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Pancholi, Surabhi, Yigitcanlar, Tan, & Guaralda, Mirko(2018)Attributes of successful place-making in knowledge and innovation spaces:evidence from Brisbane’s Diamantina knowledge precinct.Journal of Urban Design, 23(5), pp. 693-711.
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https://doi.org/10.1080/13574809.2018.1454259
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Attributes of Successful Place Making in Knowledge and Innovation Spaces: Evidence from Brisbane’s Diamantina Knowledge Precinct
Surabhi Pancholi
Doctoral Researcher School of Civil Engineering and Built Environment Queensland University of Technology (QUT) 2 George Street, Brisbane, QLD 4001, Australia Tel: +61.7.3138.1181 E-mail: [email protected]
ORCID: orcid.org/0000-0002-8649-2813
Tan Yigitcanlar*
Associate Professor School of Civil Engineering and Built Environment Queensland University of Technology (QUT) 2 George Street, Brisbane, QLD 4001, Australia Tel: +61.7.3138.2418 E-mail: [email protected]
ORCID: orcid.org/0000-0001-7262-7118
* Corresponding author
Mirko Guaralda
Senior Lecturer School of Design Queensland University of Technology (QUT) 2 George Street, Brisbane, QLD 4001, Australia Tel: +61.7.3138 2464 E-mail: [email protected]
ORCID: orcid.org/0000-0001-5370-5766
Surabhi Pancholi is a Doctoral Researcher at the School of Civil Engineering and Built Environment, Queensland University of Technology, Brisbane, Australia. She researches on the topic of design principles and planning processes of urban knowledge and innovation spaces.
Tan Yigitcanlar is an Associate Professor at the School of Civil Engineering and Built Environment, Queensland University of Technology, Brisbane, Australia. The main foci of his research are clusters around three interrelated themes: knowledge-based urban development; sustainable urban development, and; smart urban technologies and infrastructures.
Mirko Guaralda is a Senior Lecturer at the School of Design, Queensland University of Technology, Brisbane, Australia. He researches on the topics of urban morphology and sense of place, urban hacking and unstructured use of public spaces, and inclusive and accessible urban design
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Attributes of Successful Place Making in Knowledge and Innovation Spaces: Evidence from
Brisbane’s Diamantina Knowledge Precinct
Abstract: Place making in knowledge and innovation spaces is a challenging task for planners and
designers due to the lack of competent conceptual frameworks and design guidelines. To address this
issue, the study adopts a qualitative methodological approach to carry out an empirical investigation in
a case study from Brisbane, Australia—i.e., Diamantina Knowledge Precinct. This investigation is
guided by a conceptual framework derived from the interdisciplinary literature review. Interviews,
supported with various data sources, are conducted among a range of key stakeholders. The findings
reveal the key design attributes and considerations for successful place making in knowledge and
innovation spaces.
Keywords: Place making; knowledge and innovation spaces; knowledge-based urban development;
Diamantina Knowledge Precinct; Brisbane
1. Introduction
Place making is a multilayered process that involves the spatio-temporal shaping up of spaces
through both tangible product-in-transition-design and intangible facilitators such as context, history,
processes, linkages, and meanings (Cresswell, 2004; Carmona, 2010; Røe, 2014). Cityscapes have
been undergoing major global spatio-economic transformations due to the emergence of advanced
typologies of mixed-use urban clusters aimed at the production and proliferation of knowledge—i.e.,
knowledge and innovation spaces (KISs) (Evers et al., 2010; Lönnqvist et al., 2014). These
locations—where knowledge-intensive activities aggregate together—act as the spatial nucleus of
knowledge-based urban development (KBUD) in the global knowledge economy’s contemporary
cities (Sarimin & Yigitcanlar, 2012).
In recent decades, many cities across the world have been branding themselves based on the
success of their induced or planned KISs. Successful examples include, but are not limited to,
22@Barcelona (Barcelona), Arabianranta (Helsinki), DUMBO (New York), Macquarie Park
Innovation District (Sydney), One North (Singapore), and Strijp-S (Eindhoven) (Van Winden et al.,
2013; Esmaeilpoorarabi et al., 2018). Given the pivotal role of human capital in generating knowledge
and innovation in these flourishing locations (Millar & Ju-Choi, 2010; Yigitcanlar et al., 2012), place
making is now being practised in many cities around the world as a principal strategy for both
attracting and retaining knowledge workers and remaining globally competitive (Florida, 2002;
Secundo et al., 2015; Pancholi et al., 2015).
Although place making is widely acknowledged (Musterd & Kovács, 2013), the understanding of
its conceptualisation—particularly in manifesting distinguishable design attributes—still stands at an
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embryonic stage in the context of KBUD (Battaglia, 2014). Furthermore, to arrive at a detailed
conceptualisation, it is necessary to consider the specific challenges of contemporary KISs.
Incomprehension of both the place making phenomenon and the unique conditions in KISs presents a
major challenge for the innovative scholars, policymakers, planners, and designers who want to
integrate place making strategies for developing prosperous KISs (Pratt, 2000; Wu, 2000; Pollock &
Paddison, 2014).
Recent studies have established that ‘place’ is an outcome of physical, political, economic, and
social processes, including its history and the meanings attached to it by users (Farhat, 2012; Durmaz,
2015; Martins, 2015; Esmaeilpoorarabi et al., 2018). This paper adopts this multidimensional
definition of place. With a specific focus on design, the study reported in this paper focuses on the
following research questions: (a) What are the key design attributes that define successful place
making in KISs? (b) What are the major challenges and considerations for place making in KISs?
