c kallas portfolio.aug09

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Editorial Portfolio Catherine Kallas Writing, Editing & Marketing Specialist [email protected] /630.917.3431

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Page 1: C Kallas Portfolio.Aug09

Editorial Portfolio Editorial Portfolio Catherine Kallas

Writing, Editing & Marketing [email protected] /630.917.3431

Catherine KallasWriting, Editing & Marketing Specialist

[email protected] /630.917.3431

Page 2: C Kallas Portfolio.Aug09

SpecialtiesSpecialties

•Product Reviews•Press Releases•Technical Documentation•Marketing Materials•Web Copy•White Papers•Interviewing & Research•Copyediting•Proofreading

Cathy Kallas is an inspired, creative writer with over 20 years of editorial experience in b2b and b2c markets. I know how to create an effective

message with a call of action that your audience will respond to. Let me show you what I can do for you!

Cathy Kallas is an inspired, creative writer with over 20 years of editorial experience in b2b and b2c markets. I know how to create an effective

message with a call of action that your audience will respond to. Let me show you what I can do for you!

Page 3: C Kallas Portfolio.Aug09

Technical BriefsTechnical Briefs

Page 4: C Kallas Portfolio.Aug09

Product ReviewsProduct Reviews

Page 5: C Kallas Portfolio.Aug09

Marketing CollateralMarketing Collateral

Page 6: C Kallas Portfolio.Aug09

Press ReleasesPress Releases

Page 7: C Kallas Portfolio.Aug09

Client ListClient List• Cahners Publishing• Illuminate Magazine• Architectural Products Magazine• Fusion b2b• Vermont American• Tru Vue• Technomic• Ulta• Coilcraft

Page 8: C Kallas Portfolio.Aug09

Cathy [email protected]

Cathy [email protected]

Writing, Copyediting, Proofreading

• Research competition.• Examine and understand target audience.• Create and maintain media contact relationships.• Develop informative, compelling, convincing copy.• Compose copy for print and web publication.• Copyedit and proofread text for accuracy and style.• Review and update printed collateral materials.• Collect and compile data.

[email protected] / 630-9197-3431