byd pv incentive plan us v1 celia 20120227
TRANSCRIPT
BYD PV Network Program
Feb. 24th, 2012
BYD PV Network Program _Agenda
Target1
BYD Packages2
BYD PV Network Program _ Targets
Brand reputation build for both parties in the market
Long term partnership with win-win business mode from PV products to storage products
Sales and marketing support from BYD by providing incentives and advanced technology products.
BYD PV Network Program _ Packages
BYD marketing tool package
Advanced technologies and service package
Financial incentive package
Advertisement
Collateral
POS Material
Co-op advertisement
BYD Image, brochures, data sheets….etc
Posters, Roll-Ups
Marketing Tool Package
T.O.P. 5 Technologies NES, ABC, POP, TJB , DLC
Energy Storage Solution for market expanding
Local warehouse
1. More than 10% power output improved
2. Turnkey solution from generation to storage
3. Quick reaction& low price fluctuation risk
Advanced Tech.& Service Packages
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Q1, 2012 Q2, 2012 Q3, 2012 Q3, 2012
225230235240245250255260265270275280
245250
255260260
265270
260265
PolyMono-likeMono
Advanced Technologies_ T. O. P. 5
BYD module power roadmap (60cells) with T.O.P.5 technologies.
Advanced Technologies_ Home Energy Storage
Electric Vehicle LED Indoor Lighting Monitoring System
Control SystemFe-Battery StorageSolar Panel Charging Pole
Service Package
BYD Shanghai Shanghai port Rotterdam port
2-3 days to customer destination after PO
BYD US
Approx 4 weeks on the sea
Approx 3 days for unloading and customs clearance
BYD HQ warehouse
in LA
FinalDestination
BYD offers
Rebate for down payment
Bonus for monthly pick-up volume
Budget for yearly volume achieved
Oversupply volume bonus based on yearly volume achieved
I
II
III
IV
Financial Incentive Packages
Condition Rate Remark
Incentive I
100% down payment before shipment 1.50%
Rebate will be returned to customer's bank account after payment received.
e.g. - 1MW PO#BYD001 released and requested ETD in Jan. 2012- 1MW (PO# BYD001) solar module shipped out with price 0.6EUR. 0.6 million payment down before shipment.
The rebate will be:0.6 million*1.5%=9.000,00 EUR will be returned to customer's bank account.
Financial Incentive Package I
Financial Incentive Package II
Condition Rate Remark
Incentive II
1. Monthly Pick-up Volume achieved
2. Payment received <= 235W 240-245W >=250W
Bonus will be returned to customer's bank account after payment received.
Europe
QTY< 1MW 0.00% 0.30% 0.50%
1MW<= QTY< 2MW 0.00% 0.80% 1.80%
2MW<= QTY< 5MW 0.00% 1.00% 2.00%
5MW<= QTY< 10MW 0.00% 1.20% 2.50%e.g. - 1MW (PO#BYD002) 240W solar panel released on Jan. 10th, 2012 and requested ETD on Jan. 15th 2012 (payment term 30 days)- 1MW (PO# BYD002) 240W solar panel shipped out with 0.6EUR on Jan. 15th 2012. 0.6 million EUR payment received on Feb. 15th 2012.
The bonus would be:0.6 million*0.8%=4800EUR
Financial Incentive Package III
Condition Rate Remark
Incentive III
1. >= 5MW shipment achieved in one calendar year2. 0.4% of the revenue will be reserved for marketing
support budget a) 80% of the budget must be consumed in one calendar year and will be returned to customer. b) 20% of the budget will be kept at BYD as security buffer and transfer to next calendar year automatically.
0.40%Budget will be returned to customer based on yearly shipment volume achieved and payment received. Budget will be calculated in Q1 based on the sales revenue in last calendar year.e.g.
5MW shipment volume achieved in 2012, total 3 million EUR received. The budget would be:3 million*0.4%=12.000,00 EUR.
Up to 100% cost share for customer branded data sheet with BYD logo.
Cost share with certain percentage if BYD is featured with other brands together (e.g. catalog with 10 pages, 1 page for BYD= 1/10 of the cost sharing )
Up to 50% share of the media expenses if BYD is featured as a exclusive module brand
Cost share with certain percentage if BYD is featured with other module brands together (e.g. 3 module brands featured, 1 is BYD=50%*1/3 of the cost sharing)
The same value of BYD renewable products (Home storage system, Mobile power, datasheets, brochure….etc)
Financial Incentive Package III
80% of the budget
20% of the budget will be kept at BYD as buffer and transfer to next calendar year automatically
Financial Incentive Package IV
Condition Rate Remark
Incentive IV
1. The shipment volume is beyond 10MW in one calendar year.
2. Payment received3. Only apply with the oversupply volume beyond 10MW
in one calendar year
2.00%
Bonus will be returned to customer's bank account after payment received.
e.g.
- PO#BYD015 with 1MW 240W solar panel released on Dec. 10th, 2012 and requested ETD on Dec. 15th 2012 (payment term 30 days). 10MW solar module already picked-up by customer before this order. - 1MW (PO# BYD015) 240W solar panel shipped out with price 0.6EUR on Dec. 15th 2012. 0.6 million EUR payment received on Jan. 15th 2013. The bonus will be:0.6 million*2.0%=12.000,00 EUR
Thank You