To address these research questions, the study embraces a case study-based approach. An empirical
probe is carried out in an exemplar KIS from Australia—a renowned knowledge economy worldwide
owing to the success of KBUD in Sydney, Melbourne, and Brisbane. Brisbane’s Dutton Park
Knowledge Precinct—recently renamed, or more correctly rebranded, as Diamantina Knowledge
Precinct (DKP)—is selected for the investigation because it is a deliberate planning attempt in an
urban location to reinvigorate KBUD. Brisbane’s economic system is at the centre of a deep change,
and the city is reinventing itself as an innovation and knowledge hub. Numerous examples of KISs are
being developed within and around the city’s urban region. DKP, as one of them, presents an inspiring
physical context as a KIS because of its central location, aggregation of educational and research
institutions, and presence of projects that have won architectural awards, and heritage listed buildings.
The spatio-temporal investigation of DKP development reveals the challenges that are commonly
faced by many other urban KISs. Therefore, investigating this case can inform future place making
projects.
This paper investigates the selected case through interviews conducted among a range of key
stakeholders, such as government officials, planners, designers, developers, managers, community
organisations, and knowledge workers. With the specific focus on design, a multilayered place-making
conceptual framework is adopted as a base for the investigation. The layers of this framework include
feature, function, form, image, and context. The following section elaborates on these layers in detail.
In simple terms, feature refers to ‘what sells a KIS’; form refers to ‘what forms a KIS’; function refers
to ‘what happens in a KIS’; image refers to ‘how a KIS is perceived’; and context refers to ‘what
surrounds a KIS’—in terms of socio-cultural, politico-economic, and spatio-environmental conditions.
The insights and lessons generated from this study lead to comprehensive propositions on integrating
place-making in a KIS global context. Theoretically, the study contributes to knowledge in the field of
KBUD as it explores multilayered and multidimensional aspects of place making in KISs. The
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findings outline the key design attributes that define place making in KISs and the major
considerations for the design and development of KISs.
2. Developing an Interdisciplinary Perspective for Place Making
KISs have been acknowledged as spatial nexuses of KBUD that originate and circulate knowledge
at the local, regional, and global levels (Yigitcanlar & Bulu, 2015). They act as integrated centres of
learning, commercialisation, and lifestyle underpinned by shared value systems (Carrillo, 2006).
Numerous studies have supported the role of geographical proximity and agglomeration in enhancing
knowledge spillover and cross-fertilisation of ideas (Bathelt et al., 2004; Lopez-Saez et al., 2010).
Concurrently, KISs have been undergoing constant physical and functional metamorphosis from their
origin as science cities, high-tech clusters, or techno-industrial complexes (Huggins, 2008). In recent
decades, they have advanced as ‘creative/innovation clusters/districts’ or ‘new economy spaces’—
aimed at revitalising inner-city economies and dilapidated sites by integrating arts and culture—and
mixed-use knowledge precincts (Baum et al., 2009; Evans, 2009).
No longer limited to just being economic engines, they have increasingly become regional and
local engines for social, cultural, environmental, and organisational growth (Scott, 2006; Van Winden
et al., 2013). Another point of view indicates the rise of an era of open innovation as the increasing
returns of knowledge—a sharable commodity—propel growth. Hence, KISs aspire to become highly
networked spaces. However, the literature on KBUD reveals that place making—in the KIS context—
remains an under-investigated phenomenon (Markusen & Gadwa, 2010; Metaxiotis et al., 2010). To
arrive at an explicit understanding on place making in KISs, this paper explores multidimensionality
and the redefined role of place making within the context of the global knowledge economy.
Knowledge regarding place lies fragmented within various disciplines and contested discussions,
each possessing a different perspective. In spatial studies, including urban planning and design, two
key theoretical positions contest over the stature of place as ‘location’. While one of these proclaims
‘placelessness’ in the increasingly ‘slippery space’ produced with the ‘death of distances’ (Markusen,
1996; Castells, 2000), another group of scholars profess its impact on the shaping up of knowledge as
well as its role in giving rise to creative minds (Livingstone; 2003; Peschl & Fundneider, 2012;
Oksanen & Stahl, 2013). However, an obscurity of understanding is made explicit by simultaneously
exploring the multidimensionality of place put forward by sociologists, cultural and political
geographers, and psychological study experts.
Considering the term ‘place’ only as its physical dimension or ‘location’ makes it oblivious to
regional, socioeconomic, and political processes, and most importantly, the meanings and emotional
constructions of people—all of which work together to shape a place (Auburn & Barne, 2006; Healey,
2010). Lefebvre (1991) elucidated that place can be conjectured only when apprehended in its
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‘conceived’, ‘perceived’ and ‘lived’ forms. Montgomery (1998) simplified these as ‘form’, ‘image’,
and ‘activity’. Additionally, defining place as a mere physical location ignores the ‘path-dependency’
in its socio-political context and accumulated history (Meusburger et al., 2009). Furthermore,
considering the dynamics of globalisation, the characteristics that define place are rooted in myriad
networks that integrate the locale into the wider world (Massey, 1991; Castells, 2000).
In defining a good urban place, Montgomery (1998) puts forward that apart from their physical
attributes, these places have a structure and are dynamic with underlying activity. Therefore, good
urban places include the quality of all three critical elements: (a) Physical space; (b) Experience, and;
(c) Activity. Montgomery also specified that vitality or ‘vibrancy’ of activities—the extent to which a
place is lively or vibrant—distinguishes successful (or good) urban places from others. It is to be noted
here that the ‘success’ of a location, such as KISs here, is measured in terms of the presence of a
strong sense of place (Williams, 2014). Healey (2010) asserted that ‘sense of place’ can be understood
as the assimilation of physical experiences and imaginative constructions, which result in the
attachment of meanings and values.
