus-wide participation in the Entrepreneurship program, the University has developed a “no course prerequisites” (NCP) policy for all entrepreneurship courses.

The NCP policy was proposed as a part of a new entrepreneurship specialization that includes 9 undergraduate and 3 graduate courses.

The NCP policy was the result of the vision of the founder of the program, the support of the Provost, and active involvement of two Deans in the process.

Five key elements influencing this policy include:

1) Prior difficulties with the “by permission of instructor” approach

2) Successful Entrepreneurial Boot Camp for non-business faculty

3) Development of an interdisciplinary, project based learning proposal

4) Creation of the Technology Entrepreneurship Certificate Program

5) Development of new undergraduate and graduate entrepreneurship programs

The “No Course Prerequisites” Policy for Entrepreneurship Courses

CAMPUS FOCUS ON ENTREPRENEURSHIP

ROWANUNIVERSITY

Core Beliefs for Adopting a NCP Policy

Entrepreneurship is an opportunity mentality

All disciplines benefit from expose to entrepreneurial mindset

Waiver of prerequisites is based on using project teams

We do not all need to be the same!!

Learning is an additive not just duplicative process

NO COURSE PREREQUISITES POLICY

ROWANUNIVERSITY

ABET EC 2000 enables development of bold, risky curricula (as long as you define and measure outcomes).

Integration between College of Engineering, Business and CIE is key to successful product realization and opportunity analysis

The Technology Entrepreneurship Certificate formalizes the process for business and engineering students

Project-based learning and entrepreneurship are catching on as a campus wide initiative

New faculty workload models

12 new entrepreneurship courses approved

Entrepreneurship Gen Ed course

No prerequisites for entrepreneurship courses

SUMMARY AND CONCLUSIONSCLINICAL MODEL TO PROMOTE ENTREPRENEURSHIP TO

ENGINEERS

ROWANUNIVERSITY

FROM IDEA…TO PROTOTYPE…TO PROFITABLE

ENTERPRISE

UNIVERSITY STARTUP ENTERPRISES

ROWANUNIVERSITY

The Undergraduate Venture Capital Fund has been supported by a series of grants from the National Collegiate Inventors and Innovators Alliance (NCIIA) and the Rowan Family Foundation. The Technology Entrepreneurship Concentration was also supported by NCIIA. Product development resources have been supported in part by NSF under the grants DUE-9751651 and DUE-9850563.

ACKNOWLEDGMENTS

ROWANUNIVERSITY

Northern New Jersey is home to 3000 more high-tech firms than Silicon Valley…

…but, the economic climate in Southern New Jersey is quite different.

Regional need for Rowan University to be an economic engine for southern New Jersey

Since 2000, the College of Engineering has graduated over 400 engineers

Reality: By 2003, despite our focus on entrepreneurship, a grand total of 3 students had started their own companies upon graduation.

NJ High-Tech Corridor

“EDUCATING STUDENTS NOT JUST FOR A JOB BUT TO CREATE JOBS”

CAMPUS FOCUS ON ECONOMIC

DEVELOPMENT

Rowan

ROWANUNIVERSITY

Established in 2003

Coleman Foundation Grant for Entrepreneurial Boot Camp for non-Business faculty

Created Entrepreneurs Forum for Southern New Jersey

Approval for Entrepreneur-in-Residence

Approved as NCIIA I2V site for 2004

Received NJ Smart Growth funding for 3 community economic development studies

Participating in EPA grant with Engineering and Liberal Arts

Created MOA with regional economic development councils

AT ROWAN UNIVERSITY

CENTER FOR INNOVATION AND ENTREPRENEURSHIP

ROWANUNIVERSITY

January 2000. Gov. Whitman announced a plan to build a Technology Center in Southern New Jersey.

June 2001. Rowan awarded $6 M by NJEDA to build the South Jersey Technology Park.

Dec. 2002. Master plan developed, 501(c)3 corporation initiated, Board of Directors selected.

June 2003. Master plan complete for 200 acre, 1.5 Million SF Tech Park.

Fall 2004. Ground breaking for first Tech Park building, the 45,000 SF “Innovation Center”.

THE SOUTH JERSEY TECHNOLOGY PARK AT

ROWAN