byd pv incentive plan us v1 celia 20120227

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BYD PV Network Program Feb. 24 th , 2012

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Page 1: Byd pv incentive plan us v1 celia 20120227

BYD PV Network Program

Feb. 24th, 2012

Page 2: Byd pv incentive plan us v1 celia 20120227

BYD PV Network Program _Agenda

Target1

BYD Packages2

Page 3: Byd pv incentive plan us v1 celia 20120227

BYD PV Network Program _ Targets

Brand reputation build for both parties in the market

Long term partnership with win-win business mode from PV products to storage products

Sales and marketing support from BYD by providing incentives and advanced technology products.

Page 4: Byd pv incentive plan us v1 celia 20120227

BYD PV Network Program _ Packages

BYD marketing tool package

Advanced technologies and service package

Financial incentive package

Page 5: Byd pv incentive plan us v1 celia 20120227

Advertisement

Collateral

POS Material

Co-op advertisement

BYD Image, brochures, data sheets….etc

Posters, Roll-Ups

Marketing Tool Package

Page 6: Byd pv incentive plan us v1 celia 20120227

T.O.P. 5 Technologies NES, ABC, POP, TJB , DLC

Energy Storage Solution for market expanding

Local warehouse

1. More than 10% power output improved

2. Turnkey solution from generation to storage

3. Quick reaction& low price fluctuation risk

Advanced Tech.& Service Packages

Page 7: Byd pv incentive plan us v1 celia 20120227

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Q1, 2012 Q2, 2012 Q3, 2012 Q3, 2012

225230235240245250255260265270275280

245250

255260260

265270

260265

PolyMono-likeMono

Advanced Technologies_ T. O. P. 5

BYD module power roadmap (60cells) with T.O.P.5 technologies.

Page 8: Byd pv incentive plan us v1 celia 20120227

Advanced Technologies_ Home Energy Storage

Electric Vehicle LED Indoor Lighting Monitoring System

Control SystemFe-Battery StorageSolar Panel Charging Pole

Page 9: Byd pv incentive plan us v1 celia 20120227

Service Package

BYD Shanghai Shanghai port Rotterdam port

2-3 days to customer destination after PO

BYD US

Approx 4 weeks on the sea

Approx 3 days for unloading and customs clearance

BYD HQ warehouse

in LA

FinalDestination

Page 10: Byd pv incentive plan us v1 celia 20120227

BYD offers

Rebate for down payment

Bonus for monthly pick-up volume

Budget for yearly volume achieved

Oversupply volume bonus based on yearly volume achieved

I

II

III

IV

Financial Incentive Packages

Page 11: Byd pv incentive plan us v1 celia 20120227

  Condition Rate Remark

Incentive I

100% down payment before shipment 1.50%

Rebate will be returned to customer's bank account after payment received.

e.g. - 1MW PO#BYD001 released and requested ETD in Jan. 2012- 1MW (PO# BYD001) solar module shipped out with price 0.6EUR. 0.6 million payment down before shipment.

The rebate will be:0.6 million*1.5%=9.000,00 EUR will be returned to customer's bank account.

Financial Incentive Package I

Page 12: Byd pv incentive plan us v1 celia 20120227

Financial Incentive Package II

  Condition Rate Remark

Incentive II

1. Monthly Pick-up Volume achieved

2. Payment received <= 235W 240-245W >=250W

Bonus will be returned to customer's bank account after payment received.

Europe

QTY< 1MW 0.00% 0.30% 0.50%

1MW<= QTY< 2MW 0.00% 0.80% 1.80%

2MW<= QTY< 5MW 0.00% 1.00% 2.00%

5MW<= QTY< 10MW 0.00% 1.20% 2.50%e.g. - 1MW (PO#BYD002) 240W solar panel released on Jan. 10th, 2012 and requested ETD on Jan. 15th 2012 (payment term 30 days)- 1MW (PO# BYD002) 240W solar panel shipped out with 0.6EUR on Jan. 15th 2012. 0.6 million EUR payment received on Feb. 15th 2012.

The bonus would be:0.6 million*0.8%=4800EUR

Page 13: Byd pv incentive plan us v1 celia 20120227

Financial Incentive Package III

  Condition Rate Remark

Incentive III

1. >= 5MW shipment achieved in one calendar year2. 0.4% of the revenue will be reserved for marketing

support budget a) 80% of the budget must be consumed in one calendar year and will be returned to customer. b) 20% of the budget will be kept at BYD as security buffer and transfer to next calendar year automatically.

0.40%Budget will be returned to customer based on yearly shipment volume achieved and payment received. Budget will be calculated in Q1 based on the sales revenue in last calendar year.e.g.

5MW shipment volume achieved in 2012, total 3 million EUR received. The budget would be:3 million*0.4%=12.000,00 EUR.

Page 14: Byd pv incentive plan us v1 celia 20120227

Up to 100% cost share for customer branded data sheet with BYD logo.

Cost share with certain percentage if BYD is featured with other brands together (e.g. catalog with 10 pages, 1 page for BYD= 1/10 of the cost sharing )

Up to 50% share of the media expenses if BYD is featured as a exclusive module brand

Cost share with certain percentage if BYD is featured with other module brands together (e.g. 3 module brands featured, 1 is BYD=50%*1/3 of the cost sharing)

The same value of BYD renewable products (Home storage system, Mobile power, datasheets, brochure….etc)

Financial Incentive Package III

80% of the budget

20% of the budget will be kept at BYD as buffer and transfer to next calendar year automatically

Page 15: Byd pv incentive plan us v1 celia 20120227

Financial Incentive Package IV

  Condition Rate Remark

Incentive IV

1. The shipment volume is beyond 10MW in one calendar year.

2. Payment received3. Only apply with the oversupply volume beyond 10MW

in one calendar year

2.00%

Bonus will be returned to customer's bank account after payment received.

e.g.

- PO#BYD015 with 1MW 240W solar panel released on Dec. 10th, 2012 and requested ETD on Dec. 15th 2012 (payment term 30 days). 10MW solar module already picked-up by customer before this order. - 1MW (PO# BYD015) 240W solar panel shipped out with price 0.6EUR on Dec. 15th 2012. 0.6 million EUR payment received on Jan. 15th 2013. The bonus will be:0.6 million*2.0%=12.000,00 EUR

Page 16: Byd pv incentive plan us v1 celia 20120227

Thank You