Van Winden et al. (2014) typified 22@Barcelona (Barcelona) as a successful model of
contemporary KISs. They attributed its success equally to its spatial and physical factors, functional
aspects such as networking and events with image-related aspects arising from its history, localised
base, and marketing factors. Other KISs such as Digital Hub (Dublin) and Strijp-S (Eindhoven)
exhibit similar factors in their success as good urban places (Van Winden et al., 2013). Therefore, it
can be concluded that place making cannot just be considered as the deliberate design of a tangible
end product, but it should also accommodate the evolutionary stages wherein a place gets shaped
through its intangible facilitators—i.e., context, history, processes, linkages, and meanings (Cresswell,
2004; Carmona, 2010; Røe, 2014).
In this study, a place making conceptual framework for place making in KISs is adopted, derived
by integrating the abovementioned interdisciplinary perspectives together. This framework—
previously developed by Pancholi et al. (2017)—is conceptualised after exploring the interdisciplinary
literature. It is based on a theoretical paradigm delving into the production of space as a coherence
between its ‘conceived’, ‘lived’, and ‘perceived’ forms, while also considering the globalised
‘context’. The framework defines place in four layers within the specialised context of KISs. They are
manifested as four dimensions: ‘feature’, ‘form’, ‘function’, and ‘image’; they are surrounded by
‘context’ as the fifth dimension (Figure 1).
Figure 1. Conceptual framework of place making in KISs (Pancholi et al., 2017, p. 77)
The surrounding context for a KIS includes a broader set of socio-cultural, politico-economic, and
spatio-environmental conditions. Corresponding to the conceived layer, there are two dimensions in
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the framework. The first one is feature, which refers to the intangible marketability factors of a KIS
that strengthens its brand identity to attract firms and talent. The second is form or conceived hard
factors, which involve the spatial and physical aspects of a KIS. The lived layer is manifested as the
third place making dimension of a KIS, i.e., function as a place. Function incorporates all of the
activities, socioeconomic processes, and networks in a KIS. The last dimension depicting the
perceived layer is image, which refers to the perceptions of the KIS’s users and stakeholders.
3. Empirical Investigation
3.1. Methodology and Research Design
This study used a case study method for investigation. When using a case study methodology, a
case can be selected intrinsically or purposefully. Where cases are selected purposefully, they are
chosen by virtue of being either unique, information rich, revelatory, critical, or extreme. Here,
Brisbane is selected purposefully as an information rich and revelatory case in order to investigate its
most reputable KIS’s development. The steps of this investigation are summarised below:
§ Step 1- Adoption of a framework: The investigation is guided by a place making conceptual
framework. In this framework, the earlier-studied dimensions of place making (context, feature,
form, function, and image) were identified by thoroughly reviewing the interdisciplinary
literature. The framework guided the data collection and data analysis stages.
§ Step 2- Data collection: The study adopted a semi-structured, interview-based approach to carry
out the empirical investigations in the selected case study. However, to make a single case study
method successful, it is necessary to utilise multiple sources of evidence as data (Yin, 2011).
Hence, the data from these interviews are integrated with others collected from primary and
secondary sources—i.e., policy and plan documentations obtained from government
organisations, planning and design firms, developers, research institutes, and onsite tenant
firms. Other sources such as field observations, photographs, physical plans, and maps, also
contributed to the analysis as primary data sources in three ways: (a) Prior to interviews, to
identify issues to form site-specific questions; (b) During interviews, to support the
discussion—such as maps and other spatial data; (c) Post-interviews, to confirm the findings. In
order to gain a holistic understanding, the perceptions of a range of the project’s key
stakeholders were taken into consideration.
A total of 17 interviews were conducted among government agencies, planners, architects,
tenant firms, business groups, community organisations, and knowledge workers. From these
groups, the interviewees were selected as knowledgeable individuals at key positions related to
the case, with each having a deep understanding of the issues and dynamics. Table 1 presents
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their details. The framework acted as an overarching guide for designing the questionnaire, and
also as a guide for data collection from other sources. Interviews were undertaken in the second
half of 2015; each lasted between 45 to 60 minutes, were digitally recorded, and then manually
transcribed into text. Where relevant, investigations are also supplemented by comparing data
with other contemporary KISs on the basis of secondary sources.
§ Step 3- Data analysis: In a single case study, an analytical method based on reasoning is
generally preferred over a statistical method to establish a robust and reliable generalisation
from the findings. Analytical reasoning can be done either as deductive, inductive, or abductive.
The abduction approach involves positing a possible case after following a process of applying
a known or created rule on facing an unexpected fact (Johansson, 2007). In the deductive
approach, a theory is developed at the beginning of the research, and then it is validated in the
case settings (Yin, 2011). In the inductive approach, a theory is generated that consists of a set
of related concepts with the help of data from within the case (Glaesar & Strauss, 1967).
According to the requirements of the case, many research studies utilise a combined approach,
where two or more approaches are adopted throughout the study (Johansson, 2007).
This research study utilises both inductive and deductive approaches. The deductive approach
first hypothesises the framework and then validates the dimensions of the adopted
multidimensional framework. Simultaneously, the inductive approach to content analysis—
informed by phenomenographic methodology—is used to analyse findings and derive the
attributes. Analysis is done through manual coding to identify the themes emerging in the form
of significant concepts overarched by the guiding framework. Data from the different groups of
interviewees contributed to different dimensions of the framework. Inputs from Groups 1 and 2
mainly contributed to analysing the feature and form dimensions, whereas inputs from Groups
3, 4, and 5 are considered for analysing the function dimension (Table 1). Finally, the joint
perceptions and the meanings associated by all of the stakeholders are analysed under the image
dimension.
