by norwegian media pack 2014 - ink-live.com · get in touch fl sales director är svlas...

Get in touch � Sales director Pär Svälas [email protected] � +44 [0] 20 7613 6964

By NorwegianMedia Pack2014


The magazineN by Norwegian is Norwegian’s sharp, forward-thinking magazine, which was named Launch of the Year at the 2013 BSME awards, the Oscars of UK magazine publishing.

Designed to reflect the innovative, forward-thinking nature of the airline, the magazine asks questions and pushes boundaries in a way that most inflight magazines don’t. It also has a strong online presence at Norwegian.com/magazine, with features and extensive city guides to Norwegian destinations.

“N by Norwegian is highly sophisticated,

fascinating and funny” � Barbara Rowlands, director of

magazine journalism at City University, London, on Monocle Radio

“Thanks for once again producing an inflight magazine actually worth

reading – your articles are real, interesting, and I learn something

new every time” � Tove Smeds, Norwegian passenger, from the plane

“N by Norwegian is the best inflight

magazine I’ve ever read”

� Steve Watson, founder of magazine distributors Stack.


The airlineNorwegian Air Shuttle is one of the world’s fastest-growing airlines, flying to more than 130 destinations in four continents. It’s the world’s third-largest low-cost operator, regularly taking more than two million passengers a month, and was named European Low-Cost Carrier of the Year at the 2013 Skytrax World Airline Awards.

It was the first European operator to have free onboard WiFi, and is the first European low-cost carrier to fly to the USA and Bangkok.

...and here2013 saw Norwegian

launch flights to Bangkok, and 2014

will see more routes across Asia.

...and here Last year saw a new hub

at London Gatwick, which has become Norwegian’s fastest-growing hub. Now there are hubs in Germany

and Spain, too.

Norwegian flies here2014 is set to be a huge year for

Transatlantic flights, with new routes to Los Angeles, San Francisco,

Ft Lauderdale and Orlando, and new

routes to New York from London. Long-haul flights use

Norwegian’s shiny new Dreamliner planes


49% of passengers

have responded to inflight magazine

advertising

65% of passengers plan their next trip while

travelling

76% of passengers read N by

Norwegian (It’s the number one quoted onboard

activity) They read for 30 minutes on average

84% of passengers fly Norwegian more than twice a year

The magazine reaches

24% of all top-ranking Norwegian

business decision-makers

Tourists from Scandinavian

countries spend

90% more than the

European averageNordic countries are the third-largest outbound travel market in Europe

36% earn more than

NOK639,000 per year

15% are at

Director level

Who reads the magazine?

Around 2 million passengers a month


Join usBring your product to two million passengers a month in the world’s best inflight magazine – whether in print or online adverts, advertorials or other creative solutions. Speak to our team to find the solution for you.


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Display £ € Nok £ € Nok £ € Nok £ € Nok

Full Page 9,999 12,449 105,689 8,499 10,581 89,836 7,499 9,337 79,267 5,999 7,469 63,414

1/2 page 5,779 7,195 61,084 4,912 6,116 51,921 4,334 5,396 45,813 3,467 4,317 36,650

1/4 page 2,999 3,734 31,699 2,549 3,174 26,945 2,249 2,800 23,775 1,799 2,240 19,020

Double Page spread 18,335 22,827 193,801 15,585 19,403 164,731 13,751 17,120 145,351 11,001 13,696 116,281

Inside Front Cover Spread 24,000 29,880 253,680 20,400 25,398 215,628 18,000 22,410 190,260 14,400 17,928 152,208

Inside Front Cover Page 12,572 15,652 132,886 10,686 13,304 112,953 9,429 11,739 99,665 7,543 9,391 79,732

Inside Back Cover 12,047 14,999 127,337 10,240 12,749 108,236 9,035 11,249 95,503 7,228 8,999 76,402

Outside Back Cover 13,620 16,957 143,963 11,577 14,413 122,369 10,215 12,718 107,973 8,172 10,174 86,378

Rate card

I really enjoy working with N by Norwegian. Not only because we get a lot of positive

attention from existing and potential customers as a direct response from our

ads in the magazine, but also because the people working with the magazine are

extremely helpful and efficient. ” � Gerd Stilloff Løland, Head of Strategy and Marketing at Dipper

“We have seen measureable sales increases and a direct increase in visitors to our website. We have been more than

happy with the service from the Norwegian team so far, and would

definitely work with N by Norwegian again when the time is right”

� Anna-Lena & Dan Engman - Giraf of Sweden

I bought a quarter- page advertorial for my event, the Oslo Whisky Festival, because of N by Norwegian’s huge reach and the very

competent contact person from Ink Global. This year’s attendance was a record and may be, in part, due to the increased awareness of

the festival created by the advertisement. � Chris Maile Whisky Consulting AS

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