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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

How Do You Prepare an Informative Presentation?• What is your goal?– To increase your audience’s knowledge

or understanding of a topic

C H A P T E R

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

How Do You Prepare an Informative Presentation?• What is your goal?

• What topics are appropriate?–How to do something–What something is–How something happens

C H A P T E R

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

How Do You Prepare an Informative Presentation?• What is your goal?

• What topics are appropriate?

• What is your purpose?–Behavioral purpose• The actions you expect from

your audience• Describe, distinguish, compare,

define, state, show

C H A P T E R

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

How Do You Effectively Present Information to an Audience?

• Create information hunger– Create a need for information in the

audience

– Use rhetorical questions

– Arouse curiosity

C H A P T E R

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

How Do You Effectively Present Information to an Audience?

• Create information hunger

• Demonstrate information relevance– The importance, novelty, and usefulness

of the information to the audience

C H A P T E R

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

How Do You Effectively Present Information to an Audience?

• Create information hunger

• Demonstrate information relevance

• Reveal extrinsic motivation– Give the audience reasons outside the

speech for listening

C H A P T E R

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

How Do You Effectively Present Information to an Audience?

• Create information hunger

• Demonstrate information relevance

• Reveal extrinsic motivation

• Design informative content– Use main points, subpoints, illustrations

and examples to clarify and inform

C H A P T E R

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

How Do You Effectively Present Information to an Audience?

• Create information hunger

• Demonstrate information relevance

• Reveal extrinsic motivation

• Design informative content

• Avoid information overload– Quantity and complexity

C H A P T E R

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

How Do You Effectively Present Information to an Audience?

• Create Information Hunger

• Demonstrate Information Relevance

• Reveal Extrinsic Motivation

• Design Informative Content

• Avoid Information Overload

• Organize Content– Forecast, use transitions and signposts,

use repetition, summarize and conclude

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

Skills for Informative Speaking

• Defining

– Comparison and contrast

– Synonyms and antonyms

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

Skills for Informative Speaking

• Defining

• Describing

– Distinguishing between abstract and concrete words

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

Skills for Informative Speaking

• Defining

• Describing

• Explaining

– Simplifying or clarifying an idea while arousing audience interest

C H A P T E R

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

Skills for Informative Speaking

• Defining

• Describing

• Explaining

• Narrating

– The oral presentation and interpretation of a story, a description, or an event

C H A P T E R

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

Skills for Informative Speaking

• Defining

• Describing

• Explaining

• Narrating

• Demonstrating– Showing the audience

what you are explaining

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

HELP YOUR AUDIENCE BY…

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

USING LOTS OF EXAMPLES. COMPARE

A MAMMOTH TO AN ELEPHANT…USING LOTS OF EXAMPLES. COMPARE

A MAMMOTH TO AN ELEPHANT…

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

USING ANALOGIES. COMPARE A

COMPANY TO AN ORANGE …USING ANALOGIES. COMPARE A

COMPANY TO AN ORANGE …

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

USING SIGNPOSTS. “MY NEXT SLIDE WILL SHOW…”

USING TRANSITIONS. “BUILDING ON MY PREVIOUS POINT…”

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

USING NON VERBAL CUES TO

EMPHASIZE & CLARIFY

USING NON VERBAL CUES TO

EMPHASIZE & CLARIFY

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McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

TO REVIEW. . . TO REVIEW. . .

Create information hungerConnect the subject with the audience.Avoid information overload Be concrete and visual!