Table 1. List of interviewees
The findings help to gather a better understanding of the topic under investigation. It is to be noted
that while the findings have a specific focus on the design, the research undertakes a multidimensional
exploration. This is in accordance with the definition of place as a product of tangible as well as
intangible factors, which this research rests itself on (Lefebvre, 1991; Montgomery, 1998; Castells,
2000). As a result, the findings from this investigation are presented under the following five
subsections derived from the dimensions of place making in KISs: (a) Context; (b) Feature; (c)
Function; (d) Form; (d) Image.
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3.2. Context
DKP, located in the Dutton Park inner suburb of Brisbane, is an idea conceived as a part of a larger
city-level development of a knowledge corridor supported and announced by the Queensland
government under its prominent Smart State and Smart Cities strategies (Yigitcanlar & Dur, 2013).
Along the lines of Sydney’s knowledge corridor, Brisbane’s one that hosts DKP at its southernmost
axis runs as a spine from north to south—i.e., Bowen Hills to Woolloongabba, interconnecting and
integrating a number of research and development (R&D) precincts, tertiary institutions, and cultural
facilities.
Historically, the area of Dutton Park was renowned as a leading health precinct in Australia owing
to the location of the regional-level health care service providers in its vicinity—i.e., Princess
Alexandra Hospital (PAH) and Mater Hospitals. As seen in the Monash Employment Cluster in
Melbourne, the potential generated by existing collocation of these eminent hospitals with established
institutions, such as the University of Queensland (UQ), Queensland University of Technology
(QUT), and Griffith University (GU), paved the pathway for the conception of the Ecosciences
Precinct (EP) as a seed project for the broader DKP project. A number of Queensland government
departments and the Commonwealth Scientific and Industrial Research Organisation (CSIRO), jointly
invested with a vision to develop it as Queensland’s premier R&D location, brought together over
1000 scientists from different locations in and around Brisbane to work in an interdisciplinary and
collaborative environment, internationally recognised for the quality of its research facilities.
The project gained further momentum by establishing other famed institutions such as the
Translational Research Institute (TRI), which were funded by Federal and State governments in
collaboration with the institutions UQ, QUT, and Atlantic Philanthropies. The Queensland Department
of State Development, Infrastructure and Planning initiated a master plan in 2012 for providing a
framework to DKP’s current and future developments. DKP was developed in collaboration with the
major stakeholders located in Dutton Park. These include PAH, Pharmacy Australia Centre of
Excellence (PACE), TRI, Biopharmaceutical Australia, UQ, and CSIRO. Brisbane Diamantina Health
Partners played an important role by acting as a common organisational platform while virtually
overseeing the project.
Van Winden et al. (2013) asserted that a supportive political and institutional context has been one
of the key reasons for the success of KISs like Digital Hub in Ireland. In terms of policy and planning,
DKP has a supportive context at the state, city, and neighbourhood/cluster levels for its development
as a KIS. Policies such as Smart State Queensland 2005, Smart Cities 2007, and Smart Communities
2009, that support innovation, identify the area as a ‘super-precinct’ (a term used for the KIS) and
provide guidance for its development (Hortz, 2016). Other local government documentations such as
Brisbane City Plan 2014, Brisbane’s Global Precincts 2017, City Shape 2026, West End-
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Woolloongabba District Local Plans, Woolloongabba Urban Development Schemes, and Eastern
Corridor Neighbourhood Plan, also recognise the priority of the area as a global health precinct,
expanding the current rail and bus infrastructure as well as strengthening its accessibility.
Considering economic support, interviewees from Group 2 expressed their satisfaction in terms of
seed funding provided by the Federal and State governments for initiation of the project. For instance,
Interviewee#3 stated that, “The institute has been getting an enormous amount of support from
government; without them we would not have been here.” Contrarily, Group 2 highlighted the lack of
a strong institutional framework at the regional level, and of sustained funding support at later stages
of the project. Under the recently launched Advance Queensland Program, investment for innovation,
skills, education, business development, and start-ups has been prioritised. The Queensland
government has announced its plan to establish an Innovation and Translation Centre in a new
partnership between TRI and Siemens. However, the current government agenda reflects a lesser focus
on the physical planning and development of KISs.
3.3. Feature
DKP is located 3.5 km south of the city centre, making it a strategic urban location. The site is
served by some of the major infrastructure projects such as the Pacific Motorway, railway line, and the
eastern busway. The strong connectivity and high accessibility of the site with the rest of the city are
revealed as among the most satisfactory factors in the interviews. Interviewee#5 comments, “You can
get on the bus way here and in 5 minutes you are at EP and in another 5 minutes you are at UQ.” The
Cross-River Rail project—a highest priority infrastructure project of the Queensland government,
proposing a 10.2 km rail link from Dutton Park to Bowen Hills, with a 5.4 km underground tunnel
through central Brisbane—will further strengthen its connectivity.
The collocation of strategic anchor projects within its proximity holds the potential for establishing
the area as a centre for knowledge activity. TRI is one of the largest and most prominent medical
research institutes in the southern hemisphere, recognised for its R&D on head and neck cancer. EP—
a $270 million precinct—has won numerous awards for its architectural and sustainable design, which
creates a collaborative R&D environment. At the local level, the Boggo Road Gaol acts as a key
landmark, along with institutes like PAH and PACE, that boast a high standard of technological
infrastructure and quality internal environments. However, despite the individual fame of these
institutions, the precinct lacks an integrated identity as a KIS. In the interviews, respondents seemed
oblivious towards the term ‘DKP’ for the study area.
Another primary attraction of DKP is its functional uniqueness in pharmaceutical drug
development, from conception, research, and testing, through to clinical trials and manufacturing. The
‘Bench-to-Bedside’ concept of TRI hinges on extensive collaboration between its researchers, the
clinicians at PAH, and the manufacturing facilities of companies like Patheon Pharmaceutical and
10
Siemens. Interviewees in Group 2 expressed their opinion on how the possibility of collaboration with
other established researchers acts as a luring factor for newer business relationships to blossom. In this
regard, Interviewee#4 points out that, “Commercial entities want to be located here because of the
researchers.” Interviews acknowledge the significant role of current leadership in developing strong
relationships at the global level. For instance, Interviewee#5 states, “The way companies come here is
through a leading researcher.”
Despite the previously mentioned factors that strengthen its image, the industrial and commercial
component of KIS still needs to further augment itself, apart from a few big names such as Patheon
and PAH that are located onsite. In this regard, a CEO from a business networking group
(Interviewee#11) highlights that a lack of strong interest on the part of private commercial developers
is due to unassured returns; he states, “You are not going to build a shop unless you got customers.”
To make the area attractive—particularly for start-ups and SMEs—he also points out that availability
of short-term leasing might act as a dominant appealing factor. Likewise, high rental prices, lack of
space for expansion, and investment in facilities such as incubators, are other challenging factors that
may deter companies from readily locating in Dutton Park. Groups 2 and 4 particularly expressed this
view.
3.4. Form
DKP is characterised by an orthogonal interconnected street grid pattern surrounded by a low-
density residential neighbourhood (Figure 2). Despite being served by a key railway and road
infrastructure which gives easy access to the site from the rest of the city, this advantage comes at an
expense. The boundary created by major heavy traffic roads such as Pacific Motorway, Ipswich Road,
Gladstone Road, and Annerley Road is a barrier in the spatial integration of the site with its
surroundings—i.e., its permeability. Interviewee#7 calls them “Awfully busy roads.” This detachment
from its surroundings isolates the KIS and reduces the scope to expand (Figure 4). Lack of
permeability is also seen in the interweaving of land uses—land uses are non-diverse, with dominant
single-use—i.e., health and supporting infrastructure (Figure 2). Additionally, they are strictly zoned
and do not integrate horizontally or vertically, as observed in contemporary KISs such as One North in
Singapore.
Figure 2. Existing and proposed land use plans of DKP
An equally significant aspect emerges as order—i.e., the relationship within sub-clusters and the
relationship of built spaces and site. Within the site, major passenger and freight railway lines
punctuate the site, dividing it into two halves and, therefore, the continuity of the grid structure is
interrupted (Figure 2). Interviewees from Group 3 point out a very evident and stark distinction
between sub-clusters. Interviewee#7 stresses, “What is missing out in the precinct is a highlighting
11
order,” and Interviewee#6 points to “The need to connect two parts of the precinct” to remedy the
lack of order. Interviewee#10 states, “In my pedestrian experience, the two sides of the area feel so
disconnected.” The nationally awarded projects are featured as buildings ‘without walls’ to encourage
knowledge exchange and a collaborative environment through the use of shared spaces and resources.
Notwithstanding this flow in the internal environment, the architectural design of the buildings is
largely introverted. Interviewee#10 adds, “The buildings are enclosed and the public access is
difficult. It is not visible from outside.” Despite being collocated, they do not respond to the
surrounding streets or buildings and reveal no correlation (Figure 4).
The role of flagship projects in assigning a unique image and augmenting the creative character of
a place is globally acknowledged by many KISs (Van Winden et al., 2013). This is evident in the
heritage revival undertaken in projects like Arabianranta in Finland, Digital Hub in Dublin, and so on.
In DKP, factors like climate-sensitive designs and heritage integration strengthen the sustainable
character of KIS. Interviewee#9 sees the redevelopment of the historical gaol as “a beneficial
prospective move,” adding to the uniqueness of the location and acting as a branding tool. However,
the rest of the public areas within DKP are mundane and lack the unique character that reinforces
innovation and creativity (Figure 3). As an architect, Interviewee#10 asserts, “I do not find the space
as an engaging space. The area feels isolated and cold.”
The lack of common open and casual spaces, where people can take a break and relax during
working hours, emerges as a noteworthy issue (Figures 3 & 4). Interviewee#14 compares it with
earlier sites, and comments, “Here it is very kind of clinical. It is not spontaneous and as much fun;
people have just lost interest in it a bit and they would rather go home.” In parallel, to make the
environment more people-oriented, interviewees hold the view that the site needs to further strengthen
way finding and walkability. Currently, it is not very walkable, with large blocks having low
interconnectivity. PAH alone sits on 18.5 ha out of a total area of 63 ha (Figure 4).
Figure 3. Photographs of DKP
Figure 4. Isometric view of DKP
3.5. Function
Irrespective of the group categories, the use of terms like ‘networking’, ‘collaboration’, ‘bump-in
factor’, or ‘accidental encounters’ is frequent in the interviewees’ responses. Interviews demonstrate
the strong formal connections between PAH, PACE, and TRI—i.e., institutes for medical research—
and between EP and UQ—both related to environmental research. Unlike knowledge sharing, facility
sharing emerges as a strong reason for collaboration between non-uniform disciplines. The role of
informal events, catch-ups, and information sessions in strengthening the internal and external
networks is uniformly recognised by the institutions. TRI, as an example, organises about 400 events
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annually. Interviewee#14 explains, “Someone will come along and give a talk and that is open to
everyone. You just turn up with your cup of tea... and I guess that is a good way that scientists would
get to collaborate with each other.”
The interview findings delineate that although formal connections have started developing, they are
yet to mature to a level where they convert into fruitful collaborations. Lack of an overarching
management or active networking groups is highlighted by Interviewee#14, “There was not a whole
lot of assistance in how we go about meeting people.” To integrate community, institutions organise
programs like ‘busting the myths’ (in TRI), science week, art exhibitions (in EP), and so on. At EP,
eight ‘artists-in-residence’ worked in collaboration with the scientists. Their creative work was later
exhibited at an ‘Art-meets-Science’ exhibition to the general public. A series of such projects,
organised by CSIRO, are running successfully, where researchers work in collaboration with
Aboriginal people.
Analysing the lived layer further, one of the most significant observations of interviewees is the
lack of strong vibrancy of functions. Vibrancy, in general, refers to the utilisation of facilities,
pedestrian flow, measure of active street life, and number of formal and informal events
(Montgomery, 1998). Following the technique used by Montgomery (1998) to measure vibrancy, the
lines of movement in DKP were roughly marked on a map by the interviewees from Group 5. The
results display that researchers stay pretty much limited to the use of areas in/around of their own zone
or building. Discussions revealed their indifference towards the rest of the KIS too. Interviewee#7
delineates, “The precinct develops an unsafe feeling, particularly during night hours, for the female
workers, due to the railway line and lack of vibrancy.” Furthermore, despite the proximity to the city
that supplements DKP with a range of residential, retail, and leisure activities, Groups 4 and 5 hold the
common view that the lack of diversity of functions in its immediate vicinity also results in
insufficient levels of vibrancy.
Although some of the cafes in the buildings provide creative seating arrangements, their introverted
design serves as an option for catch-ups during breaks only for the building occupants. Additionally,
there is a lack of amenities that serve the overall KIS rather than serving a single unit. To prevent a
low vibrancy situation, a mixed-use precinct development—as a part of the Boggo Road Gaol
Redevelopment Project—is under construction. While the addition of residential sites is anticipated to
bring more vibrancy to the area, Group 3 draws attention to the development of the site as a ‘high-end’
residential, instead of affordable units for knowledge workers. Interviewee#6 highlights, “People who
have started to work in this precinct probably are priced out of these.” This is pertinent to the need for
beneficial returns and assurance that the real-estate property market can offer in this inner-city
location.
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3.6. Image
This section analyses place making as manifested through the perceptions of people related to the
KIS, that is, through image. Discussions with Groups 1–3 underline the role of communication in
developing a sense of ownership at earlier stages of design and development. As the interviews with
Group 5 suggest, for a few of the knowledge workers, the shift brought a kind of interruption, due to
their attachment with previous locations, set cycles of life pattern, and their working style, which was
usually isolated and in cabin-like research offices. Adapting to this newer working style of open-plan
workplaces was challenging. To address this, the project team appointed different teams, which
consisted of architects, managers, and consultants.
Workshops and sessions were organised to communicate the whole idea of a knowledge precinct—
a new concept at that stage—to the major stakeholders. Events at the local and global levels, along
with informal catch-ups and group activities, act as a major constructive factor. Contrarily, reasons
such as long commuting times, lack of public amenities, and staying far from the workplace, due to
lack of affordable, large units, are identified in the interviews with Group 5. These have a negative
impact on the development of a sense of place. Interviewee#15 highlights, “I do not hang around here
because it takes me an hour to get home. So, I guess in a way that influences my participation in other
activities.” For Group 2, the location of prestigious institutes in the vicinity contributes to the
development of a sense of pride and belonging. Tenants acknowledged their democratic participation
all through the decision-making process.
Another noteworthy aspect is the identity of a KIS that DKP sends beyond its boundaries, to the
wider community, formal and informal organisations, businesses, and so on. One influencing aspect is
the coordination between anchor stakeholders. The interviews largely display a synergistic
relationship, as evinced by the trust in the system demonstrated by tenants, who strongly appreciate
the funding and support provided by government. However, considering transparency between
tenants, Interviewee#3 discusses intellectual property (IP) issues in such a research-oriented KIS:
“When we are doing something, it’s our own IP with our own research team.” Owing to the attached
heritage value with the historic Boggo Road Gaol, the project has a lot of community interest vested in
it, as evidenced by the statement of Interviewee#12: “We can see that this place had a very strong
influence on some of these people. It has got such a powerful history and any initiative needs to be
respectful.”
The relationship with community—described as “fraught” by Interviewee#7—was challenging for
planners during earlier stages, due to the lack of clear communication of the vision behind the project
and its heritage integration. To combat this, the project team increased their levels of communication
with the community as well as their engagement in the decision-making process. As a result, the
project garnered greater support in the later stages. Interviewee#12, representing the community,
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states, “Certainly it was an approach that we were quite pleased with. We think it makes a lot of sense
and we think there are a lot of strengths to the plan.” Concurrently, the community-engagement
projects run by institutions on the premises contribute to the community’s capacity building and
knowledge exchange to and from the KIS.
4. Findings and Discussion
Established in 2011, DKP is still in its embryonic stage when compared to its contemporaries.
Contextually, in spite of a strong and supportive innovation and creativity policy framework, and the
individual support for institutions, the focus of current government lags in terms of physical planning
of the area. The interviews conducted demonstrate the need to achieve a defined, integrated identity of
DKP as a KIS. A stronger policy focus to establish DKP as a regionally, nationally, and internationally
recognised KIS is inevitable.
In terms of the lived layer in KISs located close to the CBD, vibrancy should come as a natural
advantage. However, this is not the case with DKP. Economically, it lacks diversification of functions.
Considering the layer of formal networks, knowledge-sharing between tenant firms and interaction
between the different disciplines is still in the early stages. Similarly, taking into account the informal
ties, despite initiatives like the community engagement programs organised by institutions to
encourage knowledge exchange, their effect on vibrancy is short-lived. Hence, low vibrancy levels are
observed in DKP. Thus, in spite of boasting functional uniqueness in pharmaceutical drug
development, one of the strongest current challenges for DKP is to further stimulate the
commercialisation of research. Despite its central location, it has not been very successful in attracting
companies to locate on the site. One of the key reasons that emerges is the lack of overarching
management or efficient networking organisations. The interviews also highlight the need for a
stronger institutional framework at the regional level, and funding support in the later stages of the
development.
When investigating people’s perceptions, the interviews reveal a lack of sense of attachment in
knowledge workers, and earlier conflicts with the community in relation to future plans. Despite the
challenging process of bringing different departments and the community together, the critical role of
the key actors is exhibited in the successful accomplishment of pulling together ‘the KIS dream’—i.e.,
forming a knowledge hub in the heart of Brisbane to boost its performance in the global knowledge
economy. However, the DKP case explicitly illustrates that KISs should not only aim for R&D,
innovation, and inclusiveness that lead to economic benefits, but also for approaches that lead to a
democratic and cohesive society. The planners aimed to convert a place, originally defined by
conflicts, into a place defined by coordination through actively promoting an effective communication
process with the community. This is evident in the later build-up of positive support regarding the
heritage planning of the site.
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In addition to the intangible dimensions described above, analysis of the DKP case revealed the
following tangible design attributes of the physical environment which are inevitable for place making
in contemporary KISs:
§ Permeable: In the era of open innovation, knowledge needs to circulate freely. Physical space
acts as a medium for this flow by allowing the exchange of people and ideas, thus lubricating
the strengthening of virtual networks. This includes circulation within the site—i.e., between
different tenants and sectors as well as the various departments, and externally at the local,
regional, and international levels. Hence, KISs should be developed as permeable and open
spaces. This can be sub-divided at two levels: (a) Urban level—i.e., integration with
surroundings; (b) Connectivity within site—i.e., relationship within sub-clusters.
§ Integrated: Physical integration contributes to manifesting an integrated identity as a KIS. This
is observed as: (a) Order—i.e., how the built spaces relate to each other and the site; (b) Land
use—Within KISs, land uses should be finely integrated by merging horizontally and vertically
into each other. In addition, the lack of diversity in land use and functional mix in KISs result in
the lack of vibrancy.
§ Inclusive: KISs as global spaces cater to knowledge workers and the community comprising
diverse ethnicities, nationalities, culture, income groups, and so on. To cultivate a sense of place
in these spaces, it is necessary to develop an environment that satisfies their diverse needs. This
includes planning for a diverse housing mix. Similarly, in economic terms, KISs need to
accommodate diverse businesses of varying scale, size, and sectors. Hence, a variety of
commercial spaces will attract companies, irrespective of their scale, to locate in KISs.
§ People-oriented: For developing a sense of place, contemporary KISs should bring forth a
people-oriented image defined by attributes like walkability, connectivity, safety, and
accessibility. In addition, the availability of a range of casual and open spaces provides a
common space to congregate, play, sit, or relax.
§ Innovative: Creative architectural and urban designs, climate- or environmental-sensitivity, and
the use of innovative materials are among the evident ways to reflect the innovation and
progressiveness of KISs.
§ Interactive: As Interviewee#10 asserts, “To be truly innovative, the place should offer the
opportunity to interact not just with people but with urban space as well.” This is also an
opportunity for disseminating knowledge by the display of new technologies, as evident in KISs
like Strijp-S in the Netherlands, which is known for the innovative display of interactive
lighting technology.
§ Cultural: Blending local into global can achieve uniqueness of character in KISs. This means
not only developing an environment that reflects innovation, but also simultaneously integrating
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KISs’ cultural and historic character in the form of heritage revitalisation. Moreover, interviews
with Group 4 reveal that it is not merely the presence of heritage that acts as an identity booster,
but the perceived image depends on its proper integration in such a way that it blends with the
context.
However, the exploration also revealed certain challenges specific to such centrally located KISs,
which needs to be considered in the process of place making. These are as follows:
§ Market demand: The property market has a natural demand for high-end residential property
close to the centre of the city. Hence, developers are reluctant to invest into commercial spaces
or housing mixes catering to a range of ethnicity or income groups.
§ Cost factor: Proximity to the city leads to expensive land prices and discourages small-scale
companies from locating in centrally located KISs.
§ Insufficient developable land: In central locations, the shortage of developable land leaves a
limited scope for expansion. With commercial and research spaces, this also means lack of large
open spaces.
§ Existing land use: Redefining the land uses in a centrally located area—which has many layers
of history attached to it—poses a challenge.
§ Infrastructure disruptions: In centrally located KISs like DKP, despite allowing for strong
connectivity, the disruptions caused by rail or road infrastructure break the spatial flow of the
site.
§ Design restrictions: Designers and planners face design challenges from the existing layers of
regulations, buildings, layout, and structure.
§ Preservation of heritage: In historic areas, the community sentiments attached to heritage and
tradition matters can be a hindrance to prospective physical development, particularly in the
case where communication and consultation are not handled well.
§ Integration of the new with the old: Retrofitting or revitalisation of old buildings, in such a way
that they are integrated with the new KISs physically and functionally, arises as an opportunity
as well as a challenge.
In summary, under the five-dimensional lenses—i.e., context, feature, function, form, and image—
the investigation of DKP demonstrates that place is a product of both: (a) Intangible—i.e., historical,
social, cultural, economic, and political processes, as well as the meanings attached to the perceived
image; (b) Tangible—i.e., infrastructure and design attributes.
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5. Conclusions
The literature, such as Zelinsky (2004) and Moultrie et al. (2007), highlight the important role of
the physical environment in boosting place making innovation capabilities. In this context, DKP is
placed under the place making microscope—a planned KIS located in an inner-city location of
Queensland’s capital city Brisbane— and presents an interesting study. The research determined the
key design attributes that define successful place making in KISs and highlighted the main challenges
and considerations for place making. To conclude the paper, some practical implications—for
designers, planners, and policymakers engaged in devising place making strategies in KISs—can be
derived from the analysis of the DKP case. These are:
Context-wise:
§ Building upon local: Identifying unique local strengths and building upon them provide a strong
base, giving DKP a competitive edge over other KIS developments.
§ Perpetual prioritisation: In plans and policies, KIS projects should be given continued
prioritisation irrespective of the change in governments. Similarly, economic support should be
extended from seed funding to later stages.
Feature-wise:
§ Profile development: Established institutions and leading researchers develop a profile or brand
identity for KIS. In addition, well-planned marketing and branding strategies can be used as a
helpful promotional tool for defining an integrated identity to KIS.
§ Incentivised infrastructure: For attracting companies—specifically start-ups and SMEs—
planning and provision of cost-effective physical and virtual resources are necessary.
Function-wise:
§ Virtual connectivity: Establishing networking organisations and common management can
contribute to interaction and strengthen the formal and informal networks between tenants as
well as with those outside the KIS, irrespective of disciplines.
§ Community engagement: For fruitful knowledge exchange from the KIS, community
participation in the activities of the KIS, as practised by the institutions of DKP, should be
encouraged.
Form-wise:
§ Developmental incentives: In contemporary KISs, developmental incentives such as relaxation
of regulations can be used as a tool for achieving the desired physical character; for example, by
ensuring flow and connectivity within the precinct, vertical permeability, or the provision of
affordable housing.
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§ People-oriented design: A fine-grained mix of land use diversity with timely, designated,
engaging public spaces for knowledge workers and the community contributes to enhancing the
vibrancy necessary for the development of a sense of place. Safety and walkability are other
vital factors.
Image-wise:
§ Effective communication: Transparency in regard to the plans and proposals related to KIS, and
explicitness in interpreting KBUD, are the main requisites for effective communication by
designers and planners.
§ Democratic participation: KISs should pioneer the democratic participation of all stakeholders
in decision-making processes to develop a sense of ownership in them.
This research advocates that unidimensionally exploring the term place making without
considering its various aspects and stages will lead to a disintegrative approach. As the literature
suggests, each KIS boasts a unique identity produced as a result of the intersection of multiple
identities, meanings, processes, and histories at a point (Lefebvre, 1991; Cresswell, 2004; Healey,
2010). In the light of the findings, this paper emphasises that place making in KISs is a multi-staged
and multifaceted concept—with five pivotal dimensions. Its role, spatio-temporally, is spread across
all the consecutive stages that KISs go through—therefore embodying the conceived, lived, and
perceived layers of space and context.
Lastly, it can be concluded that the purpose of place making in knowledge-nurturing locations—
with a number of actors holding separate or mutual interests—is not limited to the economic success
of KISs. Place making—with integration of all the aforementioned dimensions—results in the
assignment of a unique character, development of a sense of place, and generation and transmission of
knowledge, all of which contribute to the socioeconomic and environmental success of KISs. The
picture portraying place making, however, can only be completed by apprehending the unique
conditions and specific considerations presented by the context of spontaneously agglomerated
locations.
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Figure 1. Conceptual framework of place making in KISs (Pancholi et al., 2017, p. 77)
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Figure 2. Existing and proposed land use plans of DKP
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Figure 3. Photographs of DKP
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Figure 4. Isometric view of DKP
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Table 1. List of interviewees
Group Category Identification Profile Relation
Group 1
Government officials
Interviewee#1 Executive director Involved in the strategic planning of the region
Interviewee#2 Department head Involved in the neighbourhood planning of the suburb
Group 2
Institution managers
Interviewee#3 Executive manager Executive of an onsite anchor business Interviewee#4 Senior manager Executive of an onsite business Interviewee#5 Division director Executive of an onsite anchor business
Group 3
Planners and designers
Interviewee#6 Senior planner Involved in the master planning of the site
Interviewee#7 Senior urban designer Involved in the urban design of the site
Interviewee#8 Senior architect Involved in the architectural design of a building at the site
Interviewee#9 Project manager Involved in the construction of a building complex at the site
Interviewee#10 Architect Involved in the conceptual design of the site
Group 4
Community organisations
Interviewee#11 Chief executive officer
Active participant of a local networking group
Interviewee#12 Committee member Active participant of a local networking group
Group 5
Knowledge workers
Interviewee#13 Research director Manager of an onsite business Interviewee#14 Technical manager Manager of an onsite business Interviewee#15 Principal scientist Scientist of an onsite business Interviewee#16 Senior researcher Scientist of an onsite business Interviewee#17 Senior researcher Scientist of an onsite business